HomeMy WebLinkAboutItem 01 Draft Main Street Corridor Vision Plan - A Roadmap to Support Achievement of the Community's Preferred Future Land Use and Transportation Outcomes. AGENDA ITEM SUMMARY Meeting Date: 11/3/2014
Meeting Type: Work Session
Staff Contact/Dept.: Linda Pauly/DPW Staff Phone No: (541) 726-4608
Estimated Time: 30 Minutes
S P R I N G F I E L D C I T Y C O U N C I L Council Goals: Encourage Economic Development and
Revitalization through Community Partnerships
ITEM TITLE: DRAFT MAIN STREET CORRIDOR VISION PLAN: A “ROADMAP” TO SUPPORT ACHIEVEMENT OF THE COMMUNITY’S PREFERRED FUTURE
LAND USE AND TRANSPORTATION OUTCOMES
ACTION
REQUESTED:
Council is asked to review and provide input on the Draft Vision Plan (Attachment
2) to prepare the draft for public review and adoption early next year. Project consultant Tom Litster from OTAK will give a presentation at the work session.
ISSUE
STATEMENT:
The Draft Main Street Corridor Vision Plan (Attachment 2) identifies a new broad,
achievable vision: the transition of Main Street to a “complete community street” consistent with the Five Goals for Our Main Street Projects:
• Encourage economic revitalization and land use redevelopment.
• Provide transportation choices to residents, businesses and commuters to
encourage individual and community well-being and public safety.
• Improve transportation safety and access for walkers, cyclists, transit riders
and drivers along and through the corridor.
• Improve aesthetics on Main Street, making it an attractive place to live,
work and shop.
• Create Main Street identities. The Plan identifies specific vision statements, goals, activity nodes, redevelopment
opportunity sites and potential implementation strategies for three distinct “segments” along 7 miles of Main Street between Downtown and Thurston, based on what we’ve heard from the community so far, and in response to existing and
expected future conditions in the corridor (ATT2-11).
ATTACHMENTS: 1. Council Briefing Memo 2. Draft Main Street Corridor Vision Plan
3. Addendum: Revised Strategies and Actions Memorandum
4. Brainstorming Place Names Along Main Street: Preliminary Results
DISCUSSION/ FINANCIAL
IMPACT:
Beginning in the summer of 2013, hundreds of caring citizens, business owners, city leaders, and property owners have participated in a visioning process to
identify a preferred future for Springfield’s Main Street Corridor (ATT2 - 6). The Draft Vision Plan is the product of this process. Next steps include stakeholder
meetings and open houses on November 4th and January 21st, and public hearings
before the Planning Commission and the Council on January 15th and February 17th.
The emerging vision for Main Street is one important piece in Springfield’s overall
community development vision. With an adopted Vision Plan serving as a Big Picture roadmap of where the City is going, the City and its partners can more
effectively align and leverage partnerships, projects and resources to support the
kinds of positive changes in the corridor the community wishes to see over both the short and longer terms. The potential projects and programs suggested in the Plan
do not represent any decisions by the City to fund or participate in projects,
programs and redevelopment projects, but the plan can be used to facilitate continued public conversation about the future of Main Street.
M E M O R A N D U M City of Springfield
Date: 11/3/2014
To: Gino Grimaldi COUNCIL
From: Len Goodwin, DPW Director
Linda Pauly, Principal Planner
BRIEFING
Subject: DRAFT MAIN STREET CORRIDOR VISION PLAN: A “ROADMAP” TO SUPPORT
ACHIEVEMENT OF THE COMMUNITY’S PREFERRED FUTURE LAND USE AND
TRANSPORTATION OUTCOMES
MEMORANDUM
ISSUE: The Draft Main Street Corridor Vision Plan (Attachment 2) identifies a new broad,
achievable vision: the transition of Main Street to a “complete community street” consistent
with the Five Goals for Our Main Street Projects:
• Encourage economic revitalization and land use redevelopment.
• Provide transportation choices to residents, businesses and commuters to encourage individual and community well-being and public safety.
• Improve transportation safety and access for walkers, cyclists, transit riders and drivers along and through the corridor.
• Improve aesthetics on Main Street, making it an attractive place to live, work and shop.
• Create Main Street identities.
The Plan identifies more specific vision statements, goals, activity nodes, redevelopment opportunity sites and potential implementation strategies for four distinct “segments” along 7 ½
miles of Main Street between Downtown and Thurston, based on what we’ve heard from the
community so far, and in response to existing conditions (ATT2-11) in the corridor.
COUNCIL GOALS/
MANDATE:
Encourage Economic Development and Revitalization through Community Partnerships
DISCUSSION: The emerging vision for Main Street is one important piece in Springfield’s
overall community development vision. The Draft Main Street Corridor Vision Plan creates a sensible and appealing picture of the future and outlines logical actions and strategies for
achieving the vision over time. New visions and goals for preferred future land use and
transportation outcomes have emerged from the community visioning process (ATT2). Land use changes in the Main Street corridor will help meet City goals for new jobs and economic vitality
and are essential aspects of the community vision for Main Street. The community wants to see
more appealing places to live, work and shop in each segment of the corridor. Implementation of some or all of the transformations illustrated in the Vision Plan will contribute to Springfield’s
vitality as a preferred community in which to live and work.
As a state highway, Main Street is initially designed to optimize access and capacity for
automobile and truck trips. Main Street is also an important business corridor where much of the customer base relies on auto travel. It will continue to function as both. However, input from the community outreach reflects a wide-spread desire for a better balance of transportation choices
for Main Street, a balance of improved walking and cycling safety, slower traffic speeds and mobility for all travel options including transit service.
Attachment 1, Page 1 of 5
MEMORANDUM 10/29/2014 Page 2
Rather than one overall vision for the entire 7 mile study area, unique visions for three segments of the corridor have been identified and are briefly summarized as follows:
• Segment 1 ─ The Couplet Area (10th Street to 23rd Street) will offer a distinct mix
of uses for Main Street and South A. Main Street will provide pedestrian-oriented
environment for new neighborhood-serving retail and opportunities to live, including vertical mixed use. South A will retain long-standing industrial uses with a mix of new
craft industries and commercial opportunities.
• Segment 2 ─Mid-Springfield Business Corridor (23rd Street to Bob Straub
Parkway) will remain an affordable place to operate a business with good visibility and access while offering new employment opportunities in a more attractive and safer environment.
• Segment 3 ─Thurston Area (Bob Straub Parkway to 69th Street) will remain a quiet
and walkable neighborhood offering a wide range of housing choices, nearby schools with regional and neighborhood-serving commercial uses in a more attractive and safer
environment.
The Draft Main Street Corridor Vision Plan supports achievement of outcomes identified in the
guiding goals for Our Main Street projects (established by the multi-agency Main Street
Projects Governance Team) as follows:
Encourage economic revitalization and land use redevelopment
• The Draft Main Street Corridor Vision Plan includes vision statements and pictures for each segment to help envision realistic future development patterns along Main Street.
• The Plan identifies six Activity Nodes (at 14th, 21st, 30th, 42nd, 54th and 58th) that present opportunities for intensification of commercial and mixed uses and targeted investments
in public realm enhancement such as streetscape projects, public art and enhanced design of transit stations. These locations have major street connections to adjacent neighborhoods, and are important places to implement initiatives such as Safe Routes to
Schools and access-to-transit improvements.
• The Plan identifies eleven Opportunity Sites, potential land use and zone changes to help envision and encourage economic revitalization and land use redevelopment activity in the Corridor. Staff is currently conducting outreach to property owners of
these sites.
• The Plan identifies Business Activities that build on successful existing business, take
advantage of specific redevelopment opportunities and are consistent with realistic market potential. New business opportunities also support the City of Springfield’s long-
term employment goals.
• The Plan identifies Housing Choices that will accommodate a mix of incomes and age groups in a range of housing options. New housing development will help sustain “Alive after Five” energy at key nodes along Main Street and support transit investments
throughout the corridor. The Plan points out places in the corridor where residential
development makes the most sense.
Provide transportation choices to residents, businesses and commuters to encourage individual and community well-being and public safety.
• The Draft Main Street Corridor Vision Plan includes Transportation Choices goals for
each segment of the Corridor.
Attachment 1, Page 2 of 5
MEMORANDUM 10/29/2014 Page 3
• The Plan includes Framework Plans for Multi Modal Transportation identifying
potential multi-modal options that could improve safety for all users, increase transit ridership and support increased residential and business development. The frameworks identify Regional Connections, Primary Neighborhood Connections and Secondary
Neighborhood Connections, and illustrate potential locations for projects and programs. The plans are diagrammatic and are not detailed concepts for future projects.
They do not represent any decisions by the City to fund or participate in the
recommended projects and programs and redevelopment projects. The framework plans can be used to help set priorities, allocate resources, and to facilitate continued public
conversation about the future of Main Street.
• The Plan identifies Activity Nodes at major street connections to adjacent
neighborhoods that can play a significant role in improving Neighborhood Connectivity through initiatives such as Safe Routes to Schools and access-to-transit
improvements.
• Enhanced Transit Service is a potential desired outcome of the Main-McVay Transit
Study. The Plan identifies potential transit improvements in the corridor that could support safer mobility, economic revitalization and Main Street identity.
Improve transportation safety and access for walkers, cyclists, transit riders and drivers along and through the corridor.
• The Draft Main Street Corridor Vision Plan identifies implementation actions to improve safety and access for each segment.
• The Plan identifies a community preference for reducing traffic speeds. Traffic Calming Studies are needed to determine the most effective measures to reduce traffic
speeds and appropriate locations for the measures. Reduced speeds will improve pedestrian safety and overall walkability within the corridor.
• The Plan includes Framework Plans for Public Realm Enhancements that could be
used to help set priorities, allocate resources, and to facilitate continued public
conversation about the future of Main Street.
• The Plan identifies potential locations for parallel bike routes for east-west travel that
could provide an alternative to on-street paths for some riders.
Improve aesthetics on Main Street, making it an attractive place to live, work and shop.
• The Draft Main Street Corridor Vision Plan identifies implementation actions for each
segment that could transform the aesthetics of Main Street significantly.
• The Plan identifies Public Realm Enhancements — investments in streetscape
amenities, lighting, pedestrian and bicycle facilities, trees and landscaping, public art, façade improvements, transit stations, public spaces and storefront improvements that
could greatly improve the visual attractiveness of Main Street.
• The Plan identifies Activity Node design features such as permanent transit stations,
intersections treatments such as decorative crosswalks and decorative street lighting, streetscape amenities and public art that complement redevelopment opportunities.
• The Plan identifies street design concepts for each segment that could be implemented through redevelopment or larger capital projects when funding is available.
Attachment 1, Page 3 of 5
MEMORANDUM 10/29/2014 Page 4
Create Main Street identities.
• The Draft Main Street Corridor Vision Plan identifies and emphasizes different
Segments and Activity Nodes along the corridor to distinguish them and to encourage unique placemaking opportunities that reflect surrounding neighborhoods.
• Staff is currently conducting outreach to get input on Place Names along Main Street (Attachment 4).
• The Plan identifies Public Realm Enhancements that can be designed to create new
identities or reinforce existing or historic identities that have meaning for Main Street’s communities.
A more detailed description of these potential implementation strategies and actions is included
in the Plan Addendum (Attachment 3).
BACKGROUND: The Main Street Corridor Vision Plan project is one of five projects being
closely coordinated as part of Our Main Street ― an opportunity for the community to focus
attention on the seven mile Main Street Corridor between Downtown and Thurston to identify potential actions that will influence the local economy and community livability for decades to
come. Beginning in the summer of 2013, the City has conducted a series of outreach activities with caring citizens, business owners, city leaders, and property owners to listen to and learn about peoples’ views (ATT2 - 6). Hundreds of people have come together to share their personal
visions and to talk about what works well now and what changes are desired — now and in the
future as Springfield grows.
Potential Shorter Term Projects Council Could Consider Initiating
As the Council reviewed the Draft Strategies and Actions for the Main Street Corridor Vision Plan at the July 14th work session, some Councilors expressed concerns that the vision may be
overly ambitious because we may not have room in the Main Street Corridor for all of the improvements the community has identified in the visioning or the resources necessary to fully implement the vision. Others thought that the purpose of a vision is to create a Big Picture of
where the community wants to go that will help guide and coordinate actions the City could accomplish in the shorter and longer terms.
The purpose of the Vision Plan is to have a Big Picture roadmap of how Main Street fits into Springfield’s overall community development vision, today and in the future. The plan is a tool
to help the Council and the City’s partners in the corridor more effectively align and leverage
partnerships, projects and resources to support the kinds of positive changes in the corridor the community wishes to see over both the short and longer terms. The potential projects and
programs suggested in the Plan do not represent any decisions by the City to fund or participate
in projects, programs and redevelopment projects, but the plan can be used to facilitate
Attachment 1, Page 4 of 5
MEMORANDUM 10/29/2014 Page 5
continued public conversation about the future of Main Street. The Vision Plan can aid the Council as they suggest ideas and prioritize land use and transportation priorities for Our Main
Street to support outcomes desired by the community.
Staff was directed to prepare a list of projects that could be initiated and accomplished in the
shorter term as a companion piece to the Vision Plan. Quick and early wins will help build
momentum to accomplish bigger changes that will require more time and more funding.
Staff suggests Council’s consideration of the following shorter term actions:
• Design and implement more pedestrian crossings and crosswalk design treatments with
lighting. (DPW)
• Initiate plan amendments and zoning update (Main Street Corridor Plan Phase Two) to
accommodate growth and more mixed use in the corridor aligned with the Vision Plan
and Springfield 2030 Comprehensive Plan policies. (DPW)
• Initiate implementation of the Wayfinding Plan (CMO, DPW)
• Initiate a Springfield Public Art Program modelled on Downtown McMinnville’s program. (Arts Commission/DPW)
• Initiate an expanded Façade Improvement Program (CMO)
Staff could provide more information about these or other potential shorter term projects
suggested by Council at a future work session.
Place Names Along Main Street
Council asked for suggestions on names. Staff conducted outreach to ask for suggestions. The results of the outreach are in Attachment 3.
NEXT STEPS:
November 3, 2014 City Council Work Session Review Draft
Vision Plan
November 4, 2014 Open house drop-in session and stakeholder
outreach meetings with City Project Team members 1-5 PM City Hall Library Meeting
Room
November 4, 2014 Planning Commission Work Session Review
Draft Vision Plan
January 21, 2015 Open House drop-in session with City Project
Team members, 4-7 PM City Hall Library Meeting Room
January 21, 2015 Planning Commission Public Hearing
February 17, 2015 City Council Public Hearing
Consultant services for this project are funded through the State’s Transportation and Growth
Management (TGM) program.
