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Home My WebLink About2010 07 12 Downtown Plan Memo AGENDA ITEM SUMMARY Meeting Date: 7/12/2010 Meeting Type: Work Session Staff Contact/Dept.: Linda Pauly/DSD Staff Phone No: (541) 726-4608 Estimated Time: 90 minutes S P R I N G F I E L D C I T Y C O U N C I L Council Goals: Community and Economic Development and Revitalization ITEM TITLE: DOWNTOWN DISTRICT URBAN DESIGN PLAN AND IMPLEMENTATION STRATEGY: PRESENTATION OF DOWNTOWN ADVISORY COMMITTEE’S RECOMMENDATIONS ACTION REQUESTED: The Council is asked to conduct a joint work session with the Planning Commission to receive the Downtown Citizen Advisory Committee’s recommended strategic action plan to guide the revitalization of Springfield’s Downtown District. Staff requests direction from the Council to indicate their support/non-support for the plan concepts and proposed implementation actions. Options for Council action: Option 1: Endorse the Downtown District Urban Design Plan and Implementation Strategy as presented and direct staff to: 1) schedule a City Council regular session to adopt the plans by resolution and to initiate the plan amendment process; and 2) identify and prepare amendments to the Downtown Refinement Plan, Springfield Development Code and/or Springfield Municipal Code to implement the plans. Option 2: Request additional work session(s) with staff to review revisions and refinements to the proposals in response to the Council’s comments and concerns. ISSUE STATEMENT: George Crandall, Don Arambula and Jason Graf (Crandall Arambula) − the City’s downtown revitalization consultants − will present the proposed Springfield Downtown District Urban Design Plan and Implementation Strategy for the Council’s consideration and discussion. The recommendations are the work product of a 13-month Downtown planning process conducted by Development Services staff. The Crandall Arambula team worked from June 2009 - June 2010 with the Downtown Citizen Advisory Committee, a Technical Advisory Committee and an Oversight Team consisting of City department managers to prepare a renewed vision and strategy for revitalizing Downtown Springfield. The plan and strategy has been coordinated with the concurrent Downtown Parking study and work performed Rick Williams Consulting. Committee members have been invited to attend the work session. ATTACHMENTS: 1. Transmittal letter – Advisory Committee recommendation 2. Draft Downtown District Urban Design Plan Executive Summary and Implementation Strategy DISCUSSION/ FINANCIAL IMPACT: The Downtown District Plan project was initiated by the City Council on July 7, 2008. Downtown redevelopment is a key strategy for accommodating future growth. Adoption and implementation of the plan would:  Establish the City’s expectations and support for Downtown’s further development as an attractive and economically viable city center.  Assist the Council in setting Downtown funding and policy priorities that have the greatest potential to improve the Downtown investment environment and catalyze a change in Downtown dynamics and perceptions of Springfield.  Revitalize Downtown by addressing fundamental components of successful downtowns that are currently lacking in Springfield: a pedestrian-friendly shopping street, a significant retail presence, and a civic gathering place at the heart of the community.  Demonstrate the City’s commitment to a set of phased strategic public actions that are designed to stimulate private sector development.  Identify specific development opportunity sites and public infrastructure that will play a critical role in successful revitalization. Downtown District Urban Design Plan Executive Summary and Implementation Strategy Citizen A d vi s or y C o m mitt e e Recomm e n d ati o n s DRAFT June 10, 2 0 1 0 Downtown Citizen Advisory Committee • City of Springfield, Oregon Table of Contents Executive Summary Project Overview .........................................................2 Mobility Oriented Downtown ....................................3 Fundamental Concept ..............................................4 Downtown Springfield/Glenwood Vision .................6 Downtown Build Out ...................................................8 Land Use .......................................................................9 Circulation ..................................................................10 Land Use To Be Developed .......................................................... Circulation To Be Developed .......................................................... Implementation Strategy Overview ....................................................................12 Funding .......................................................................13 Catalyst Project .........................................................14 Key Projects ...............................................................16 Other Actions .............................................................18 Public