HomeMy WebLinkAboutItem 02 Community Survey. AGENDA ITEM SUMMARY Meeting Date: 11/17/2014
Meeting Type: Work Session
Staff Contact/Dept.: Niel Laudati City Manager’s Office
Staff Phone No: 541-726-3780
Estimated Time: 15 min. S P R I N G F I E L D
C I T Y C O U N C I L
Council Goals: Preserve Hometown
Feel, Livability, and Environmental Quality
ITEM TITLE: COMMUNITY SURVEY
ACTION REQUESTED:
Review and discuss survey results.
ISSUE
STATEMENT:
Earlier this summer, the City conducted a telephone survey of the community to check perceptions on the importance of established community values and city
services. People were asked about what was important to them and how they felt
the City was performing in those areas. Similar to our 2010 survey, Safe Neighborhoods ranked most important followed closely by Quality Education and a
Healthy Environment.
Advanced Marketing Research conducted the survey using 400 telephone
interviews with Springfield residents between Aug. 1 and Aug. 14, 2014. Staff will present an overview of the Executive Summary and Survey Results.
ATTACHMENTS: Attachment 1 – Summary of Survey Results
DISCUSSION/
FINANCIAL IMPACT:
None.
SPRINGFIELD COMMUNITY SURVEY
FOR THE CITY OF SPRINGFIELD
August, 2014
Attachment 1 Page 1 of 17
Methodology
•Telephone survey
•400 interviews completed with Springfield
Residents.
•Conducted between August 1 and August 14,
2014
•66% response rate
•Plus or minus 4.9% confidence interval
Attachment 1 Page 2 of 17
Analysis of Data
Key Findings
Attachment 1 Page 3 of 17
Importance of Community Values
4.0
4.3
4.4
4.4
4.5
4.5
4.5
4.7
4.7
4.8
4.9
4.9
1 2 3 4 5
Unique positive identity
Hometown feel
Housing for all
Cultural inclusion
Good roads
Access to social services
Economic development
Quality leadership
Gov't cooperation
Healthy environment
Quality education
Safe neighborhoods
Not Important Extremely Important
Attachment 1 Page 4 of 17
Performance by City of Springfield
3.4
3.5
3.5
3.5
3.5
3.5
3.6
3.7
3.7
3.7
3.8
3.8
1 2 3 4 5
Economic development
Unique positive identity
Good roads
Safe neighborhoods
Gov't cooperation
Housing for all
Quality leadership
Cultural inclusion
Quality education
Hometown feel
Access to social services
Healthy environment
Poor Excellent
Attachment 1 Page 5 of 17
Performance vs. Importance
3.8 3.8 3.7 3.7 3.7 3.6 3.5 3.5 3.5 3.5 3.5 3.4 1.0
2.0
3.0
4.0
5.0
Lo
w
H
i
g
h
Performance Importance
Attachment 1 Page 6 of 17
Importance: 2014 vs. 2010
4.9 4.9 4.8 4.7 4.7 4.5 4.5 4.5 4.4 4.4 4.3 4.0
4.9 4.7 4.7 4.5 4.6 4.4 4.3 4.4 4.1 4.3 3.9 3.8
1.0
2.0
3.0
4.0
5.0
Lo
w
H
i
g
h
2014 2010
Attachment 1 Page 7 of 17
Performance: 2014 vs. 2010
3.8 3.8 3.7 3.7 3.7 3.6 3.5 3.5 3.5 3.5 3.5 3.4
3.8 3.8 3.6 3.5 3.5 3.6 3.4 3.5 3.4 3.3 3.4 3.5
1.0
2.0
3.0
4.0
5.0
Lo
w
H
i
g
h
2014 2010
Attachment 1 Page 8 of 17
Importance of Community Goals
3.3
3.5
3.5
3.9
4.2
3.6
3.8
3.8
4.2
4.3
1.0 2.0 3.0 4.0 5.0
Develop riverfront
Develop historic areas
Develop Glenwood
Encourage diversity
Develop downtown
Not Important Important
2014
2010
Attachment 1 Page 9 of 17
Most Proud Of (about Springfield)
4%
4%
4%
4%
5%
5%
5%
5%
6%
10%
28%
0%5%10%15%20%25%30%
Police
Diversity
Environment, clean
Jail, safe
Schools
Recreation, parks
Friendly
Comparison to Eugene
Affordable
Development
Hometown feel
Multiple responses possible; total may exceed 100%.
Attachment 1 Page 10 of 17
One Thing Springfield Could Do
(to Improve Quality of Life)
4%
4%
5%
5%
6%
14%
18%
0%5%10%15%20%
Community involvement
Recreation, parks
Education
Roads, transportation
Downtown
Drugs, safety
Development, jobs
Multiple responses possible; total may exceed 100%.
Attachment 1 Page 11 of 17
How Safe Are You Downtown?
10%
25%
30%
27%
8%
8%
19%
25%
34%
13%
0%5%10%15%20%25%30%35%40%
Don't know
Very unsafe
Somewhat unsafe
Somewhat safe
Very safe
2014 2010
Attachment 1 Page 12 of 17
How Safe Are You in Your Neighborhood?
1%
5%
9%
31%
54%
1%
4%
9%
34%
53%
0%10%20%30%40%50%60%
Don't know
Very unsafe
Somewhat unsafe
Somewhat safe
Very safe
2014 2010
Attachment 1 Page 13 of 17
Is Jail Contributing to Safety?
24%
20%
56%
15%
15%
70%
0%10%20%30%40%50%60%70%80%
Don't know
No
Yes
2014 2010
Attachment 1 Page 14 of 17
Key Findings
•All tested community values are between “very” and “extremely” important
•MOST important community values:
–Safe neighbrhoods
–Quality education
–Healthy environment
•City’s performance rated between “average” and “good”
•HIGHEST ratings for:
–Healthy environment
–Good access to social services
•LOWEST rating for:
–Economic Development
Attachment 1 Page 15 of 17
Key Findings (continued)
•Most important 5-year goals:
–Economic development downtown
–Diversity and tolerance
•Residents are most proud of community values and hometown feel
•One thing Springfield could do is work on economy/growth/development/jobs
•People feel safer downtown after dark than in 2010, but not as safe as in their neighborhood
•People feel strongly that the jail contributes to safety in the community
Attachment 1 Page 16 of 17
Questions?
Attachment 1 Page 17 of 17