HomeMy WebLinkAboutItem 10 Approve a Contract Extension for FireMed Program Marketing and Advertising
AGENDA ITEM SUMMARY Meeting Date: 6/15/2015
Meeting Type: Regular Meeting Staff Contact/Dept.: Brian Evanoff
Staff Phone No: 736-1019 Estimated Time: Consent Calendar
S P R I N G F I E L D
C I T Y C O U N C I L
Council Goals: Financially Responsible
and Stable Government Services ITEM TITLE: APPROVE A CONTRACT EXTENSION FOR FIREMED PROGRAM
MARKETING AND ADVERTISING
ACTION REQUESTED:
Authorize City Manager to sign the first amendment to a contract with Drawn,
Inc. (formerly Treeman Design, Inc.), in the amount not to exceed $257,000 for 2015 FireMed Campaign advertising and marketing services.
ISSUE STATEMENT: The FireMed program is beginning the 2015 FireMed membership campaign, April 1 – June 30, 2015. Eugene Fire & EMS and Lane Rural Fire/Rescue remain as partners with Springfield Fire & Life Safety. Life Flight Network,
LLC has been given partnership status as well.
ATTACHMENTS: 1. Drawn Contract Second Amendment
DISCUSSION/
FINANCIAL IMPACT:
FireMed accomplishes its large marketing campaign by pooling resources from
FireMed agencies, clients, and Life Flight. Springfield provides program administration and coordination for the City of Eugene, Lane Rural Fire/Rescue,
and Ashland Fire & Rescue. FireMed provides marketing, customer support, and data entry for Life Flight, LLC as an additional partner in the consortium.
An RFP selection process was conducted in 2013 and Drawn, Inc. was chosen as the marketing and advertising agency for FireMed.
For the 2014 campaign, Springfield FireMed memberships held fairly steady with 10,293 members. Springfield’s membership revenue netted $649,952. The total
membership revenue for all FireMed partners was over $2.6 million.
For the FY15 FireMed campaign, program expenditures accounted for $498,233
and of that $259,448 was for marketing and advertising. Springfield’s share of
the total FireMed program expense was $136,014. The total proposed program expenditures for FY16 are $545,011 and Springfield’s share is estimated to be
$147,419.
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