Projects Schedule ..........................................20 Responsibilities ...........................................................21 Executive Summary The Springfield Downtown District Urban Design Plan provides an innovative yet realistic vision and strategy for strengthening downtown Springfield’s role as the economic and cultural heart of the community. Study Area The project study area is identified to the right. The plan includes consideration of both downtown Springfield and the Glenwood North Riverfront Corridor. Stakeholder Meetings A citizen advisory committee comprised of local neighborhood representatives, citizens, property owners and business representatives provided input and direction for the development of all plan concepts and implementing actions. A technical advisory committee (TAC), consisting of representatives from transportation, planning, public works, and economic development reviewed all plan materials and provided input. Project Objectives The following stakeholder-created objectives served as touchstones for the development and evaluation of the plan. Land Use Provide for a community plaza or gathering space Identify opportunities for retail and entertainment uses Provide for safe and convenient parking Preserve and expand downtown employment Revitalize underutilized sites Increase density and mix of uses Circulation Identify safe, direct connections to neighborhoods Promote pedestrian-friendly streets Improve access to the river, parks and open space Reduce the impact of truck traffic downtown           Project Overview Downtown–Glenwood District Study Area Implementation Encourage investment in public infrastructure Create standards and guidelines for development Identify incentives for new and existing businesses Other Maintain and enhance historic character Create a family-friendly downtown Improve downtown image and increase safety       DOwnTOwnGLEnwOODnORTh RIvERFROnT CORRIDOR SOUTh A ST MAIn ST A ST FRAnkLIn BLvD PIOnEER Pkwy w.PIOnEER Pkwy E.U n IO n PACIFIC R A I L R O A D W ILL A M E T T E R I V E R TC DRAFT June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy2 Executive Summary Mobility Oriented Downtown Downtown Springfield is envisioned as a destination rather than a thoroughfare. Within a five-minute walk or a five-minute bike ride, residents will be able to access a concentration of retail, employment, and services. What is a Mobility Oriented Downtown (MOD)? A MOD’s one-mile radius includes: A Hot Spot. The center or ‘Hot Spot’ contains a concentration of the community’s residential, retail, employment, business, and service uses and a civic plaza Pedestrian-Friendly Sidewalks. The sidewalks leading to the Hot Spot are comfortable, safe and vibrant Protected Bikeways. Bicyclists are separated from auto traffic Transit Supportive. Bus rapid transit will connect to neighborhoods and other centers in the region. High- speed rail will provide premium transit access between Springfield, Portland, Seattle and Vancouver, B.C. What are the benefits of a Springfield MOD? Auto Travel Distances are Reduced. Most residents do not have to travel outside of the MOD to shop, work or conduct business. Most auto travel is to the commercial core, reducing typical auto travel distances Auto trips are Reduced. Protected bike lanes allow residents—young and old alike—to substitute safe bicycle travel for auto travel within the downtown Homeowners’ Fuel Costs are Reduced. The average U.S. household drives 22,000 miles per year. Households within the MOD could drive 50 percent fewer miles for an annual savings of approximately $2,500 Fuel Savings Provide a Local Economic Stimulus. If MOD households spend their energy savings locally— instead of sending the money overseas to multi-national companies—the annual local economic stimulus would likely be $152 million annually in Springfield* * $84 million for every 27,600 population         Springfield Mobility Oriented Downtown Willamalane ParkSpringfield Middle SchoolSpringfield HighSchool Hamlin Middle School Moffitt Elem.School 10TH AVE5TH AVEPIONEER PKWY (E) MAIN ST S. A ST FRANKLI N B L V D KE LL Y B LVD Meadow ParkKelly ButtePark 2ND STMCVEY BLVD A STPROTECTED BIkEwAy hOT SPOT BUS RAPID TRAnSIT h IG h S PEED RA ILDorris RanchLiving HistoryMuseum Eastgate Woodlands Willamalane Park Mill PondWillame t te R ive r TC Fundamental Concept Revitalization of downtown Springfield is dependent on the implementation of a few essential actions. A focused and coordinated effort will be required. Once these projects are implemented, other projects may be considered. Mill Plaza–the city’s ‘living room’ hosts the community’s day-to-day gatherings. This paved multi-use space is intended to be active 18 hours a day Retail Hot Spot–oriented around and near the plaza, a variety of local shops and anchor national tenants are envisioned as the main shopping destination and the heart of downtown. A critical mass of at least 150,000 square feet of ground-floor retail is necessary