HomeMy WebLinkAboutItem 06- RFP City of Springfield WebsiteAGENDA ITEM SUMMARY
Meeting Date:
Meeting Type:
Staff Contact/Dept.:
Staff Phone No:
Estimated Time:
6/20/2023
Regular Meeting
Chris Sarrett / IT
541-726-3642
Consent Calendar
SPRINGFIELD Council Goals: Provide Financially
CITY COUNCIL Responsible and
Innovative Government
Services
ITEM TITLE: RFP AWARD FOR RFP 3307 CITY OF SPRINGFIELD WEBSITE
ACTION
Award RFP 3307 to Alpha Co Marketing & Media and authorize the City Manager
REQUESTED:
to sign contract 3307 for $96,870.00 for the first year, and an additional cost of
$57,750.00 per year for 2 years of ongoing support, for a total cost of $212,370.00.
ISSUE
Fourteen responsive proposals were received in relation to the City Website RFP.
STATEMENT:
Contract award is now necessary to enable work to proceed.
ATTACHMENTS:
1. RFP 3307 Contract for Services
2. Alpha Co RFP Response
DISCUSSION/
Staff issued a Request for Proposal (RFP) to hire a firm specializing in website
FINANCIAL
design services. The purpose of the contract is to hire a website design firm to
IMPACT:
design and implement a new City website.
The services proposal includes review of the existing website, project management,
design of a new website, website hosting, webmaster services, security,
accessibility, and implementation of a new finished website. This contract and fees
represent full implementation of the new website and 3 years of ongoing services.
Alpha Co Marketing & Media (Alpha Co) was one of 14 responsive proposals
opened on March 31 ", 2023. City staff reviewed the 14 proposals, interviewed the
top 5 highest ranked proposals, and ultimately ranked Alpha Co as the top proposer.
Staff recommends Council award the RFP and approve the City Manager to execute
the contract consistent with Alpha Co's proposal.
CITY OF SPRINGFIELD
CONTRACT FOR SERVICES
Contract #3307 email purchasinq(cD-springfield-or.gov for contract #3307
Dated: June 5, 2023
Parties: City of Springfield AACITY"
A Municipal Corporation of the State of Oregon
225 5t" Street
Springfield, OR 97477
and
Alpha Co Marketing & Media "Contractor"
2532 Hadley Cir
Sugarland, TX 77478
Additional Contractor Information:
a) Type of Entity: ❑ Sole Proprietorship ❑ Partnership
❑ Limited Liability Comp ❑ Corporation
b) Address: 2532 Hadley Cir, Sugarland, TX 77478
c) Telephone: 832-341-6338
d) Fax No:
e) If Applicable, Listed among the Parties Excluded from Federal Procurement or Non -
Procurement Programs found at: https://www.sam.gov/content/exclusions: ❑Yes ❑ No
City Account Number(s) To Be Charged (Include Percentages):
Account Number Percentae
.................................................................................................................................................................................................................................................................................................9..........................
204-03100-7080-650189-P51060 100
................................................................................................................................................................................................................................................................................................................................:
i..................................................................................................................................................................................................................................................................................................................................
In consideration of the mutual covenants contained herein, the parties agree to the following terms,
provisions, and conditions, in addition to the terms and conditions in any attached addenda:
1. Services to be Delivered. Contractor shall perform the Services and deliver to the City the
Deliverables specified in Statement of Work. The Statement of Work includes the delivery
schedule for the Deliverables and Services. Contractor will perform the Services in accordance with
the terms and conditions of this Contract.
2. Payment by City. The maximum, not -to -exceed compensation payable to Contractor under this
Contract, which includes any allowable expenses, is $96,870.00 for the first year plus an annual
support cost of $57,750.00 per year after the first year, for a total of cost of $212,370.00 for 3
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Attachment 1, Page 1 of 15
years. City will not pay Contractor any amount in excess of the not -to -exceed compensation of
this Contract and will not pay for Services performed before the Effective Date or after the
expiration or termination of this Contract. If the maximum compensation is increased by
amendment of this Contract, the amendment must be fully effective before Contractor performs
Services subject to the amendment. City will pay Contractor for only for completed Deliverables
and Services performed according to the schedule and rates in Attachment 1.
3. Expenses. City will not pay or reimburse any expenses incurred by Contractor during the
completion of the Services except as authorized in the Statement Work or elsewhere in this
Contract.
4. Term. This Agreement is effective as of the date first set forth above and will continue until June
5, 2026, unless earlier terminated in accordance with the provisions of this Agreement or by
mutual consent of the parties.
4.1. Nx Renewal. This Agreement may be extended for three (3) additional one-year terms upon
mutual agreement of the parties in writing.
4.2. Nx Non -Appropriation. The obligation of the City to make payments beyond June 30, 2023
is subject to annual appropriation. To the extent that funds are appropriated to make those
payments for a given fiscal year, the full faith and credit of the City is pledged to the
payments for such fiscal year. The obligation of the City to make those payments is not
secured by the unlimited taxing power of the City and is not a general obligation of the City,
The City's obligation to make those payments in any year is subject to future appropriation of
funds by the City Council for the fiscal year in which the payment is due. In the event that
funds are not so appropriated, payments will not be made and this Agreement will be
terminated as of the date noted in this subsection 4.2.
5. Invoice. City will pay Contractor's invoices on Net 30 day terms upon City acceptance of Services
performed and Goods delivered as stated in section 7. Contractor must send invoices to: Accounts
Payable - City of Springfield, 225 5th Street, Springfield, OR 97477 or email to apCa)springfield-
or.gov. The invoice must reference this contract #3307 and approval code #232.
6. Overdue Charges. Contractor may assess overdue account charges to City on unpaid invoices
only as stated in this section. Overdue account charges must be the same as the usual overdue
account charges to the general clientele of the vendor. Overdue claims are only those claims that
have not been paid within 45 days of: the date of the City's receipt of the invoice, the date of the
initial billing statement if there is no invoice, or the date the claim is made certain by agreement
of the parties or by operation of law. However, no overdue account charges will accrue on any
purchases made by City during time of civil emergency or in the event of a natural disaster which
prevents the timely payment of accounts. In such instances accounts shall be paid in as timely a
manner as possible. The date of the check or automatic funds transfer in payment of the claims
will be used to determine if the claim has been paid in a timely manner. It is a rebuttable
presumption that the check was correctly dated.
7. Rejection of Deliverables. If City determines that a Deliverable does not have the
characteristics or otherwise meet the acceptance criteria set forth in the Statement of Work in all
material respects, City will notify Contractor in writing of City's rejection of the Deliverable(s), and
describe in reasonable detail in such notice the City's basis for rejection of the Deliverable(s).
Within 21 days of receiving notice of non-acceptance, the Contractor must modify or improve the
Deliverables at Contractor's sole expense so that the Deliverable(s) meets the acceptance criteria
in all material respects, notify the City in writing that it has completed such modifications or
improvements, and re -tender the Deliverables to City. Within 21 days of Contractor's re -tender of
the Deliverable(s), City will review the modified or improved Deliverable(s). Failure of the
Deliverables to meet the acceptance criteria in all material respects after the second submission
will constitute a default by Contractor. In the event of such default, Agency may either, (i) notify
Contractor of such default and instruct Contractor to modify or improve the Deliverables as set
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Attachment 1, Page 2 of 15
forth in this Section, or (ii) notify Contractor of such default and pursue its remedies for default
provided for by law or the terms of this Contract.
8. Contractor's Representations. Contractor represents that:
8.1. Contractor has the authority to enter into and perform according to this Contract, and
that this Contract, when executed and delivered, is a valid and binding obligation of
Contractor that is enforceable according to its terms;
8.2. Contractor has the skill and knowledge possessed by well-informed members of its industry,
trade or profession and Contractor will apply that skill and knowledge with care and diligence
and perform Services in a timely, professional, and skillful manner according to standards
applicable to Contractor's industry, trade, or profession; and
8.3. Contractor is, and must be at all times during the term of this Contract, qualified,
professionally competent, and duly licensed to perform Services.
9. Sourcing. Vendor was selected through Request for Proposal process (RFP #3307).
10. First Point of Contact.
Alpha Co Marketing & Media - Juan Pablo Osorio, juanpablo@alphacomarketing.com PH
832-341-6338
City - Chris Sarrett, csarrett@springfield-or.gov - PH: 541.726.3642
11. Indemnification and Hold Harmless.
11.1. Contractor agrees to indemnify, defend, and hold harmless the City and its officers,
agents and employees from and against all claims, actions, liabilities, loss, and costs including
attorney's fees and costs of defense, arising in whole or in part from the acts or omissions of
Contractor, and Contractor's subcontractors, officers, agents, and employees, in performance
of this contract.
11.2. In the event any such action or claim is brought against City, upon tender by City,
Contractor will defend the same at Contractor's sole cost and expense, promptly satisfy any
judgment adverse to City or to City and Contractor, jointly, and reimburse City for any loss,
cost, damage or expense, including attorney fees, suffered or incurred by City. City shall
notify Contractor, within a reasonable time, of any claim, threat of claim or legal action.
11.3. Notwithstanding subsections 11.1 and 11.2, neither Contractor nor any attorney engaged
by Contractor will defend any claim in the name of the City, nor purport to act as legal
representative of the City, without the prior written consent of the City Attorney's Office.
CITY may, at any time and at its election, assume its own defense and settlement of any
claims. City reserves all rights to pursue any claims it may have against Contractor if the City
elects to assume its own defense.
11.4. This Section 11 does not include indemnification by Contractor for losses, claims, or
actions resulting from the sole negligence of City or its officers, agents, and employees,
whether within the scope of the Contract or otherwise.
12. Insurance.
12.1. Required Coverages. Contractor must obtain at Contractor's expense, and require its
first tier contractors and subcontractors, if any, to obtain the insurance specified in this
section 12 prior to performing under this Contract, and must maintain it in full force and at its
own expense throughout the duration of this Contract, as required by any extended reporting
period or tail coverage requirements, and all warranty periods that apply. Contractor must
obtain and require its first-tier contractors and subcontractors, if any, to obtain the following
insurance from insurance companies or entities acceptable to City and authorized to transact
the business of insurance and issue coverage in Oregon. Contractor acknowledges that
insurance specified in this section does not limit indemnification responsibilities specified in
section 11 Indemnification.
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Attachment 1, Page 3 of 15
12.1.1. General Insurance. Commercial general liability insurance covering bodily
injury and property damage in a form and with coverage that are satisfactory to City.
This insurance must include personal and advertising injury liability, products and
completed operations, contractual liability coverage for the indemnity provided under
this Grant, and have no limitation of coverage to designated premises, project or
operation. Coverage must be written on an occurrence basis in an amount of not less
than $2,000,000 per occurrence. Annual aggregate limit may not be less than
$3,000,000.
12.1.2. Automobile Liability Insurance. Automobile liability insurance covering
Contractor's business use including coverage for all owned, non -owned, or hired vehicles
with a combined single limit of not less than $1,000,000 for bodily injury and property
damage. This coverage may be written in combination with the commercial general
liability insurance (with separate limits for commercial general liability and automobile
liability). Use of personal automobile liability insurance coverage may be acceptable if
Contractor provides evidence that the policy includes a business use endorsement.
12.1.3. Workers' Compensation. Contractor must provide and maintain workers'
compensation coverage with limits not less than $500,000 for its employees, officers,
agents, or partners, as required by applicable workers' compensation laws as defined in
ORS 656.027 and ORS 701.035(5). If Contractor is exempt from coverage, a written
statement signed by Contractor so stating the reason for exemption must be provided to
the City.
12.2. Additional Coverages.
12.2.1. ❑ Professional Liability. Contractor shall maintain a professional liability
insurance policy reflecting limits of not less than $2,000,000 for claims for professional
acts, errors or omissions arising from the Work. The policy may be written on a "claims
made" form. Contractor shall maintain the professional liability insurance coverage for at
least one year after the completion of the work. The policy shall contain an endorsement
entitling the City not less than 60 days prior written notice of cancellation of such policy
12.2.2. ❑ Cybersecurity. Contractor shall maintain in force during the duration of this
agreement a cybersecurity policy with limits not less than $2,000,000.
12.3. Excess/Umbrella Insurance. A combination of primary and excess/umbrella insurance may
be used to meet the required limits of insurance.
12.4. Additional Insured. All insurance, except for workers' compensation, professional liability,
and network security and privacy liability (if applicable), required under this Contract must
include an additional insured endorsement specifying the City and its officers, employees and
agents as Additional Insureds, including additional insured status with respect to liability arising
out of ongoing operations and completed operations, but only with respect to Contractor's
activities to be performed under this Contract. Coverage must be primary and non-contributory
with any other insurance and self-insurance. The Additional Insured endorsement with respect to
liability arising out of Contractor's ongoing operations must be on ISO Form CG 20 10 07 04 or
equivalent and the Additional Insured endorsement with respect to completed operations must be
on ISO form CG 20 37 04 13 or equivalent.
12.5. Waiver of Subrogation. Contractor waives, and must require its first tier contractors
and subcontractors waive, rights of subrogation which Contractor, Contractor's first tier
contractors and subcontractors, if any, or any insurer of Contractor may acquire against the
City by virtue of the payment of any loss. Contractor must obtain, and require its first tier
contractors and subcontractors to obtain, any endorsement that may be necessary to affect
this waiver of subrogation, but this provision applies regardless of whether or not the City has
received a waiver of subrogation endorsement from the Contractor or the Contractor's
insurer(s).
12.6. Tail Coverage. If any of the required insurance is on a claims made basis and does not
include an extended reporting period of at least 24 months, Contractor must maintain, and
require its first tier contractors and subcontractors, if any, maintain, either tail coverage or
continuous claims made liability coverage, provided the effective date of the continuous
claims made coverage is on or before the Effective Date of this Contract, for a minimum of
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Attachment 1, Page 4 of 15
24 months following the later of (i) Contractor's completion and City's acceptance of all
Goods and Services provided under this Contract, or, (ii) City or Contractor termination of this
Contract, or, (iii) the expiration of all warranty periods provided under this Contract.
12.7. Evidence of Insurance Coverage. Evidence of the required insurance coverages
issued by an insurance company satisfactory to the City shall be provided to the City by way
of a City approved certificate of insurance before any work or services commence.
12.8. Notice of Cancellation or Material Change in Coverage. The certificate of insurance
shall contain a requirement that the Insurance company notify the City 30 days prior to any
cancellation or material change in coverage. If the approved insurance company will not
provide this 30 day notice, the Contractor shall provide written notice to the City contract
manager within two days after the Contractor becomes aware that their coverage has been
canceled or has been materially changed. The Contractor shall either fax 541-726-3782 said
notice or email it directly to City Finance Department at purchasing@springfield-or.gov.
Regardless of what circumstances cause Contractor's insurance coverage to cease or be
modified, it is the Contractor's responsibility to notify the City. Failure to maintain proper
insurance or provide notice of cancellation or modification shall be grounds for immediate
termination of this contract. (Contractor initials)
12.9. Equipment and Material. Contractor shall be responsible for any loss, damage, or
destruction of its own property, equipment, and materials used in conjunction with the work.
