HomeMy WebLinkAboutItem 01 City Mission, Vision, Values, and Branding Options AGENDA ITEM SUMMARY Meeting Date: 10/14/2019
Meeting Type: Work Session
Staff Contact/Dept.: Amber Fossen/City
Manager’s Office
Staff Phone No: 541.726.3695
Estimated Time: 20 Minutes
S P R I N G F I E L D
C I T Y C O U N C I L
Council Goals: Promote and Enhance
our Hometown Feel
while Focusing on
Livability and
Environmental Quality
ITEM TITLE: CITY MISSION, VISION, VALUES and BRANDING OPTIONS
ACTION
REQUESTED:
Council to provide guidance on City Mission, Vision, Values & Branding project.
ISSUE
STATEMENT:
During the City Manager recruitment process, the need for mission, vision, and
value statements was identified by City leadership. The City has been working
without formal mission, vision or values statements for many years. Instead, an
inherited knowledge system has helped guide the organization. This has been
effective because of the stability and longevity of staff, upper management, and
Council. However, continuing retirements, a pending new City Manager, and other
leadership and staff changes provide an opportunity for the Council to formalize the
City’s approach to its work as well as the desired outcome.
ATTACHMENTS: None
DISCUSSION/
FINANCIAL
IMPACT:
Staff has started working with Verb Marketing + PR to develop project options for
Mission, Vision, and Values statements, and the extension of that work into a brand
for the City. The effort may include community surveying, staff surveying, open
houses, one-on-one stakeholder interviews, work sessions, and/or other quantitative
and qualitative research. This project – which will include extensive input from
Council – will formalize the City’s identity, act as a guide for providing services to
the community, and lay the foundation for future strategic planning efforts.
Council guidance will affect what project components staff proceeds with and
related costs not to exceed $63,500.
The project will launch in January 2020.