Neighborhood Retail–Glenwood will have a neighborhood retail hub. To preclude development of a center that competes with the Hot Spot, ground-floor retail should be limited to 50,000 square feet Two-Way Main Street–one-way street is converted to two-way, providing pedestrian-friendly direct access to downtown retail and providing visibility for Main Street businesses Mobility Corridors–provide more efficient auto access through downtown and support Bus Rapid Transit (BRT) to the metro area Protected Bikeways–separate bicycles from auto traffic, providing a safe and direct five-minute or less bike ride from neighborhoods to all downtown destinations Glenwood North Riverfront Housing District–2,000 new residences surrounded by parks and oriented to the riverfront are located within a short walk or bike ride to downtown retail, employment and services        Retail hot Spot Mobility Corridor Plaza Protected Bikeway DRAFT June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy Executive Summary Downtown Springfield Fundamental Concept Diagram GLEnwOOD RIvERFROnThOUSInG DISTRICT MOBILIT y CORRID O R PROTECTED BIkEwAyS nEIGhBORhOODRETAIL 50,000 SF PLAZA PIOnEER Pkwy wESTPIOnEER Pkwy EASTA ST TwO-wAy MAIn STREET SOUTh A ST TC BRT Transit Center High Speed Rail StationRETAIL h OT S P OT5 Downtown Springfield/Glenwood Vision Collectively Downtown Springfield and the Glenwood District have the collective capacity to absorb significant amounts of growth over the next 30 years. The build- out plan illustrates the character, location and intensity of new development that may be achieved through implementation of the Downtown Urban Design Plan and the Glenwood North Riverfront Corridor Plan. The Glenwood North Riverfront Corridor Plan and the Downtown Urban Design Plan were separate parallel planning efforts that provide specific recommendations within their respective study areas; but they, collectively addressed the relationship of managing growth and development between downtown and the Glenwood riverfront. The purpose of the Springfield/Glenwood Vision is to illustrate the context and relationship of future development between downtown and the Glenwood Riverfront Corridor instead of as isolated planning efforts. Existing Buildings Proposed Buildings Parks and Open Space Legend Public Parking high Speed Rail Station PR Park and Ride TC Transit Center Franklin Multi-way Boulevard wILLAMETTE RI vERTo Eugene Protected Bikeways P To Glenwood Riverfront DRAFT June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy Executive Summary Booth Kelly Millrace Educational and Recreational EnhancementswILLAMETTE RI vERIsland Park To Springfield High SchoolTo Willamalane ParkTo GatewayTo Willamette Heights and Dorris RanchTo Ke l ly Butte and Meadow Pa rk D St. B St. A St. Main St. South A St. C St.Pioneer Pkwy (West)Pioneer Pkwy (West)TC PR5th St7th St10th StMi l l St Mill Plaza Two-way Main Street Protected Bikeways P P City Hall Justice Center Transit Street and high Speed Rail Station Post Office Park Island ParkEnhancements To Glenwood Riverfront To Fran kli n Bl v d Transit Street & Rail Platfrom Mill Plaza Post Office Park Island Park Enhancements Two-way Main StreetJustice Center Emerald Arts Center Booth Kelly TC Wildish Theater Academy of Arts Gateways learning Center New Library Island Park Willamett e River Downtown Build-Out The build-out diagram provides a summary of the potential amount and type of new downtown development and public infrastructure projects. Most new development is located on vacant or underutilized sites.PR Existing Buildings Public Parking TC Transit Center PR Park and Ride high Speed Rail Station new Buildings Parks and Open Space Legend South A StreetA Street10th Street 7th Street Pioneer Pkwy (East) Pioneer Pkwy (West) 5th Street P P P City Hall Millrace Educational and Recreational Enhancements Downtown Build-Out nEw DEvELOPMEnT POTEnTIAL Retail 195,000 sf Commercial 105,000 sf Employment (Office) 885,000 sf Cultural/Education 26,250 sf Housing 1,080 units Parking 3,150 sp New LIbrary 60,000 sf PUBLIC InFRASTRUCTURE PROJECTS Two-Way Main Street 3200 lin. ft Mill Plaza Streets 1265 lin. ft Mill Plaza .75 ac Post Office Park/Island Park 2.3 ac Protected Pedestrian/Bikeway Loop 9125 lin. ft Public Parking Structures 1,145 sp Park and Ride Lot 255 sp Transit Street & Rail Platform 1,585 lin.ft DRAFT June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy Executive Summary Land Use Primary Land Use DiagramUnion Pacifi c Rail Ro a dWillamet t eR i v er Mill Pond WashburneDistrict WillametteHeights Glenwood Booth Kelly IslandPark C ST. D ST. E ST. F ST. G ST. A ST. MAIN ST. SOUTH A ST. B ST.6TH ST.7TH ST.5TH ST.8TH ST.9TH ST.4TH ST.4THST.3RD ST.2ND ST.WATER ST.MILL ST.PIONEER PARKWAY EASTPIONEER PARKWAY WESTMC V A Y H W Y C ST. B ST.10THST.12THST.RANKLINBLVD ¼ Mile Ra dius KellyButte PLAZA TC PR The land use framework identifies a mix of essential uses in locations deliberately selected to maximize development potential and ensure long-term viability. Based upon fundamental real estate siting requirements, the land use framework has the capacity to attract a significant portion of anticipated future region-wide development to the downtown. The land use framework: Identifies primary land uses; a vertical mix of uses along with the identified primary uses is encouraged Identifies areas most likely to be developed or redeveloped over time Builds upon and strengthens existing retail and commercial districts Builds upon existing employment districts and creates new employment opportunities Existing private property shown as a public use would operate as is until acquired by a public entity.     