13. Independent Contractor Status, Tax duties and Liabilities.
13.1. Contractor will perform all Services as an independent contractor. Although City may (a)
determine and modify the delivery schedule for Goods to be delivered and Services to be
performed and (b) evaluate the quality of the completed performance, City cannot and will
not control the means or manner of Contractor's performance. Contractor is responsible for
determining the appropriate means and manner of performing any Services required under
this Contract. Contractor is not an "officer," "employee," or "agent" of City as those terms
are used in ORS 30.265.
13.2. Contractor shall be responsible for all federal, state, and local taxes, if any, applicable to
any payments received pursuant to this Agreement, including but not limited to income tax,
payroll tax, social security and self-employment tax. City will not withhold, pay, or in any
other manner be responsible for payment of any taxes on behalf of Contractor. Contractor is
not eligible for any social security, unemployment insurance, or workers' compensation
benefits from compensation or payments paid to Contractor under this Contract.
14. Legal Representation. This Agreement was prepared by the City. Contractor has had the
opportunity to have this Agreement reviewed by its own legal counsel prior to its execution.
15. Venue and Choice of Law. Venue for litigation concerning this Agreement rests exclusively with
the court of the State of Oregon for Lane County. Any dispute arising under this Agreement will be
governed by the law of the State of Oregon.
16. Force Majeure. If Contractor is delayed by reason of weather, fire, riot, strikes, acts of God or
other circumstances beyond Contractor's reasonable control, City may terminate this Agreement in
writing to Contractor after determining such delay or default will unreasonably prevent successful
performance of the Contract. If City elects not to terminate the Contract, Contractor will be
entitled to additional time to complete the Contract equal to that lost by an or all of the above
causes.
17. Severability. If any provision of this Agreement is declared by a court to be illegal or in conflict
with any law, the validity of the remaining terms and provisions will not be affected; the rights
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Attachment 1, Page 5 of 15
and obligations of the parties will be construed and enforced as if the Agreement did not contain
the particular provision held to be invalid.
18. Records & Data.
18.1. Access to Data. City and its duly authorized representatives shall have access to books,
documents, papers and records of Contractor which are directly pertinent to this Agreement
for the purpose of making audit, examination, excerpts and transcripts.
18.2. 0 Rights in Data. All original written material in whatever form, whether print or digital,
prepared for City pursuant to this Agreement, is the exclusively the property of the City. The
ideas, concepts, know-how, or techniques developed during the course of this Agreement by
Contractor personnel can be used by either party in any way it may deem appropriate.
Material already in Contractor's possession, independently developed by Contractor outside
the scope of this Agreement, or rightfully obtained by Contractor from third parties, belong to
Contractor. This Agreement does not preclude Contractor from developing materials which
are competitive, irrespective of their similarity to materials which might be delivered to the
City pursuant to this Agreement. Contractor will not, however, use any written materials
developed under this Agreement in developing materials for others, except as provided in this
section.
19. Confidentiality. During the course of performance hereunder, Contractor or its agent,
employees, or contractors, may receive confidential information. Contractor agrees to use its best
efforts to maintain the confidentiality of such information and to inform each agent and employee
performing services of the confidentiality obligation that pertains to such information.
19.1. Additional Provisions. Contractor must comply with the terms and conditions in the
followed addenda, incorporated by reference, in the receipt and handling of confidential
information:
❑ Confidential Information Addenda
❑ Business Associate Agreement (HIIPAA Compliance) Addenda
20. Waiver. Failure of City to enforce any provision of this Agreement shall not constitute a waiver or
relinquishment by City of the right to such performance in the future nor of the right to enforce
any other provision of this Agreement.
21. Amendments. The terms of this Agreement shall not be waived, altered, modified,
supplemented or amended in any manner whatsoever, without prior written approval of City. No
modification of this Agreement shall bind either party unless reduced to writing and subscribed by
both parties, or ordered by a Court.
22. Termination. The performance of work under this Agreement may be terminated by City, in
whole or in part, whenever for any reason City shall determine that such termination is in the best
interest of City. Any such termination shall be effected by delivery to the Contractor of a Notice of
Termination specifying the extent to which performance of the work under the Agreement is
terminated and the date on which such termination is effective. Upon delivery to the Contractor
of a Notice of Termination under this paragraph, the Contractor and City shall, by agreement,
make an appropriate written modification to this Agreement governing completion of portions of
the Contractor's work and payment therefore by CITY.
23. Assignment/Subcontract. Contractor shall not assign, sell, transfer, subcontract or sublet
rights, or delegate responsibilities under this Agreement, in whole or in part, without the prior
written approval of City. No such written approval shall relieve Contractor of any obligations of
this Agreement, and any transferee or subcontractor shall be considered the agent of Contractor.
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Attachment 1, Page 6 of 15
Contractor shall remain liable as between the original parties to this Agreement as if no such
assignment had occurred.
24. Compliance with All Government Regulations. Contractor shall comply with all Federal,
State and local laws, codes, regulations and ordinances applicable to the work performed under
this Agreement. Failure to comply with such requirements shall constitute a breach of contract
and shall be grounds for termination of this Agreement. Damages or costs resulting from
noncompliance shall be the sole responsibility of Contractor. This section includes, but is not
limited to, compliance with all applicable requirements of Federal and State civil rights statutes,
rules, and regulations, and all applicable provisions of the Americans with Disabilities Act of 1990,
42 USC Section 12101 et seq. and Section 504 of the Rehabilitation Act of 1973.
25. Attorney Fees. Except for defense costs and expenses pursuant to section 12, neither City nor
Contractor is entitled to recover attorney's fees, court and investigative costs, or any other fees or
expenses associated with pursuing a remedy for damages arising out of or relating to this
Contract.
26. Construction of Agreement. This Contract shall not be construed more favorably to City due
to the preparation of this Contract by City. The headings and subheadings in this Contract are for
convenience, do not form a part of this Contract, and shall not be used in construing this Contract.
27. Entire Agreement. This Agreement signed by both parties is the parties' final and entire
Agreement and supersedes all prior and contemporaneous oral or written communications
between the parties, their agents and representatives. There are no representations, promises,
terms, conditions or obligations other than those contained herein.
CITY OF SPRINGFIELD:
CONTRACTOR:
By:
By:
Name:
Name:
Title:
Title:
Date:
Date:
REVIEWED & APPROVED
AS TO FORM
Kr% "u-4, K rac
DATE:
SPRINGFIELD CITY ATTORNEY'S OFFICE
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Attachment 1, Page 7 of 15
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City of Springfield Public Contract Addendum
Required Contract Terms Under ORS 2796 — Goods, Services, and Personal Services
Pursuant to Oregon law, this public contract includes the following terms and conditions, when applicable:
1. The contractor must make payment promptly, as due, to all persons supplying to the contractor labor or material for
the performance of the work provided for in the contract. ORS 279B.220(1).
2. The contractor must pay all contributions or amounts due the Industrial Accident Fund from the contractor or
subcontractor incurred in the performance of the contract. ORS 279B.220(2).
3. That contractor must not permit any lien or claim to be filed or prosecuted against the state or a county, school
district, municipality, municipal corporation or subdivision thereof, on account of any labor or material furnished. ORS
279B.220(3).
4. The contractor must pay to the Department of Revenue all sums withheld from employees under ORS 316.167. ORS
279B.220(4).
5. If the agreement is for lawn and landscape maintenance, Contractor must salvage, recycle, compost or mulch yard
waste material at an approved site, if feasible and cost-effective. ORS 27913.225.
6. The contractor must promptly, as due, make payment to any person, co -partnership, association or corporation
furnishing medical, surgical and hospital care services or other needed care and attention, incident to sickness or
injury, to the employees of the contractor, of all sums that the contractor agrees to pay for the services and all
moneys and sums that the contractor collected or deducted from the wages of employees under any law, contract or
agreement for the purpose of providing or paying for the services. All employers shall comply with ORS 656.017.
ORS 27913.230.
7. A person may not be employed for more than 10 hours in any one day, or 40 hours in any one week, except in cases
of necessity, emergency or when the public policy absolutely requires it, and in such cases, except in cases of
contracts for personal services designated under ORS 279A.055, the employee shall be paid at least time and a half
pay:
a. For all overtime in excess of eight hours a day or 40 hours in any one week when the work week is five
consecutive days; or
b. For all overtime in excess of 10 hours in any one day or 40 hours in any one week when the work week is four
consecutive days, Monday through Friday; and
c. For all work performed on Saturday and on any legal holiday specified in ORS 27913.020.
8. An employer must give notice in writing to employees who work on a public contract, either at the time of hire or
before commencement of work on the contract, or by posting a notice in a location frequented by employees, of the
number of hours per day and days per week that the employees may be required to work. ORS 2796.235(1)-(2).
9. If the agreement is for personal services, the contract shall contain a provision that the employee shall be paid at
least time and a half for all overtime worked in excess of 40 hours in any one week, except for individuals under
personal services contracts who are excluded under ORS 653.010 to 653.261 or under 29 U.S.C. 201-209 from
receiving overtime. ORS 279B.235(3).
10. If the contract is for services, persons employed under contracts shall receive at least time and half pay for work
performed on the legal holidays specified in a collective bargaining agreement or in ORS 279B.020(1)(b)(B)-(G) and
for all time worked in excess of 10 hours in any one day or in excess of 40 hours in any one week, whichever is
greater. Contractor shall give notice in writing to employees who work on a contract for services, either at the time
of hire or before commencement of work on the contract, or by posting a notice in a location frequented by
employees, of the number hours per day and days per week that the employees may be required to work. ORS
279B.235(5).
Attachment 1, Page 8 of 15
{00023719:11
Statement of Work
Alpha Co will begin work in June 2023. Estimated time to deliver the new city website is 20
weeks. Ongoing service will continue through the end of the first project year. An annual
service fee as listed in the contract will be paid to continue service beyond the first project year.
Alpha Co will include all of the following as part of the delivery of the finished website, plus
additional ongoing website support after the website is completed and launched:
1. Project Management
1.1. Coordinate and manage weekly project team meetings
1.2. Coordinate and direct activities of subconsultant team meetings
2. Initial analysis and review of the existing city website
2.1. Collect relevant website data, documents, and other needed information
2.2. Review project objectives, issues, and features
2.3. Prepare an analysis of the current website noting areas of improvement to be implemented in the new
website
3. Develop Initial Website Concept
3.1. Platform
3.2. Theme
3.2.1. Modern look and functionality
3.2.2. Intuitive navigation of 3 clicks to access most content from the home page
3.2.3. Efficient use of menus
3.2.4. Minimize whitespace
3.2.5. Look and function well for mobile devices and computers
3.3. Searching
3.3.1. Fully functional search tool built in
3.4. Test page
3.4.1. Provide a sample home page for review and approval of design concept
3.4.2. Respond to departmental feedback
3.4.3. Presentation to City Council for feedback
3.5. Employee Portal
3.5.1. Allows for an area for employees to log in with network credentials
4. Hosting
4.1. Identify a minimum of 3 potential hosting services with a comparison and recommendation
4.2. 99.9% uptime
4.3. 24/7 support
4.4. Ongoing training resources available
4.5. Separate testing, staging, and production environments
4.6. Data resides on US based data centers
4.7. No performance issues due to regular web traffic
4.8. Website metrics
4.8.1. Number of clicks and reporting, click throughs, what platforms users are accessing from, mobile
versus computer, etc.
5. Content Management System
5.1. Content review process
Attachment 1, Page 9 of 15
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5.2. Ongoing and automatic Content Management System updates
5.3. Bulk management tools
5.3.1. Filtering media that isn't used and finding specific media
5.3.2. Audits to find dead links, typos, and other errors
5.4. Tools to organize pages
5.5. Bulk un -publish
5.6. Ability to locate duplicate information
6. Content Creation
6.1. Efficient editing interface
6.2. Implement the brand and common design elements with existing printed materials
6.3. Be uniquely Springfield, incorporating Springfield's identity
6.4. Navigation and site content is intuitive for the user
6.5. Screen reading and accessibility audits
6.6. Test links in editor
6.7. Training and support documentation
6.8. Fillable forms
6.8.1. Handle fillable forms completely through the site
6.8.2. Display, submission, and backend routing of fillable forms to the correct user group,
department, email, or other end user
6.9. Style guide
6.9.1. Create a web style guide for use by all website content creators
6.9.2. Have guidelines to allow for consistent flow, tone, look, and feel for all areas of the website
7. Webmaster services
7.1. Ongoing training
7.2. Overall site management
7.3. Knowledge, updates, new tools and features, reports, ADA accessibility
7.4. 24/7 support
7.5. Technical expertise
8. Security
8.1. Use data encryption and secure web connections
8.2. Define security by individual user or role -based attributes and limit access based on a role -based access
control model
8.2.1. Robust permissions control for different areas of the website
8.3. API integrations support rotating keys and only grant necessary privileges
8.4. No multi-user accounts
8.5. Ensure data security and no City data is shared with parties or entities without prior City agreement
8.6. Ensure city is notified of any compromise of city data by cloud service providers or third parties
9. Integrations
9.1. Calendar for public meetings
9.2. City social media accounts
9.3. Mitel phone system for employee directory
9.4. Others
10. ADA Accessibility
10.1. Text size, color, and alternative text for all photos and graphics
10.2. All electronic forms are accessible by screen reading software
Attachment 1, Page 10 of 15
{00023719:1}
10.3. To the extent created or uploaded by the consultant, all PDF documents are created using the
original editable source of Adobe Acrobat or equivalent
10.4. Photos with text are not used unless another link to an accessible PDF or text only document is
with it
10.5. No document scanner will be used to create a PDF or TIF on any web page unless a text version
of the document is also provided
11. Finished Website
11.1. Testing
11.1.1. Provide for a testing environment prior to go live for city users
11.1.2. Facilitate meetings with departmental representatives to ensure that the website is sufficient and
ready
11.2. Training
11.2.1. Provide training for content creation, navigation and ongoing as needed
11.3. Go live
11.3.1. Presentation to City Council
11.3.2. Provide support through the go live period
11.4. Project wrap up
Attachment 1, Page 11 of 15
{00023719:1}
GREENE Kyle
From: Juan Pablo Osorio <juanpablo@alphacomarketing.com>
Sent: Friday, May 19, 2023 4:01 PM
To: GREENE Kyle
Subject: Re: City of Springfield Website RFP
Follow Up Flag: Follow up
Due By: Wednesday, May 24, 2023 4:00 PM
Flag Status: Flagged
**� WARNING: This email originated from outside of your organization. Please do not click on links or
nnPn attarhmantc iinlacc vnii knn�n� tha �nntPnt is cafe I**
Hello Kyle,
I hope you are doing well. Thank your email, and I would be happy to clarify these points.
We will include ongoing support for the first year after launching the website. We aim to have the website developed
within three to four months and then will provide ongoing support, training, and maintenance as we move forward.
