HomeMy WebLinkAboutItem 02- SED Logo RedesignAGENDA ITEM SUMMARY Meeting Date: 1/22/2024
Meeting Type: Regular Meeting
Department: CMO
Staff Contact: Allie Camp
S P R I N G F I E L D ECONOMIC Staff Phone No: 541-726-3688
DEVELOPMENT AGENCY Estimated Time: 5 Minutes
ITEM TITLE: SPRINGFIELD ECONOMIC DEVELOPMENT AGENCY (SEDA) LOGO
REDESIGN
ACTION
REQUESTED:
To approve/not approve the use of the redesigned SEDA logo for SEDA projects,
programs, and communications.
ISSUE
STATEMENT:
The logo for the Springfield Economic Development Agency has not been updated
recently.
ATTACHMENTS: 1. Logo redesign
DISCUSSION/
FINANCIAL
IMPACT:
The work of Springfield Economic Development Agency (SEDA) carries
importance across the greater community. As SEDA’s body of work grows, use of a
logo for projects, programs, and communications will assure that the community
connects the role the SEDA Board to the efforts to revitalize Glenwood and
Downtown.
Staff worked with Chloe Bradford of Chloe Bradford Design for the logo redesign.
The Downtown and Glenwood Urban Renewal Plans were provided along with an
overview of current projects and roles of the SEDA Board. Key words emphasized
for the design were revitalization, building, tax increment, future-thinking, art,
businesses, improve, renew, visionary work, and legacy projects..
The new SEDA logo is included as Attachment 1 in full color, black and white, and
reversed color.
Image 1: Color.
Image 2: Black and white.
Image 3: Reversed color.