Public Parking Exisiting Parks & Open Space new Parks housing Cultural/Education Civic/Government Employment Commercial Ground Floor Retail TC PR high Speed Rail Station high Speed Rail Tracks Park and Ride Transit Legend P P P P BRT/Bus Transit Center Circulation Circulation Diagram The circulation framework supports regional and local access, providing for a wide range of current and future circulation needs. While efficient access to and mobility through the downtown is maintained, there is an increased emphasis on the design of streets to serve pedestrians and bicycles. The circulation framework includes two types of streets. Mobility Framework Primary auto and transit routes serving the metro region: Pioneer Parkway South A Street Transit Street and Transit Center Livability Framework Primary pedestrian and bicycle routes to key downtown destinations: Main Street Main and Mill (Plaza Streets) Downtown Protected Bikeway Loop (A Street, 10th Street, South A Street and the Waterfront Trail) Neighborhood Connections (Mill Street, 2nd Street, 7th Street, 10th Street, Main Street Bridge and Island Park Bridge)        Legend TC PR high Speed Rail Station high Speed Rail Tracks BRT/Bus Transit Center Park and Ride LEGENDMobility FrameworkLivability Framework Union Pacifi c Rail Ro a dWill a me t t e Ri v er Mill Pond WashburneDistrict WillametteHeights Glenwood Booth Kelly IslandPark C ST. D ST. E ST. F ST. G ST. A ST. MAIN ST. SOUTH A ST. B ST.6TH ST.7TH ST.5TH ST.8TH ST.9TH ST.4TH ST.4THST.3RD ST.2ND ST.WATER ST.MILL ST.PIONEER PARKWAY EASTPIONEER PARKWAY WESTMC V A Y H W Y C ST. B ST.10THST.12THST.RANKLINBLVD ¼ Mile R a dius KellyButte PLAZA TC PR Livability Connections Mobility Connections DRAFT June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy10 Implementation Strategy The implementation strategy prescribes a program for creating positive change and stimulating development momentum in downtown Springfield. The implementation strategy is founded on the principle that public dollars must be spent on projects that stimulate significant private investment in the downtown. The strategy includes: Catalyst and Key Projects–Essential projects and actions that stimulate downtown investment and support revitalization efforts over time Other Actions–Actions that demonstrate momentum and establish the regulatory framework needed to implement the plan Schedule–A schedule for implementing the downtown plan’s projects and actions Responsibilities–Identifies a comprehensive, consistent and coordinated effort     Overview 10th StImplementation Projects Catalyst Project Key Project Downtown Urban Renewal District Boundary DRAFt June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy12 PlAzA twO-wAy mAIn StReet PARKIngPIOneeR PARKwAy (weSt)PIOneeR PARKwAy (eASt) ImplementationImplementation Strategytwo-way main StreetJustice Center Emerald Arts Center Wildish Theater Academy of Arts Gateways learning Center Funding Public investment in infrastructure and open space will be necessary to improve the private investment environment within the Downtown Springfield study area. The area currently lacks fundamental components of a vibrant downtown such as a public plaza, a significant retail presence and a pedestrian-friendly shopping street. Therefore, the Implementation Strategy suggests focusing on the catalyst and key public projects as the initial step required to stimulate adjacent private development. Public Investment With limited public funds available, it will take time to build out all of the public actions identified in the plan. To limit public costs, catalyst and key projects such as the Mill Plaza and development of public parking facilities can be phased to limit public financial exposure in the early stages of implementation. The figure to the right illustrates the location and relationship of catalyst and key public infrastructure projects. Public Investment Tools It is important to keep in mind what Springfield “wants to be when it grows up” and to devise an implementation strategy around that notion rather than simply crafting a strategy based upon limited available funds. For Downtown Springfield to be revitalized and the community’s vision to be realized, a concerted and disciplined adherence to the strategies and elements of the plan will be required. Funding of