We would like to start work as soon as possible, once the board has approved.
We are ready to start as soon as this month; nevertheless, we are gearing up for the begging of June, our team is eager
to begin, and we have commenced our preliminary work.
Here is a cost breakdown for the first year of maintenance and support:
Service Hours per month Cost
Training and Consultation 15 Hours $1,710.00
Hosting & Security $250.00
Updates and IT Support 10 Hours $1,150.00
Ticketing Support 15 Hours $1,710.00
Estimating 360 hours total for the year
And the cost breakdown for maintenance and support for the following years after the first year:
Service
Ticketing support
Ongoing Updates and IT Support
Hosting & Security
Ongoing Consultation and Training
Hours per month Cost
10 Hours $1,170.00
15 Hours $1,755.00
$250.00
5 Hours $585.00
Technical and Professional Development 9 Hours $1,053.00
Total Monthly Cost $4,813.00
Estimating a total of 460 hours per year
Please let me know if you have any other questions or need further information.
1
Attachment 1, Page 12 of 15
I would love to set up a meeting sometime next week or before the project starts to touch base and get some one on
one time to get a chance to familiarize ourselves more and set up for a successful project. Please let me know some
times that work for you.
Best Regards,
On Fri, May 19, 2023 at 12:05 GREENE Kyle <kgreene@sprinefield-or.gov> wrote:
Juan Pablo -
I have a few clarifying questions regarding your RFP proposal. Your fee proposal has a total first year cost of
$96,870. That estimate includes everything to get the new website up and running. Since that states the total 1St year
cost, I assume that includes ongoing support for the entire first year, is that correct? If so, how much support time will
that get us in that first year?
Then the additional $57,750 annual cost would be after the end of the first year, so years 1 to 2 as an example? Can
you provide me with a fee breakdown of what is included in that annual cost? I am not seeing it in the proposal.
Finally, I assume you will want to get started before July 1St. In the RFP it had an earlier start date that we will miss due
to the additional time to do interviews. This is important for a budgeting standpoint on our end to know which fiscal
year we will start the project in, as our fiscal year starts July 1. Is your plan to start as soon as possible?
I may have some more questions later as I continue towards our council award meeting.
Thank you,
Kyle
From: Juan Pablo Osorio<juanpablo@alphacomarketing.com>
Sent: Monday, May 15, 2023 10:21 AM
To: GREENE Kyle <kgreene@springfield-or.gov>
Cc: OBRINGER Neil <nobringer@springfield-or.gov>
Subject: Re: City of Springfield Website RFP
2
Attachment 1, Page 13 of 15
**� WARNING: This email originated from outside of your organization. Please do not click on links or
open attachments unless you know the content is safe. 1**
Hello Kyle,
Thank you for your email. We are excited and honored to be working with you and the City of Springfield.
We would like to confirm and accept that Alpha Co. is still interested in building the website under the terms of the
contract that was stated in the RFP.
We look forward to working with the City of Springfield and thank you for this opportunity. Please let us know if you
need anything else from us.
Best Regards,
On Mon, May 15, 2023 at 11:29 GREENE Kyle <kgreene@springfield-or.gov> wrote:
Juan Pablo -
After much deliberation, the City of Springfield has decided to select Alpha Co for the Website RFP. Congratulations!
As for next steps, the first item will be to get a tentative agreement from you on the terms of the contract and scope
of work so we can move to the 7 -day protest period. This can just be a reply to this email stating Alpha Co. is still
interested in building the website under the terms of the contract that was with the RFP.
If we can get this soon, that will put us on track to take it to our City Council on June 5t" for award of the
contract. Please respond as soon as you can so we can move forward.
Thank you,
Kyle
3
Attachment 1, Page 14 of 15
Juan Pablo Osorio
CEO / Co -Founder
MBE Certified
HUB Certified
VBE Certified
Houston, TX 77478
T: 713-482-1879
C: 832-341-6338
W: www.Alphacomarketing.com
Book Meeting: calendly.com/aIphaco
4
Attachment 1, Page 15 of 15
& -Alpha Co.
MARKETING &MEDIA
Prepared for:
The City of Springfield
RFP#: 32721 City of Springfield Website
Prepared by:
Alpha Company Marketing and Media, LLC
Juan Pablo Osorio
juanpablo@alphacomarketing.com 1832-341-6338
2532 Hadley Cir Sugarland, TX 77478
Attachment 2, Page 1 of 52
TABLE OF
CONTENTS
1 03 1 Cover Letter
1 04 1 Organizational Information
05 1 Project Approach
191 Fee Proposal
1 22 1 References and Additional Services
1 23 1 Appendix
461 Relevant Work
Attachment 2, Page 2 of 52
--A COVER LETTER
City of Springfield, Oregon,
We are excited to submit our proposal for the website redesign services for the City of Springfield Oregon.
Alpha Company Marketing and Media ( Alpha Co.) is a digital marketing agency that has over 10 years of
experience in designing and developing websites that are user-friendly, visually appealing, and optimized for
search engines.
Our company is analytically driven with proficiency in working with multifaceted organizations. We have built
and developed over 200 websites for various clients including PepsiCo's Juntos Crecemos initiative that
focused on providing websites for Hispanic -owned restaurants. As outlined in the Attachment 1 Statement of
Work, our team will provide the City of Springfield with a website redesign and development that will
enhance the user experience, improve functionality, and increase the site's traffic. Our proposed solution
includes a comprehensive content strategy, a modern and responsive design, and advanced search engine
optimization techniques that will increase the website's visibility.
Alpha Co. will work alongside our strategic partners LUMI Marketing and Creative (LUMI), a digital
marketing agency that will produce the website design. Together, the agencies will be able to support this
project within the required timeline through their skilled labor, financial qualifications, robust infrastructure,
and past performance that aligns precisely with what the City of Springfield is looking for, as will be
described in detail in this proposal.
Alpha Co. and LUMI have spent the last 10 years working with multiple clients with various stakeholders and
processes. LUMI's work has spanned small businesses, start-ups, tourism, culture -focused organizations,
and municipalities. Specifically, over the past two years, they have worked alongside the County of York
Pennsylvania, and the York County Planning Commission to rebrand their Watershed Alliance of York and
Welcoming Workplace initiatives, which focus on watershed protection and diversity, equity, and inclusion in
York, PA. Additionally, they are currently working through York County government's rebranding. Together,
we have incorporated many different elements into our website design and development process to have
fine-tuned our method to meet our client's needs to build a website to their satisfaction, and are honored to
do the same for the City of Springfield.
We would like to confirm that we accept all terms and conditions of the Request for Proposals, including the
Attachment 2 Sample Contract terms and conditions. Our team understands the importance of adhering to
contractual obligations, and we are committed to delivering high-quality services that meet or exceed the
expectations of our clients. Our organizations have no past, pending, or future litigations, ensuring that our
clients can have complete confidence in our services. Our team is ready to begin work in April 2023, and we
submit this proposal as a firm offer for a 90 -day period. We understand the importance of timely project
completion and are committed to delivering the website redesign within the specified timeframe.
Thank you for considering Alpha Co. as your partner for the website redesign project. We look forward to the
opportunity to work with the City of Springfield and deliver an exceptional website that meets your needs.
We believe Alpha Co. Marketing and Media and LUMI will be the best fit for the City of Springfield's website
redesign and development as this is a core competency in our businesses. We will ensure the work is done
correctly and efficiently with the best -provided value to the city's website's needs.
We look forward to serving you and providing you with an efficient, easy-to-use, and updated modern
web ite.
Ju P b o Os io
CE Co -Founder — Proposer Contact Person
832-341-6338, juanpablo@alphacomarketing.com
Attachment 2, Page 3 of 52
PAGE 03
--A ORGANIZATIONAL INFORMATION
Alpha Company Marketing and Media has extensive experience and expertise in auditing, consulting,
developing, and supporting complex websites that are mobile ready for your users to utilize on various
internet browsers. As part of the Alpha Co. approach to making client websites, we take into consideration
personalized target audiences in a tailored and efficient manner. Our work in SEO has allowed us to help
businesses and clients track and maintain their user engagement, while integrating tools like CRM, and
Advance Analytics. We understand the scope for the City of Springfield to design, develop, and launch the
city's website. Our company mission is to empower businesses and communities to connect and grow
through digital commerce which we will implement in our website development for the City of Springfield.
Website design and development is the core focus of Alpha Co. Marketing and Media. The first ever project
Alpha Co. took on was to develop and publish a website for a medical office in Houston, TX. We provided
Spanish and English content for the website along with SEO and analytics. Since then, our company has
built a core competency around website designs, development, and integrations with over 75 website
developments in the past year. Our most recent clients through PepsiCo's Juntos Crecemos have requested
over 200 website builds where we are currently working with small business restaurant owners to create,
redesign, build, and maintain their websites with additional trainings after website launch.
Alpha Co. also has experience with the public sector, our project lead and partner, Graham Dunlap, has
worked with Academic Works, a company that pairs colleges with available scholarships. Graham's
expertise in technology and the public sector of contracts will help us communicate and map the website
development process for the City of Springfield and its staff members.
For further qualifications and sample work done by Alpha Co. refer to the Relevant Work Section.
LUMI Marketing and Creative is a female -led, black -owned marketing agency for women -owned brands,
black -owned businesses, and nonprofits, specializing in branding, website design, and content creation. We
believe in collaboration, diverse perspectives, pushing the envelope, and clear-cut solutions. We're the ride -
or -die creative team that will always empower you—and tell the truth about what will empower your brand.
We bring our insight and unique POV to each and every project, as the seats at the LUMI table represent
women from the Black and LGBTQIA+ communities. We know everything changes at lightning speed, and
we're here to operate as an extension of your internal team. LUMI exists to illuminate brands by getting to
the creative heart of what makes them unique in the world—and telling the story of why that matters. We go
beyond design and focus on the alignment of your strategy with how people experience your brand. LUMI
holds NMSDC, WBENC, and WOSB certifications.
LUMI's work has spanned across small business, startups, tourism, culture -focused organizations and
municipalities. Specifically, over the past two years, we've worked alongside the County of York
Pennsylvania and the York County Planning Commission to rebrand their Watershed Alliance of York and
Welcoming Workplace initiatives, which focus on watershed protection and diversity, equity and inclusion in
York, PA. We are currently working through a full county -wide government rebrand set to launch in the
Spring of 2023.
For further qualifications and sample work done by LUMI refer to the Relevant Work Section.
Attachment 2, Page 4 of 52
PAGE 04
--A APPROACH
Proposed Project Team Members and Roles and Qualifications for Project
Juan Pablo Osorio, Research & Implementation — Primary Contact
Before Alpha Co had a name Juan Pablo had a whiteboard and a dream of helping lift himself and his
community. A former Marine (Semper Fi!) Juan Pablo has since received his MBA from the University of
Houston -Downtown, found Alpha Co. Marketing & Media, and chairs a local organization, Outreach in the
Barrio, whose goal is to feed the homeless throughout Houston. Through his military experience as well as
various business leadership development programs, Juan Pablo has developed strong leadership skills.
With over 10+ years of entrepreneurial & digital marketing experience, he also possesses strong
communication and people skills allowing him to manage teams effectively.
Primary Role & Responsibility: Juan Pablo's primary responsibility in working on the website for the City
of Springfield is to ensure communication between the city's key staff and Alpha Co. Juan Pablo will also
ensure all deliverables will be met within the timeline allotted and provide the best resources to allocate for
this project scope.
Mariano Iriondo, Research & Implementation Project Manager
As the co-founder of Alpha Co., Mariano has over 4 years of experience overseeing all projects for Alpha Co
and leading teams for deliverable completion. His experience with Fortune 500 companies such as Ford and
SAP positions him to complete tasks with tight deadlines. Mariano has completed development for over 50
businesses and provides valuable insights on developing a plan for execution. Through his strong
leadership. he will oversee the research team to ensure effective communication and timely delivery.
Primary Role & Responsibility: Mariano's primary responsibility in working on the website for the City of
Springfield is to ensure all internal communication is made to the required teams. In doing so, Mariano will
direct and oversee all Project Managers and each deliverable task.
Graham Dunlap, Project Consultant
With over 10 years of experience working with businesses to transform their sales & operations, Graham is
passionate about what a modern approach to marketing can mean for businesses of any size. A lifetime
Texan, Graham graduated from the University of Texas in 2012 with his bachelor's degree and from SMU in
2017 with his MBA. Prior to joining the Alpha Co.Marketing & Media team, Graham worked at an Education
Technology Company helping to administer scholarships to students across the nation. Graham's
experience with Fortune 500 companies like Merrill Lynch and his work within the public sector has given
him unique experience with project managing complex projects with multiple deliverables and focuses.
Graham will oversee assigned work for the research and implementation development teams and consult on
the digital communications strategy.
Primary Role & Responsibility: Graham's primary responsibility in working on the website for the City of
Springfield is to manage project service teams, oversee assigned work for each department, and ensure
best practices are being met for communicating with the city. Graham will work on consulting on the project
needs and digital communication strategy as he has prior experience in working with public entities.
Attachment 2, Page 5 of 52
PAGE 05
--A APPROACH
Tatiana Bauer, IT Department Manager
Tatiana is a technology -driven and IT expert for Alpha Co. accounts. She has experience with high -demand
professions such as dentistry and can leverage her work ethic to completion of tasks. She will manage and
oversee all technology requests made by the city. Tatiana has provided our clients with relevant information
and guidance on the steps to take next for their technology needs.
Primary Role & Responsibility: Tatiana's primary responsibility in working on the website for the City of
Springfield is to oversee the website development progress and ensure all IT needs are being met for the
city account. She will work on website integrations and security for the city's website.
Shazid Mazid, Lead Website Developer
Shazid has extensive website development and design experience through various companies. He sas
worked with Alpha Co. on the majority of website development projects for the past 4 years. He has
completed and published over 200 websites for Alpha Co. clients and PepsiCo. Juntos Crecemos project.
Shazid provides quality and efficient work with strong internal communication skills for client satisfaction and
will be the lead website developer for the city's account
Primary Role & Responsibility: Shazid's primary responsibility in working on the website for the City of
Springfield will be as the Lead developer for the website project Work with developers to create the website
for the city's website project. He will ensure top-quality of work in accordance with client requirements.
Laureano Morreno, Analyst/Researcher
Laureano has extensive experience with providing analytic and research information for websites and
marketing projects. He is Alpha Co's key analyst in doing customer and industry research. Through his
research, he provides insights and market analysis that guides websites and messaging development. With
competitor research, stakeholder surveying, and industry trend research, Laureano provides the creative
and strategic teams with context and facts to build their recommendations. Laureano has provided our
clients with relevant information and guidance on the steps to take next for their marketing strategies.
Primary Role & Responsibility: Laureano's primary responsibility in working on the website for the City of
Springfield is to provide insight and research on developing a comprehensive website design and
development strategy. Laureano will bring key analytics and provide overall research for industry best
practices.
