HomeMy WebLinkAboutPP-RNG Communications_7-12-19RNG Communications
Josh Newman & Laura Keir
July 12, 2019
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Objectives:
Provide consistent, transparent, and relevant information to the Eugene-Springfield community regarding the RNG project, including safety information for neighbors of the treatment plant.
Build community support for the MWMC’s RNG project.
Improve community awareness of the MWMC’s resource recovery efforts using RNG as a primary example, to elevate the MWMC as a local leader in protecting the environment.
Coordinate with partners – including NW Natural and the off-taker – so that project messaging is compatible.
Communications Plan
Goal: Increase community awareness and support for the MWMC’s RNG project, including its environmental and financial benefits.
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Project Overview: The MWMC is embarking on an exciting project to turn biogas–a byproduct of the wastewater treatment process–into renewable natural gas (RNG). Producing RNG is a win
for the community and the environment.
Environmental Benefits
Financial Benefits
Project Timeline
Safety
Project Partners
Core Messages/Talking Points
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Communications Matrix
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Staff Protocol for Responding to Media & Community Members
Contact with the Media:
All contact and requests from the media (TV, radio, newspaper, blog, etc.) for interviews, statements, project information, etc. should be referred as soon as possible to the RNG Communications
Lead (Laura Keir, contact information in table) or the RNG Communications Support (Loralyn Spiro) if Lead is not available.
Contact with Community Members:
For general information about the RNG project, direct people to the MWMC website: www.mwmcpartners.org/rng. You can also use the attached talking points.
For more specific questions or requests, provide them with contact information for the appropriate project spokesperson:
Josh Newman- Main project spokesperson
Sharon Olson- Backup project spokesperson
Mark Van Eeckhout- Construction spokesperson
Laura Keir- Media lead
Loralyn Spiro- Media backup
Sharing this with staff for how to handle questions/requests, and developing guidance to share with Commissioners
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Project Profile
Resource/handout for general community with overview of project.
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www.mwmcpartners.org/rng
Project Webpage
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Questions & Discussion
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