HomeMy WebLinkAboutItem 18 Correspondence from Kari Westlund, President & CEO for Eugene Cascades to Coast, in support of the request from TrackTown USA for financial support for the 2016 U.S. Olympic Trials
TRAVEL LANE COUNTY 754 Olive St PO Box 10286 Eugene OR 97440 T | 541.484.5307 EugeneCascadesCoast.org
June 13, 2016
Mayor Christine Lundberg
Springfield City Council
225 N. 5th St
Springfield, OR 87477
Dear Mayor and Council:
This letter is in support of the request from TrackTown USA for financial support in the
amount of $75,000 for the 2016 U.S. Olympic Team Trials – Track & Field.
Hosting prestigious, large, and visible Olympic Team Trials events in 2008 and 2012
has created a positive reputation for our area that assists Travel Lane County in
securing other sporting events and conventions. Certainly our success in securing the
2021 IAAF World Track & Field Championships is due largely to the excellence
achieved in hosting the 2008 and 2012 Trials. Continuing that excellence is important in
terms of preparing our community and event staff for the larger event and maintaining a
high level of confidence in us by athletes, media, and track spectators worldwide.
The reality is that the Olympic Trials are produced at a level that exceeds earned
revenue potential and requires support beyond that which can be generated from
private sponsors. Returns generated on public investment include direct spending in the
local economy associated with these events. Also important is their role in securing an
array of events that generate economic impact year in and year out that do not require
public financial support, but generate substantial visitor spending in the local economy.
In 2012, visitors from outside the immediate area purchased 70% of the tickets to the
Olympic Trials, generating more than $30 million in estimated spending locally.
Residents purchasing tickets generated an additional $3.9 million in spending
associated with attending the Trials. Festival attendees spent an estimated $2.6 million.
Including spending associated with Hammertime on the Nike campus ($250,000), total
estimated economic impact from the 2012 Trials was $37 million.
In 2012, an estimated 35,000 hotel room nights were used by 15,000+ visiting
participants and spectators over 8-12 day stays. Hotel revenues for Springfield
specifically associated with the Trials are difficult to calculate because of changing date
sets, but here is what we know:
In 2008, the dates for the Trials were June 27 - July 6. June TRT for Springfield was
$183,427 compared with the prior June’s $151,647. July TRT was $199,356 compared
to the prior July’s $175,347. This was a year in which other destinations were already
seeing revenues decline due to the recession.
In 2012, the dates for the Trials were June 22 – July 1. June TRT for Springfield was
$271,679, compared to the previous June’s $227,951 – a month in which a U.S.
Outdoor Track Championship was held at Hayward. July, influenced by the Trials during
the first week, saw Springfield TRT come in at $218,552 compared to the previous
July’s $170,911.
Hotel TRT and hotel spending are one indicator of visitor spending, with food/beverage,
retail, motor fuel, and arts/entertainment/recreation all receiving visitor dollars.
Also important are the large number of events secured here because of the status
achieved through the hosting of the Olympic Trials. More than $70 million in estimated
spending has been attracted to the local economy in conjunction with track events bid
and hosted since 2008, not counting the $55 million associated with the 2008 and 2012
Trials events themselves. Another $120 million in future visitor spending has been
secured, including an estimated $52 million for the 2021 event, but not including the
2020 Trials, which has not yet been awarded.
Requests for public assistance for events, particularly large requests, should be
carefully scrutinized and granted only in extraordinary circumstances. TRT is not a
rebate for business secured. It is intended to be used as an investment in the future.
This is an extraordinary circumstance. And, investment in ensuring excellence in the
hosting of Olympic Trials events is an investment in securing future business and
cementing our reputation as an event destination.
Travel Lane County encourages the City of Springfield to provide the support requested
by TrackTown USA for the 2012 Olympic Trials. It is a solid investment that will
generate an economic return in both TRT and broader spending in the local economy.