Camila Marchisio, Copy Writer/Researcher/Translator
Camila has extensive experience with content development in English and Spanish. He conducts research
and delivers research -based copy and messaging recommendations. Her expertise in both Spanish and
English language ensures culturally relevant translations when developing bilingual and translated materials
for various projects. Camila is our go -to for communicating clear and concise messaging as well as
providing timely feedback and research for our clients. She has worked on several projects with Alpha Co
and will ensure all deliverables are submitted on time.
Primary Role & Responsibility: Camila's primary responsibility in working on the website for the City of
Springfield is to maintain and manage contact with key staff. Camila will ensure all deliverables are given to
proper team for timely completion.
Attachment 2, Page 6 of 52
PAGE 06
--A APPROACH
Breanna Shorten, Creative Director and CEO (Alpha Co. Strategic Partner- LUMI Marketing and
Creative)
Breanna has over 10 years of professional experience in branding, project management, production, and
creative direction. She studied marketing and communications at Washington & Jefferson College and the
University of Delaware. Bre began her professional career as a social media manager for an Indy Car racing
team and as brand merchandiser and hospitality coordinator for international rock band touring nationally
with the band for a year. In 2013 she was brought on board to transform YRK Magazine, a quarterly
publication about downtown business, entrepreneurship and culture in her hometown of York, PA. In 2016,
Breanna gained equity of the brand and transitioned the company to YRK Creative, a full-service agency.
After successfully growing the agency over 3 years, Bre gained full ownership of YRK Creative in late 2019
and rebranded the company to LUMI Marketing & Creative. While Bre is typically in CEO mode running the
business, her expertise in creative direction, styling, copy editing, and strategic planning are instrumental in
executing each of our projects.
Primary Role & Responsibility: Bre will be acting in the role of Creative Director for the city's website
design. She will assist with the sitewide audit and industry research to help determine the best direction and
aesthetic that will connect with your key target audiences. Additionally, she'll pull inspiration examples and
collaborate with Becky and Jared on the overall design direction and functionality.
Rebecca Daubert, Art Director & Graphic Designer (Alpha Co. Strategic Partner- LUMI Marketing and
Creative)
Rebecca (Becky) has 12 years of graphic design and marketing experience with local, international, and
national brands. Her work with YRK Magazine—emphasizing highly visual typography and layout treatments
—has been recognized by the Association of Marketing and Communication Professionals (AMP) through
its Hermes Creative Awards for creative excellence. Through LUMI Marketing & Creative, Becky has
conceptualized, sketched, designed, and managed production for just about everything you can imagine.
She also has directed and styled both photo and video shoots. She's known as our creative goddess and
works her magic to bring brands to life.
Primary Role & Responsibility: Becky will act as Art Director for the city's website, directing and
collaborating with Jared to execute website design. She'll primarily be responsible for directing design and
visual direction and ensuring brand consistency and implementation.
Kate Knox, Project Manager & Digital Marketing Manager (Alpha Co. Strategic Partner- LUMI
Marketing and Creative)
Kate is responsible for developing and implementing digital marketing strategy campaigns. She's also
responsible for getting the job done, which involves the creation, organization, execution and completion of
projects. As the main point of contact for clients, Kate is the one that will be blowing up your email with
communication. As our workflow wonder woman, she delegates projects to our internal team to ensure
everyone stays on track and on budget. On occasion, she still dabbles with a dSLR camera to grab some
behind the scenes or social media content. Prior to joining our team, Kate served as the director of
marketing for a photography studio, focusing on e-commerce. There, she developed, designed, wrote,
managed, and executed all digital marketing efforts. She also art directed and styled photography shoots.
Unlike the usual creatines, Kate strives on organization and not procrastination! She brings close to fifteen
years of industry experience to LUMI Marketing & Creative.
Primary Role & Responsibility. Kate will organize and delegate all tasks related to website design of the
city" website. She'll be the main point of contact between the LUMI and Alpha Co teams to ensure clear
communication and job completion.
Attachment 2, Page 7 of 52
PAGE 07
--A APPROACH
Jared Hippensteel, Website Designer (Alpha Co. Strategic Partner- LUMI Marketing and Creative)
Jared is a self -motivated front-end designer/developer with a passion for user -focused web development,
design and strategy, new technologies, analytics, photography and marketing. Jared has spent time working
at a search engine marketing firm as well as spent several years as the Director of Web and User Interface
Design for a marketing firm in Central Pennsylvania working with a number of nationwide brands. These
days, Jared is heavily involved with the development team as well as assisting on the marketing and
strategy side of the projects to ensure all the pieces come together to make an award-winning experience!
Primary Role & Responsibility: Jared's main role for this project will be to collaborate with the lead art
director, creative director and Alpha Co. team to design a site that engages Springfield's key audiences.
From site mapping, wireframes, and web page mockups, Jared will ensure visual aesthetic, brand presence
and functionality work cohesively prior to the development phase.
For further qualifications of key staff please view Appendix A for full resumes
Attachment 2, Page 8 of 52
PAGE 08
---A APPROACH
Project Scope Approach
Alpha Co. will work alongside LUMI to create a new website for The City of Springfield that provides a
comprehensive digital platform that caters to the needs of the community. The website will be designed with
a user-friendly interface, easy navigation, and a visually appealing design that highlights the city's history,
culture, and current events. It will also serve as an informational hub that provides visitors with up-to-date
news, emergency alerts, city services, and resources. Our aim is to create a website that promotes the city
as a vibrant, diverse, and welcoming place to live, work, and visit, while also encouraging community
engagement, fostering civic pride, and boosting economic growth. We hope that this website will become a
valuable tool that facilitates communication between the city and its residents, businesses, and visitors, and
helps to strengthen our community's identity and sense of belonging.
Alpha Co. has extensive experience and understanding of WordPress websites and can migrate, create
content, and develop a new website for the City of Springfield with an incorporation of a strong SEO strategy
that will make it effortless for people looking to visit the city and navigate the website. Alpha Co. will
construct a website development to grow with the city as it continues to expand into further developments.
We will incorporate the following strategy:
• Design, develop, and recommend best practices for the website.
• Provide a robust and functional website that will grow with the city.
• Create a fully functional website that adheres to all Federal and State Law Regulations.
Below we outline our approach to providing a complete solution for the City of Springfield's website
redesign. For a full timeline and breakdown please refer to Appendix B.
Phase I: Research and Strategy Planning Phase
• Research and Discovery
• Current Website Evaluation and Recommendations
• Content Evaluation and Recommendations
• Website Design and Development Strategy
Phase II: Development and Design Phase
• Initial Website Concept and Theme
o Style Guide
• Content Creation
• Hosting
• Website Development with Automation in Content Management System (CMS)
• Fillable Forms
• Integrations with
o Search Tools
o Calendar
o Social Media Accounts
o Mitel
• Security
• Troubleshooting, Reporting, and Testing
Phase III: Implementation Phase
• Website Launch and Implementation
• Training
• Web Master Services
• Ongoing support and updates
Attachment 2, Page 9 of 52
PAGE 09
--A APPROACH
Phase I: Concept and Design Phase: (Weeks 1 - 5)
Week 1:
Perform onboarding meetings
We will work alongside the city to review, assess, and complete the scope of work along with issuing fill -form
surveys of the current website impressions by focus groups.
• Discovery meeting with the marketing team
• Receive feedback from stakeholders and surveys
o Identify, measure, and improve website key performance indicators
Weeks 1 - 5:
Research:
• Review project objectives, issues, and features.
o Create analytics reports around objectives to highlight the direction of the project.
• Collect relevant website data such as analytics and tracking.
• Run the website through Siteimprove and other tools such as SpyFu, & Ahrefs, and other software for
website data analytics.
• Compare size, reach, and ideal target audience.
• Research Industry for best practices.
• Evaluate site architecture and navigation.
• Perform Website analyses:
a. User Experience Design Research (UX) to create easy, efficient, relevant, and all-around pleasant
experiences for the user.
b. Conduct Customer Research
• Identify the best and most relevant cities to the City of Springfield on industry practices for website and
design to implement and make better for the city website - ideally compared to 5-6 city websites such
as:
o Brookings, OR: https://www.brookings.or.us/
o Hillsboro, OR: https://www.hillsboro-oregon.gov/
o San Jose, CA: https://www.sanjoseca.gov/
o Wax Haw, SC: waxhaw.com
o Portland, ME: https://www.portlandmaine.gov/
We will prepare a presentation with an analysis of the current website with areas of improvement to
implement in the new website concept. Once the analysis report has been curated, the Alpha Co. and LUMI
teams will meet with the city's stakeholders to go over the plan and prepare for the execution of the website
plan. We will gather the information from the meetings, research, and discovery to plan and execute an
effective website design and strategy.
Attachment 2, Page 10 of 52
PAGE 10
--A APPROACH
Phase II: Development and Design (Weeks 5 - 15)
Weeks 5 - 8: Develop Design Concepts:
The LUMI Team will work with Alpha Co. to develop the initial Web Concept:
• Identify the best platform for the website to be built - Alpha Co. recommends the use of WordPress as it
is easy to modify and adjust for novice users.
• LUMI will create the theme for the website based on the feedback received from the City Council and
the research conducted.
• The Theme and Design will include:
o Modern look and functionality - use existing elements from the City of Springfield branding.
o Intuitive navigation strategy with 3 -click access to content from the home page.
o Efficient use of menus to ensure all relevant information is visible and easily accessible.
o Minimization of whitespace - each page will have a design plan and wireframe that will be approved
by the City Council team.
o Look and function that works with all mobile devices and is compatible with all operating systems
and browsers.
o Search functionality will be a key element in design. The web pages will have a fully functional
search tool built in and a design to support the integration.
o Area for the employee portal integration that allows employees to log in with network credentials.
• LUMI will provide the city test pages for review and approval. LUMI will complete the following tasks:
o Provide a sample home page design for approval and review.
o Adjust according to departmental feedback.
o Present to the City Council for final feedback and delivery on the design for implementation.
Weeks 8 - 15: Hosting, Content, and Style Guide Implementations:
Hosting:
• Alpha Co. will develop the website on the hosting platform that is approved by the City Council. The
potential hosting services that the city may be interested in using are:
o Cloudways: Cloudways is a cloud -based managed hosting platform that offers many benefits for
website owners. Some of the benefits of using Cloudways for website hosting are:
■ Hosting uptime 99.99%.
■ Provides 24/7 support - ticketing and chat options.
■ Training online - webinars, video tutorials, and documentation.
■ Flexible scalability.
■ SSL certification for security.
■ Dedicated testing environments.
■ Data can be stored in data centers located in the US.
o WPEngine: WPEnginge s a managed WordPress hosting platform that offers a range of features
and benefits for website owners. Some of its key features include:
■ Hosting uptime above 99.99%.
■ Provides 24/7 support and training online.
■ High performance.
■ Automatic scalability.
■ Dedicated development environment.
■ Data can be in data centers located in the US.
Attachment 2, Page 11 of 52
PAGE 11
--A APPROACH
o SiteGround: SiteGround is a web hosting company that is known for its performance and security
features. It offers shared hosting, cloud hosting, and dedicated hosting plans. Some of the key
features of SiteGround include:
■ Hosting uptime of 99.99%
■ Free SSL certificate
■ Online tutorials
■ Automatic WordPress installation and updates
■ SuperCacher technology for improved site speed
■ Daily backups
■ Separate staging environments
■ 24/7 customer support
HostGator: HostGator is another popular hosting provider that offers a range of hosting options,
including shared hosting, VPS hosting, and dedicated hosting. Some of its key features include:
■ Hosting uptime guarantee of 99.99% - with credit for downtime
■ Unlimited storage and bandwidth
■ Free SSL certificate
■ 24/7 customer support
■ Virtual training library
■ Separate staging server
■ Free website migration
■ Automatic WordPress installation
■ Data can be stored in US -based data centers
Based on our experience, we recommend the use of Cloudways. Alpha Co. uses Cloudways as its primary
hosting option for its clients. We have found the services provided with this hosting platform to be reliable,
secure, flexible, and cost-effective. We will build the new city website on the Cloudways hosting platform to
ensure the website is built with the best system.
Content Review on WordPress CMS:
• Alpha Co. will review the current content for the city's website. We will utilize bulk management tools that
will integrate into the WordPress website to filter media that isn't used and to find specific media as well
as to audit to find dead links, typos, and other errors. We will also integrate tools to organize pages, to
bulk un -publish, and provide the ability to locate duplicate information.
We will use the following WordPress plugins to perform these tasks:
o WP -Optimize offers several bulk management tools, including the ability to clean up the database,
optimize images, and remove unnecessary data. It also includes a filtering feature that allows you to
find specific media and unused media files.
o Broken Link Checker scans your website for broken links, missing images, and other errors. It also
provides auditing capabilities that help you identify typos and other issues.
o Advanced Page Manager offers tools to help you organize your pages. It includes features like drag -
and -drop sorting, inline editing, and bulk editing.
o BulkPress allows you to bulk unpublish pages, posts, or custom post types. It's a helpful tool if you
need to temporarily remove multiple pieces of content from your website.
o Duplicate Page makes it easy to duplicate pages or posts. It's a helpful tool if you want to create a
new page that's similar to an existing page or post.
o Media Cleaner helps you identify and remove unused or unnecessary media files from your website.
It offers filtering capabilities to help you find specific media files and free up space on your server.
Attachment 2, Page 12 of 52
PAGE 12
--A APPROACH
• Content Creation:
o Alpha Co. with the support of LUMI is committed to providing efficient and intuitive content creation
for the new website, with an emphasis on incorporating Springfield's unique identity. With an efficient
editing interface and adherence to brand and design elements, the site will be user-friendly and
accessible, with screen reading and accessibility audits, as well as testing of all links. In addition,
Alpha Co. will incorporate training and support documentation, as well as fillable forms that can be
automated and handled completely through the site and routed to the correct user group or
department. LUMI will create a web style guide to ensure a consistent flow, tone, look, and feel
across all areas of the website.
We will take the following approach to content creation:
■ Editing Interface: An efficient editing interface, such as WordPress, for content creation in the
city website development, will be user-friendly, intuitive, and flexible. It will allow content creators
to easily add, edit, and manage content on the website, without requiring advanced technical
knowledge or programming skills. Some of the key features of an efficient editing interface for
website content creation include:
• WYSIWYG Editor: The editing interface will have a "What You See Is What You Get"
(WYSIWYG) editor, such as Divi Builder, allowing content creators to view their content as it
will appear on the website in real-time. This will help content creators to better visualize their
content and make necessary edits.
• Drag and Drop Functionality: The interface will include drag and drop functionality for easy
placement of content elements such as images, videos, and text boxes.
• Clear Formatting Controls: Formatting controls will be clear and easy to use, such as drop-
down menus, sliders, or checkboxes. This allows content creators to apply formatting
consistently across the site.
• Preview Mode: A preview mode will help content creators see their content in context and
make adjustments before publishing.
• Collaborative Tools: The interface will allow multiple users to collaborate on content
creation, with the ability to assign roles and permissions to each user.