Attachment 1, Page 5 of 5
DRAFT SPRINGFIELD MAIN STREET
CORRIDOR VISION PLAN
October 2014
Attachment 2, Page 1 of 64
ACKNOWLEDGEMENTS
Project Management Team
Linda Pauly, City of Springfield, City Project Manager
David Helton, Oregon Department of Transportation (ODOT), Transportation and
Growth Management Program (TGM), Grant Manager
John Evans, Lane Transit District (LTD)
Technical Review Committee
Linda Pauly, City of Springfield
Kristi Krueger, City of Springfield
Michael Liebler, City of Springfield
David Reesor, City of Springfield
Matt Stouder, City of Springfield
Sunny Washburn, City of Springfield
Tom Boyatt, City of Springfield
Courtney Griesel, City of Springfield
John Tamulonis, City of Springfield
John Evans, Lane Transit District
David Helton, ODOT
Consultant Team
Otak, Inc.
Tom Litster, Project Manager
Mandy Flett, GIS Planner
Amber Swanson, Architectural Technician and Graphics
Kayla Gutierrez, Project Assistant
Blue Mountain Economics
Anne Fifefield, Senior Economist
DKS Associates
Scott Mansur, P.E., Transportation Planner
Brad Coy, P.E. Traffic Engineer
Jordin Ketelsen, Transportation Planner
Cogito
Julie Fischer, Community Outreach
Ellen, Teninty, Community Outreach
Judith Castro, Community Outreach
This project is partially funded by a grant from the Transportation and Growth Management (TGM) Program, a joint pro-
gram of the Oregon Department of Transportation and the Oregon Department of Land Conservation and Development.
This TGM grant is financed, in part, by federal Safe, Accountable, Flexible, Efficient Transportation Equity Act: A Legacy for
Users (SAFETEA_LU), local government, and the State of Oregon funds. The contents of the document do not necessarily
reflect views or policies of the State of Oregon.
Attachment 2, Page 2 of 64
TABLE OF CONTENTS
EXECUTIVE SUMMARY .................................................................................................1
INTRODUCTION ............................................................................................................5
EXISTING CONDITIONS, OPPORTUNITIES AND CONSTRAINTS .......................8
A STRATEGIC VISION FOR CHANGE ....................................................................13
SEGMENT 1 – COUPLET AREA: 10TH STREET TO 23RD STREET ......................19
SEGMENT 2 – MID-SPRINGFIELD BUSINESS CORRIDOR: 23RD TO BOB STRAUB
PARKWAY ....................................................................................................................31
SEGMENT 3 – THURSTON NEIGHBORHOOD AREA: BOB STRAUB PARKWAY
AND 69TH ST .............................................................................................................47
CONCEPTS FOR FUTURE ZONING AND PLAN UPDATES .................................55
TRANSIT SERVICE AND COMMUNITY BUILDING ................................................58
Attachment 2, Page 3 of 64
This page intentionally left blank
Attachment 2, Page 4 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 1
EXECUTIVE SUMMARY
Our Main Street
Main Street is the “heart” of the community. Five
projects have been thinking concurrently about the
future of Main Street. They are collectively called Our
Main Street.
• Main Street Corridor Vision Plan that has developed
long-term vision, goals and implementation actions
for land use changes and transportation choices on
Main Street between 10th Street and 69th Street.
• Main - McVay Transit Study being led by Lane
Transit District (LTD).
• Smart Trips Program led by LTD Point-to-Point
Solutions.
• Main Street Pedestrian Crossing Project that addresses
issues identified in the OR Hwy 126B Main Street
Safety Study.
• Downtown Demonstration Project which will install
pedestrian-scale lighting and decorative crosswalks
along Main Street in the downtown core.
The Project Area
The Plan area is approximately 7-miles long, beginning
at the intersections of Main Street and South A Street
with 10th Street and extending east to 69th Street
(Figure 1). It includes the roadway and properties
adjacent to the roadway. The corridor has a mix of
uses, densities and land values. There are only a few
areas where a concentration of a single use currently
exists. More typical is a jumble of uses with no strong
sense of connectivity. Given the length of the corridor
and the mix of use, three distinct segments of Main
Street were identified based on noticeable differences
in land use patterns, particularly differences in the
types of businesses and the housing choices (Figures,
page 5). This allowed the community to develop
unique vision statements and goals for each segment.
The Need for a Long-Term Vision
The Main Street/Oregon Highway 126B corridor is
the City’s primary mid-town east-west connection.
It is the City’s longest commercial corridor. Main
Street also provides access to several neighborhoods.
The character and future development of those
neighborhoods will influence the land use and
transportation future of Main Street. This will be
especially significant with respect to increasing
residential density and choices within walking distance
of Main Street.
Future Employment and Residential Growth
A primary goal of the City is the creation of more
than 13,000 new jobs by 2030. A significant amount
of planned and zoned commercial and industrial lands
are located along the Main Street Corridor. Many of
these parcels will redevelop over the next 20 years. If
planned well now, neighborhoods along Main Street
can grow and develop to support growth of existing
businesses, generate new employment and expand the
range of housing choices available in the corridor.
FIGURE 1. PROJECT AREA
Project Area
Attachment 2, Page 5 of 64
2 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
EXECUTIVE SUMMARY
Future Transportation Improvements
Main Street provides access to many Springfield
neighborhoods and destinations. More transportation
options and better connections will help create the
opportunities for private sector investment and
support growth, commerce and employment in the
corridor. A critical factor in improving transportation
choices is improved safety and access for everyone
regardless of their mode of travel.
What is the Vision, What are the Goals?
Main Street is important to future growth and
transportation in the City of Springfield. A clear vision
and set of specific goals are needed to guide change in
the corridor over the next 20 years. Initially, five goals
were established for Our Main Street and embraced
as a guiding principle for the Main Street Corridor Vision
Plan:
• Encourage economic revitalization and land use
redevelopment.
• Provide transportation choices to residents,
businesses and commuters to encourage individual
and community well-being and public safety.
• Improve transportation safety and access for
walkers, cyclists, transit riders and drivers along and
through the corridor.
• Improve aesthetics on Main Street, making it an
attractive place to live, work and shop.
• Create Main Street identities.
Through community outreach, additional vision
statements and goals were identified. They envision a
new balance for Main Street. It is a balance between
sustaining desirable community assets and guiding
transitional changes in transportation, residential
choices, business and job opportunities, and
improvements to the attractiveness of Main Street.
Community Outreach
A collaborative outreach effort between City staff
and Consultant team connected with over 500
individuals to share the objectives of the Main Street
Corridor Vision Plan and to ask about concerns for
Main Street and their vision for the future of Main
Street. Input was gathered from a wide range of
residents, area businesses, local neighborhoods and
property owners along the corridor. Conducting
outreach at supermarkets, schools, recreation facilities,
and social service agencies provided opportunities
to talk with residents, youth, and seniors. A project
objective was to engage the growing Latino sector
of the community, many of whom were first time
meeting-goers. Local organizations and individuals
were enlisted to personally invite people to events and
provide refreshments and Spanish translation.
PROJECT SCHEDULE AND COMMUNITY OUTREACH
Main Street Vision Plan and Adoption
Vision and Goal Implementation Strategies
Pro
j
e
c
t
K
i
c
k
o
f
f
Vis
i
o
n
t
o
A
c
t
i
o
n
W
o
r
k
s
h
o
p
Pub
l
i
c
E
v
e
n
t
#
1
Stak
e
h
o
l
d
e
r
O
u
t
r
e
a
c
h
Stak
e
h
o
l
d
e
r
O
u
t
r
e
a
c
h
Pub
l
i
c
E
v
e
n
t
#
2
Pub
l
i
c
E
v
e
n
t
#
3
Sta
k
e
h
o
l
d
e
r
O
u
t
r
e
a
c
h
Dra
f
t
M
a
i
n
S
t
r
e
e
t
V
i
s
i
o
n
Cor
r
i
d
o
r
P
l
a
n
Pla
n
n
i
n
g
C
o
m
m
i
s
s
i
o
n
/
Cit
y
C
o
u
n
c
i
l
W
o
r
k
S
e
s
s
i
o
n
s
Ad
o
p
t
i
o
n
H
e
a
r
i
n
g
s
Fina
l
M
a
i
n
S
t
r
e
e
t
V
i
s
i
o
n
Cor
r
i
d
o
r
P
l
a
n
January
2014
February
2014
March
2014
April
2014
August
2014
September
2013
September
2014
October
2013
November
2014
November
2013
October
2014
December
2013
February
2015
Stak
e
h
o
l
d
e
r
O
u
t
r
e
a
c
h
Project Kickoff
Existing Conditions and Opportunities
Potential Vision Statements and Goals
June
2014
May
2014
Attachment 2, Page 6 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 3
Methods of engaging the community included focus
groups, community forums, street corner outreach,
individual visits to area businesses, website, email and
phone calls. The public conversation was respectful,
thoughtful, and hopeful. General themes expressed
by the public throughout the project included
safety, beautification, community building, walking,
bicycling, parking, access to businesses, transit, place
making, supporting businesses, and addressing crime.
Community comments have been summarized as
Main Street Corridor Vision Plan ─ Community Outreach
Summary.
Draft Main Street Corridor Vision
Plan
The Draft Main Street Corridor Vision Plan is a strategic
blueprint for long-term change in the Main Street
corridor. The recommendations are grounded in
the Vision Statements and Goals developed through
a robust community dialogue. Specific actions are
illustrated in Framework Plans and detailed in an
Implementation Strategy.
Vision Statements and Goals
Vision statements and goals were the first step in
developing a blueprint for change. They reflect
the big themes, needs, and opportunities that were
heard through community outreach. The visions
acknowledge existing community assets to build on
and aspirations for new opportunities to live, work,
shop and travel. The goals are key areas for strategic
actions by the City. They focus on transportation
choices, the visual attractiveness of the corridor,
business and employment opportunities and housing
choices. Together they provide direction for how to
grow smartly for the next 20 years.
A Framework Plan for the Corridor
Framework Plans for each segment illustrate
recommended locations for projects and programs to
improve transportation safety and choices, enhance
the attractiveness of the corridor and long-term
opportunities for new development consistent with
the vision and goals of the Main Street Corridor Vision
Plan. The plans are intended to be used in conjunction
with the Implementation Strategy to establish
priorities for funding and communicate publicly about
future investments of public monies.
An Implementation Strategy
The Implementation Strategy details public actions,
investments and coordination with other agencies that
will help advance the preferred vision over the next
20 years. The strategy includes short-term and long-
term actions, projects and programs and potential
partnerships between the City and other agencies,
such as Lane Transit District (LTD). The strategy will
also help establish priorities, guide the development
of annual City budgets and communicate goals for
Main Street to interested parties. Priority actions
are included in the draft Plan. The full strategy is
described in the Plan Addendum - Strategies and Actions
Memorandum.
Community Workshop
EXECUTIVE SUMMARY
Attachment 2, Page 7 of 64
This page intentionally left blank
Attachment 2, Page 8 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 5
Main Street is the City’s longest commercial corridor
and the “heart” of the community, providing access
to several neighborhoods as wells as nearby schools
and parks. The Main Street Corridor Vision Plan is one
of the five projects of Our Main Street concurrently
thinking about the future of Main Street. Of the
other four projects, the Main - McVay Transit Study and
the Main Street Pedestrian Crossing Project have shared
objectives and synergies.
Main Street Corridor Vision Plan
Area
The Plan area begins at 10th Street and extends east to
69th Street. It includes the roadway and the properties
adjacent to the roadway within that project area. The
corridor was examined in three distinct Segments, each
with a noticeably different mix and type of land uses
(Figure 2):
• Segment 1 - Couplet Area between 10th and 23rd
Streets
• Segment 2 - Mid-Springfield Business Corridor
between 23rd and Bob Straub Parkway
• Segment 3 - Thurston Area between Bob Straub
Parkway and 69th
Activity Nodes were identified within each segment.
The Activity Nodes generally conform to the Potential
Mixed Use Centers/Nodes in the 2035 Regional
Transportation Plan. The nodes also provide key street
connections to the neighborhoods north and south of
Main Street including nearby schools and parks.
Community Context
Main Street is commonly regarded as a regional
transportation corridor and an auto-oriented
commercial corridor. However, there is a larger
community context for Main Street and the access it
provides to multiple neighborhoods (Figure 3). The
character and development of those neighborhoods
will influence transitional changes in land use patterns
and transportation choices on Main Street. The
influence may become especially significant with
regards to increasing residential density and new
housing choices within walking distance of Main
Street. A negative community context was conveyed
by frequent comments that Main Street can be a rift
between neighborhoods, unfriendly and difficult to
cross on foot or bike. The perception of pedestrian
safety and comfort will also influence the future of
Main Street.
INTRODUCTION
FIGURE 3. COMMUNITY CONTEXT MAP
1.2.3.
DOWNTOWN DISTRICT URBAN DESIGN PLAN
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
6
T
H
S
T
4
8
T
H
S
T
4
2
N
D
S
T
1
4
T
H
S
T
1
0
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
2
3
R
D
S
T
3
0
T
H
S
T
2
8
T
H
S
T
2
1
S
T
S
T
COM
M
E
R
C
I
A
L
A
V
E
MOHA
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E STREET
ASTREET
MAIN ST
DAISY ST
S A STREET
WASHBURNEDISTRICT
MOHAWKDISTRICT MID SPRINGFIELDDISTRICT THURSTONDISTRICT
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
6
T
H
S
T
4
8
T
H
S
T
4
2
N
D
S
T
1
4
T
H
S
T
1
0
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
PI
O
N
E
E
R
P
K
W
Y
E
2
3
R
D
S
T
3
0
T
H
S
T
2
8
T
H
S
T
2
1
S
T
S
T
CO
M
M
E
R
C
I
A
L
A
V
E
MOHA
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E STREET
ASTREET
MAIN ST
DAISY ST
S A STREET
WASHBURNEDISTRICT
MOHAWKDISTRICT MID SPRINGFIELDDISTRICT THURSTONDISTRICT
FIGURE 2. CORRIDOR SEGMENTS
Attachment 2, Page 9 of 64
6 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Community Outreach
Community outreach has been essential to
development of Main Street Corridor Vision Plan. The
project team was committed to a public engagement
process that was:
• Meaningful: provide timely information.
• Accountable: respond to input.
• Inclusive: communicate outside of structured
meetings.
• Transparent: make decisions public; post
materials on the website.
• Realistic: inform about constraints and objectives.
• Outcome-oriented: engage the public to
maximize success.
Building on past public involvement efforts, the
project conducted interviews, focus groups, and
community forums. Activities included:
• Project website.
• Interested parties list and email updates.
• Presentations to civic organizations, public
committees and boards.
• Direct outreach at area stores to people who don’t
attend meetings.
• Youth outreach at schools and youth recreation
programs.
• Door-door on-site business outreach.
• Spanish outreach to Latino corridor businesses.
• Stakeholder meetings.
• Visioning workshop.
• Large Community Forums.
• Media and Public Comments.
Over 500 individuals shared concerns for Main Street
and their Vision for the future of Main Street. They
included wide range of residents, area businesses,
local neighborhoods and property owners along
the corridor. Conducting outreach at supermarkets,
schools, recreation facilities, and social service agencies
provided opportunities to talk with residents, youth,
and seniors. A special effort was made to engage
the growing Latino sector of the community, many
of whom were first time meeting-goers. Local
organizations personally invited people to events.
