HomeMy WebLinkAboutItem 16 Approve a Contract Extension for Firemed Program Marketing and Advertising AGENDA ITEM SUMMARY Meeting Date: 6/19/2017
Meeting Type: Regular Meeting Staff Contact/Dept.: Joe Zaludek
Staff Phone No: 682-7122 Estimated Time: Consent Calendar
S P R I N G F I E L D
C I T Y C O U N C I L
Council Goals: Financially Responsible
and Stable Government Services
ITEM TITLE: APPROVE A CONTRACT EXTENSION FOR FIREMED PROGRAM
MARKETING AND ADVERTISING
ACTION REQUESTED:
By motion:
Authorize City Manager to sign fourth amendment to a contract with
Drawn, Inc., in the amount not to exceed $283,000 for FY18 FireMed
Campaign advertising and marketing services.
ISSUE STATEMENT:
The FireMed program conducts its’ annual FireMed membership campaign,
April 1 – June 30. Eugene Fire & EMS and Lane Rural Fire/Rescue remain as partners with Springfield Fire & Life Safety. Life Flight Network, LLC is our air medical partner (FireMed Plus) in the advertising and marketing of the
FireMed program.
ATTACHMENTS: 1. Drawn Contract Fourth Amendment
DISCUSSION/
FINANCIAL IMPACT:
FireMed accomplishes its large marketing campaign by pooling resources from
FireMed agencies, clients, and Life Flight. Springfield provides program administration and coordination for the City of Eugene, Lane Rural Fire/Rescue,
and Ashland Fire & Rescue. FireMed provides marketing, customer support, and
data entry for Life Flight, LLC as an additional partner in the consortium.
An RFP selection process was conducted in 2013 and Drawn, Inc. was chosen as the marketing and advertising agency for FireMed. This will be the fourth of four possible one year contract extensions.
For the 2016 campaign, Springfield FireMed memberships held fairly steady with 9,500 members. Springfield’s membership revenue was $636,738. The total
membership revenue for all FireMed partners was over $2.46 million.
For the FY16 FireMed campaign, program expenditures accounted for $576,112
and of that $297,490 was for marketing and advertising. Springfield’s share of the total FireMed program expense was $151,011. The total adopted program
expenditures for FY17 are $584,400 and Springfield’s share is estimated to be
$154,269.
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