• Autosave: An autosave feature will be established to help prevent the loss of content in
case of a technical error or accidental deletion.
• Testing links: Alpha Co. will integrate a test -link plugin in our website development to
ensure links are regularly being checked and identified for their functionality on the website.
■ Branding and Identity Integration -Style Guide: LUMI will integrate the established branding
and identity of the City of Springfield into the website design for a consistent and cohesive user
experience (UX). We will utilize these elements to establish a style guide for the content creators
to have guidelines for a consistent flow, tone, look, and feel.The following are steps LUMI will
take to implement the brand and common design elements with existing printed materials in the
website design:
• Use of the same color palette: The color palette used on the website will match the colors
used in printed materials, including the brand's logo and other graphics. This will help create
a consistent and recognizable look and feel across all platforms.
• Use of the same fonts: Fonts used on the website will be consistent with those used in
printed materials. Using the same font family, font size, and style throughout the website will
help create a professional and cohesive look.
• Incorporation of images and graphics: Images and graphics used on the website will be
consistent with those used in printed materials. Using the same images and graphics will
help reinforce the brand identity and create a consistent visual experience for users.
• Utilize consistent messaging: The messaging used on the website will be consistent with
that used in printed materials. The tone and language will align with the brand's values and
be consistent across allottmnent 2, Page 13 of 52
PAGE 13
--A APPROACH
• Utilize the same logo and tagline: The brand's logo and tagline will be prominently
displayed on the website, as it is in printed materials. This will help create brand recognition
and reinforce the brand's identity.
• Uniquely Springfield: incorporate the identity of the City of Springfield throughout the
design and development of the website. Our teams will work to highlight what makes
Springfield special and unique such as cultural and traditional elements from the city that will
be brought into the content of the website.
■ Navigation: Our navigation implementation strategy will be intuitive for the user in order for the
success of the website. We will ensure the site is easy to navigate and understand in order to
help users find the information they need quickly and efficiently, leading to a positive user
experience. The following are some steps Alpha Co. will take to implement navigation and site
content that is intuitive for the user:
• Clear and Consistent Navigation: Navigation will be clear and easy to understand, with a
logical and consistent structure throughout the site. This will be achieved through the use of
clear labeling, dropdown menus, breadcrumbs, and other navigational aids.
• Organized and Structured Content: Content on the site will be organized and structured,
with clear headings and subheadings that make it easy for users to scan and understand.
Content will be grouped logically, with related information grouped together, making it easier
for users to find what they are looking for.
• User -Friendly Language: The language used on the site will be user-friendly and easy to
understand. Technical jargon will be avoided or explained in simple terms, making it easier
for all users to understand.
■ Screen Readings and Accessibility Audits: Providing screen reading and accessibility audits
is an essential step in ensuring that the website is accessible to all users, including those with
disabilities. The following are steps Alpha Co. will take to provide screen reading and
accessibility audits:
• Conduct an Accessibility Audit: This audit will look at all aspects of the website, including
design, code, and content, to identify any areas that are not accessible to users with
disabilities.
• Address Accessibility Issues: Once accessibility issues have been identified, Alpha Co.
will work to address them. We will make adjustments to the design, code, or content of the
site, as needed, to ensure that it is accessible to all users.
• Test with Assistive Technologies: Alpha Co. will test the website using assistive
technologies, such as screen readers, to ensure that it is accessible to users with disabilities.
This testing will be ongoing, to ensure that the site remains accessible as it evolves over
time.
■ Training and Documentation: Providing training and support documentation is an essential
step in ensuring that the city's website content creators can use the website's content
management system (CMS) effectively. The following are steps Alpha Co. will take to provide
training and support documentation:
• User Guides/Playbook: Will be created to explain how to use the CMS, including how to
create and edit content, manage media files, and use any plugins or extensions that are
installed.
• Video Tutorials: Used as an effective way to demonstrate how to use the CMS. These
tutorials will be recorded on Loom and uploaded to an accessible video library.
• Monthly Live Training: Alpha Co. will provide monthly training and support to content
creators. These trainings will be held virtually and will allow content creators to ask questions
and receive immediate feedback.
Attachment 2, Page 14 of 52
PAGE 14
--A APPROACH
■ Fillable Forms: This will be an effective way to collect information from users. To provide fillable
forms, handle them completely through the site, and route them to the correct user group,
department, email, or other end users, Alpha Co. will follow these steps:
• Form Builder Tool: Alpha Co. will integrate various form builders into the website
development such as Gravity Forms, Wufoo, or Typeform. We will incorporate the best form
builder tool based on the city's feedback and decision.
• Build Form: Once a form builder tool is selected, Alpha Co. will use it to create forms by
adding form fields, such as text boxes, radio buttons, and checkboxes. The form will be
designed to be intuitive and easy to use for users following the style guide.
• Configure Form Settings: After building the form, Alpha Co. will configure its settings, such
as the email address to which form submissions should be sent, the page or post where the
form should be displayed, and any confirmation or error messages that should be displayed
to users.
• Test Form: Before making the form live, Alpha Co. will test it to ensure that it works
correctly. We will submit test data to the form and verify that the data is correctly submitted to
the configured email address or database.
• Backend Routing: Once the form is live, we will ensure that submissions are correctly
routed to the correct user group, department, email, or other end users. This will be achieved
by setting up automated email notifications, connecting the form to a database or CRM
system, such as Zoho or Salesforce, or integrating it with other third -party tools.
■ Integrations: Alpha Co. will provide integrations such as a calendar for public meetings, city
social media accounts, Mitel phone system for employee directory, and others, Alpha Co. will
incorporate these steps:
• Implementation of Appropriate Integration: Alpha Co. will choose third -party tools and
services that are most appropriate for the website's needs. We will incorporate a calendar
app for public meetings, a social media plugin for city social media accounts to automatically
post on the website and for users to access the city's social media accounts, and integrate
the Mitel system for the phone system for employee directories.
• Configure Integration: Once the integration is chosen, Alpha Co. will configure it to work
with the website. This will involve installing a plugin, entering API keys and other
configuration details, and customizing the integration's settings to match the website's design
and functionality.
• Test Integration: After the integration is configured, Alpha Co. will test it to ensure that it
works correctly. We will create test events on the public meeting calendar, post test content
to the city's social media accounts, or search for employee contact information using the
Mitel phone system integration.
• User Support: To ensure that users can take advantage of the integrations, Alpha Co. will
provide user support, such as documentation or help articles. This will help users understand
how to use the integrations and take advantage of their features.
■ ADA Accessibility: Alpha Co. will leverage the use of plugins to create ADA -compliant content
and to ensure the website will consistently meet the regulations set by WGAC standards. By
following these steps, it will be possible to leverage plugins that provide ADA accessibility, text
size, color, and alternative text for all photos and graphics, as well as ensure that all electronic
forms and PDF documents are accessible to screen reading software and other assistive
technologies. We will take the following approach to make the website ADA compliant:
• Alpha Co. will identify the appropriate plugins that will be used to enhance the accessibility of
the website. There are many plugins we have experience with, such as WP Accessibility,
Accessible WordPress, and WP Accessibility Helper, among others.
Attachment 2, Page 15 of 52
PAGE 15
--A APPROACH
■ Install and activate the chosen plugins on the website. The process of installing and activating
the plugins may vary depending on the platform used to build the website.
■ Configure the plugins to provide the desired accessibility features, such as text size, color, and
alternative text for all photos and graphics.
■ Test the website's accessibility using screen reading software and other accessibility tools to
ensure that the plugins are working as intended.
■ Ensure that all electronic forms on the website are accessible by screen reading software. This
can be achieved by using plugins or by following best practices for creating accessible forms.
■ When creating or uploading PDF documents, we will ensure that they are created using the
original editable source of Adobe Acrobat or equivalent. This will ensure that the PDFs are
accessible to screen readers and other assistive technologies.
■ Alpha Co. will avoid using photos with text unless another link to an accessible PDF or text -only
document is provided. This will ensure that users with visual impairments can access the
content.
■ We will not use document scanners to create PDF or TIF files on any web page unless a text
version of the document is also provided. This will ensure that users with visual impairments can
access the content.
Phase III: Implementation (Weeks 15 - 20)
Webmaster Services: Alpha Co. will ensure that the website is well-managed, up-to-date, and accessible
to all users through our ongoing webmaster services. This can help ensure the website's usability and user
experience are optimized and increase traffic and engagement. We will utilize the following approach to
ensure these tasks are met:
• Ongoing Training: Alpha Co. will provide training to content creators for the city's website. We will
provide online live monthly training for the duration of the initial year and provide complimentary access
to the training library after the website has launched. We will also schedule on -demand training if
requested by the city.
• Overall Site Management: Alpha Co. will be responsible for the overall management of the website,
ensuring that it is up-to-date, secure, and accessible. This will include tasks such as updating plugins,
monitoring performance, optimizing the website for search engines, and implementing new features or
functionality.
• Knowledge of Updates, New Tools, and Features: Alpha Co. will keep the City of Springfield informed
about updates, new tools, and features related to the website through monthly reports and quarterly
meetings.
• Reports: Alpha Co. will regularly generate reports on website performance, traffic, and user behavior.
These reports will provide valuable insights into how the website is performing and where improvements
can be made.
• ADA Accessibility: Alpha Co. will ensure that the website is ADA compliant and accessible to people
with disabilities by managing and maintaining the WordPress plugin integrated into the website
development.
• 2417 Support: Alpha Co. will be available to provide technical support and assistance to website users
24/7 through our ticketing system and helpline. We will respond promptly to inquiries, troubleshoot
technical issues, and provide guidance and assistance to users.
• Technical Expertise: Alpha Co. will provide technical expertise in web development, including coding
languages, web design principles, and best practices for website management.
Attachment 2, Page 16 of 52
PAGE 16
--A APPROACH
• Security: Security is a critical component of web development, and Alpha Co. understands the
importance of keeping user data and sensitive information safe and secure. To ensure the security of
the City of Springfield" new website, Alpha Co. will implement robust security measures, such as using
data encryption and secure web connections, defining security by individual user or role -based
attributes, and implementing access controls to restrict access to sensitive data and features. Alpha Co.
will also ensure that multi-user accounts are not used, support rotating keys and only grant necessary
privileges, and notify the City in case of any compromise of City data by cloud service providers or third
parties. By taking these steps, Alpha Co. will help to protect user data and prevent unauthorized access
or disclosure of sensitive information. We will take the following steps to address each security measure:
• Data Encryption and Secure Web Connections: All data sent over the internet will be encrypted to
prevent unauthorized access. This will be achieved by using secure web connections, such as HTTPS,
SSL or TLS, and by encrypting data at rest.
• Define Security by Individual User: Alpha Co. will define security by individual user or role -based
attributes to ensure that users have access to only the data and features that they need to perform their
jobs. This will be achieved by implementing a role -based access control (RBAC) model that limits
access based on a user's job function or level of authority.
• Robust Permissions Control: Alpha Co. will implement robust permission controls for different areas of
the website to prevent unauthorized access. This can be achieved by implementing access controls,
such as user authentication and authorization, to restrict access to sensitive data and features.
• API Integrations Support Rotating Keys: The website will use APIs, which will support rotating keys
and only grant necessary privileges to prevent unauthorized access. This will help to reduce the risk of
data breaches and protect user data.
• No Multi-user Accounts: To improve security, Alpha Co. will ensure that multi-user accounts are not
used and that each user has their own unique login credentials. This will help to prevent unauthorized
access and improve accountability.
• Ensure Data Security: We will ensure that data security is maintained and that no City data is shared
with parties or entities without a prior City agreement. This will help to protect sensitive data and ensure
that it is only used for authorized purposes.
• Ensure City is Notified of Data Breach: To ensure timely response to data breaches or other security
incidents Alpha Co. will ensure that the City is notified of any compromise of City data by cloud service
providers or third parties. This will help to ensure that appropriate action is taken to protect City data and
prevent future incidents.
Finalization of Website: To deliver a finished website, content creation will provide testing, training, go live
support, and a project wrap up. First, Alpha Co. will create a testing environment for the city users to ensure
the website is functioning correctly and all features are working as intended. Alpha Co. will facilitate
meetings with departmental representatives to ensure that the website meets the city's requirements and is
ready for go live.
Next, Alpha Co. will provide training for content creation, navigation, and ongoing support as needed to
ensure that the city staff can effectively manage and update the website.
After testing and training, Alpha Co. will coordinate with the City Council to present the website and obtain
final approval for go live. During the go live period, Alpha Co. will provide support to ensure that everything
is working smoothly and any issues that arise are promptly addressed.
Finally, Alpha Co. will conduct a project wrap-up to ensure that all the requirements have been met and
provide any necessary documentation, training materials, and ongoing support. With these steps, Alpha Co.
will deliver a finished website that meets the city's needs and is ready to serve the community.
Attachment 2, Page 17 of 52
PAGE 17
--A APPROACH
Alpha Co. understands the importance of a successful project wrap-up. To ensure that the City of
Springfield's new website is complete, we will provide the necessary documentation, training materials, and
ongoing support to ensure the city staff can maintain and update the website.
Our teams will also conduct a comprehensive review of the final website to ensure that all project
requirements have been met and that the website meets the highest standards of quality and performance.
We will work closely with the city staff to address any issues that may arise during the initial use of the
website and provide ongoing support as needed to ensure the website remains up-to-date and fully
functional.
We are excited about the opportunity to work with the City of Springfield on this project and look forward to
delivering a website that reflects the unique character of the city while meeting the needs of the community.
We are confident that our team has the skills, expertise, and experience necessary to deliver a successful
project wrap-up, and we are honored to be considered for this work.
