HomeMy WebLinkAboutItem 12 Approve a Contract Amendment for FireMed Program Marketing and Advertising AGENDA ITEM SUMMARY Meeting Date: 1/17/2012
Meeting Type:Regular Meeting
Staff Contact/Dept.: Mark Walker
Staff Phone No: 744-3388
Estimated Time: Consent Calendar
S P R I N G F I E L D
C I T Y C O U N C I L
Council Goals: Financially Responsible
and Stable Government
Services
ITEM TITLE:
APPROVE A CONTRACT AMENDMENT FOR FIREMED PROGRAM
MARKETING AND ADVERTISING
ACTION
REQUESTED:
By motion:
• Authorize City Manager to sign the fourth amendment with Ad
Group (a division of Shelton Turnbull) in the amount not to
exceed $260,000 for 2012 FireMed Campaign advertising and
marketing services.
ISSUE
STATEMENT:
Eugene Fire & EMS and Lane Rural Fire/Rescue remain as partners with
Springfield Fire & Life Safety in the annual FireMed Membership
campaign each Spring. Life Flight Network, LLC, the air ambulance
provider, has been given partnership status as well. Ad Group is the
program’s advertising agency.
ATTACHMENTS: 1. Ad Group Contract, including First, Second and Third Amendments
2. Fourth Amendment to the contract with Ad Group
DISCUSSION/
FINANCIAL
IMPACT:
The FireMed partners selected Ad Group through an RFP process, as the
marketing and advertising agency for the 2008 campaign. This is the
fourth and final annual renewal allowed with the consent of the City
Council. A new competitive solicitation will be done in mid-FY13 for the
FY14 campaign.
In 2011, with total program expenditures of $734,536, Springfield FireMed
revenue increased 18.6% to $686,573, largely due to a $10/per
membership price increase from $52 to $62 for basic coverage.
Springfield memberships remained steady, with 10,971 members. Total
memberships were up 2.6%, with revenue for all FireMed partners over
$2.7 million. Springfield’s share of the total expense was $175,226.
For FY11/12, Ad Group’s contract was amended to ‘not to exceed’
$379,000. For the FY12/13 campaign the proposed amendment is for
$260,000. Advertising expenses have been adjusted to meet budget
targets. The new marketing plan includes a multi-media campaign, but
has been fine-tuned to achieve maximum results with lower costs.
Continued emphasis on the JobCare Program and new contracts with
University of Oregon sports marketing will reach a broad audience and
included public safety awareness.
FireMed accomplishes its large marketing campaign by pooling resources
from FireMed agencies, clients, and Life Flight. Springfield provides
program administration and coordination for the City of Eugene, Lane Rural
Fire/Rescue, and Ashland Fire & Rescue. FireMed provides marketing,
customer support, and data entry for Life Flight, LLC, and marketing
services for Oakridge Fire Department.
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