Participation continued to grow at each meeting and
ideas that were brought up in previous meetings were
reinforced at subsequent events. The result was public
support for project goals and emerging strategies.
The launch of the Main-McVay Transit Study energized
the transportation discussion. Meetings and events
included:
• Focus groups: 27 attendees.
• Visioning workshop: 30 attended.
• Project Invitation Postcard mailed to approximately
3000 residents, businesses, and property owners
within the Study Area.
• Project updates: 9 updates e-mailed to over 500
individuals.
• Public meeting #1: December 2013 to brainstorm
“What is most important to you about Main
Street.” 16 attendees (winter snow storm).
• Public meeting #2: March 2014: Draft Visions and
Goals - 50 attendees.
• Public meeting #3: June 2014: Draft
Implementation Strategies - 45 attendees.
• Kiwanis and Lions Club: 27 attendees.
• Rotary Club: 70 attendees.
• Youth: Willamalane After-School Club and
Thurston Leadership Class: 56 youth.
• Latino community: Invitation shared in person at
Downtown Languages and LCC ESL programs: 80
people.
• Hand-delivered meeting invitation to Main Street
businesses: 86 employees/owners.
• Display outreach in the corridor (11 locations):
approximately 320 conversations with the public.
• 10+ Organizations forwarded invitation to
their members, including Rotary, Chamber of
Commerce, NEDCO, Emerald Arts Center, LTD
Board, EmX Steering Committee, and Main-
McVay Stakeholder Advisory Committee, City
Elected Officials, Commissions and Committees:
City Council, Planning Commission, Historic
Commission, Development Advisory, Downtown
Citizen Advisory, Springfield Bicycle and
Pedestrian Advisory.
INTRODUCTION
Attachment 2, Page 10 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 7
Community Workshop
General themes expressed by the public addressed
safety, beautification, community building, walking,
bicycling, parking, access to businesses, transit, place
making, supporting businesses, and addressing crime.
Specific recommendations from the final community
workshop include:
Public Realm
• Remember history of the area, maintain “old town
flavor.”
• Make the area “human scale,” family friendly.
• Take what is working downtown and “move it
out.”
• Support what exists now: don’t displace people or
businesses.
• LIGHTING – this was mentioned multiple times!
• Beautify, make it inviting: trees, landscaping, new
paint.
• Address crime and increase safety.
• Address stormwater treatment opportunities.
• Economic viability.
• Collaborate with Willamalane.
Business and Housing
• Expand housing choices, support affordable
housing.
• Flexibility in zoning, signage.
• Flexibility in access management (ODOT).
• Natural, local foods market.
• Support existing properties, businesses!
• Mix housing, business, industry, art.
• Support downtown living.
INTRODUCTION
Transportation
• Concern about decreasing vehicle speeds, AND
support for slowing traffic.
• Better signage.
• Increase biking and walking safety Recognize
impacts on property owners of broadening the
street.
• Don’t do bulb-outs.
• Transit ideas: Improve shelters and services, helps
spur development, walking and biking.
• Recognize impacts of transit stop distance,
locations, EmX buses.
• Continue community outreach.
Community comments have been summarized as
Main Street Corridor Vision Plan ─ Community Outreach
Summary.
“We are heading towards a tipping point where
Springfield becomes a sought-after destination. We are
tooting our horn a bit better.”
“We need to be sensible, but don’t say never.”
“We need to be clear and transparent about everything,
but over 20-30 years lots of things can happen - so go
ahead and let yourself vision.”
Attachment 2, Page 11 of 64
8 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
The existing conditions analysis described land use
patterns, transportation and infrastructure conditions
and the real estate market in the Main Street corridor.
The Existing Conditions, Opportunities and Constraints
memorandum detailing the analysis can be found
in the Project Addendum. The following key findings
informed the draft Plan.
Transportation
Motor vehicle facilities and activity were inventoried
and analyzed for the Main Street (OR 126B)
corridor. Considerations include roadway network
characteristics; road pavement and curb condition;
vehicular volume, speed, and classification; intersection
turn movement volumes; mobility standards; and
existing intersection performance. Analysis that was
particularly important to the visions and goals include
the following.
Safety Improvements
Assessment of existing conditions and community
input made it clear that safety and access for everyone
using the corridor is a priority. An emphasis on
balanced, multi-modal transportation choices will play
an important role in accommodating future travel and
encouraging more walking and biking trips. It will also
play a role in attracting new businesses, new jobs and
a mix of infill residential development. The City of
Springfield has already received funding to construct
six enhanced pedestrian crossing improvements as part
of the Main Street Pedestrian Crossing Project in order to
improve accessibility for bikes, pedestrians, and transit.
Transit Service
Transit addresses mobility challenges and opens
up new economic opportunities. Convenient and
accessible transit also helps maintain affordability
by lowering household transportation costs. LTD
provides public transit to the Eugene-Springfield area.
Two LTD bus lines run along Main Street (OR 126B)
and some of the surrounding roadways ─ Route 11
–Thurston and Route 91- McKenzie Bridge. Route
11 has the greatest passenger volume in the study area
and the second highest ridership in the LTD system.
EXISTING CONDITIONS, OPPORTUNITIES
AND CONSTRAINTS
Future Travel Conditions
Future travel conditions were forecasted for Main
Street (OR 126B) as part of current efforts on the
adopted 2035 Springfield Transportation System Plan(TSP).
The TSP indicates that the 42nd Street, OR 126B, and
58th Street intersections on Main Street (OR 126B)
are forecast to exceed current capacity. In addition,
the corridor segments between 21st and 48th, as
well as in the vicinity of the OR 126B intersection,
are anticipated to experience congestion. Traffic
congestion will increase travel times and delay for
vehicles using Main Street, particularly during the
morning and evening peak hours.
Land Use Patterns
The corridor has a mix of uses, densities, and property
values, with different types of parcels abutting each
other, creating a jumble of uses largely organized
around vehicle trips (Figure 4). Approximately half
of the parcels are commercial uses (retail, office, and
unknown commercial) and approximately one-quarter
are residential uses. The most common use by land
area is retail. The remaining parcels consist of vacant,
industrial and other uses.
While many of the current uses are viable and serve
the community well, the overall land use pattern is not
well-organized as clusters of similar commercial and
retail uses. Clusters of uses can become neighborhood
centers accessed by walking or biking from nearby
residences. The current land use pattern presents
mobility challenges for pedestrians and has limited
opportunities for “cross shopping” (e.g. shop, eat or
obtain services at multiple businesses in a single stop).
It is also a land use pattern that makes it more difficult
for future infill development such as mixed use, small-
scale retail and housing to find locations surrounded
by compatible uses.
Attachment 2, Page 12 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 9
Real Estate Market Conditions
Market trends for the office, retail and industrial uses
were assessed and documented. Nearly all of these
uses are located directly on Main Street. Key factors
affecting demand for retail space are visibility, access,
and competing supply. Office space has different
demand factors, including proximity to complementary
services (such as government offices) and proximity
to the labor force. Service-oriented office uses, such
as financial services and medical offices, locate near
population centers so that customers can easily access
the facility. Service-oriented offices, such as realtors
and insurance brokers, often use retail space.
The broad market trends also provide insight into the
potential mix of uses in the corridor.
• Segment 1 - Couplet Area has a strong market
for office uses and a reasonably strong market for
retail uses.
• Segment 2 - Mid-Springfield Business Corridor
has an over-supply of office, retail, and industrial
uses.
• Segment 3 - has a reasonably strong market for
retail uses, because retail has not been over-built.
The office market is over-supplied in Segment 3.
EXISTING CONDITIONS, OPPORTUNITIES
AND CONSTRAINTS
Activity Nodes
Six Activity Nodes were identified based on existing
conditions. The Activity Nodes are centered on
major, signalized intersections. Signalized intersections
provide the safest pedestrian and bicycle crossing,
access to transit stops and vehicle turning movements
from Main Street. An exact geographic reach for
each node has not been established. For purposes
of this vision plan, the nodes are assumed to
extend approximately two blocks north and south
of Main Street and east and west to the next street
intersections. The Activity Nodes are at:
• 14th Street
• 21st Street
• 30th Street
• 42nd Street
• 54th Street
• 58th Street
Activity Nodes present opportunities for
intensification of commercial and mixed uses and
targeted investments in public realm enhancement
such as streetscape projects, public art and enhanced
design of transit stations. They are also major street
connections to adjacent neighborhoods and can play
a significant role in initiatives such as safe routes to
schools and access to transit improvements.
Attachment 2, Page 13 of 64
This page intentionally left blank
Attachment 2, Page 14 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 11
FIGURE 4. LAND USE PATTERNS
1.2.3.
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
6
T
H
S
T
4
8
T
H
S
T
4
2
N
D
S
T
1
4
T
H
S
T
1
0
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
2
3
R
D
S
T
3
0
T
H
S
T
2
8
T
H
S
T
2
1
S
T
S
T
CO
M
M
E
R
C
I
A
L
A
V
E
MOH
A
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E STREET
ASTREET
DAISY ST
MAIN ST
S A STREET
MAPLE ELEMENTARY
SCHOOL
WILLAMALANE CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENS
ELEMENTARY SCHOOL
MT VERNON ELEMENTARY
SCHOOL
RIVERBEND ELEMENTARY
SCHOOL THURSTON HIGHSCHOOL
THURSTON
PARK
THURSTON
MIDDLE SCHOOL
LIVELY PARK
RIDGEVIEWELEMENTARY SCHOOL
ROB ADAMS
PARK
VOLUNTEER PARK
BLUEBELLE PARK
FORT PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING
CENTER
SPRINGFIELD STATION
SPRINGFIELD MIDDLE
SCHOOL
ISLANDPARK
MILLRACEPARK
MEADOW
PARK
MT VERNON SHCOOL
DOUGLAS GARDENS PARK
TYSON PARK
PRIDE PARK 0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT
THURSTON
DISTRICT
0 1000 2000
EXISTING CONDITIONS, OPPORTUNITIES AND CONSTRAINTS
“Better shopping, more sit-down
coffee houses, cleaner looking
streets.”
Segment 1 Segment 2 Segment 3
“Enhance business variety,
encourage destination businesses.”
“Thurston is a distinctive
neighborhood. We need to support
neighborhood and family-oriented
businesses.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
KEY:
SINGLE FAMILY
MULTIFAMILY
RETAIL
OFFICE
COMMERCIAL
INDUSTRIAL
GOVERNMENT
CHURCH
PARK/OPEN SPACE
SCHOOL
VACANT
SEGMENT 1: COUPLET AREA
SEGMENT 2: MID SPRINGFIELD
BUSINESS CORRIDOR
SEGMENT 3: THURSTON AREA
1.
2.
3.
Attachment 2, Page 15 of 64
This page intentionally left blank
Attachment 2, Page 16 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 13
A STRATEGIC VISION FOR CHANGE
Vision Statement and Goals
Through a facilitated dialogue with the community
about what they would like Main Street to become it
was apparent that there is no “one size fits all” vision
for this diverse, 7-mile long corridor. Instead, unique
vision statements for each segment of the corridor
emerged.
Segment 1 ─ The Couplet Area (10th Street to 23rd
Street) will offer a distinct mix of uses for Main Street
and South A. Main Street will provide pedestrian-
oriented environment for new neighborhood-
serving retail and opportunities to live, including
vertical mixed use. South A will retain long-standing
industrial uses with a mix of new craft industries and
commercial opportunities.
Segment 2 ─Mid-Springfield Business Corridor
(23rd Street to Bob Straub Parkway) will remain
an affordable place to operate a business with good
visibility and access while offering new employment
opportunities in a more attractive and safer
environment.
Segment 3 ─Thurston Area (Bob Straub
Parkway to 69th Street) will remain a quiet and
walkable neighborhood offering a wide range of
housing choices, nearby schools with regional and
neighborhood-serving commercial uses in a more
attractive and safer environment.
The vision statements were guiding principles for
strategic goals for each segment. Identifying strategic
goals is a critical step for bringing vision to reality.
The following broad goals helped define unique
goals and strategic actions for each segment that will
guide land use changes, economic development and
transportation improvements over the next 20 years.
Transportation choices for multi-modal travel
that will improve safety for all users, increase transit
ridership and support increased residential and
business development.
Public realm enhancements are investments
in streetscape amenities, pedestrian and bicycle
facilities, transit stations public spaces and storefront
improvements that will improve the visual
attractiveness of Main Street.
Business activities that build on successful existing
business, take advantage of specific redevelopment
opportunities and are consistent with realistic market
potential. New business opportunities also support the
City of Springfield’s long-term employment goals.
Housing choices that will accommodate a mix
of incomes and age groups in a range of housing
options. New housing choices will help sustain “Alive
after Five” energy at key nodes along Main Street and
support transit investments throughout the corridor.
Framework Plans
Framework Plans were developed for multimodal
transportation and public realm enhancements and
for land use transitions within Activity Nodes and key
opportunity sites along the corridor. The frameworks
illustrate potential locations for projects, programs
and redevelopment opportunities that are consistent
with the Main Street Corridor Vision Plan visions and
goals. The plans are diagrammatic and are not detailed
concepts for future projects. They do not represent
any decisions by the City to fund or participate
in the recommended projects and programs and
redevelopment projects. The framework plans can be
used in conjunction with the 20-year Implementation
Strategy to set priorities, allocate resources, and to
facilitate continued public conversation about the
future of Main Street.
Multimodal Transportation
Main Street is a state highway, initially designed to
optimize access and capacity for automobile trips.
Main Street is also an important business corridor
where much of the customer base relies on auto travel.
It will continue to function as both. However, input
Attachment 2, Page 17 of 64
14 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
from the community outreach reflects a wide-spread
desire for a better balance of transportation choices
for Main Street, a balance of improved walking and
cycling safety, slower traffic speeds and mobility for
all travel options including transit service. A corridor-
wide multimodal framework of transportation choices
is illustrated in Figure 5. The framework includes the
following elements.
Regional Connections maintain state transportation
facilities providing auto, freight and transit connections
to the Gateway District, I-5, Eugene and mountain
destinations. These connections are also important to
businesses and industries in the corridor.
Primary Neighborhood Connections are local and
collector streets connecting neighborhoods to Main
Street Activity Nodes. These connections will play an
important role in achieving multiple goals of the Main
Street Corridor Vision Plan and will contribute to the
overall walkability of the Main Street corridor. The
streets should be assessed for improvements needed
for safe and comfortable walking routes, including
nighttime walks.
Secondary Neighborhood Connections are local
streets in close proximity to Main Street that also
play an important role in walking and cycling access
to Main Street. Their connectivity value is as east-
west connections to the Primary Neighborhood
connections or as north-south streets directly
connecting neighborhood residential areas to Main
Street. These streets should also be assessed for
needed improvements.
Traffic Calming Studies will determine the most
effective measures to reduce traffic speeds and
appropriate locations for the measures. Reduced
speeds will improve pedestrian safety and overall
walkability within the corridor.