Attachment 2, Page 18 of 52
PAGE 18
--A FEE PROPOSAL
CLIENT: CITY OF SPRINGFIELD - WEBSITE REDESIGN
COST CATEGORY
DESCRIPTION
COST BREAKDOWN
FEE:
Creative3 employee)=
DISCOVERY, RESEARCH & AUDIT
$1or(1
$130 10= $1,300
PROJECT MANAGEMENT
Art Director/Designer (1 employee)=
RESEARCH AND
CREATIVE DIRECTION-
$130*10= $1,300
$7,560
STRATEGY PLANNING
ART DIRECTION
Digital Marketing Manager/Project
MARKETING STRATEGY OUTLINE
Manager(1 employee)= $115*16=
$1,840
Web Designer(1 employee)=
$130*24= $3,120
SITE MAPPING
1$130
Creative Director(1
PROJECT MANAGEMENT
employee)=$130*10= $1,300
ART DIRECTION
Art Director/Designer(1 employee)=
CREATIVE DIRECTION
*30= $3,900
DESIGN
MESSAGING
Digital Marketing Manager/Project
Manager(1 employee)= $115*20=
$14,650
$2,300
Web Designer(1 employee)= 130 x
55= $7,150
Project Lead (1 employee)= $117*
PROJECT MANAGEMENT
85 = $9,945
WEBSITE DEVELOPMENT
Project Manager (3 employees) $
CONTENT CREATION
115*40*3= $13,800
WEBSITE TESTING
Website developer(1 employee)--
mployee)=DEVELOPMENT
$38,245
DEVELOPMENT
INTEGRATIONS
120* 75= $9,000
ADA COMPLIANCY
Copy writer (2 employees)
SECURITY
$110*25*2= $5,500
WEBSITE LAUNCH AND
Digital Strategist (1 employee)=
IMPLEMENTATION
$117* 60 = $7,020
HOSTING AND SITE
Project Manager (3 employees) $
MAINTENANCE
115*20*3= $6,900
IMPLEMENTATION
ANALYTICS
Website developer(1 employee)=
$120* 45= $5,400
SECURITY MONITORING
IT Support (5 employees)
$27,195
CONTENT PUBLISHING
$105*15*5= $7,875
WEEKLY REPORTING
MONTHLY REPORTING
CONSULTATIVE MEETINGS
CALL TRACKING
UPDATES AND MANAGEMENTS
LIVE VIDEO CONSULTATION
Project Lead (1 employee)= $117*
TRAINING, TRAINING LIBRARY
10 = $1,170
TRAINING & WEB MASTER
ACCESS, TICKET SUPPORT SYSTEM,
Project Manager (3 employees) $
$9,220
'
SERVICES
115*10*3= $3,450
ONGOING UPDATES AND
Training representative (2
MANAGEMENTS
employees) $115*20*2= $4,600
TOTAL COST FOR PROJECT
$96,870
FOR 1ST YEAR
ANNUAL SUPPORT COST
$57,750
Attachment 2, Page 19 of 52
PAGE 19
--A KEY STAFF AND HOURS
PROPOSED KEY STAFF AND HOURS FOR ALPHA CO.
Job Title
Project Lead
Digital Strategi
Project Manag
Web DevelopE
Copy Writer
IT Support
Training Represen-
Total
PROPOSED KEY STAFF AND HOURS FOR LUMI
Job Tit
Creative Dii
Art Director/E
Digital Marl
Manager/Projec
Web Desi
Total
Attachment 2, Page 20 of 52
PAGE 20
--A SERVICE FEE SCHEDULE
HOURLY RATES FOR ADDITIONAL SERVICES FOR ALPHA CO. MARKETING AND MEDIA
LABOR CATEGORY RATE
PROJECT LEAD
$117
PROJECT MANAGER
$115
DIGITAL STRATEGIST
$117
WEBSITE DEVELOPER
$120
RESEARCH ANALYST
$115
COPY WRITER
$110
IT SUPPORT $105
HOURLY RATES FOR ADDITIONAL SERVICES FOR LUMI MARKETING AND CREATIVE
LABOR CATEGORY
RATE
PROJECT MANAGER
$115
ART AND CREATIVE DESIGNER
$130
WEBSITE DESIGNER
$130
CREATIVE RESEARCHER
$130
Attachment 2, Page 21 of 52
PAGE 21
--A REFERENCES AND ADDITIONAL SERVICES
REFERENCES
Reference 1: Figure 8, Debora Guadarrama, Digital Marketing Director,
debora@figure8.delivery
212-888-7700,
Address: 157 East 86th Street #437, New York, New York 10028
Reference 2: Abogado Aly, Sameh Aly, Founder,
Sameh@alylawfirm.com
(713) 299-4257
Address: 5950 Gulf Fwy #200, Houston, TX 77023,
Reference 3: Practice Potential, Jennifer Lopez, Marketing Manager,
281-387-8456, jlopez@networkengage.com
Address: Houston, TX
Reference 4: AIM To Empower, Lisa Taylor, Founder,
lisa.r.taylor@me.com
Address: 515 Harrisburg Ave Lancaster, PA 17603
Reference 5: Community Connections for Children, Christy Renjilian, Executive Director,
717-968-8398, crenjilian@childcareconsultants.org
Address: 29 N. Duke St. York, PA 17401
ADDITIONAL SERVICES:
Alpha Co. can provide additional services to the city by offering SEO integration and other
digital marketing services for the city website. By optimizing the websites and online
presence for search engines, the city can increase its visibility and reach a wider
audience. This can help them attract more tourism, generate more community
engagement, and ultimately increase users.
In addition to SEO, Alpha Co can offer a range of other digital marketing services, such as
social media marketing, email marketing, content marketing, and paid advertising. By
combining these services with SEO, Alpha Co. can help the city create a comprehensive
digital marketing strategy that can deliver measurable results.
Overall, by providing these additional services to the city, Alpha Co. can help the local
community thrive in today's competitive digital landscape and contribute to the overall
growth.
Attachment 2, Page 22 of 52
PAGE 22
--A APPENDIX
APPENDIX A: RESUMES
Juan Pablo Osorio
Alpha Co. CEO — Principal Contact
Summary:
A digital Media -Savvy, business professional with a master's in business administration and 6+ years of
military experience. Offering digital marketing expertise, strong leadership and communication skills, and
proven success in developing and executing high -impact, integrated business teams. Known for getting the
job done and problem -solving in complex situations. Providing clients and employers experience and
leadership in project management, enhancement of sales and business development strategies, and
marketing plans. Motivated leader with extensive English and Spanish digital marketing experience.
Contact: juanpablo@alphacomarketing.com
Education:
University of Houston -Downtown, Davies College of Business
Master of Business Administration - 2020
Bachelor of Business Administration - 2016
Top Skills:
Relationship Management
Bilingual Marketing Development (English/Spanish)
Process Improvement
Data Analysis
Leading High -impact Teams
Languages:
English
Spanish
Experience:
Alpha Company Marketing and Media
Jan. 2019 — Present
CEO/Co-Founder
• Lead and operate executive and operative teams for business development
• Manage and organize a team of 25 for marketing business to manage client accounts
• Uphold messaging, e-mails, and promotional multimedia tools, keeping communication with clients
• Conduct marketing research, and analyze data reports and objectives for increases in social media
coverage
• Film, produce, and revise over 50 promotional videos for businesses identifying new market and
audience reach; photograph and edit 100+ product photos for 5+ business websites and flyers
Outreach in the Barrio
Mar. 2018 - Present
Board Member
• Work with a non-profit organization to lead and organize feeding and distribution of care packages to
over 150 homeless individuals living in Downtown, Houston on a bi-weekly basis
• Promote the growth of start-up organizations by delivering valuable footage which reaches 5,000
individuals online through social media livestream within 24 hours
Attachment 2, Page 23 of 52
PAGE 23
--A APPENDIX
• Plan and host bi-weekly meetings with 5 board members to discuss analytics of growth in impact and
execution of organizational outreach
• Recommend innovative business and social media processes to improve organizational operations
Houston Hispanic Chamber of Commerce
Dec. 2017 — June 2020
Communications Partner
• Collaborate with communications department, as well as city leaders, to design and edit media content,
highlighting Hispanic economic and civic interests reaching over 3 million people in online exposure
• Managed social media outlets, tracking campaigns and analytics and redesigning strategies to improve
reach by 5% increase monthly
• Broadcast HHCC events, press releases, and promotional messaging; supervise organization and
audience relationships
• Develop and interpret data analysis reports on website traffic and Social Media Channels pinpointing
online best practices
• Cooperate with 9 staff members by contributing insight on new ideas, direction, and venues for
marketing and communication campaigns in weekly meetings
Free Lance Work
Marketing Manager/Multi-Media Producer Freelance Content Marketer
Jan. 2012 — Jan. 2019
• Designed and implemented integrated marketing strategy; focused on product marketing, content
marketing, search marketing, customer acquisition and customer marketing
• Organize client brands and construct reports on social media channels such as Twitter, SoundCloud,
YouTube, Facebook, Instagram, and Web analytics boosting average influence by 25%
Military Career
United States Marine Corps (Honorable Discharge)
June 2006- May 2011
• Infantry Team Lead -Mission Chief:
• Planned and executed mission goals with oversight of operations on base during overseas operations.
• Oversaw and led 4 platoons of 60 Marine Corp Reserves with responsibility for
• combat operations in pre -deployment training and troop readiness.
• Created and sustained essential communications links between chain of command and local civilians in
support of intelligence operations and community relations.
Business Organizational Programs
Bunker Labs
Ambassador
June 2021 — Present
• Plan and execute seminars for veteran business owners
• Build community member confidence in their business industries
• Lead cohort and organize virtual and in-person meetings
• Attended meetings and gained knowledge of working with public entities
• Gathered information on how to execute and grow a business
• Presented marketing knowledge to other cohort members
Attachment 2, Page 24 of 52
PAGE 24
--A APPENDIX
NMSDC — EYE Program
Small Business Member
August 2022 — Present
Houston - Interagency Mentor Protege Program
Protege
May 2022 — July 2022
• Attended meetings and gained insight to government sector
• Worked in teams to draft and present mock proposal — won second place
• Provided valuable insight and leadership towards proposal writing
LCISD Project LEAD
Instructor
Oct. 2021 — Nov. 2021, Oct. 2022 — Nov. 2022
• Teach and present computer courses to adults that want to build computer skills
• Provided support for adult students to better understand how to work with programs such as
PowerPoint, Excel, and Word
• Helped adult students use taught skills to build resumes
Elevate Together Grant Recipient
October 2022
EYE Program Pitch Grant Recipient
November 2022
Attachment 2, Page 25 of 52
PAGE 25
--A APPENDIX
Mariano Iriondo
Alpha Co. Digital Strategist - Senior Project Manager
Summary: Tech -Savvy digital strategist with extensive experience on how to build and lead a team.
Currently working with a small business on digital marketing and managing over 200 client websites. My
main expertise in working towards building an effective and tailor-made digital marketing strategy for
businesses.
Top Skills
Microsoft Office
Microsoft Excel
Business Management
Languages
English
Spanish
Education
UHD Marilyn Davies College of Business, Houston, TX
M.B.A., Marketing and Sales • (2018 - 2018)
Universidad Argentina de la Empresa
Certified Public Accountant - (2014 - 2018)
Bachelor's Degree in Business Administration and Management • (2014 - 2017)
Universidad de Buenos Aires Bachelor of Arts in Philosophy. (2010 - 2015)
Contact: Miriondo@alphacomarketing.com
Experience
Alpha Company Marketing and Media
Lead Digital Strategist
January 2021 - Current
Houston, Texas, United States
• Overlook project management over 25 staff
• Manage and maintain employee relationships
• Discuss and plan forecasts and project goals
• Work closely with executive board to decide and create company goals
Accounting and Financial Analyst
August 2020 - Current
Houston, Texas, United States
• Analyze and assess financial statements and books
• Create balance sheets and maintain P&L statement
• Oversee budgeting and spending for the company
Sales Representative
February 2019 - February 2020
Houston, Texas Area
• Meet and engage with prospect clients
• Follow-up with clients and schedule meetings
• Research and strategize for potential business opportunities
Attachment 2, Page 26 of 52
PAGE 26
--A APPENDIX
Ford Motor Company
Marketing Analyst
June 2015 - October 2017
• Managed $10 million budget for marketing and ad spend
• Lead and worked with various third -party vendors to ensure completion of tasks
• Created ad and marketing campaigns
SAP
International Finance Analyst
September 2014 - February 2015
• Built coding for financial analysis
Worked closely with board to ensure financial budgeting was being met
Ensured timely completion of tasks
Attachment 2, Page 27 of 52
PAGE 27
--A APPENDIX
Graham Dunlap
Alpha Co. VP of Sales
Summary
Experienced entrepreneur with a passion for helping small and medium-sized businesses accelerate their
growth through Digital Marketing. I believe whole-heartedly in micro niche marketing to help meet your
consumer where they live and drive them through your door. Extensive experience in start-ups, culture
building, sales training, digital marketing, online branding, business development, and organic growth
strategies for your business.
Contact: graham.dunlap@alphacomarketing.com
Education
Southern Methodist University
Master of Business Administration, MBA (2015 - 2017)
University of Texas at Austin
Bachelor's Degree • (2009 - 2012)
Top Skills
Marketing Strategy
Enterprise Technology Sales
Small Business Marketing
Experience
Alpha Co. Marketing & Media- VP of Sales - Partner
June 2019 - Present (3 years 3 months)
Houston, Texas, United States
• Worked closely with executive team to build and manage client list
• Built and led sales teams to develop top performing sales leaders
• Gave expert consultation for business development and growth
• Maintained and managed client relationships for over 50 accounts
• Sourced clients such as PepsiCo and doctors' offices
• Created effective and comprehensive sales processes
Merrill Lynch Wealth Management
Financial Advisor
December 2017 - May 2019 (1 year 6 months)
• Worked closely with clients in investment advise
• Built customer relationships
AcademicWorks
Regional Director of Sales
January 2011 - January 2015 (4 years 1 month)
Austin, Texas Area
• Worked in government procurement for Academic Works to source and close public solicitations
• Closed largest contract in company history
• Built company portfolios of various colleges and universities across the US such as UCLA, USC, SCU,
and their sister campuses
• Worked with large enterprise government organizations in sole source technology projects
• Ensured communication between government entity and company was executed smoothly and
effectively
Attachment 2, Page 28 of 52
PAGE 28
--A APPENDIX
Shazidul Mazid
Alpha Co. Lead Website Developer
Summary Experienced and dedicated professional with over 10 years of experience in service operation,
affiliate marketing and website building. Detail -oriented and goal -focused professional that can
successfully deliver exceptional customer to all clients. Demonstrated ability to achieve targeted goals, meet
customer expectation, and excel in challenging situations. Capable of problem solving, utilization of
critical thinking skills. Served as a mentor to other employees while demonstrating a team -focus that
illustrates cohesiveness.
Contact: shazid@alphacomarketing.com
Education
Bachelor of Business Administration
American International University of Bangladesh (AIUB), 2010
Major: Marketing
Patuakhali Govt. College Patuakhali, Bangladesh, 2005
Group: Science
Online Certification Courses
Leading Teams, 2016
Institution: University of Michigan
Excel for Data Analysis and Visualization, 2015 Institution: Microsoft
Digital Branding & Engagement, 2015 Institution: Curtin University Australia
Experience
Alpha Co. Marketing and Media
1st March 2018 — Present (4 years +)
Website Developer
• Create websites using standard CMS with HTML/CSS practices.
• Work closely with designer and content writer team to produce the website
• Maintain constant communication with other colleagues in the business to develop and deploy their
content — and ensuring there is a clear establishment of what can be created within allotted timeframe
• Research different software programs, maintaining software documentation
• Maintain and expand/enhance website once built
• Implement contingency plans in case the website goes down
• Train and communicate team of website developers
Rentracks Bangladesh (Subsidiary of Rentracks Japan)
1st October 2019 — 31st January 2021) (2 years)
Manager, Business Development
• Implement initiatives that enhance affiliate productivity, create new growth opportunities, and increase
ROI
• Work with Affiliate Executives to find the best solutions for affiliate partners and manage affiliate
relations, communication, and recruitment.
Train team of Affiliate Executives to ensure their knowledge is up to date and accurate.
