Loading...
HomeMy WebLinkAbout02/22/2000 Work Session . MINUTES OF THE WORK SESSION MEETING OF THE SPRINGFIELD CITY COUNCIL HELD TUESDAY, FEBRUARY 22,2000 The Springfield City Council met in Work Session at Springfield City Hall, Jesse Maine Room, 225 Fifth Street, Springfield, on Tuesday, February 22,2000, at 6:37 p.m. with Council President Anne Ballew presiding. ATTENDANCE Present were Councilors Ballew, Fitch, Hatfield, Leiken and Simmons. Mayor Weathers and Councilor Lundberg were absent (excused). Also present were City Manager Michael Kelly, Assistant City Manager Gino Grimaldi, City Attorney Joe Leahy, Senior Management Analyst Rosie Pryor, Administrative Coordinator Shari Higgins, City Recorder Kim Krebs, Fire Chief Dennis Murphy, Deputy Chief/EMS John Garitz, Jean Lum FireMed Program Coordinator, and members of staff. 1. Request for Proposal Award for FireMed Public Information and Education Campaign. . Deputy Chief/EMS John Garitz was present for the staff report. Mr. Garitz informed council the purpose of the work session was to review the proposed contract with Inovar Advertising and Design, and to authorize City Manager Mike Kelly to sign the contract in the amount of $119,181.00, for the annual FireMed ambulance membership public information and education campaign. Mr. Garitz gave a brief overview of how the selection process was handled, and informed council Inovar Advertising and Design was the lowest proposed bid by approximately $15,000.00. Mr. Garitz advised council of the highlights of the upcoming FireMed Campaign. The plan, as in previous years, is to begin the campaign by sending out renewal notices to all current members in April 2000. In May and June the open membership campaign will begin by providing public education, marketing and advertising throughout the community. Something new this year with the help of US West, will be to obtain new residential telephone listings of residents that are moving from outside Lane County into the Eugene/Springfield area. The plan is to provide these new residents with information about the membership program and allow them an opportunity to sign up anytime throughout the year, even if it is not during the open enrollment campaign. Mr. Garitz also spoke to the issue of a late enrollment option, and gave council a brief explanation about how the option works. There is always the opportunity to become a member. He spoke about the June 30 membership deadline that gives citizens a "call to action" so they will respond and not delay in mailing their memberships in. Staff is sensitive to the fact that they should not turn people away who are contacting them to join. He felt the program has a good balance and works very well. Councilor Simmons inquired about the outreach program and asked if they provided alternative language brochures to the new residents. Mr. Garitz responded that the actual design of the outreach program had not been finalized yet, but, it is certainly an alternative that would be considered. . Councilor Fitch suggested bilingual brochures be provided specifically targeting the hispanic residents of the community. . . . '''}' Springfield City Council Work Session - 2/22/00 Page 2 Councilor Simmons asked who Lane Transit District (L TD) and Sacred Heart Medical Center use as their advertising provider, since they were two ofthe participants on the evaluation team who reviewed the Request For Proposals (RFP). Jean Lum, FireMed Program Coordinator responded each agency uses Cappelli, Miles and Wiltz. . Councilor Ballew asked during the campaign if information is available at the hospitals. Mr. Garitz responded brochures are available at both McKenzie Willamette and Sacred Heart Hospital's, as well as at all of the fire stations including the rural fire districts. There will be an option of signing up online over the internet, or via the telephone and brochures and information will be enclosed in the Kidsports packets to allow the Kidsports families the opportunity to sign up early this year. Councilor Ballew asked if the campaign had always been handled in the same format. Mr. Garitz said the program was initiated in 1986, but each year they try to refine the process a little. He said he felt like last year's campaign was not as successful as it could have been based on what the advertising vendor last year wanted to do. There was also a problem with the air-ambulance provider marketing their membership program at the same time, and he felt it may have caused some confusion. He said they are trying to learn from the past and move forward. Mr. Garitz commented that Springfield's program is modeled after the program in the State of Louis ana, and would follow up with them to determine if they have any alternative language issues that may be of help to Springfield. By concenus council agreed to authorize the City Manager to sign a contract with Inovar Advertising and Design in the amount of$119,181.00 for the annual FireMed Ambulance Membership Public Information and Education Campaign. ADJOURNMENT The meeting was adjourned at 6:50 p.m. Minutes Recorder - Kim Krebs a~ ~acz~) Anne Ballew, Council President