Enhanced Transit Service is a potential outcome
of the Main-McVay Transit Study which is evaluating
a range of transit improvements in the corridor that
would support safer mobility, economic revitalization
and Main Street identity.
Potential Bike Boulevards can help address
community input that the neighborhood street
network provides limited opportunities for cyclists
to travel east-west on a route parallel to Main Street
rather than on Main Street, away from the higher
volumes and speeds of traffic. One bike boulevard
near Segment 2 of the project area is included in the
City-wide Bike and Pedestrian Plan. A potential additional
bike boulevard near Segment 3 is recommended.
Within the report section for each segment, more
detailed recommendations are made for traffic
calming, improved pedestrian safety, alternative bike
routes and access to transit.
Land Use
Land use changes in the Main Street corridor will help
meet City goals for new jobs and economic vitality and
are essential aspects of the community vision for Main
Street. The vision statement for each segment includes
appealing places to live, work and shop. The potential
for increasing transit frequency and ridership is also
linked to the land uses along and near Main Street.
Figure 6 illustrates a land use framework of
transitional change, Activity Nodes, and selected
development Opportunity Sites consistent with the
Vision Statement for each segment.
Activity Nodes are opportunities to meet multiple
goals through intensification of commercial and
residential use; and investment in enhanced public
infrastructure and transit stations. The nodes are also
important to neighborhood connectivity, community
access to the parks and schools, and access to transit.
Opportunity Sites are eleven specific corridor
parcels identified as priority areas to encourage
redevelopment if there is property owner willingness.
Within the report section for each segment, example
redevelopment scenarios for the sites are described.
The scenarios are based on findings from the Project
Addendum ─ Existing Conditions, Opportunities and
Constraints and a general development potential
A STRATEGIC VISION FOR CHANGE
Attachment 2, Page 18 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 15
assessment by the Consultant team. No detailed
market study or financial analysis was performed
with regard to these parcels. The scenarios do not
reflect any current plans for redevelopment by current
property owners. The parcels were identified based on
the following criteria:
• Improvement-to-Land Ratio, where the value of
the structure is less than 20% of the land area (an
improvement-to-land ratio of less than 0.2).
• Size of at least 0.5 acres.
• Configuration with at least 200 linear feet facing
Main Street and least 200 feet of depth.
• Proximity to Key Intersections, typically within
one-half mile.
• Ownership to private and not owned by a public
agency or actively used for a public purpose.
Public Realm Enhancements
The public realm is an interconnected system of
public spaces, streetscape amenities, pedestrian
walkways and transit stops along with the land uses
and architecture visible from Main Street. Integration
of public realm enhancements with transportation
improvements will make walking and cycling trips
more appealing. An attractive public realm also
influences the perception of Main Street as an
attractive place to live, shop and start a new business.
Enhancement opportunities for the public realm
within each segment are illustrated and discussed in
the in the report sections for each segment beginning
on page 17. Opportunities include but are not limited
to
• Activity Node design features such as permanent
transit stations, intersections treatments such
as decorative crosswalks and decorative street
lighting, streetscape amenities and public art that
complement redevelopment opportunities.
• Street design concepts for each segment to be
implemented through redevelopment or larger
capital projects when funding is available.
• Expanding the recommendations of the City
Wayfinding Report.
• A Main Street public art program with an emphasis
on Segment 1─ The Couplet Area and Activity
Nodes along the corridor.
Implementation Strategy
Changes anticipated in the Main Street Corridor Vision
Plan will occur over the next 20 years. In order to help
guide the changes, the City needs an implementation
strategy that integrates visions and goals through
actions. The complete strategy can be reviewed in
Project Addendum ─ Strategies and Actions. The strategies
and actions are organized around the four broad
goals of the Plan. The recommendations include a
set of short-term strategies (carried out in 1-5 years)
and long-term strategies (carried out over a 5-15 year
timeline). Specific projects and programs have also
been recommended, along with potential funding
sources and organizational support. The strategy also
includes alternative concepts for zoning updates and
a process for continued community involvement in
projects and programs affecting Main Street. The draft
Main Street Corridor Vision Plan includes priority actions
for each corridor segment that are drawn from that
comprehensive implementation strategy. Early actions
will build the confidence of the community and
elected decision-makers through:
• Sustaining community involvement.
• Leveraging other funding and projects in order to
meet multiple goals and objectives.
• Creating or strengthening partnerships.
• Providing clarity to private and non-profit
investors, businesses, citizens and partner
agencies about the City’s expectations, roles and
responsibilities.
A STRATEGIC VISION FOR CHANGE
Attachment 2, Page 19 of 64
This page intentionally left blank
Attachment 2, Page 20 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 17
FIGURE 5. MULTIMODAL TRANSPORTATION FRAMEWORK
0 1000 2000
A STRATEGIC VISION FOR CHANGE - TRANSPORTATION
1.2.3.
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
6
T
H
S
T
4
8
T
H
S
T
4
2
N
D
S
T
1
4
T
H
S
T
1
0
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
2
3
R
D
S
T
3
0
T
H
S
T
2
8
T
H
S
T
2
1
S
T
S
T
CO
M
M
E
R
C
I
A
L
A
V
E
MOH
A
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E STREET
ASTREET
MAIN ST
DAISY ST
S A STREET
MAPLE ELEMENTARY
SCHOOL
WILLAMALANE CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENS
ELEMENTARY SCHOOL
DOUGLAS GARDENS PARK
MT VERNON ELEMENTARY
SCHOOL
RIVERBEND ELEMENTARY
SCHOOL THURSTON HIGHSCHOOL
THURSTON
PARK
THURSTON
MIDDLE SCHOOL
RIDGEVIEWELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING
CENTER
SPRINGFIELD STATION
SPRINGFIELD MIDDLE
SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
PRIDE PARK
TYSON PARK
FORT PARK
ROB ADAMS
PARK
LIVELY PARK
ISLANDPARK
MILLRACE PARK 0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
MOHAWK
DISTRICT MID SPRINGFIELD
DISTRICT
THURSTON
DISTRICT
“How do you make a 5-lane highway inviting for business? How do you
make it friendly to bikers when cars are going 45 miles per hour? How
can you slow things down enough to make it more inviting?”
“We need more transportation options.”
“Safer routes to schools!”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
REGIONAL CONNECTION
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL BIKE BOULEVARD
SECONDARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE
EXISTING RAILROAD
PARK/OPEN SPACE
SCHOOL
SEGMENT 1: COUPLET AREA
SEGMENT 2: MID SPRINGFIELD
BUSINESS CORRIDOR
SEGMENT 3: THURSTON AREA
1.
2.
3.
EXISTING BUS ROUTE
Attachment 2, Page 21 of 64
18 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
A STRATEGIC VISION FOR CHANGE
LIVELY PARK
1.2.3.
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
6
T
H
S
T
4
8
T
H
S
T
4
2
N
D
S
T
1
4
T
H
S
T
1
0
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
2
3
R
D
S
T
3
0
T
H
S
T
2
8
T
H
S
T
2
1
S
T
S
T
CO
M
M
E
R
C
I
A
L
A
V
E
MOH
A
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E STREET
ASTREET
MAIN ST
DAISY ST
S A STREET
MAPLE ELEMENTARY
SCHOOL
PRIDE PARK
WILLAMALANE CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENSELEMENTARY SCHOOL MT VERNON ELEMENTARY SCHOOL
RIVERBEND ELEMENTARY
SCHOOL THURSTON HIGHSCHOOL
THURSTON
PARK
THURSTON
MIDDLE SCHOOL
RIDGEVIEWELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING
CENTER
SPRINGFIELD STATION
SPRINGFIELD MIDDLE
SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
DOUGLAS GARDENS PARK
TYSON PARK
FORT PARK
ROB ADAMS PARK
ISLANDPARK
MILLRACE PARK 0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
MOHAWK
DISTRICT MID SPRINGFIELD
DISTRICT
THURSTON
DISTRICT
0 1000 2000
FIGURE 6. LAND USE VISION FRAMEWORK
“I feel like the draft vision plan and goals help Main Street be a better
place to live. I would most definitely shop and eat here.”
“Main Street has a big mix of populations and uses. But want
to create more of a destination.”
“Moved here a year ago because of property values. Still go out
to eat and shop in Eugene. Wish I could do those things more in
Springfield.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
OPPORTUNITY SITE
NEIGHBORHOOD COMMERCIAL
AND HOUSING CHOICES
MIX OF INDUSTRIAL AND
COMMERCIAL USES
AFFORDABLE COMMUNITY
COMMERCIAL
PARK/OPEN SPACE
SCHOOL
RESIDENTIAL WITH
NEIGHBORHOOD SERVICES
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE : MIXED USE
ACTIVITY NODE : COMMUNITY
COMMERCIAL
ACTIVITY NODE : COMMUNITY
COMMERCIAL & PUBLIC FACILITIES
ACTIVITY NODE : RESIDENTIAL AND
COMMUNITY COMMERCIAL
EXISTING RAILROAD
SEGMENT 1: COUPLET AREA
SEGMENT 2: MID SPRINGFIELD
BUSINESS CORRIDOR
SEGMENT 3: THURSTON AREA
1.
2.
3.
Attachment 2, Page 22 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 19
This corridor segment is organized around two
streets which form an OR Hwy 126B couplet ― Main
Street and South A Street. It is immediately adjacent
to the downtown core. The eastern boundary
coincides with the boundary of the Downtown
Urban Renewal District (URD). Both streets are
associated with historically important neighborhoods,
businesses and industries. Main Street is dominated
by retail uses, with relatively few residential choices.
South A Street serves commercial and heavy
industrial uses that are a key employment area for
the City. Many of the current uses are historically
railroad-oriented. The distinction suggests a different
vision for each street.
20-Year Vision Statement for Main
Street
Main Street will transition to a more active mixed-use
district, complementary to downtown as envisioned
in the adopted Downtown Urban District Design Plan.
It will provide a transition between downtown and
an auto-oriented business corridor stretching nearly
three miles to the east. Existing businesses will thrive
while redevelopment adds small-scale commercial and
office space, along with new options for eating and
shopping. There will be new opportunities for living
near Main Street in multi-story mixed-use buildings
designed to complement the neighborhood and
downtown. Pedestrian-oriented design and increased
mobility through walking, cycling and transit will be
emphasized. Investments in infrastructure will create
an attractive streetscape featuring street furnishings,
small plazas, Green Street stormwater facilities and
public art. Green Street facilities and landscape
plantings on Main Street will create a “garden street”
for the City.
Goals for Main Street
Transportation Goals
Design changes to the roadway (curb-to-curb) and
sidewalk corridor (curb-to-property line) should be
aligned with the vision statement. Consider design
solutions that will reduce travel speeds, encourage
increased trips by bike, walking and transit, and
support pedestrian shopping activity.
• Goal 1: Safety and comfort of walking and cycling
to jobs, shopping and entertainment on Main
Street.
• Goal 2: Reduced vehicle speeds.
SEGMENT 1 – COUPLET AREA: 10TH STREET
TO 23RD STREET
Pedestrian-Oriented Environments
Attachment 2, Page 23 of 64
20 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Public Realm Enhancement Goals
The public realm qualities of Main Street will become
part of the “address” for businesses and residents.
Attractiveness of the public realm includes land uses
and buildings that line the street. For the public sector,
the most transformative investments will likely be in
the streetscape, pubic art, wayfinding, and an effective
partnership working with LTD to enhance the station
environments for future Bus Rapid Transit (BRT) or
other enhanced transit service.
• Goal 1: Attractive and pedestrian-oriented
streetscape including ornamental, pedestrian-scale
lighting.
• Goal 2: A distinctive sense of place for Main Street
that is complementary to downtown.
• Goal 3: Improve traveler and visitor understanding
or downtown destinations.
Business Activity Goals
Business goals should build on strengths and
opportunities created by the economic successes
of downtown and the potential of future Urban
Renewal District funds. The mix of uses should be
complementary to downtown, creating an appealing
“Alive after Five” environment offering diverse
shopping and eating opportunities reachable by
walking. The area could also expand its office space,
particularly space for service-oriented offices, such as
medical practitioners.
• Goal 1: Storefront businesses with multi-story
residences or offices above.
• Goal 2: New jobs through small-scale service
businesses and professional offices.
• Goal 3: Buildings, outdoor seating and site design
that contribute to an attractive and pedestrian-
oriented environment.
Housing Goals
Increase the number of people living near Downtown
and Main Street. More residents will energize the street
and build a stronger market for neighborhood serving
commercial businesses. This portion of the Main
Street could provide housing choices to a growing
population over the age of 65 who may choose
to downsize their homes and drive less frequently.
Outside of the downtown core, this may be the best
opportunity to provide relatively high-density housing
close to existing retail services.
• Goal 1: Housing options for mixed incomes and
age groups, including live/work options.
• Goal 2: Residential mixed use development to
support neighborhood retail and an “Alive after
Five” downtown.
Live/Work HousingStorefront Retail
SEGMENT 1 – COUPLET AREA
Attachment 2, Page 24 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 21
20-Year Vision Statement for South
A Street
South A Street will continue to be a place that
works. It will support industrial and larger-scale
commercial uses that are reliant on customers
arriving by vehicles and the movement of freight.
The railroad and industries will remind Springfield
of its history. Some new businesses will need shop
space and outdoor storage areas. New jobs will be
created by manufacturing and industrial uses, and
by craft industries. Some of the craft industries
will include a retail or “storefront” component in
their buildings. Roadway safety will be improved,
especially for cyclists and pedestrians, and railroad
access will be maintained. The streetscape should
be attractive and functional.
Goals for South A Street
Transportation Goals
Maintain good vehicle and freight access to existing
and future businesses served by South A Street.
Projects to improve the safety and mobility of
pedestrians and bicyclists should carefully consider
access needs.
• Goal 1: Safe and efficient vehicle travel including
access to properties fronting the street.
• Goal 2: Multi-modal transportation balance
appropriate to the land use environment.
Public Realm Enhancement Goals
Streetscape improvements should balance the benefits
of an attractive street with considerations of visibility
of buildings and parking areas for businesses.
• Goal 1: Functionally attractive streetscape which
includes additional street trees and pedestrian
oriented lighting.
• Goal 2: Improve the traveler’s and visitor’s
understanding of downtown destinations.
Business Activity Goals
Business goals should build on strengths and
opportunities created by the economic histories of
South A Street. The mix of commerce and industry
should support City goals for job opportunities and be
complementary to the retail and pedestrian-oriented
environment on Main Street.
• Goal 1: Retain long-standing and viable businesses
and industries.
• Goal 2: New jobs through commercial and service
businesses and light industry.
• Goal 3: New craft industrial uses that need
workshop space and/or retail space.
Housing Goals
Housing is not the key element in the vision for South
A Street. The south side of the street is primarily
zoned for industrial uses and is valuable land for those
continued uses. The north side of the street might
see limited market demand for live/work residences.
However, residential uses will be challenged by
incompatibility with auto and freight-oriented
commercial and industrial uses that will continue to be
the dominant land uses along the street.