downtown public projects will likely come from various sources. Some of these sources, such as Tax Increment Financing (TIF) or the City’s Capital Improvements Program (CIP), are currently in place. Additional funding from local, state and national sources should be explored. Nationwide, tax increment financing of public projects has proven the most effective tool for funding downtown infrastructure. The Downtown Urban Renewal District has produced a limited amount of increment; however, over time, it will be an invaluable source of financing implementation projects. South A StreetA Street10th Street 7th Street Pioneer Pkwy (East) Pioneer Pkwy (West) 5th Street City Hall Public Parking Site mill Plaza two-way main Street Catalyst and Key Projects 13 Catalyst Project Mill Plaza is a public catalyst project that is essential to creating a positive downtown atmosphere and triggering significant private development surrounding the plaza. The project will serve as an amenity and focus for downtown development. It will help to create a downtown identity that will add value to surrounding parcels. mill Plaza Acquisition of the Mill Plaza site should occur immediately. The Mill Plaza site is comprised of three parcels under separate ownership. The diagram to the right identifies the parcels that must be assembled. Required land Assembly mill Plaza Project Concept A StReet mI ll St mAIn St PIOneeR PARKwAy (weSt)Alley A StReet mIll StmAIn St PIOneeR PARKwAy (weSt)1 2 3 DRAFt June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy14 ImplementationImplementation Strategy mill Plaza (looking northwest) Stimulated Private Investment e A B C D mIll PlAzA total: $5.1 mil Acquire Site (Estimated Value) $1.1 mil Construct Plaza (88,800 sf @ $45.00 sf) $4.0 mil Public Investment A conceptual estimate of the public cost to acquire and build the plaza is approximately $5 million. Private Investment The potential for private investment adjacent to the plaza is approximately $81 million. 15 PRIVAte InVeStment total: $80.8 mil De ABC Mill Street Office and Retail $35.0 mil A Street Parking Structure $6.7 mil Plaza Office and Retail $11.6 mil A Street Housing and Retail $16.0 mil Main and Mill Office and Retail $11.5 mil Key Projects After the Mill Plaza site is secured, key projects must be implemented to support retail revitalization. The two key projects are: Converting Main Street from one-way to two-way travel Securing a significant public parking site two-way main Street Currently, Main Street’s one-way travel limits business accessibility and visibility and reduces pedestrian safety. Returning Main Street to its historic two-way travel pattern will create an environment in which businesses can thrive. The following actions should be implemented over time. At a minimum, Main Street should include two-way travel between Mill Street and 10th Street Curbside on-street parking should be maintained Traffic signals should be reconfigured along with roadway striping No changes are required to Main Street’s existing sidewalks, curb extensions or crosswalks to implement two-way travel.      existing Conditions two-way main Street limits A StReet mIll StSOUth A St 5th St6th St7th St8th St9th StA StReet mIll StSOUth A St 5th St6th St7th St8th St9th St10th St10th StDRAFt June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy16 existing One-way main Street two-way main StreetPIO neeR PARKwAy (weSt)PIOneeR PARKwAy (weSt) ImplementationImplementation Strategy Public Parking Site Public parking will be needed to serve customers who frequent ground-floor retail uses surrounding Mill Plaza. Parking can be built in phases as shown below. Phase I Acquire sites: 1) the north side of the block currently under private ownership and occupied by County services 2) the south side of the block currently occupied by the Springfield Utility Board Design and build a surface lot with approximately 135 parking stalls Phase II Design and build the parking structure to serve primarily ground-floor ‘hot spot’ retail uses. At full retail build-out, approximately 475 spaces would be required.   Public Parking Site–Phase II existing Retail new Retail new Parking Structure legend 17 Public Parking Site–Phase I Phase I Parking lot A StReet mAIn StPIOneeR PARKwAy (weSt)PIOneeR PARKwAy (eASt)Public Parking Site–Required land Assembly A StReet mAIn StPIOneeR PARKwAy (weSt)PIOneeR PARKwAy (eASt)Phase II Parking Structure 1 2 Other Actions Other actions are necessary to ensure that projects are implemented as envisioned by the plan. The other actions are: Plan adoption Updates to existing policy and regulatory documents Additional planning efforts A Main Street demonstration block project Plan Adoption The following plans should be adopted by city council. Downtown Urban Design Plan and Implementation Strategy Adoption Plan adoption is the first step in providing a clear commitment to Springfield’s future and a tool for decision makers to use to prioritize public investment that will generate