HomeMy WebLinkAboutBuilding Correspondence 1984-11-13
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center developments
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November 13, 1984
City of Springfield
City M<inager
225 North 5th Street
Springfield, OR 97477
Attn: Steve Burkes
Dear Mr. Burkes:
Rob Pittman, our Operations M<inager, at Springfield M<ill indicated
you desired infonnation as to why we wish to install tenant signs on
the front facia of the mall building per the plan attached. Our reasons
are as follows:
1. As indicated on the plan, our majors and outside tenants currently
control 93% of the lineal footage of the center (1016' in yellow
to 70' in red) facing Olympic and 18th Street.
2. There has always been an identification problem with the interior
mall tenants due to the lack of adequate exterior signage.
3. We are on an agressive leasing and upgrading plan for the mall
and sOJre tenants will not consider the interior mall unless
they have outside identification.
4. The signage we are proposing will be an asset to the center and its
tenants. It will allow the interior mall tenants adequate
identification and we can continue our leasing efforts in attract-
ing higher quality tenants into the Springfield M<ill, thus, bringing
new and different businesses into the Sprin~field area.
Please consider our request as these tenants and prospective tenants
deserve your consideratio Thank you.
DI1</cs
Enclosure
C.E. John Company, Inc_
Vancouver (206) 696-0837
7223 NE Hazel Dell Ave_
Vancouver, Washington 98665
Portland (503) 283-5365
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Payless Drug
Oli vers
Pet Porium
Kinney Shoes
Chuck Richey Jewelers
Dwayne's Deli
Roberts Mens Wear
Roberts Mens Wear
Vacant
Rock Bottom Jean,Co.
Lee's Boutique
Ritchie's T.V.
Vacant
Tiffany's Hallmark
Harry Ritchie
Zip Photo
Vacant
\~illoughby' s
T-Shirts Plus,
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Bresslers
The Book Lounge
Bob's Jewelers
Group W. Cable
Perfect'Look
Ne-Mars
Tux Shop
Stu I s Locker Room
Fmporium
Albertson 's
Radio Shack
Home Fed. S&L
Supercuts
Print Right Copy
Cascade Animal Hosp.
Golden Spike
Burger King
Vacant
Vacant
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OLYMPIC "'..;i!""P-LE-T
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MALL ENTRANCE BY EMPORIUM
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MALL ENTRANCE
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SIGN SECTION ON FACIA BETWEEN MALL ENTRANCES
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SIGN SECTION BETWEEN MALL ENTRANCE AND PAYLESS
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EArn SIGN WILL BE 2 FEET HIGH BY 12 FEET WIDE
DRAWING NOT 1D SCALE
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MALL ENTRANCE
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PAYLESS
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, SPRINGFIELD
CITY OF SPRINGFIELD
Planning Department
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December 13, 1984
Mr. Dennis L. Kampfer
C. E. Johns Company, I nc.
7223 N.E. Hazel Dell Avenue
Vancouver, Washin9ton 98665
SUBJECT: Proposed Signage for the Springfield Mall
Dear Mr. Kampfer:
We have carefully considered your request with the Assistant City Attorney
and have reached the following conclusions:
The- Springfield Sign Code clearly states that signs for interior mall
businesses are 1 imited to a total of two square feet in the form of a
building directory. The nature of the Integrated Shopping District may be
described as related shopping areas under one management where most
shoppers will arrive by car but will shop as pedestrians. Sign needs are
scaled to this theory; attracting motorists with the larger single shopping
center sign and servicing pedestrians with the smaller wall signs. Please
refer to the attached Sign Code excerpts.
Several avenues are available with regard to requests for deviations from
Sign Code requirements:
1. A request to the Board of Appeals for a variance from Sign Code
requirements. In order to approve a request, the Board must find that
some unique circumstance or set of circumstances exist that set apart
the property in question from_ the normal appl ication of Code
requirements. Since there are no facts demonstrating unique
circumstances, we see no grounds to approve a variance.
2. A Sign District Change Request before the Planning Commission. The
Planning Commission, like the Board of Appeals, must find that the
proposed change does not contradict the intent of the Code. Because no
other-appropriate Sign District exists that would satisfy the physical
nature of a shoppi ng center, there are no grounds to support a Si gn
District Change.
3. Initiate a Code Amendment through the City Council. After several
staff consultations among the Public Works Department Staff, the
Planning Department Staff, the City Manager's Office and the City
225 North 5th Street · Springfield. Oregon 97477 · 503/726.3759
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Mr. Dennis L. KamPfe~
Proposed Signage for Springfield Mall
December 13, 1984
Page 2.
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Attorney's Office; affording careful consideration to your request, it
was concluded that a Code amendment would also not be supported. Years
of effort and study were put into the formul ati on of the City IS Si gn
Code (adopted in January of 1981) by members of the Ci ty Council,
Chamber of Commerce and citizens at large. The City Council has
continually indicated support for the Sign Code's provisions and its
basic purpose and scope.
In conclusion we cannot encourage you to proceed with any of the above
mentioned options. However, we will be glad to work with you in reviewing
any options which are consistent with the existing Sign'Code.
Si ncerely,
1-1)) p fVuJ~unuU
~~;;6Jwinterowd Q)tJ
Planning Director
cc: Sally Johnson, Sign Inspector
Steven Burkett, City Manager
Mike Kelly, Director of Public Works
Joe Leahy, Assistant City Attorney
Greg Mott, Associate Planner
Robert Pittman
c/o Springfield Mall
1920 Olympic Street
Springfield, Oregon 97477
attachments
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Vv:.;..c\. V~y-
David Puent
Acting Superintendent
of Building
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