SEGMENT 1 – COUPLET AREA
Attachment 2, Page 25 of 64
22 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Framework - Transportation and
Public Realm Opportunities
Figure 7 illustrates locations for priority projects and
programs recommended for implementation within
five years. These projects and programs support
multiple goals and respond to the big themes and
needs expressed through community outreach. See
Project Addendum - Strategies and Actions Memorandum for
all recommended short-term and long-term strategies.
Transportation Goals
Efforts to improve transportation choices should
emphasize reduced traffic speeds, the safety and
comfort of walking and cycling to and from Main
Street destinations and provide access and visibility to
businesses.
Traffic Calming Study. Undertake a study to
determine the effective measures to reduce traffic
speeds and appropriate locations. Reduced speeds
contribute to a walkable, mixed use Main Street.
Potential measures include, but are not limited to:
• Continuous street trees and landscaping.
• Additional sidewalk “bulb-outs” at intersections.
• Intersection treatments such as distinctively paved
crosswalks.
• Pedestrian crossing refuges with innovative lighting
and signage.
• Traffic speed feedback signs.
Encouraging new shops and cafes with outdoor
seating or small plazas is also likely to help reduce
traffic speeds and make motorists more aware of
pedestrian activity and cyclists.
Pedestrian Safety Study. Undertake a pedestrian
safety study similar to the Springfield Main Street (OR
126B) Safety Study 2011 and evaluate the installation
of additional pedestrian crossings utilizing innovative
solutions like the Rectangular Rapid Flashing Beacon
(RRFB), traffic speed feedback signs and additional
roadway lighting to improve nighttime visibility,
especially of pedestrians crossing the street. A
Pedestrian Safety Study could be integrated with a
Traffic Calming Study and Access Management Study.
Neighborhood Walkability Assessment. Complete
a neighborhood walkability assessment that engages
residents in the assessment process. Possible
engagement techniques include questionnaires and
facilitated neighborhood walks with evaluation
check-lists. Analyze results of the assessment to
identify problems areas. Link this assessment to
implementation of the Main Street Corridor Vision Plan
and, if possible, to a city-wide healthy community
initiative.
Transit Station Design Workshops. Engage the
community and LTD in workshops to explore the
location, design, and passenger amenities for enhanced
transit stops and stations. High-quality transit facilities
can be integrated into the Garden Street Plan, as
described below, and provide opportunities for public
art and wayfinding elements. Linking this effort to
the Neighborhood Walkability Assessment will help
prioritize access to transit improvements.
Public Realm Enhancement Goals
Investments in the public realm should facilitate
community engagement in detailed concept planning
for the streetscape, public art and wayfinding signage.
Garden Street Plan. Develop a unique streetscape
plan for Main Street between 10th Street and 23rd
Street (see page 23). The plan should emphasize the
“greening of Main Street” and the cultural, landscape
and garden history of this area of Springfield.
Public Art Plan. Develop a public art plan with
installation opportunities on Main Street (see page
23). Include local artists and community outreach in
developing art themes and guidelines. Coordinate with
public art planning for downtown and future transit
stations.
Wayfinding Signage. Update the City Wayfinding
Report to include pedestrian and bicycle signage to be
implemented within Activity Nodes and at other major
street intersections.
SEGMENT 1 – COUPLET AREA
Attachment 2, Page 26 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 23
FIGURE 7. FRAMEWORK - TRANSPORTATION AND PUBLIC REALM OPPORTUNITIES
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
2
N
D
P
L
6
6
T
H
S
T
S
5
8
T
H
P
L
4
8
T
H
S
T
1
2
T
H
S
T
1
0
T
H
S
T
1
4
T
H
S
T
1
6
T
H
S
T
1
7
T
H
S
T
1
1
8
T
H
S
T
1
9
T
H
S
T
2
1
S
T
S
T
2
3
R
D
S
T
2
8
T
H
S
T
S
3
2
N
D
3
0
T
H
S
T
3
6
T
H
S
T
S
3
7
T
H
S
4
0
T
H
4
0
T
H
S
T
4
2
N
D
S
T
4
8
T
H
S
T
N
5
1
S
T
S
T
S
5
1
S
T
P
L
S
5
4
T
H
S
4
2
N
D
S
T
S
4
4
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
CO
M
M
E
R
C
I
A
L
A
V
E
MOH
A
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E ST
DST
C ST
E ST
DST
C ST
A ST
B ST
MAIN ST
MAIN ST
S A ST
A ST
DAISY ST
MAIN ST
MOUNTAINGATE DR
MAPLE ELEMENTARY
SCHOOL
WILLAMALANE
CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENSELEMENTARY SCHOOL
DOUGLAS GARDENS PARK
MT VERNON ELEMENTARY SCHOOL
RIVERBEND
ELEMENTARY SCHOOL
THURSTON
HIGHSCHOOL
THURSTON
PARK
THURSTON
MIDDLE SCHOOL
RIDGEVIEWELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
FORT PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING CENTER
SPRINGFIELD
STATION
SPRINGFIELD MIDDLE SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
PRIDE PARK
TYSON PARK
0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT THURSTON
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
0 1000 2000
SEGMENT 1 – COUPLET AREA
“Walkable and more pedestrian-friendly.”
“Beauty and industry are not mutually exclusive.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
TRAFFIC CALMING STUDY
PRIMARY NEIGHBORHOOD
CONNECTION
SECONDARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE
EXISTING RAILROADPARK/OPEN SPACE
SCHOOL
EXISTING BUS ROUTE
MAIN STREET CORRIDOR
STREET DESIGN PLAN
Attachment 2, Page 27 of 64
24 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Garden Street Plan - Main Street
between 10th Street and 23rd Street
Develop a unique streetscape plan for Main Street
between 10th Street and 23rd Street. The plan
can emphasize pedestrian-oriented design and the
“greening of Main Street” expressed through the
cultural, landscape and garden history of Springfield.
Plan elements might include:
• Street trees and street corner landscaping.
• Distinctive street furniture.
• Decorative street lights.
• Outdoor seating and small plazas.
• Wayfinding signs and public art.
• Green street stormwater facilities.
Potential Partners: local nurseries, garden clubs,
Springfield Museum Garden Tour, business owners and
seniors and youth groups.
Public Art Plan - Main Street
between 10th Street and 23rd Street
and Activity Nodes
Develop a public art plan with an emphasis on
installation opportunities along Main Street in the
Couplet Area and in the Activity Nodes throughout the
corridor. Include local public artists and the community
in developing art themes and guidelines. Establish a
proposal and selection process and funding support.
Coordinate with public art planning for downtown and
future BRT stations.
Potential Partners: Springfield Arts Commission,
Lane Arts Council, University of Oregon and Lane
Community College Arts Departments, Springfield
School District, Lane Transit District and various
grants.
Artful Street Furniture Outdoor Seating and Plazas
Planting the Street Corner Greening the Street
Art You Play With
Art at Transit Stations
Art You Sit With
Art and Buildings
SEGMENT 1 – COUPLET AREA
PUBLIC REALM ENHANCEMENT
Attachment 2, Page 28 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 25
A Green Street Approach -
between 10th Street and 23rd
Street
Stormwater can be managed and treated
where it naturally falls within roadways and
public spaces. This is a sustainable alternative
to conventional stormwater infrastructure,
providing a cost-effective balance between
urban development and natural processes. The
facilities are simple and can be an attractive
focus for:
• Streetscapes enhancements.
• Community gathering places
• Transit stations and transit centers.
• Public art
Stormwater Planters Stormwater Planters
Stormwater Plaza Stormwater Art
Many Opportunities with Development On-Site Bioretention
Roof Top Stormwater Planters Stormwater Art
Low Impact Development (LID)
Approach - between 10th
Street and 23rd Street
LID is a similar approach that can be part of
future development of commercial and craft
industrial uses. LID strategies mimic natural
hydrology and can address other stormwater
management challenges by improving runoff
water quality and reducing flooding. Typical
practices include:
• Connected landscape areas.
• Biorention swales.
• Planters for building runoff.
• ‘Green roofs’ for buildings.
Note: new stormwater management
requirements support LID in this segment
and throughout the rest of the corridor as
well.
SEGMENT 1 – COUPLET AREA
PUBLIC REALM ENHANCEMENT
Attachment 2, Page 29 of 64
26 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
The Couplet Segment includes two of the eleven
redevelopment opportunity sites identified in the
corridor and two Activity Nodes. Each provides
opportunities for long-term land use changes
supportive of the vision and goals for this segment.
Redevelopment Opportunity Sites
The potential uses illustrate one example how the
vision statements and goals for housing and business
activity might be realized over time. The scenarios do
not reflect any current plans for redevelopment by
current property owners.
Site 1 ─NW corner of Main Street and 16th Street
A 1.1-acre site just east of the 14th Street Activity
Node on the westbound portion of the couplet. The
site lies amid a mix of uses—it abuts multi-family and
single-family residential to the west and north and
commercial activity across Main and 16th Street. There
are small, older structures on the site.
Potential uses include multi-family residential or
retail-oriented commercial. Residential uses offer good
pedestrian, bicycle, and bus access and close proximity
to services at the 14th Street Activity Node. It is
walking distance to a park, Springfield High School,
and the Brattain Early Learning Center. A commercial
structure would offer good visibility to westbound
traffic on Main Street and proximity to other
commercial uses. If the site offered retail goods or
services, nearby residents could easily access the site.
Site 2 ─SE corner of Main Street and 17th Street
A half-acre vacant site between the 14th Street and
21st Street Activity Nodes on the westbound portion
of the couplet. It is bounded on the west by 17th
Street, which connects Main Street to A Street.
Potential use includes commercial development. It
is surrounded by commercial uses, and offers good
visibility to westbound traffic on Main Street and good
connectivity to South A Street via 17th Street. It also
has good pedestrian and bicycle access.
Potential Redevelopment within
Activity Nodes
Activity Nodes are opportunities to effectively target
strategies and investments on Main Street at 14th
Street and 21st Street. The vision statements for Main
Street in this segment includes new opportunities for
neighborhood retail, outdoor seating, destinations to
walk to and housing choices. Examples of how long-
term land uses changes could be consistent with the
vision are illustrated on the following pages. Similar
to the Opportunity Sites, the scenarios illustrated
are not the only potential scenario for positive land
use changes. The scenarios also recognize existing
businesses and housing already supportive of the
vision statements. They do not reflect any current
plans for redevelopment by current property owners.
Medium-Density Residential
SEGMENT 1 – COUPLET AREA
Neighborhood Retail
Attachment 2, Page 30 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 27
SEGMENT 1 – COUPLET AREA
3.
1.
2.4.
5.6.
7.8.
9.
10.11.
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
2
N
D
P
L
6
6
T
H
S
T
S
5
8
T
H
P
L
4
8
T
H
S
T
1
2
T
H
S
T
1
0
T
H
S
T
1
4
T
H
S
T
1
6
T
H
S
T
1
7
T
H
S
T
1
1
8
T
H
S
T
1
9
T
H
S
T
2
1
S
T
S
T
2
3
R
D
S
T
2
8
T
H
S
T
S
3
2
N
D
3
0
T
H
S
T
3
6
T
H
S
T
S
3
7
T
H
S
4
0
T
H
4
0
T
H
S
T
4
2
N
D
S
T
4
8
T
H
S
T
N
5
1
S
T
S
T
S
5
1
S
T
P
L
S
5
4
T
H
S
4
2
N
D
S
T
S
4
4
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
CO
M
M
E
R
C
I
A
L
A
V
E
MOH
A
W
K
B
L
V
D
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E ST
DST
C ST
E ST
DST
C ST
A ST
B ST
MAIN ST
MAIN ST
S A ST
A ST
DAISY ST
MAIN ST
MOUNTAINGATE DR
MAPLE ELEMENTARY
SCHOOL
PRIDE PARK
WILLAMALANE
CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENSELEMENTARY SCHOOL
MT VERNON ELEMENTARY SCHOOL
RIVERBEND
ELEMENTARY SCHOOL
THURSTON
HIGHSCHOOL
THURSTON
PARK
RIDGEVIEWELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING CENTER
SPRINGFIELD
STATION
SPRINGFIELD MIDDLE SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
DOUGLAS GARDENS PARK
TYSON PARK
FORT PARK
THURSTON
MIDDLE SCHOOL
0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT THURSTON
DISTRICT
0 500 1000
FIGURE 8. SEGMENT 1-LAND USE VISION OPPORTUNITIES
“Housing/mixed use should be
more vertical, more dense.”
“I think Alive after Five is important in
making Main Street a destination.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
OPPORTUNITY SITE
NEIGHBORHOOD COMMERCIAL
AND HOUSING CHOICES
MIX OF INDUSTRIAL AND
COMMERCIAL USES
AFFORDABLE COMMUNITY
COMMERCIAL
PARK/OPEN SPACE
RESIDENTIAL WITH
NEIGHBORHOOD SERVICES
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE : MIXED USE
ACTIVITY NODE : COMMUNITY
COMMERCIAL
ACTIVITY NODE : COMMUNITY
COMMERCIAL & PUBLIC FACILITIES
ACTIVITY NODE : RESIDENTIAL AND
COMMUNITY COMMERCIAL EXISTING RAILROAD
SEGMENT 1: COUPLET AREA
SEGMENT 2: MID SPRINGFIELD
BUSINESS CORRIDOR
SEGMENT 3: THURSTON AREA
1.
2.
3.
Attachment 2, Page 31 of 64
28 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
14TH STREET ACTIVITY NODE
Current Uses Supportive of the Vision
1. Goodfellas Lounge
2. Markets
3. Neighborhood Retail/Services
4. Mobile Home Villages
5. Multi-family Housing
6. Historic Brattain Property
Land Use and Transportation Opportunities
Medium-Density Residential
Mixed Use Retail
Neighborhood Commercial
Park/Open Space
Enhanced Transit Stop/Station
Neighborhood Connections
5
8
T
H
S
T
S
5
9
T
H
S
T
S
5
8
T
H
P
L
5
7
T
H
S
T
5
6
T
H
S
T
4
2
N
D
S
T
4
1
S
T
S
T
S
4
1
S
T
S
T
S
4
2
N
D
S
T
S
4
3
R
D
S
T
1
4
T
H
S
T
1
5
T
H
S
T
1
2
T
H
S
T
3
0
T
H
S
T
2
8
T
H
S
T
S
2
8
T
H
S
T
S
3
2
N
D
S
T
2
1
S
T
S
T
1
9
T
H
2
0
T
H
2
2
N
D
N
2
3
R
D
S
2
1
S
T
S
T
S
1
9
T
H
S
2
0
T
H
S
2
2
N
D
S
2
3
R
D
N
2
4
T
H
5
4
T
H
S
T
5
5
T
H
S
T
S
5
4
T
H
S
T
S
5
3
R
D
S
T
MAIN ST
ASTER ST
ASTER ST
MAIN ST
B
O
B
S
T
R
A
U
B
P
K
W
Y
A ST
A ST
LEOTA ST
B ST B ST
MAIN ST
BLUEBELLE WAY
ASTER ST
A ST
MAIN ST
OREGON ST
VIRGINIA AVE
MAIN ST
S A ST
A ST
A ST
B ST
S A ST
MAIN ST
1
2 3
4
5.6 2
4
3
5.