• Manage the affiliate budget, including commission and budget spend
Attachment 2, Page 29 of 52
PAGE 29
--A APPENDIX
• Initiate new campaign ideas, incentives, and bonuses for the affiliate scheme
• Develop the affiliate marketing strategy with the aim of recruiting new affiliate partners and delivering
sales volume
• Aggressively drive sales and program efficiencies.
• Motivate affiliates to provide maximum exposure and revenues.
• Run well -conceived marketing tests to help optimize affiliate sales and retention.
• Track & analyze metrics to evaluate and improve the effectiveness of the program(s)
• Deliver affiliate marketing reports to senior management in Japan
Foodpanda Bangladesh
3rd July 2018 — 31st January 2019
Manager, Service Operation
• Single point contact person to manage the Service Operations Specialized in Training and Operating
CRM Tools like Zendesk, Zopim, Salesforce, Hurrier and freshchat, VICI dial, interactive data
visualization Tools like tableau, shyftplan etc
• Improved customer service quality results by studying, evaluating, and re -designing processes;
establishing and communicating service metrics; monitoring and analyzing results; implementing
changes.
• Met customer service financial objectives by forecasting requirements; preparing an annual budget;
scheduling expenditures; analyzing variances; initiating corrective actions.
• Accomplished customer service human resource objectives by recruiting, selecting, orienting, training,
assigning, scheduling, coaching, counseling, and disciplining employees; communicating job
expectations; planning, monitoring.
• Worked closely with the global team and stakeholders to accomplish the organization objectives and
report to regional head in Asia Pacific accordingly.
• Implemented and developed SOP and training module for complaint sample handling, strategic planning
and build knowledge level.
• Accomplished information systems and organization mission by completing related results as needed
Edison Group
1st January 2018 — 2nd July 2018
Assistant Manager, CS Operation
• Ensured customer satisfaction by providing reliable, prompt, and friendly service. All the center functions
- front, technical and commercial - be coordinated and reported to regions and head office both way
through this position.
• Able to follow up with Daily Activity report, QC report, productivity report, bounce rate and Faulty return
with back up & full set stock report.
• Ensured the Center with all logistic & administration support.
• Closely guided and supervised all employees within the center and ensured all information
dissemination to either or respective employees & make them understand and follow
• Processed policy making to ease customer dealing and better customer experience.
• Maintained critical and repeated visit customer log, handle them, and follow up regularly.
• Acquired data from primary or secondary data sources to analyze results and trends and report
accordingly.
• Regular visit to channel partners to maintain strong relationship and collect insights.
Attachment 2, Page 30 of 52
PAGE 30
--A APPENDIX
Edison Group
4th April 2016 — 31st December 2017
Senior Executive, CS Operation
• Responsible to ensure customer satisfaction by providing reliable, prompt, and friendly service. All the
center functions - front, technical and commercial - coordinated and reported to regions and head office
both way through this position.
• Able to follow up with Daily Activity report, QC report, productivity report, bounce rate and Faulty return
with back up & full set stock report.
• Ensured the Center with all logistic & administration support.
• Closely guided and supervised all employees within the center and
• Ensured all information dissemination to either or respective employees to help them understand and
follow processes and policy making to ease customer dealing and better customer experience.
• Maintained critical and repeated visit customer log
Grameenphone Ltd
14th May 2009 - 3rd April 2016
Executive, Customer Service, Commercial Division
• Provide one-stop quality Customer Service over phone to ensure positive customer experience.
• Proactively made aware/inform customers regarding our products/service
• Sales through inbound and outbound contacts.
• Captured customer insights and escalate critical issues / complaints and provide timely feedback
• Maintained targeted KPI on a regular basis
• Served customers with care and played significant role in customer satisfaction, retention, and
acquisition. Enhance Grameenphone's brand image.
Achievements • Ranked 4th best service center globally in global benchmark report of Delivery Hero
Professional And Personal Skills
• Serving as "Coordinator" of all center's activities under HUB operation
• Got awarded for "TAT (Turn Around Time)" achievement
• Serving as 'Team Captain' from last quarter of 2014 to 2015
• 'Customer Centric Agent' 2014
• Top NPS scorer in entire contact center, 2014
• Worked for 'CSP launch project' 2014
• Member of Talent Pool 2011 program
• Employee of the month, July 2010
• MS Office, WordPress, Shopify, html, CSS and other digital web development tools
• Contact Center operational applications
• Windows Troubleshooting
• Committed, self -motivated
• Excellent interpersonal communication skills
• Ability to work under pressure
• Leadership
• Adaptability
• Positive attitude towards challenges
Attachment 2, Page 31 of 52
PAGE 31
--A APPENDIX
Tatiana Bauer
Alpha Co. Lead IT Support Manager
Dynamic, eager to learn, and passionate about technology. I seek to develop myself in this area by joining a
work team. My professional goal is to acquire and enhance my skills and knowledge to contribute to the
solution of the challenges that arise.
Contact: tatiana.bauer@alphacomarketing.com
Top Skills
IT technical support
Leadership skills
Website development and design
Languages
English
Spanish
Education
Bachelor of Systems student
National University of La Plata First year
Graduated from Dentistry
National University of La Plata
Experience
Alpha Co. Marketing & Media
IT Support Manager
May 2022 - Present
• Create, maintain, and update of WordPress websites
• Integrate and monitor of analytics systems
• Server Administration
• Manage IT department and communicate with executive board of updates
• Ensure all websites are assigned to proper team members and are delivered on time
• Communicate with client of website processes and building
Contents Ushuaia
Writer of Health Articles
Feb 2022 — Present
• Create health articles for magazines
• Literature reviews
Estudio Duda
Accounting Assistant
Jul 2021— Jul 2022
• Administrative tasks
• Payment of taxes
• Labor services
Adolfo M. Bollini Hospital
Orthodontics and Functional Orthopedics Resident
Feb 2018 — Dec 2020
General dentist in Diag Dental Office
Mar 2016 — Dec 2017
Attachment 2, Page 32 of 52
PAGE 32
--A APPENDIX
Camila Marchisio
Alpha Co. Project Manager
Summary
A proficient, organized, and responsible project manager with experience in various fields. Capability of
finding profitable experience for any kind of task or work and leverage this as one of my biggest strengths.
Currently studying Technic -Scientific and Literary Translation in English.
Contact: camila.marchisio@alphacomarketing.com
Top Skills
Administrative Tasks
Report and Data Analysis
Marketing Strategies
Communication
Data Entry
Experience
Education
Universidad del Salvador — Lecturer in Translations ( August 2019 — February 2022)
Universidad del Salvador — Scientific -Literary Translations in English -Spanish Modern Languages ( March
2016 — February 2022)
Alpha Co. Marketing and Media
Project Manager/ Copywriter
May 2022 - Present
• Manage more than 5 client accounts. Meet with the clients and gather feedback, thoughts, ideas, or
improvements and provide deliverables to the respective department.
• Follow-up process and service that is provided to each account, ensuring all deliverables are on time
and with all the needed specifications
• Create reports, such as - Leads, Conversions, Costs, Calls, SEO Performance, and many more.
• Translate content from English to Spanish for websites, create Social Media posts and Website Blogs,
and prepare Keyword Research to improve the SEO Ranking for websites.
• Participate in company Internal Marketing Committee, to perform improvements and redesigns to
branding. Administrative Assistant
English Learning Studio
English Second Language Teacher
March 2019 - Dec 2021 (2 years 10 months)
• Manage and create lecture material for classes
• Lead and taught groups of 15 students in English language
Administrative Assistant
Sept. 2017 — April 2018
Attachment 2, Page 33 of 52
PAGE 33
--A APPENDIX
Laureano Morreno
Project Manager
Summary: Organized and driven project manager with strong communication skills and experience. I am
currently overseeing 100 small business accounts in my current position at Alpha Co. Marketing and Media.
I manage a team of project managers and ensure all tasks were complete. I have extensive experience in
translation and have expertise in how to manage and lead a team.
Top Skills
Bilingual Expert
Organizational skills
Leadership of multidisciplinary teams
Languages
Spanish (Native or Bilingual)
English (Professional Working)
Education
Universidad Abierta Interamericana
Bachelor of Marketing, Business, Management, Sales and Marketing. (April 2022 — Dec. 2025)
Coderhouse
Feb. 2022 - May 2022
Certification course — digital ads and administrative marketing
Barolome Mitre Day School
Bachelor's in economic and administration (March 2014 — Nov. 2019)
Contact: agustina.alvarezrossi@alphacomarketing.com
Experience
Alpha Co. Marketing & Media
August 2021 - Present (1 year 1 month)
Project Manager
• Ideate, plan, and overview that every single task is done on time.
• Supervise more than 35 accounts and several project managers to improve client's overall online
presence and SEO rankings.
• Plan and execute project deliverables to ensure quality of work
• Work closely with executive board to improve process development
• Manage client relationships to ensure client needs are met efficiently and effectively
Attachment 2, Page 34 of 52
PAGE 34
--A APPENDIX
Breanna Shorten
CEO/ Creative Director & Owner - LUMI Marketing and Creative
Summary
LUMI is an all -female marketing agency for women -owned brands, black -owned businesses, and regional
and national nonprofits. LUMI specializes in branding, messaging, content creation and website
development. While typically in CEO mode growing the business, Bre's expertise in creative direction,
messaging, and strategic planning are paramount to our creative process. LUMI Marketing and Creative is a
wholly woman and minority owned small business with WBENC, WOSB, and NMSDC certifications.
Contact: bre@lumicreates.com
Education
University of Delaware Communication and Media Studies - (2012 - 2013)
Washington & Jefferson College Communication • (2011 - 2012)
York Suburban Sr High School • (2007 - 2011)
Top Skills
Branding
Messaging Development
Strategic Planning
Event Planning
Marketing
Experience
LUMI Marketing & Creative CEO, Creative Director & Owner
March 2016 - Present (7 years)
York, Pennsylvania Area United States
• Built and led sales teams to develop top performing design team
• Gave expert consultation for business development and growth for dozens of businesses
• Built client relationships including County of York, YCEA, Downtown Inc, Explore York, York College
• Created effective and comprehensive branding and marketing strategies
3Story Properties Partner 2019 - Present (4 years)
• 3Story Properties owns and manages the 12 residential and commercial properties located at 17-19 W
Market St in the heart of Downtown York, PA.
YRK Magazine 8 years 7 months Publisher
September 2018 - Present (4 years 6 months)
Executive Editor August 2014 - August 2018 (4 years 1 month)
York, Pennsylvania
• Owns, publishes, creative directs, and oversees the custom-designed, visually driven, ad -based
publication centered around local business and creatives.
• YRK is a recruitment & retention tool with a focus on rebranding York PA, as an attractive place to live,
work, and play through stories of redevelopment, and the ever-growing arts and culture scene.
Think Loud Touring Band Merchandiser
May 2013 - October 2013 (6 months)
York PA
• Served as band merchandiser & hospitality coordinator for the band LIVE for the national Summerland
Tour 2013.
Attachment 2, Page 35 of 52
PAGE 35
--A APPENDIX
Kate Knox
Project Manager - LUMI Marketing and Creative
Summary
I get the job done. Most of these jobs include the creation, organization, execution and completion of
creative or marketing projects. I delegate projects to my internal team and external freelancers to ensure
we're on track and on budget. I'm also the main point of contact for clients, so I'm always blowing up a
client's email. I dabble in art direction, photoshoot styling and direction, social media photography (using a
dSLR or an iPhone), blog and website writing, Wordpress website edits, and the occasional graphic design
project (using Adobe programs or Canva).
Contact: Kate@lumicreates.com
Education
Pennsylvania College of Art and Design Certification, Digital Design Web • (2007 - 2008)
Kutztown University of Pennsylvania BS, Art Education • (1999 - 2003)
Top Skills
Leadership
Time Management
Canva
Certifications
Social Media and Marketing Communications
Digital Design Print
Experience
LUMI Marketing & Creative - Project Manager & Digital Marketing Manager
September 2017 - Present (5 years 6 months)
Kate Designs Freelance Graphic Designer & Photographer 2008 - 2018 (10 years) Owner.
• Worked with local clients to create branding, advertisements and social media content. Wedding, portrait
and retail photography.
Get The Picture Corporation 14 years
Director of Marketing and Sales 2015 - September 2017 (2 years)
Director of Creative Services & Corporate Communications 2014 - 2015 (1 year)
Director of Creative Services 2012 - 2014 (2 years) Lancaster, Pennsylvania Area
Senior Operations Manager & Senior Graphic Designer 2003 - 2013 (10 years)
SKUpics Studios 5 years Director of Marketing and Sales 2015 - September 2017 (2 years)
Director of Creative Services & Corporate Communications 2014 - 2015 (1 year)
Director of Creative Services 2012 - 2014 (2 years)
SKUpics Studios is an accomplished professional photography studio that is proud to have offered and
offers the following services:
• Onsite photography of over 230,000 products for a major industrial supplier. Provided product
photography both onsite and in our studio facilities for a Fortune Global 500 company.
• Provided photographs of a company's physical plant and processing equipment.
• Multiple venue product photography for a Fortune 500 company.
• Provide imaging for listings on AnAdeal nth'syrRa�w36taifE52
PAGE 36
--A APPENDIX
• Provide 360 imaging for companies listing on Home Depot and Lowe's websites.
• Headshots for the executives of a Fortune 500 company.
Cecil County Public Schools High School Art Teacher
February 2003 - June 2003 (5 months)
• Taught the following classes: Advanced Ceramics/Sculpture, Drawing/Painting, Foundations of Art
Attachment 2, Page 37 of 52
PAGE 37
--A APPENDIX
Rebecca Daubert
Creative Operations Manager & Lead Designer at LUMI
Summary
Rebecca (Becky) has 12 years of graphic design and marketing experience with local,
international, and national brands. Her work with YRK Magazine—emphasizing highly visual
typography and layout treatments—has been recognized by the Association of Marketing and
Communication Professionals (AMP) through its Hermes Creative Awards for creative
excellence. Through LUMI Marketing & Creative, Becky has conceptualized, sketched, designed, and
managed production for just about everything you can imagine. She also has directed and styled both photo
and video shoots. She's known as our creative goddess and works her magic to bring brands to life.
Contact: Becky@yrkcreative.com
Education
The Art Institute of York Associate Degree, Specialized TechnologyDigital Arts (2007 - 2012)
The Art Institute of York Bachelor of Science, Graphic Design (2007 - 2012)
Top Skills
Adobe Creative Suite
Typography
Layout
Experience
LUMI Marketing & Creative Art Director & Lead Designer May 2016 - Present (6 years 10 months)
YRK Magazine Production Editor & Designer July 2014 - Present (8 years 8 months)
CON Inc. Graphic Designer Internship September 2014 - December 2014 (4 months)
Auntie Anne's, Inc. Creative Intern October 2013 - June 2014 (9 months)
• Creates promotional materials for in-store use. Designs various marketing pieces such as lobby posters
and social media ads.