significant and sustained private investment. The plan should be reviewed by the Planning Commission with recommendations presented to the City Council. The plan should be adopted by City Council as a subarea plan or other policy-guiding resolution as an amendment to the Downtown Refinement Plan, the Eugene-Springfield Metro Plan, and the Springfield 2030–Comprehensive Plan. Parking Management Plan Adoption Adoption of the Parking Management Plan will strategically support development identified in the 30-year build-out plan. Policy and Regulatory Updates Plan recommendations generally comply with existing and updated plans, policies and regulations. Where recommendations do not comply or additional regulations are needed, updates to the existing policies and regulations should be made to ensure that the intent of the Urban Design Plan is realized. Springfield Development Code Update The current Mixed-Use Zoning Districts (3.2-600) and Mixed-Use Development Standards (3.2-615) identified in the Springfield Development Code are not consistent     with the plan. Staff and Council should consider the modification of existing zones/standards and the addition of mixed-use zones/standards as needed to support development consistent with the Urban Design Plan. Recommended code modifications are identified in the appendix to this report. Downtown Design Guidelines The City should initiate a process for the creation of design guidelines and a design review process as an essential tool for review of downtown projects. Typically, more extensive (major) projects could be reviewed by a review committee, while less extensive (minor) projects could be reviewed by planning staff. Downtown Street Standards Design standards and details that are consistent with the circulation framework should be developed for the downtown streets, sidewalks, intersections and public spaces. These standards must address roadway safety requirements and have an emphasis on pedestrians and bicycles. Additional Planning efforts The following planning efforts are necessary to ensure that the implementation strategy is executed in a timely manner and is consistent with the Urban Design Plan’s recommendations. Develop a Retail Strategy and Implementation Plan The City needs to fund a retail strategy that identifies retail development sites, recruitment, management and financial incentives to ensure a critical mass of retail in the downtown. The strategy should incorporate: A comprehensive database as a leasing and information tool A recruitment brochure and information on downtown sites and opportunities Formation of a representative retail recruitment team Development incentives for retailers and public/private partnerships to encourage retail development     Initiate a Two-Way Main Street Transportation Study A two-way Main Street will ensure successful development of future retail along Main Street. The study should include a plan for: Converting Main Street to two-way from Mill Street to 10th Avenue at a minimum. Including the two-way conversion as a priority project in the update to the Transportation System Plan Funding improvements and a schedule for implementation To enable conversion of Main Street, the study should also develop a design concept for converting South A Street to a mobility corridor for autos, trucks and transit traffic through downtown. The design should consider: Two-way conversion of South A Street Potential impacts of two-way streets (South A and Main) accessing or exiting from a one-way bridge crossing on the eastside of the Willamette River The impacts and need for additional road widening and new signalization An east/west truck route along South A Street or other streets Protected bikeways on the south side of the street Pedestrian-friendly and safe crossings at key intersections Develop a High-Speed Rail Plan The Urban Design Plan proposes a “multi-modal hub” that maximizes current investment in transit by locating a High- Speed Rail (HSR) station and a park-and-ride lot/structure in close proximity to the current BRT station. Additionally, the proposed station location is adjacent to properties outside the downtown study area that are ideally located and large enough to serve as maintenance facilities needed for HSR system operations. Efforts should be made by the City to include the proposed station and related transit facilities as part of ODOT’s ongoing HSR environmental analysis or any subsequent supplemental environmental analysis, engineering and design studies.          