5.
Long-Term Vision Example
This is the Activity Node with the greatest potential for an “Alive after Five” environment. Infill development
can build on existing affordable housing, retail, restaurants, markets and open space. New buildings should have
an attractive street frontage and existing buildings may benefit from storefront improvements. If redevelopment
of mobile home villages occurs it should provide affordable medium-density multi-family housing. Public realm
enhancements include the Garden Street Plan, public art and transit stops/stations.
SEGMENT 1 – COUPLET AREA
Attachment 2, Page 32 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 29
Land Use and Transportation Opportunities
Community Commercial
Enhanced Transit Stop/Station
Neighborhood Connections
5
8
T
H
S
T
S
5
9
T
H
S
T
S
5
8
T
H
P
L
5
7
T
H
S
T
5
6
T
H
S
T
4
2
N
D
S
T
4
1
S
T
S
T
S
4
1
S
T
S
T
S
4
2
N
D
S
T
S
4
3
R
D
S
T
1
4
T
H
S
T
1
5
T
H
S
T
1
2
T
H
S
T
3
0
T
H
S
T
2
8
T
H
S
T
S
2
8
T
H
S
T
S
3
2
N
D
S
T
2
1
S
T
S
T
1
9
T
H
2
0
T
H
2
2
N
D
N
2
3
R
D
S
2
1
S
T
S
T
S
1
9
T
H
S
2
0
T
H
S
2
2
N
D
S
2
3
R
D
N
2
4
T
H
5
4
T
H
S
T
5
5
T
H
S
T
S
5
4
T
H
S
T
S
5
3
R
D
S
T
MAIN ST
ASTER ST
ASTER ST
MAIN ST
B
O
B
S
T
R
A
U
B
P
K
W
Y
A ST
A ST
LEOTA ST
B ST B ST
MAIN ST
BLUEBELLE WAY
ASTER ST
A ST
MAIN ST
OREGON ST
VIRGINIA AVE
MAIN ST
S A ST
A ST
A ST
B ST
S A ST
MAIN ST
21ST STREET ACTIVITY NODE
Long-Term Vision Example
Development of a second mixed use, “Alive After Five” area will be challenged by the abrupt transition from
auto-oriented Community Commercial uses on Main Street to long blocks of single-family residences to the north
and industrial uses to the south. The long blocks, with few east-west street connections, are not favorable to infill
development of mixed use residential or medium-density residential. If east-west streets were closer to Main
Street they would be defining boundaries for zone changes and land assembly. Intensification of Community
Commercial uses and public realm and transit enhancements are the likely building blocks for change.
Current Uses Supportive of the Vision
1. Shopping Center
2. Office
3. Eagles Lodge
4. Restaurant
5. Retail
6. Community Commercial
7. Neighborhood Service
674
123
5.
SEGMENT 1 – COUPLET AREA
Attachment 2, Page 33 of 64
30 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Priority Implementation Actions
Prioritizing projects and programs focused on pedestrian and bicycle safety, reduced traffic speeds and transit
reflect the vision of a pedestrian-friendly and walkable Main Street. Private investments in business and housing
opportunities can be encouraged by appropriate updates to zoning and utilizing existing programs that offer some
degree of financial support. Many actions will meet multiple goals and provide opportunities for partnerships
with ODOT and LTD.
TABLE 1. SHORT-TERM ACTION PLAN SUMMARY (2015-2020)
Strategies and Actions Goals Supported
Zoning and comprehensive plan update1 Business Activity, Housing Choices and Public Realm
Enhancement
Complete a Traffic Calming Study Transportation Choices, Public Realm Enhancement
and Transit Service
Complete a Pedestrian Safety Study2 Transportation Choices and Transit Service
Refine and implement City Wayfinding Program to
include pedestrian and bicycle signage
Transportation Choices and Public Realm
Enhancement, Business Activity
Develop the “Garden Street” Plan for Main Street Public Realm Enhancement, Transportation Choices
and Transit Service
Develop a Main Street Pubic Art Plan3 Public Realm Enhancement, Transit Service and
Business Activity
Partner with LTD in community workshops for transit
station planning and design3
Public Realm Enhancement, Transit Service and
Business Activity
Expand the Façade Improvement Program with a
focus on Main Street
Business Activity, Housing Choices and Public Realm
Enhancement
Promote City Enterprise Zone with a focus on South
A Street
Business Activity
Evaluate feasibility of a Business Improvement
District (BID)
Business Activity
Promote availability of federal funds to support
housing
Housing Choices
1 The City anticipates a zoning update process in 2015-16. This plan recommends options to consider.
2 Specific locations for segments 2 and 3 can be found in Springfield Main Street (OR 126) Safety Study 2011. This segment was not included in that study.
3 Coordinate with the Main-McVay Transit Study.
SEGMENT 1 – COUPLET AREA
Attachment 2, Page 34 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 31
This is the longest of three segments at about
2.7 miles, extending from 23rd Street to the Bob
Straub Parkway. The number of larger-scale
commercial uses increases in this area, as does
the percentage of residential uses. The largest use
class is retail that includes small walk-in stores,
drive-through fast food, and retail stores with large
yards providing space for lumber. As an auto-
oriented corridor, with large traffic volumes, the
area provides good visibility for retailers. There
are industrial properties, including some that have
been there for decades. North and south of Main
Street is a mix of residential, commercial and
industrial uses.
20-Year Vision Statement
The Mid-Springfield Business Corridor will continue
to be an affordable place to run a business. This
is a hardworking street that seems fast-paced by
comparison to other places in the Main Street
corridor. It will remain primarily auto-oriented
commerce, offering a wide range of goods, services
and jobs with a customer base coming and going by
car. It will become a safer street with improved bicycle
and pedestrian facilities that make it easier to move
around without a car. New employment opportunities
will include expansion of existing businesses and the
development of new commercial uses, small business
SEGMENT 2 – MID-SPRINGFIELD BUSINESS
CORRIDOR: 23RD TO BOB STRAUB PARKWAY
parks and flexible office space. Near key intersections
there will be some infill of smaller-scale retail with
multi-family housing a block or two off Main Street.
Goals
Transportation Goals
Improvements to pedestrian and bicycle safety are
critical to multi-modal transportation options and to
addressing the perceptions of this segment of Main
Street as unsafe for those modes of travel. At the
same time, it is important to maintain vehicle and
freight access to existing and future businesses served
Protected Bike Lane Pedestrian Crossing Improvements
Attachment 2, Page 35 of 64
32 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Maintain Viable Commercial Uses
The length of the segment provides more space for
potential retailers than there is demand. The area is
also not likely to attract new large industrial facilities in
the future.
• Goal 1: Additional businesses clusters that require
lots large enough to store and display merchandise.
• Goal 2: Affordable start-up space for new
businesses, and flexible office space.
Housing Goals
The area on the eastern portion of the segment
has potential to continue to expand its residential
element, creating consistent uses with the residential
area to the south. Encourage single-family and multi-
family housing near or adjacent to Main Street to
complement increased job opportunities and increase
transit ridership.
• Goal 1: Mixed income housing choices near
Main Street to support community diversity and
affordability.
• Goal 2: Infill development at targeted locations,
such as Activity Nodes and potential Bus Rapid
Transit (BRT) or enhanced transit stations.
by Main Street. Projects to improve the safety and
mobility of pedestrians and bicyclists should carefully
consider business access needs.
• Goal 1: Safe and efficient vehicle travel including
access to properties fronting the street.
• Goal 2: Multi-modal transportation balance
appropriate to the land use environment.
• Goal 3: Improved pedestrian safety crossing of
Main Street.
• Goal 4: Reduced vehicle speeds.
Public Realm Enhancement Goals
Design and infrastructure investment should create a
distinctive public realm for the Activity Nodes and a
functional attractive streetscape for the remainder of
the corridor.
• Goal 1: Functionally attractive streetscape that
includes street trees and decorative lighting.
• Goal 2: Distinctive amenities and design features
for Activity Nodes as focal points.
Business Activity Goals
Retain successful existing businesses and services
to meet community needs and provide new jobs
by continuing to diversify services and expand
office space, particularly space for service-oriented
businesses.
Medium-Density Housing Choices
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Attachment 2, Page 36 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 33
Framework - Transportation and
Public Realm Opportunities
Figure 9 illustrates locations for priority projects and
programs recommended for implementation within
five years. These projects and programs support
multiple goals and respond to the big themes and
needs expressed through community outreach. See
Project Addendum - Strategies and Actions Memorandum for
all recommended short-term and long-term strategies.
Transportation Goals
Better transportation choices for this segment should
emphasize reduced traffic speeds, improved safety
for pedestrian crossings and access to transit and
maintaining access to businesses.
Traffic Calming Study. Undertake a study to
determine additional measures to reduce traffic speeds
and select locations for the measures. Reduced speeds
will help improve the perception of Main Street
as unfriendly to pedestrians and cyclists. Potential
measures to assess include:
• Continuous street trees and landscaping.
• Intersection treatments such as distinctively paved
crosswalks with the Activity Nodes.
• Limited use of landscaped medians that also have a
pedestrian crossing or traffic safety function.
• Traffic speed feedback signs.
Complete and Implement City-wide Bike and
Pedestrian Plan. A bike boulevard on Virginia Street
and Daisy Street will serve as a parallel Main Street
bicycle route on the south side of Main Street.
Neighborhood Walkability Assessment. Complete
a neighborhood walkability assessment that engages
residents in the assessment process. Possible
engagement techniques include questionnaires and
facilitated neighborhood walks with evaluation
check-lists. Analyze results of the assessment to
identify problems areas. Link this assessment to
implementation of the Main Street Corridor Vision Plan
and, if possible, to a city-wide healthy community
initiative.
Transit Station Design Workshops. Engage
the community and LTD in workshops to explore
the location, design, and passenger amenities for
enhanced transit stops and transit stations. High-
quality transit facilities can be integrated into the Main
Street Corridor Streetscape Plan. Linking this effort to
the Neighborhood Walkability Assessment can help
identify access to transit improvements.
Public Realm Enhancement Goals
Priority investments in the public realm should
facilitate community engagement in planning to
improve the attractiveness of the Main Street corridor.
Street Design Plan. Complete a conceptual design
plan for Main Street between 23rd Street and 69th
Street (see page 35). The plan should be a coordinated
effort to bring together businesses, citizens and
community organizations in developing unifying
design themes, guidelines and concepts for the
corridor while also expressing unique characteristics
of each segment. Guidelines and concepts potentially
affecting highway function or transit service should be
coordinated with and reviewed by LTD and ODOT.
Public Art. As part of a corridor-wide public art plan,
identify installation opportunities within the Activity
Nodes, particularly opportunities associated with
enhanced transit stations.
Wayfinding Signage. Update the City Wayfinding
Report to include pedestrian and bicycle signage to be
implemented within Activity Nodes and other major
street intersections.
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Attachment 2, Page 37 of 64
This page intentionally left blank
Attachment 2, Page 38 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 35
FIGURE 9. FRAMEWORK-TRANSPORTATION AND PUBLIC REALM OPPORTUNITIES
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
2
N
D
P
L
6
6
T
H
S
T
S
5
8
T
H
P
L
4
8
T
H
S
T
1
2
T
H
S
T
1
0
T
H
S
T
1
4
T
H
S
T
1
6
T
H
S
T
1
7
T
H
S
T
1
1
8
T
H
S
T
1
9
T
H
S
T
2
1
S
T
S
T
2
3
R
D
S
T
2
8
T
H
S
T
S
3
2
N
D
3
0
T
H
S
T
3
6
T
H
S
T
S
3
7
T
H
S
4
0
T
H
4
0
T
H
S
T
4
2
N
D
S
T
4
8
T
H
S
T
N
5
1
S
T
S
T
S
5
1
S
T
P
L
S
5
4
T
H
S
4
2
N
D
S
T
S
4
4
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
PI
O
N
E
E
R
P
K
W
Y
E
CO
M
M
E
R
C
I
A
L
A
V
E
MOHAWK BLVD
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E ST
DST
C ST
E ST
DST
C ST
A ST
B ST
MAIN ST
MAIN ST
S A ST
A ST
DAISY ST
MAIN ST
MOUNTAINGATE DR
MAPLE ELEMENTARY
SCHOOL
WILLAMALANE
CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENS
ELEMENTARY SCHOOL
DOUGLAS GARDENS PARK
MT VERNON ELEMENTARY
SCHOOL
RIVERBEND
ELEMENTARY SCHOOL
THURSTON
HIGHSCHOOL
THURSTON PARK
THURSTON
MIDDLE SCHOOL
RIDGEVIEW
ELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
FORT PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING
CENTER
SPRINGFIELD
STATION
SPRINGFIELD MIDDLE
SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
PRIDE PARK
TYSON PARK
0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT THURSTON
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
0 1000 2000
SEGMENT 2 – MID-SPRINGFIELD BUSINESS CORRIDOR
“Center turn lane is crucial to existing businesses.”
“This section especially needs continuous sidewalks with landscaping,
canopy trees, raised center median with landscaping, protected turn
pockets, improved lighting and protected pedestrian crossing.”
“When you make it a more aesthetically pleasing corridor,
people will slow down.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
TRAFFIC CALMING STUDY
REGIONAL CONNECTION
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL BIKE BOULEVARD
SECONDARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE
EXISTING RAILROAD
PARK/OPEN SPACE
SCHOOL
EXISTING BUS ROUTE
MAIN STREET CORRIDOR
STREET DESIGN PLAN
Attachment 2, Page 39 of 64
This page intentionally left blank
Attachment 2, Page 40 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 37
Street Design Plan - Landscaping
Landscaping can change the image of a street, encourage people to walk, and reduce traffic speeds.
Street Design Plan - Street Furnishings
A nicely furnished sidewalk makes it comfortable to walk, talk, and shop.
Plazas and Outdoor Seating
Plazas and outdoor spaces focus pedestrian activity and community gathering.
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
PUBLIC REALM ENHANCEMENT
Attachment 2, Page 41 of 64
38 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
The Mid-Springfield Business Corridor Segment
includes eight redevelopment opportunity sites and
three Activity Nodes that provide opportunities for
long-term land use changes supportive of the vision
and housing and business activity goals for this
segment.
Redevelopment Opportunity Sites
The potential uses illustrate one example how the
vision statements and goals might be realized over
time. The scenarios do not reflect any current plans
for redevelopment by current property owners.
Site 3 ─South of Main Street at 30th Street
A five-acre site within the 30th Street Activity
Node. The site has a 10,000-SF retail structure on
it, built in 2008. It is adjacent to the Willamalane
Center, a 97,000-SF sport and recreation facility. The
Willamalane Center offers recreational activities for
all ages and is a well-used, community-owned facility.
The Agnes Stewart Middle School lies south of the
Willamalane Center.