• Responsible for conceptual thinking and design for new products. Researches imagery for use in
conjuncture with company branding.
Ahold Page Designer August 2013 - October 2013 (3 months) Carlisle, PA
• Design and build pages for the weekly circulars utilizing database of content and images, Quark Xpress,
Photoshop and Illustrator Software
• Create circular layouts and templates in Quark to be used by other operators Communicate clearly with
proofreaders, supervisors and other operators to maintain consistency, clear up discrepancies and
correct errors
• Design page to fit layout created by designers, making adjustments to fit the actual number of items to
be featured
• Locate photographic artwork in database and/or external sources and import art into ads, saving art files
in proper format to be filed for future use.
• Create versions for all price zones to accommodate special pricing and/ or promotions in appropriate
zones
Attachment 2, Page 38 of 52
PAGE 38
--A APPENDIX
• Manage color tags to minimize plate costs Page 1 of 3 and maximize use of common color
• Complete version coding chart for page to be used by print vendor, identifying color variations
• Color correct images as required and create clipping paths around new photography
• Create simple illustrations and design devices to brighten headlines, highlight special offers, coupons,
etc.
• Create map illustrations for store locations for grand openings
• Create mock-ups of circulars to be reviewed by senior management
• Manage digital files according to company
Attachment 2, Page 39 of 52
PAGE 39
--A APPENDIX
Jared Hippensteel
Web Designer at LUMI
Summary
Jared is a self -motivated front-end designer/developer with a passion for user -focused web development,
design and strategy, new technologies, analytics, photography and marketing. Jared has spent time working
at a search engine marketing firm as well as spent a number of years as the Director of Web and User
Interface Design for a marketing firm in Central Pennsylvania working with a number of nationwide brands.
These days, Jared is heavily involved with the development team as well as assisting on the marketing and
strategy side of the projects to ensure all of the pieces come together to make an award-winning
experience!
Education
Art Institute of York -PA
Associates of Specialized Technology, Digital Arts • (2006 - 2008)
Top Skills
Wordpress
Dreamweaver
Web Design
Flash
Experience
Visual Impact Group - USA Director of Development
May 2015 - Present (7 years 10 months) York, PA
Synapse Marketing Solutions Director of Front -End Development and UI Design
April 2010 - May 2015 (5 years 2 months) Lancaster, PA
One Sky Media Internet Services and Website Design Web Designer
March 2008 - April 2010 (2 years 2 months) Lititz, PA
• Held this position as a Web Designer that assisted in design and conceptual work, website development
and production, photography, SEO & link -building campaigns, website traffic analysis reporting, SEM
and flash banner ad development.
Attachment 2, Page 40 of 52
PAGE 40
-A APPENDIX
APPENDIX B: PROPOSED TIMELINE
The City of Springfield Website Redesign Project Schedule
Alpha Company Marketing and Media I LUMI Creative and Marketing
Project Start Date
05/15/2023
Project Lead
Juan Osorio
Concept Phase
WBS
Deliverable
Lead
Key Staff
Start
End
Conduct 1 -hour
Juan
discovery Session with
LUMI &
Osorio, Breanna
1.1
Springfield Team for deliverables,
Alpha
Shorten, Mariano
Mon
Fri
workflow, and
Co.
Iriondo, Graham
5/15/23
5/19/23
information sharing systems
Dunlap
Becky Daubert,
Audit
2
existing webiste pages
LUMI
Jared
Fri 5/19/23
Mon 5/29/23
Hippensteel
Develop
list of suggestions for redesign
and development for project
Kate Knox,
Mon
2.1
LUMI
Thu 6/01/23
must haves and
Breanna Shorten
5/29/23
UX for business owners and site
visitors
Review
functionality, UX, and overall
Kate Knox, Becky
2.2
presentation of similar directory
LUMI
Thu 6/01/23
Mon 6/05/23
Daubert
platforms
for design inspiration
Review
Springfield branding materials
2.3
and content to discover points of
LUMI
Breanna Shorten
Mon
Fri 6/09/23
brand
6/05/23
integration for city website
Attacnment 2, Nage 41 of 52
PAGE 41
--A APPENDIX
PAGE 42
Create test
3
pages and mockups based
LUMI
Jared Hippensteel
Fri
Tue
on R&A phase
6/09/23
6/13/23
Develop
site map outline with
Mon
3.1
LUMI
Jared Hippensteel
Tue 6/13/23
overall UI and site
6/19/23
organization
Client
3.2
provide feedback 72 hours
LUMI
Kate Knox
Mon
Fri 6/23/23
after receiving deliverable
6/19/23
Turnaround
3.3
edits after receiving client
LUMI
Kate Knox
Fri 6/23/23
Mon
feedback within 72 Hours
6/26/23
Monthly
LUMI &
Mariano Iriondo,
3.4
Status Report given to The
Alpha
Kate Knox,
Mon
Tue 6/27/23
City of Springfield
Co.
Graham Dunlap
6/26/23
Development and Design
Becky Daubert,
Wireframing and Design
Tue
Tue
4
Mockups
LUMI
Jared
6/27/23
7/11/23
Hippensteel
Develop
wireframes and site
mockup of each page
4.1
showcasing overall look
LUMI
Jared Hippensteel
Tue 7/11/23
Mon
and feel with
7/17/23
Springfield branding with
mobile page mock ups
2
rounds of edits after
4.2
feedback is received for
LUMI
Jared Hippensteel
Mon
Wed
each draft - 72 hour turn
7/17/23
7/19/23
around from client
72
Breanna Shorten,
4.2.2
hour edit turn around
LUMI
Jared
Wed 7/19/23
Mon
based on client feedback
Hippensteel
7/24/23
PAGE 42
-A APPENDIX
Attachment 2, Page 43 of 52
PAGE 43
Monthly Status
4.2.3
Report given to The City of
LUMI
Laureano Morreno
Mon
Wed
Springfield
7/24/23
7/26/23
Hosting
Shazid Majid,
Alpha
Mon
4.3
platforms and Content
Tatiana Bauer,
Wed 7/26/23
Creation
Co
Camila Marchisio
7/31/23
Create
Alpha
Mariano Iriondo,
Wed
5
page templates and
Mon 7/31/23
Co.
Camila Marchisio
8/09/23
content blocks
Present
LUMI &
Mariano Iriondo,
page template wireframes
Mon
5.1
Alpha
Kate Knox, Graham
Wed 8/09/23
for key page to The City of
Co.
Dunlap8/14/23
Springfield for Reivew
Update
page template wireframes
Alpha
Shazid Majid,
Thu
5.2
based on The City of
Co.
Tatiana Bauer
Mon 8/14/23
8/24/23
Springfield feedback
Monthly LUMI & Laureano Morreno,
Mariano Iriondo, Fri
5.3 Status Report given to The Alpha Thu 8/24/23
City of Springfield Co. Kate Knox, Juan 8/25/23
Osorio
Website Development and Testing
Test Website Alpha Fri Tue
6 Shazid Majid
Speed and Usability Co. 8/25/23 8/29/23
Build
out an inventory web page
the city will use for
6.1.1
reference that contains
Alpo. a
Shazid Majid
Tue 8/29/23
Mon
each
9/04/23
modular content type and
the supporting code.
Modify
Alpha
Shazid Majid,
Tue
6.2
website as needed
Co.
Tatiana Bauer
Mon 9/04/23
9/05/23
Attachment 2, Page 43 of 52
PAGE 43
--A APPENDIX
Attachment 2, Page 44 of 52
PAGE 44
Perform
thorough vendor and user
Alpha
Tue
Mon
6.3
Shazid Majid
testing within staging
Co.
9/05/23
9/11/23
environment
Perform
thorough vendor and user
testing after site launch to
Alpha
Wed
6.4
Shazid Majid
Mon 9/11 /23
ensure the site is
Co.
9/13/23
functioning properly and
meeting expectations.
Transition
a
Ado
6.5
site from staging
Shazid Majid
Wed 9/13/23
environment to public view.
o.
23
9/18/23
Troubleshoot
a
Ado
Thu
6.6
and resolve any related
Shazid Majid
Mon 9/18/23
problems.
o.
9/21/23
Present
live website to The City of
Alpha
Laureano Morreno,
Thu 9/21/23
Fri
6.7
Springfield for completion
Co.
Mariano Iriondo,
9/22/23
and finalization
Juan Osorio
Website Implementation
Present new
website to stakeholders.
Presentation must include
Juan Osorio, Breanna
topics on accessing and
Alpha
Shorten,
Fri
Mon
7
navigating the CMS and
Co.
Mariano Iriondo,
9/22/23
9/25/23
how to make standard site
Graham Dunlap
changes below the
administrator level
Laurenano
Train
Alpha
Morreno, Mariano
Mon
7.1
web administrators
Co.
Iriondo, Graham
Mon 9/25/23
10/02/23
Dunlap
Attachment 2, Page 44 of 52
PAGE 44
--A APPENDIX
Attachment 2, Page 45 of 52
PAGE 45
Troubleshoot
Alpha
Mariano Iriondo,
Mon
Thu
7.2
and resolve any related
Co.
Shazid Majid
10/02/23
10/05/23
problems.
Finalize
and hand off website to
Alpha
Juan O
Breanna Shorten,
Short
Mon
7.3
The City of Springfield and
Co. &
Thu 10/05/23
Mariano Iriondo,
10/09/23
provide ongoing
LUMI
Graham Dunlap
support
Attachment 2, Page 45 of 52
PAGE 45
-A RELEVANT WORK
WEBSITES DESIGNED AND DEVELOPED FOR HISPANIC OWNED RESTAURANT IN PEPSICO'S JUNTOS
CRECEOMS BY ALPHA CO.
SAMPLE 1: WWW.ZINGOTACOS.COM/
CATERING CONTACT US ABOUT
r
COrtler Now�
SAMPLE 2: LANEWYORKINA.COM/
HOME ABOUT US CATERING VISIT US 'LORI= ON -DEMAND ORUIERS PALI_TA CLASS ® Q
Attachment 2, Page 46 of 52
PAGE 46
--A RELEVANT WORK
SAMPLE 3: WWW.SCRATCHOLNEY.COM/
HOME
ABOUT US BOOK CATERING CONTACT Order Online
SAMPLE 4: NACHOSMEXFOOD.COM
MENU
CATERING
ABOUT US
GALLERY
CONTACTUS
SERVINCUPTRUE,
AUTNENTICNOMEMADE
MEXICANFOOD
Attachment 2, Page 47 of 52
PAGE 47
--A RELEVANT WORK
WEBSITE DESIGN AND DEVELOPMENT BY ALPHA CO. FOR MEDICAL OFFICE:
DRNASHCARES. COM/
PROGRESSIVE PAIN
8, REHABILITATION About Pain Relief Conditions Treated Innovative Treatments In The Media For Patients Join Us Patient Portal Contact 1.1
Regenerative Medicine
Pain Management
WEBSITE DESIGN AND DEVELOPMENT BY ALPHA CO. FOR DENTAL OFFICE:
SNOWTREEDENTAL.COM/
More than
Beautiful Smiles
Get the care you need, from Local Dental Professionals
=4.. 40ow
Attachment 2, Page 48 of 52
PAGE 48
--A RELEVANT WORK
LUMI
WEBSITE DESIGN
& DEVELOPMENT
A.I.M. TO EMPOWER
V TO VIEW WEBSITE CLICK HERE
THE SCENARIO
A.I.M. To Empower needed a website that could reach their many audiences' needs.
THE RESULT
The A.I.M. To Empower newly designed website includes a password protected
portion for volunteers, a resource center for partnerships to use as a digital
reference during the pandemic, and a blog where volunteers can share their
experiences. With the right resources in place and a strong brand presence, AIM to
Empower can further their mission and impact more lives through their
transformative services.
THE DELIVERABLES & TIMELINE
1 year; Website Mockups, Website DevelopmaMtachpyaMt2,f.Itg39--ofi62
PAGE 49
--A RELEVANT WORK
WERSITE RESKIN
COMMUNITY CONNECTIONS FOR CHILDREN
V TO VIEW WEBSITE CLICK HERE
THE SCENARIO
After LUMI assisted with a new name and created a new brand toolkit and logo,
Community Connections for Children needed to update their website to match
their new branding.
THE RESULT
The new website is a reflection of their more colorful, new logo and new name. The
goal was to make their site more colorful and update the stock photography to
correctly reflect the audiences and children they serve.
THE DELIVERABLES & TIMELINE
3 months; Website Peskin Design Mockups, Website Development, Stock
Photography, Copywriting
A LITTLE ENCOURAGEMENT FOR YOUR
2023
Attachment 2, Page 50 of 52
PAGE 50
--A RELEVANT WORK
WERSITE RE.SKIN
AFFORDABLE HOUSING ADVOCATES
V CHECKOUT OUR FULL AHA CASE STUDY HERE
V TO VIEW WEBSITE CLICK HERE
THE SCENARIO
After serving York County for 50 years, it was time to rename and rebrand York Area
Housing Group to better reflect the renewed commitment of the organization to
provide quality, affordable housing. This also required a reskin of their Word press
website.
THE RESULT
Recently, Affordable Housing Advocates received $500,000 in funding,just broke
ground on a new home ownership opportunity, and purchased a dozen homes so
that section 8 voucher holders were able to keep their homes!
THE DELIVERABLES & TIMELINE
4 months; Website Peskin Design Mockups, Peskin Website Development
ADVOCATES'
OPENING DOORS, �rYIpYbUui�LtUP�
_ � o
LEiM1
L 11" I
MUSING OPTIONS
Affordable Housing Advocates offers a
variety of affordable housing options.
Applicants undergo a thorough selection
process. While most of our options are
apartments, as you will see under Growing
Affordable Housing, we also develop
homes for sale. Visit the sites below to
learn more about our housing options.
WERSITE DESIGN
& DEVELOPMENT
ENNVISION COACHING
V TO VIEW WEBSITE CLICK HERE
THE SCENARIO
Ennvision coaching needed a website that could provide information
about the founder and her services.
THE RESULT
The Ennvision newly designed website is simple and straightforward. The
goal was to use it as a place to link out to providing free consultations and
gather visitor contact information. With the right resources in place,
Ennvision can further their impact on others using their enneagram and
embodiment practices.
THE DELIVERABLES & TIMELINE
4 months; Website Mockups, Website Development, Copywriting, Art
Direction
Attachment 2, Page 51 of 52
PAGE 51
--A RELEVANT WORK
YOUR
VITALITY
JOURNEY
WEBSITE DESIGN
DEVELOPMENT
VITALITY MEDICAL
THE SCENARIO
v €;
Vitality Medical needed a unique website that wasn't a typical medical website and
that could reach their target audiences' needs.
THE RESULT
With the right resources in place and a strong brand presence, Vitality Medical can
further their mission and change the stereotype of "aging gracefully" to "aging
optimally."
THE DELIVERABLES & TIMELINE
6 months; Website Design Mockups, Website Development, Copywriting, Art
Direction
Attachment 2, Page 52 of 52
PAGE 52