HomeMy WebLinkAboutBuilding Correspondence 1985-12-5
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SPRINGFIELD
lilT!: OF SPRINGFIELD
Office of the Mayor/City Manager
December 5, 1985
Springfield Mall
C/O Robert Pittman
1920 Olympic Stre!1't .
-~prin9field. OR 97477
Dear Mr. Pittman:
I was pleased to be able to discuss with you and Gary Baker the
Springfield Mall's interior business identification problems and to
learn about the proposed overall Mall update/remodeling project. We
agree that interior Mall businesses are faced with an identification
problem when considering the two square foot directory board
provisions currently permitted by the Sign Code. Recently, City
Staff studied the various Integrated Shopping Sign District locations
and found that the Springfield Mall is the only mall in Springfield
that is located in the Major Retail Commercial (CMR) Zone.
Springfield Mall is the only existing shopping center that has
interior businesses and has no adjacent residential areas.
Under the current Sign Code, the Mall is allowed one freestanding or
roof shopping center sign with a maximum height of 30 feet and
limited to 200 square feet per face (400 square feet for two or more
faces). Each business with an exterior principal entrance may have
one wa 11 sign no 1 arger than 3 square feet for each 1 i nea 1 foot of
front building wall not to exceed a maximum of 350 square feet. We
discussed the possibility of revising the Code to allow the
identification of interior Mall businesses. We also discussed the
fact that the existing non-conforming freestanding sign needs to be
altered or replaced to conform with dimensions permitted for
freestanding or roof sign currently allowed by the Code.
225 North 5th Street · Springfield, Oregon 97477 · 503/726-3700
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SPRINGFIELD MALL
December 5, 1985
Page 2
In light of the proposed Springfield Mall remodel and the City's
objective of avoiding the cluttered appearance of too many or too
large signs, we would like to see an overall signage proposal from
you that would meet these basic guidelines:
(1) Maximum sign height for Mall identification sign: 30 feet
(2) Maximum square footage for Mall identification sign: 400
square feet (both faces).
(3) Maximum height and square footage of either a separate sign
to identify interior Mall businesses, or smaller
directional signs at parking lot entrances to serve the
same purpose: 30 feet in height and 400 square feet (total,
all sign faces).
When you have formulated a sign design proposal that meets these
guidelines, get in touch with Sally Johnson in the Planning and
Development Department, who will set up a meeting so we can review
them together. I welcome the chance to work together to develop a
sign concept for the Springfield Mall and any future major shopping
centers that will properly identify individual businesses as well as
present an attractive, positive image for the business community and
the City as a whole.
Again, I appreciate this opportunity to work with you and will be
waiting to hear about the Mall's remodeling project and sign
proposa 1 s.
Sincerely,
-.J~L:,~
John Lively" \
Mayor
Copy to,: Greg Winterowd, Planning & Development Director
Sally Johnson, Associate Planner
Gary Baker, ZIP Photo
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