Sincerely,
Kari Westlund
President & CEO
cc: Gino Grimaldi, City Manager
Enclosures:
Estimated Economic Impacts for Lane County Track & Field Events
TRT & General Economic Impacts of Major Track Events
Estimated Economic Impacts for Lane County
Track & Field Events
Est
Annual Events Economic Impact
UO Collegiate Track Season impact not estimated
OSAA Track & Field Championships 1A,2A,3A,4A,5A,6A 2,556,000$
Prefontaine Classic 1,240,560$
Eugene Marathon 3,010,500$
OTC Masters Hayward Classic 44,820$
Bill Dellinger Invitational Cross Country Event 89,640$
Annual Estimated Economic Impacts 6,941,520$ 6,941,520$ annually
Bid And/Or New Events
2016 U.S. Olympic Team Trials 34,281,047$ +
Hammertime 250,000$
Fan Festival 2,600,000$
2016 TrackTown Summer Series 366,660$ 2,000 participants, 200 out of town
2017 PAC-12 Championships 2,287,440$ weekend two - weekend one at OSU
2017 NCAA Outdoor Championships 6,465,914$
2018 NCAA Outdoor Championships 6,465,914$
2019 NCAA Outdoor Championships 6,465,914$
2020 NCAA Outdoor Championships 6,465,914$
2021 NCAA Outdoor Championships 6,465,914$
2021 IAAF World Track & Field Championships 52,000,000$
Total Bid And/Or New Events 124,114,717$ 124,114,717$ future
Recently Held Bid Events
2008 U.S. Olypmic Team Trials - Track & Field 28,000,000$
2009 USATF Senior Outdoor Championships 6,900,000$
2011 USATF Senior Outdoor Championships 6,900,000$
2011 NCAA Western Regionals 6,300,000$
2012 U.S. Olypmic Team Trials - Track & Field 37,131,047$
2013 NCAA Oudoor Championships 6,500,000$
2014 NCAA Outdoor Championships 6,465,914$
2014 USA Junior Outdoor Track & Field Championships 1,082,160$
2014 IAAF World Junior Championships 2,800,000$
2014 Run Track Town - In conjunction with Eugene Marathon impact not estimated
2015 NCAA Outdoor Championships 8,456,400$
2015 USA Senior Outdoor Track & Field Championships 6,900,000$
2016 NCAA Outdoor Championships 6,465,914$
123,901,435$ 123,901,435$ recent
254,957,672$ total
TRT & General Economic Impacts of major Track Events
EUG TTL SPG TTL Metro TTL
EEI - $May June July August May June July August YR
Junior Olympics July 25 - Aug 2, 2004 224,278$ 276,450$ 335,891$ 267,761$ 101,906$ 104,990$ 153,184$ 129,929$ 1,104,380$ 490,009$ 1,594,389$
NCAA Western May-05 6.3 million 246,168$ 280,714$ 315,233$ 299,211$ 81,657$ 129,203$ 159,767$ 141,392$ 1,141,326$ 512,019$ 1,653,345$
PAC-10 Champs May 6-7, 13-14, 2006 1.4 million 274,246$ 303,675$ 322,770$ 387,104$ 132,050$ 151,035$ 149,785$ 190,587$ 2006 1,287,795$ 623,457$ 1,911,252$
NCAA Western May 23-26, 2007 6.3 million 317,327$ 362,383$ 368,915$ 357,063$ 131,561$ 151,647$ 175,347$ 164,298$ 2007 1,405,688$ 622,853$ 2,028,541$
Eugene 08 June 27-July 6, 2008 28 million 340,746$ 418,931$ 402,735$ 494,885$ 146,404$ 183,723$ 199,356$ 210,368$ 2008 1,657,297$ 739,851$ 2,397,148$
PAC-10 Champs May 16-17, 2009 1.4 million
NCAA Western May 29-30, 2009 6.3 million
US Champs June 25-28, 2009 6.9 million 285,868$ 351,800$ 348,933$ 293,103$ 131,081$ 147,919$ 149,017$ 149,239$ 2009 1,279,704$ 577,256$ 1,856,960$
NCAA Champs June 9-12, 2010 6.5 million 262,999$ 381,814$ 385,918$ 262,969$ 149,663$ 177,545$ 176,964$ 146,249$ 2010 1,293,700$ 650,421$ 1,944,121$
NCAA Western May 26-28, 2011 6.3 million 276,674$ 424,099$ 383,328$ 300,633$ 140,651$ 227,951$ 170,911$ 200,723$ 2011 1,384,734$ 740,236$ 2,124,970$
US Champs June 23-26, 2011 6.9 million
TrackTown 12 June 22-July 1, 2012 31 million 370,370$ 580,251$ 416,168$ 282,652$ 167,785$ 271,679$ 218,552$ 174,834$ 2012 1,649,441$ 832,850$ 2,482,291$
PAC-12 Champs May 12-13, 2012 1.7 million
Average 288,742$ 375,569$ 364,432$ 327,265$ 131,418$ 171,744$ 172,543$ 167,513$ 1,356,007$ 643,217$ 1,999,224$
Eugene TRT Springfield TRT