HomeMy WebLinkAboutItem 01 Mission-and-Branding-Project-Planning-Commission AGENDA ITEM SUMMARY Meeting Date: 1/9/2020
Meeting Type: Work Session Staff Contact/Dept.: Mary Bridget Smith/City Manager Pro Tem
Staff Phone No: 541.726.3700 Estimated Time: 20 Minutes S P R I N G F I E L D
C I T Y C O U N C I L S P R I N G F I E L D P L A N N I N G C O M M I S S I O N
Council Goals: Promote and Enhance our Hometown Feel while Focusing on Livability and Environmental Quality
ITEM TITLE: CITY MISSION, VISION, VALUES & BRANDING PROJECT
ACTION REQUESTED: Provide information to the Planning Commission regarding the Mayor and
Council’s City Mission, Vision, Values & Branding project.
ISSUE STATEMENT:
The need for mission, vision, and value statements was identified by City leadership. At the direction of Mayor/Council, City staff started working with Verb Marketing + PR on a process to develop these statements and supporting graphic materials. This project will formalize the City’s identity, act as a guide for providing services to the community, and lay the foundation for future strategic planning efforts. The effort will include community and staff surveys, one-on-one interviews and community listening sessions.
ATTACHMENTS: Project Timeline
DISCUSSION/ FINANCIAL IMPACT:
To date Mayor Lundberg, all City Councilors, and City Manager Pro Tem have
participated in one-on-one interviews with Verb which were used to inform the development of a draft telephone survey that will gauge community feelings and perceptions about Springfield. Additionally, Verb examined previous Springfield Tomorrow efforts to develop the survey questions. Mayor Lundberg and City Councilors selected Advanced Marketing Research to conduct the telephone survey in late January to mid-February. It will gather insights from a sample of Springfield residents that is representative of the community and
will be statistically reliable. The survey includes open ended and ranking questions. Online surveying will be conducted from mid-March to mid-April. There will be two versions, one for the community and one for Springfield staff. This survey
offers the opportunity for anyone who wants to participate to do so. Community Listening Sessions will be held in March-April. There will be 4-5 sessions across Springfield. These sessions will be hosted by Mayor Lundberg and Councilors and
facilitated by Verb. Verb and City staff will present available findings to the Mayor and Council at their
April 6 meeting.
2019
• Overview to Mayor, City Council: Oct
• Overview to Team Springeld: Oct
• One-on-Ones with Mayor, Council: Nov
• Develop Survey Objectives: Nov 1-Dec 2
• Determine Team Springeld Participation Level: Dec
• Draft Survey: Dec 2-13
• Selection of Survey Partner: Dec 5-Jan 6
• Project Update to Council: Jan 6
• Engage Survey Partner: Jan 7
• Develop Stakeholder List, Approach: Jan 6-20
• State of City Roll-Out: Jan 13
• Finalize Survey: Jan 17
• Field Phone Survey: Weeks of Jan 27-Feb 14
(shorten to 7 days within this window)
• Community Electronic Survey: Feb 17-March 17
• Employee Electronic Survey: Feb 17-March 17
• Phone Survey Analysis Complete: March 6
• Community Input Sessions (4), Tentative: March 10-April 6
• Follow-Up Analysis as Requested: March 20
• Electronic Survey Report: April 3
• Share Findings with Council: April 6
• Share Findings with Sta: April 6
• Share Findings with Community: April 6-10
• Council Work Sessions to Develop MVV: April
• City Review for Functional Use Reection: April
• Council Adopt Mission, Vision, Values: May
• Extend MVV to Logo: June-Sept
• Logo Extensions Prepared: Oct-Nov
• Prepare for Logo Transition: Nov-Dec
2020
• Cut-Over: Jan/State of City
vers. 12/18/19
2021
city of springfield, oregon
mission, vision, values development
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