Potential uses include additional retail-oriented
commercial development. Its proximity to the
Willamalane Center and the Agnes Stewart Middle
School to the south provide potential customers.
Future development should ensure the site is well
signed and the site layout draws drivers’ attention to its
access point.
Site 4 ─ NW corner of Main Street and 39th Street
A 0.9-acre site between the 30th Street and 42nd Street
Nodes. It has a 400-SF structure on it, built in 1960.
The site is mostly vacant at this time. The parcel could
be combined with the adjacent parcel to the west, to
create a larger opportunity.
Potential uses include commercial activity. It has good
access, with curb cuts on Main Street as well as 39th
Street.
Site 5 ─ South of Main between 41st and 42nd
Streets
A 0.9-acre vacant site on the western edge of the 42nd
Street Activity Node. The existing commercial activity
in the 42nd Street Node is automobile-oriented. There
are drive-through fast food restaurants, gas stations,
auto-supply and repair stores, and the McKenzie West
shopping plaza.
Potential use includes retail-oriented commercial
activity. The site is surrounded by automobile-
oriented commercial activity. It has good access. There
are multi-family and single-family residential uses
directly south. Creating a space that appeals to nearby
residents and attracts automobile traffic can enhance
activity.
Site 6 ─ South of Main Street between 42nd and
43rd Streets
A half-acre vacant site on the eastern edge of the 42nd
Street Activity Node. The existing commercial activity
is automobile-oriented. There are drive-through fast
food restaurants, gas stations, auto-supply and repair
stores, and the McKenzie West shopping plaza. Just
west of this site is a small restaurant.
Potential use includes retail-oriented commercial
activity. It has good access, and could share the curb
cut that provides access to the adjacent restaurant.
Creating a space that appeals to nearby residents and
attracts automobile traffic can enhance the activity.
Site 7 ─ North of Main Street and east of 44th
Street
This five-acre vacant site lies just east of the 42nd
Street Activity Node. East of the site is a large
commercial/industrial space; north of the site
are vacant parcels that create a buffer to the large
industrial facility on their north side. Across Main
Street is a mix of food service and retail.
Potential use includes commercial activity. The site
is surrounded by automobile-oriented commercial
activity, such as a garden store and a drive-through
coffee store. Many types of retail or office uses would
be an appropriate activity at the site.
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Attachment 2, Page 42 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 39
Site 8 ─ NW and NE of Main and 48th Street
This opportunity site includes three parcels on the
east and west sides of 48th Street. West of the site
are vacant parcels that create a buffer to the large
industrial facility on their north side. East of the
parcels is a residential area.
Potential uses include multi-family residential or retail-
oriented commercial. Residential uses would offer
good pedestrian, bicycle, and bus access and close
proximity to services at the 48th Street Activity Node.
It is walking distance to Riverbend Elementary School.
A residential structure should be designed to minimize
noise from traffic on 48th Street and commercial
activity should be oriented to Main Street. If the site
offered retail goods or services, nearby residents could
easily access the site.
Site 9 ─South of Main between 51st Place and
52nd Street
A 0.8-acre vacant site on the south side of Main
Street, east of the 54th Street Activity Node. On
Main Street, it is surrounded by a mix of low-density
commercial activity and a small amount of residential
uses. A residential area lies south of the site, and
Bluebelle Park is within walking distance.
Potential use includes commercial activity. The site
is surrounded by automobile-oriented commercial
activity. It has good access, with a curb cut on Main
Street. Creating a space that appeals to nearby
residents and attracts automobile traffic can enhance
the activity in the nearby 54th Street Node.
Site 10 ─ North of Main Street and west of 54th
Street is a 0.4-acre parcel in the center of the 54th
Street Node. This part of Main Street has many
residential properties on it. New development,
however, tends to be commercial in nature. The Bob
Straub Parkway brings much automobile traffic to the
area, as it provides a direct connection to Interstate 5
and parts of Eugene.
Potential use includes commercial activity. Although
small, the site has good access to traffic coming onto
Main Street from the Bob Straub Parkway.
Potential Redevelopment within
Activity Nodes
Activity Nodes are opportunities to effectively target
strategies and investments at 30th Street, 42nd Street,
and 54th Street. Examples of potential long-term land
uses changes are illustrated on the following pages.
They are consistent with the vision for this segment
as a new mix of community commercial uses on
Main Streets and new housing choices to the north
and south of Main Street. The scenarios recognize
existing businesses and housing already supportive of
the vision statements. They do not reflect any current
plans for redevelopment by current property owners.
Infill Housing Development
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Neighborhood - Serving Commercial Uses
Attachment 2, Page 43 of 64
This page intentionally left blank
Attachment 2, Page 44 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 41
SEGMENT 2 – MID-SPRINGFIELD BUSINESS CORRIDOR
3.
1.
2.4.
5.6.
7.8.
9.
10.11.
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
2
N
D
P
L
6
6
T
H
S
T
S
5
8
T
H
P
L
4
8
T
H
S
T
1
2
T
H
S
T
1
0
T
H
S
T
1
4
T
H
S
T
1
6
T
H
S
T
1
7
T
H
S
T
1
1
8
T
H
S
T
1
9
T
H
S
T
2
1
S
T
S
T
2
3
R
D
S
T
2
8
T
H
S
T
S
3
2
N
D
3
0
T
H
S
T
3
6
T
H
S
T
S
3
7
T
H
S
4
0
T
H
4
0
T
H
S
T
4
2
N
D
S
T
4
8
T
H
S
T
N
5
1
S
T
S
T
S
5
1
S
T
P
L
S
5
4
T
H
S
4
2
N
D
S
T
S
4
4
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
CO
M
M
E
R
C
I
A
L
A
V
E
MOHAWK BLVD
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E ST
DST
C ST
E ST
DST
C ST
A ST
B ST
MAIN ST
MAIN ST
S A ST
A ST
DAISY ST
MAIN ST
MOUNTAINGATE DR
MAPLE ELEMENTARY
SCHOOL
PRIDE PARK
WILLAMALANE
CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENS
ELEMENTARY SCHOOL
MT VERNON ELEMENTARY
SCHOOL
RIVERBEND
ELEMENTARY SCHOOL
THURSTON
HIGHSCHOOL
THURSTON PARK
RIDGEVIEW
ELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
WILLAMALANE PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING
CENTER
SPRINGFIELD
STATION
SPRINGFIELD MIDDLE
SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
DOUGLAS GARDENS PARK
TYSON PARK
FORT PARK
THURSTON
MIDDLE SCHOOL
0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT THURSTON
DISTRICT
0 500 1000
FIGURE 10. SEGMENT 2-LAND USE VISION OPPORTUNITIES
“Mixed use doesn’t fit here. Better near downtown.”
“Enhance business variety, encourage destination businesses.”
“I also think we need more options for food.
We need healthier options.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
OPPORTUNITY SITE
NEIGHBORHOOD COMMERCIAL
AND HOUSING CHOICES
MIX OF INDUSTRIAL AND
COMMERCIAL USES
AFFORDABLE COMMUNITY
COMMERCIAL
PARK/OPEN SPACE
SCHOOL
RESIDENTIAL WITH
NEIGHBORHOOD SERVICES
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE : MIXED USE
ACTIVITY NODE : COMMUNITY
COMMERCIAL
ACTIVITY NODE : COMMUNITY
COMMERCIAL & PUBLIC FACILITIES
ACTIVITY NODE : RESIDENTIAL AND
COMMUNITY COMMERCIAL
EXISTING RAILROAD
SEGMENT 1: COUPLET AREA
SEGMENT 2: MID SPRINGFIELD
BUSINESS CORRIDOR
SEGMENT 3: THURSTON AREA
1.
2.
3.
Attachment 2, Page 45 of 64
This page intentionally left blank
Attachment 2, Page 46 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 43
30TH STREET ACTIVITY NODE
Long-Term Vision Example
Public uses including Willamalane Recreation Center and State offices along with a Goodwill Store create a
destination Activity Node. Encouraging more trips by walking, cycling and transit is essential to the vision.
Priority actions are the recommendations for improving multi-modal transportation choices and transit. Infill
development of additional Community Commercial uses should be encouraged, especially uses with the potential
to share customers with the existing uses destination. Additional medium-density housing will be the remaining
building block for change.
Current Uses Supportive of the Vision
1. Justice Department
2. Division of Motor Vehicles
3. Goodwill
4. Community Facilities
5. Neighborhood Retail/Services
6. Medium-Density Residential
5
8
T
H
S
T
S
5
9
T
H
S
T
S
5
8
T
H
P
L
5
7
T
H
S
T
5
6
T
H
S
T
4
2
N
D
S
T
4
1
S
T
S
T
S
4
1
S
T
S
T
S
4
2
N
D
S
T
S
4
3
R
D
S
T
1
4
T
H
S
T
1
5
T
H
S
T
1
2
T
H
S
T
3
0
T
H
S
T
2
8
T
H
S
T
S
2
8
T
H
S
T
S
3
2
N
D
S
T
2
1
S
T
S
T
1
9
T
H
2
0
T
H
2
2
N
D
N
2
3
R
D
S
2
1
S
T
S
T
S
1
9
T
H
S
2
0
T
H
S
2
2
N
D
S
2
3
R
D
N
2
4
T
H
5
4
T
H
S
T
5
5
T
H
S
T
S
5
4
T
H
S
T
S
5
3
R
D
S
T
MAIN ST
ASTER ST
ASTER ST
MAIN ST
B
O
B
S
T
R
A
U
B
P
K
W
Y
A ST
A ST
LEOTA ST
B ST B ST
MAIN ST
BLUEBELLE WAY
ASTER ST
A ST
MAIN ST
OREGON ST
VIRGINIA AVE
MAIN ST
S A ST
A ST
A ST
B ST
S A ST
MAIN ST
6
4
5
3
1
2
6
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Land Use and Transportation Opportunities
Opportunity Site
Medium-Density Residential
Community Commercial
Enhanced Transit Stop/Station
Neighborhood Connections
Park/Open Space
Attachment 2, Page 47 of 64
44 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Long-Term Vision Example
The existing commercial activity primarily consists of automobile-oriented businesses and drive-through
fast food eateries. There is also medium-density and single-family housing within walking distance or Main
Street. It includes two of the Opportunity Sites discussed previously. New retail-oriented commercial uses will
have good access and visibility. They will likely include both community-wide and neighborhood customers.
If redevelopment of the mobile home village occurs it should provide affordable, medium-density housing.
Improved multimodal transportation choices and more attractive street frontages and parking areas are additional
building blocks for the vision.
Current Uses Supportive of the Vision
1. Fast Food Restaurants
2. Retail
3. McKenzie West Shopping Plaza
4. Main Street Mini Storage
5. Medium-Density Residential
6. Mobile Homes
42ND STREET ACTIVITY NODE
5
8
T
H
S
T
S
5
9
T
H
S
T
S
5
8
T
H
P
L
5
7
T
H
S
T
5
6
T
H
S
T
4
2
N
D
S
T
4
1
S
T
S
T
S
4
1
S
T
S
T
S
4
2
N
D
S
T
S
4
3
R
D
S
T
1
4
T
H
S
T
1
5
T
H
S
T
1
2
T
H
S
T
3
0
T
H
S
T
2
8
T
H
S
T
S
2
8
T
H
S
T
S
3
2
N
D
S
T
2
1
S
T
S
T
1
9
T
H
2
0
T
H
2
2
N
D
N
2
3
R
D
S
2
1
S
T
S
T
S
1
9
T
H
S
2
0
T
H
S
2
2
N
D
S
2
3
R
D
N
2
4
T
H
5
4
T
H
S
T
5
5
T
H
S
T
S
5
4
T
H
S
T
S
5
3
R
D
S
T
MAIN ST
ASTER ST
ASTER ST
MAIN ST
B
O
B
S
T
R
A
U
B
P
K
W
Y
A ST
A ST
LEOTA ST
B ST B ST
MAIN ST
BLUEBELLE WAY
ASTER ST
A ST
MAIN ST
OREGON ST
VIRGINIA AVE
MAIN ST
S A ST
A ST
A ST
B ST
S A ST
MAIN ST
3
2
2
5
3 2
3
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Land Use and Transportation Opportunities
Opportunity Site
Medium-Density Residential
Community Commercial
Enhanced Transit Stop/Station
Neighborhood Connections
Attachment 2, Page 48 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 45
54TH STREET ACTIVITY NODE
Long-Term Vision Example
Community/Regional Commercial and housing choices characterize this Activity Node. Commercial uses also
serve the neighborhood residents. It is a land use mix that exemplifies the vision. Building blocks for advancing
the vision include limited intensification of commercial uses, additional single-family and medium-density
housing near Main Street, public realm enhancements and improving the safety of pedestrian and bike access to
commercial services. Redevelopment of mobile home villages should provide medium-density, affordable housing
types.
Current Uses Supportive of the Vision
1. Shopping Center
2. Restaurant
3. Neighborhood Retail/Services
4. McKenzie Animal Hospital
5. Medium-Density Residential
6. Low-Density Residential
7. Mobile Homes
5
8
T
H
S
T
S
5
9
T
H
S
T
S
5
8
T
H
P
L
5
7
T
H
S
T
5
6
T
H
S
T
4
2
N
D
S
T
4
1
S
T
S
T
S
4
1
S
T
S
T
S
4
2
N
D
S
T
S
4
3
R
D
S
T
1
4
T
H
S
T
1
5
T
H
S
T
1
2
T
H
S
T
3
0
T
H
S
T
2
8
T
H
S
T
S
2
8
T
H
S
T
S
3
2
N
D
S
T
2
1
S
T
S
T
1
9
T
H
2
0
T
H
2
2
N
D
N
2
3
R
D
S
2
1
S
T
S
T
S
1
9
T
H
S
2
0
T
H
S
2
2
N
D
S
2
3
R
D
N
2
4
T
H
5
4
T
H
S
T
5
5
T
H
S
T
S
5
4
T
H
S
T
S
5
3
R
D
S
T
MAIN ST
ASTER ST
ASTER ST
MAIN ST
B
O
B
S
T
R
A
U
B
P
K
W
Y
A ST
A ST
LEOTA ST
B ST B ST
MAIN ST
BLUEBELLE WAY
ASTER ST
A ST
MAIN ST
OREGON ST
VIRGINIA AVE
MAIN ST
S A ST
A ST
A ST
B ST
S A ST
MAIN ST
55
4
6
7
31
6
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Land Use and Transportation Opportunities
Opportunity Site
Medium-Density Residential
Regional/Community Commercial
Enhanced Transit Stop/Station
Neighborhood Connections
Attachment 2, Page 49 of 64
46 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Priority Implementation Actions
Prioritizing projects and programs focused on reduced traffic speeds reflect community perceptions of Main
Street being difficult for pedestrians and cyclists to negotiate and as a rift between neighborhoods. Streetscape and
art projects address input that this segment of the corridor is unattractive. Private investments in business and
housing, including transit-supportive development within Activity Nodes, can be encouraged by zoning updates
and existing programs offering financial support.