DRAFt June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy18 ImplementationImplementation Strategy main Street Demonstration Block (looking east) main Street Demonstration Block The demonstration block would showcase improvements that would eventually be made to nine blocks of Main Street between Mill Street and 10th Street. The approximate cost for improvements to one block and two intersections would range from $0.5 to $0.9 million. Future Development Future Development mill Plaza 19 Proposed Construction limits Demonstration Block SOUth A StReet mAIn StReet existing ConditionsPIOneeR PARKwAy (weSt)PIOneeR PARKwAy (eASt)SOUth A StReet mAIn StReetPIOneeR PARKwAy (weSt)PIOneeR PARKwAy (eASt)Design and Construct Demonstration Block First 120 Days Public Projects Schedule 1. Adopt Downtown District Urban Design Plan & Implementation Strategy 2. Adopt Parking Management Plan 3. Establish an inter-departmental implementation team 4. Develop Financing Strategy to Secure Mill Plaza Site and Public Parking Site 5. Initiate Update to Development Code, Design Guidelines, and Street Standards 6. Initiate Two-Way Main Street Transportation Study 7. Initiate Retail Strategy and Implementation Plan Six months 1. Secure Mill Plaza Site 2. Develop a High-Speed Rail Plan One year 1. Complete Two-Way Main Street Transportation Study 2. Complete Update to Development Code and Design Guidelines 3. Design Mill Plaza 4. Secure Public Parking Site two to three years 1. Construct Mill Plaza 2. Design and Construct Public Parking Surface Lot 3. Obtain Approvals for Two-Way Main Street Recommendations 4. Complete Update to Street Standards 2010 2011 2012 JuneMar Sept JuneMar Sept JuneMar Sept 2013 JuneMar Sept three to Seven years 1. Construct Main Street Demonstration Project 2. Construct Improvements Identified in Two-Way Main Street Transportation Study DRAFt June 10, 2010–Downtown District Urban Design Plan and Implementation Strategy20 ImplementationImplementation Strategy Responsibilities Implementation of this plan will require focused, aggressive efforts by the public and private sectors over the coming years. For this plan to be successful, a comprehensive, consistent and coordinated effort will be necessary. Plan success depends upon establishing implementation momentum. Managing Implementation The key entities below will be responsible for managing aspects of plan implementation: City of Springfield Convene Downtown Citizen Advisory Committee meetings every six months or as needed to review plan implementation progress Establish an inter-departmental implementation team to coordinate public and private sector efforts Create a Parking and Transportation Manager position and Parking Advisory Committee to assist in the parking program implementation Coordinate design and construction of public infrastructure and amenities such as the Main Street Demonstration Project and Mill Plaza Administer loan and grant programs contributing to downtown revitalization and affordable housing Encourage creation of a downtown business association City of Springfield, Development Services Planning Division Coordinate a public process for amending code and development standards and new downtown design guidelines consistent with the recommendations identified in the Downtown Urban Design Plan Support adoption of the Downtown Urban Design Plan as an amendment to the Downtown Refinement Plan City of Springfield, City Manager’s Office Develop and implement urban redevelopment activities, such as attracting developers and assisting in site assembly          City of Springfield, Public Works Manage study of two-way conversion of Main Street and additional South A traffic analysis Coordinate a public process for amendments to downtown street standards consistent with the recommendations identified in the downtown plan Coordinate a public process for design and construction of the Main Street Demonstration Project Downtown Citizen Advisory Committee Meet on a regular basis to review and provide recommendations to the City and Council on implementation progress Provide updates to constituent groups for downtown revitalization and implementation progress Willamalane Parks and Recreation District Coordinate with the City on design, construction, funding and management of park improvement projects, such as Mill Plaza and the Island Park enhancements Oregon Department of Transportation Coordinate with the City for the study of two-way conversion of Main Street and additional South A traffic analysis NEDCO Coordinate with local businesses and owners on their support of downtown revitalization projects and solicit grants through the Oregon Main Street program Springfield Chamber of Commerce Promote tourism marketing Identify planning strategies for attracting visitors, meetings and events Property Owners and Business Owners Organize a downtown business association and coordinate planning efforts and needs with the City interdepartmental team responsible for the downtown plan implementation Focus on building renovations and tenant upgrades by taking advantage of available loan and grant programs Provide the information required to create an effective              leasing strategy and marketing materials for the downtown Participate in retail and office recruitment outreach and marketing programs Other Implementors Local and national foundations Other governmental entities    21 Revitalizing America’s Cities www.ca-city.com Crandall Arambula Crandall Arambula