TABLE 2. SHORT-TERM ACTION PLAN SUMMARY (2015-2020)
Strategies and Actions Goals Supported
Zoning and comprehensive plan update1 Business Activity, Housing Choices and Public Realm
Enhancement
Complete a Traffic Calming Study Transportation Choices, Public Realm Enhancement
and Transit Service
Complete an Access Study Transportation Choices, Public Realm Enhancement
Preliminary Design Study for Virginia Street/Daisy
Street Bike Boulevard2
Transportation Choices
Refine and implement City Wayfinding Report to
include pedestrian and bicycle signage
Transportation Choices and Public Realm
Enhancement
Develop a Main Street Corridor Streetscape Plan Public Realm Enhancement, Transportation Choices
Develop a Public Art Plan for Activity Nodes3 Public Realm Enhancement, Transit Service
Partner with LTD in community workshops for transit
station planning and design3
Public Realm Enhancement, Transit Service and
Business Activity
Expand the Façade Improvement Program with a
focus on opportunities within Activity Nodes
Business Activity, Housing Choices and Public Realm
Enhancement
Promote City Enterprise Zone to encourage business
investments
Business Activity
Evaluate feasibility of a Business Improvement
District (BID)
Business Activity
Promote availability of federal housing funds Housing Choices
1 This plan makes recommendations for options to consider in a City zoning update process anticipated in 2015-16 (see
pages 42-44). See Appendix A –Concepts for Future Zoning and Plan Updates.
2 Identified in the current Transportation System Plan (TSP).
3 Coordinate with the Main-McVay Transit Improvements Study.
SEGMENT 2 – MID-SPRINGFIELD
BUSINESS CORRIDOR
Attachment 2, Page 50 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 47
This segment begins at the Bob Straub Parkway and
extends to the end of the Project Area at 69th Street.
The current uses are predominantly residential with
regional and community-scale shopping and services
clustered near the Bob Straub Parkway intersection.
It has very little office space and no industrial space.
It offers retail along Highway 126B, contributing
to an appearance that suggests a higher portion
of retail space than actually exists. The segment’s
predominant land uses are residential and vacant.
The small amount of retail space has a very low
vacancy rate and the rents are the highest along the
Corridor, indicating an appropriate level of retail.
20-Year Vision Statement
Thurston will remain a quiet and walkable
neighborhood. There will be a wide range of housing
choices that accommodate a mix of incomes and
demographic groups. Between 54th and 58th Streets,
convenient neighborhood services will be integrated
with the larger-scale shopping and entertainment
opportunities that have a city-wide appeal. Pedestrian
and bicycle connectivity will be improved, making
this segment of Main Street a true community
street. Frequency of bus service will increase as
neighborhood residents increase. Picturesque foothills
and a generous urban tree canopy will remain
neighborhood characteristics and a transition from a
high-speed highway to an urban arterial.
Goals
Transportation Goals
Improvements to pedestrian and bicycle connectivity
are critical to multi-modal transportation options and
to addressing the perceptions of this segment of Main
Street as unsafe for those modes of travel. Proximity
to the eastern city limits and higher highway speeds
reinforces this perception. Neighborhood shopping
and service options should safely accessible by walking
and biking trips.
• Goal 1: Safe and efficient vehicle travel including
access to properties.
• Goal 2: Improved safety for pedestrian crossings
• Goal 3: Reduced vehicle speeds.
SEGMENT 3 – THURSTON NEIGHBORHOOD
AREA: BOB STRAUB PARKWAY AND 69TH ST
Public Realm Enhancement Goals
The public realm should reflect the character of
a relatively complete neighborhood with a unique
landscape setting and picturesque. The single Activity
Node can serve as a neighborhood focal point.
• Goal 1: Functionally attractive streetscape for the
one Activity Node with opportunities for public
art.
• Goal 2: Large canopy trees street and landscaping
a signature for the streetscape.
Business Activity Goals
New businesses should help energize Main Street
and the Bob Straub Parkway intersection, serving
both local and city-wide customers. If the area’s retail
is expanded, it should be mindful of not becoming
over-retailed, which will drive rents down and make it
financially difficult to invest in the area.
• Goal 1: Small, locally-owned businesses as essential
neighborhood services.
• Goal 2: An entertainment cluster with moderately-
priced restaurants and potentially a pub and family-
oriented entertainment venue.
Attachment 2, Page 51 of 64
48 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Housing Goals
The Thurston neighborhood is well suited for a mix
of residential uses and should continue to offer a
wide range of housing options in varying sizes and
development patterns. New housing near Main Street
would enhance the neighborhood as a good place
to live with easy access to neighborhood services on
Main Street.
• Goal 1: Mixed income rental options ranging from
family apartments to studio apartments
• Goal 2: Affordable home ownership opportunities
within walking distance of Main Street.
Framework - Transportation and
Public Realm Opportunities
Figure 11 illustrates locations for priority projects and
programs recommended for implementation within
five years. These projects and programs support
multiple goals and the big themes expressed through
community outreach. See Project Addendum-Strategies and
Actions for all recommended short-term and long-term
strategies.
Transportation Goals
Reduced traffic speeds and improved pedestrian
crossing treatments will have the greatest impact on
multi-modal transportation choices.
Traffic Calming Study. Determine the most effective
measures to reduce traffic speeds and select locations
for the measures. Reduced speeds will encourage
more walking and cycling trips to the cluster of
neighborhood services near Bob Straub Parkway.
Potential measures include:
• Continuous street trees and landscaping.
• Intersection treatments such as distinctively paved
crosswalks with the Activity Nodes.
• Limited use of landscaped medians that also have a
pedestrian crossing or traffic safety function.
• Traffic speed feedback signs.
• Improved street lighting for vehicles and
pedestrians.
Complete and Implement City-wide Bike and
Pedestrian Plan. In addition, assess the feasibility
of a bike boulevard north of Main Street between
69th Street and the Bob Straub Parkway, including an
easement through Thurston High School property. If
determined to feasible it should be added to the TSP
as a bicycle route parallel Main Street.
Transit Station Design Workshops. Engage the
community and LTD in workshops to explore the
design or enhanced transit stops and transit stations.
High-quality transit facilities can be integrated into the
Main Street Corridor Streetscape Plan.
Public Realm Enhancement Goals
Investments in the public realm should facilitate
community engagement in concept to improve the
attractiveness of the Main Street corridor.
Street Design Plan. Complete a conceptual design
plan for Main Street between 23rd Street and 69th
Street (see page 49). The plan should bring together
businesses, citizens and community organizations
in developing unifying design themes, guidelines
and concepts for a corridor while also expressing
unique characteristics of each segment. Guidelines
and concepts potentially affecting highway function
or transit service should be coordinated with and
reviewed by LTD and ODOT.
Public Art Plan. As part of a corridor-wide public
art plan, identify installation opportunities within the
Activity Nodes, particularly opportunities associated
with future enhanced transit stations.
Wayfinding Signage. Update the City Wayfinding
Report to include pedestrian and bicycle signage to be
implemented within Activity Nodes and other major
street intersections.
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
Attachment 2, Page 52 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 49
FIGURE 11. SEGMENT 3 - TRANSPORTATION AND THE PUBLIC REALM
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
2
N
D
P
L
6
6
T
H
S
T
S
5
8
T
H
P
L
4
8
T
H
S
T
1
2
T
H
S
T
1
0
T
H
S
T
1
4
T
H
S
T
1
6
T
H
S
T
1
7
T
H
S
T
1
1
8
T
H
S
T
1
9
T
H
S
T
2
1
S
T
S
T
2
3
R
D
S
T
2
8
T
H
S
T
S
3
2
N
D
3
0
T
H
S
T
3
6
T
H
S
T
S
3
7
T
H
S
4
0
T
H
4
0
T
H
S
T
4
2
N
D
S
T
4
8
T
H
S
T
N
5
1
S
T
S
T
S
5
1
S
T
P
L
S
5
4
T
H
S
4
2
N
D
S
T
S
4
4
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
CO
M
M
E
R
C
I
A
L
A
V
E
MOHAWK BLVD
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E ST
DST
C ST
E ST
DST
C ST
A ST
B ST
MAIN ST
MAIN ST
S A ST
A ST
DAISY ST
MAIN ST
MOUNTAINGATE DR
MAPLE ELEMENTARY
SCHOOL
WILLAMALANE
CENTER
AGNES STEWART
MIDDLE SCHOOL
DOUGLAS GARDENSELEMENTARY SCHOOL
DOUGLAS GARDENS PARK
MT VERNON ELEMENTARY SCHOOL
RIVERBEND
ELEMENTARY SCHOOL
THURSTON
HIGHSCHOOL
THURSTON
PARK
THURSTON
MIDDLE SCHOOL
RIDGEVIEWELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
FORT PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING CENTER
SPRINGFIELD
STATION
SPRINGFIELD MIDDLE
SCHOOL
MEADOW PARK
MT VERNON SHCOOL
PRIDE PARK
TYSON PARK
0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT THURSTON
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
0 500 1000
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
“Need east-west bike and pedestrian connections”
“Safer routes to schools”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
TRAFFIC CALMING STUDY
REGIONAL CONNECTION
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL BIKE BOULEVARD
SECONDARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
ACTIVITY NODE
EXISTING RAILROAD
PARK/OPEN SPACE
SCHOOL
EXISTING BUS ROUTE
MAIN STREET CORRIDOR
STREET DESIGN PLAN
Attachment 2, Page 53 of 64
50 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Street Design Plan - Landscaping
Landscaping can change the image of a street, encourage people to walk, and reduce traffic speeds.
Street Design Plan - Street Furnishings
A nicely furnished sidewalk makes it comfortable to walk, talk, and shop.
Plazas and Outdoor Seating
Plazas and outdoor spaces focus pedestrian activity and community gathering.
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
PUBLIC REALM ENHANCEMENT
Attachment 2, Page 54 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 51
The Thurston Area Segment includes one
redevelopment opportunity site and one Activity
Node at 58th Street. Each of these locations provides
opportunities for long-term land use changes
supportive of the vision and goals for this segment
(Figure 12).
Redevelopment Opportunity Sites
The potential uses illustrate one example how the
vision statements and goals might be realized over
time. The scenarios do not reflect any current plans
for redevelopment by current property owners.
Site 11 ─ North and South of North A Street at
58th Street
This site is comprised of multiple parcels that add up
to more than six acres. It does not lie directly on Main
Street, but lies adjacent to the retail activity on the
northeast corner of the Highway 126. It lies directly
south of Thurston High School and is in walking
distance from the William S. Fort Memorial Park.
Potential uses include single-family or multi-family
residential. Residential uses would offer residents
good pedestrian, bicycle, and bus access and close
proximity to services at 58th Street Node. It is walking
distance to a school and a park. The site provides a
quiet residential neighborhood with retail goods and
services abutting the property.
Potential Redevelopment within
Activity Nodes
The single Activity Node is an opportunity to
effectively target strategies and investments near
58th Street that are consistent with the vision of
a neighborhood with a mix of housing types and
nearby regional and community commercial uses. The
example of long-term land uses changes illustrated on
the following page is one potential scenario consistent
with that vision. The scenario also recognizes existing
land uses already supportive of the vision statement. It
does not reflect any current plans for redevelopment
by current property owners.
Medium-Density ResidentialSingle-Family Residential on small lots
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
Attachment 2, Page 55 of 64
52 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
3.
1.
2.4.
5.6.
7.8.
9.
10.11.
W
I
L
L
A
M
E
T
T
E
R
I
V
E
R
5
8
T
H
S
T
6
2
N
D
P
L
6
6
T
H
S
T
S
5
8
T
H
P
L
4
8
T
H
S
T
1
2
T
H
S
T
1
0
T
H
S
T
1
4
T
H
S
T
1
6
T
H
S
T
1
7
T
H
S
T
1
1
8
T
H
S
T
1
9
T
H
S
T
2
1
S
T
S
T
2
3
R
D
S
T
2
8
T
H
S
T
S
3
2
N
D
3
0
T
H
S
T
3
6
T
H
S
T
S
3
7
T
H
S
4
0
T
H
4
0
T
H
S
T
4
2
N
D
S
T
4
8
T
H
S
T
N
5
1
S
T
S
T
S
5
1
S
T
P
L
S
5
4
T
H
S
4
2
N
D
S
T
S
4
4
T
H
S
T
W
A
T
E
R
A
V
E
M
I
L
L
S
T
P
I
O
N
E
E
R
P
K
W
Y
E
CO
M
M
E
R
C
I
A
L
A
V
E
MOHAWK BLVD
5
4
T
H
S
T
6
9
T
H
S
T
VIRGINIA AVE
E ST
DST
C ST
E ST
DST
C ST
A ST
B ST
MAIN ST
MAIN ST
S A ST
A ST
DAISY ST
MAIN ST
MOUNTAINGATE DR
MAPLE ELEMENTARY
SCHOOL
PRIDE PARK
WILLAMALANE
CENTER
AGNES STEWART MIDDLE SCHOOL
DOUGLAS GARDENSELEMENTARY SCHOOL
MT VERNON ELEMENTARY SCHOOL
RIVERBEND
ELEMENTARY SCHOOL
THURSTON
HIGHSCHOOL
THURSTON
PARK
RIDGEVIEWELEMENTARY SCHOOL
VOLUNTEER PARK
BLUEBELLE PARK
WILLAMALANE
PARK
SPRINGFIELD
HIGH SCHOOL
BRATTAIN LEARNING CENTER
SPRINGFIELD
STATION
SPRINGFIELD MIDDLE
SCHOOL
MEADOW
PARK
MT VERNON SHCOOL
DOUGLAS GARDENS PARK
TYSON PARK
FORT PARK
THURSTON
MIDDLE SCHOOL
0R 126
0R 126
B
O
B
S
T
R
A
U
B
P
K
W
Y
WASHBURNE
DISTRICT
DOWNTOWN DISTRICT
URBAN DESIGN PLAN
MOHAWK
DISTRICT
MID SPRINGFIELD
DISTRICT THURSTON
DISTRICT
0 500 1000
FIGURE 12. SEGMENT 3-LAND USE VISION OPPORTUNITIES
“Diverse incomes and ages make for richer,
more exciting, vibrant places”
“More food options
accessible by foot or
bike.”
CO
M
M
U
N
I
T
Y
C
O
M
M
E
N
T
S
OPPORTUNITY SITE
NEIGHBORHOOD COMMERCIAL
AND HOUSING CHOICES
MIX OF INDUSTRIAL AND
COMMERCIAL USES
AFFORDABLE COMMUNITY
COMMERCIAL
PARK/OPEN SPACE
SCHOOL
RESIDENTIAL WITH
NEIGHBORHOOD SERVICES
PRIMARY NEIGHBORHOOD
CONNECTION
POTENTIAL ENHANCED TRANSIT
SERVICE
KEY:
EXISTING RAILROAD
SEGMENT 1: COUPLET AREA
SEGMENT 2: MID SPRINGFIELD
BUSINESS CORRIDOR
SEGMENT 3: THURSTON AREA
1.
2.
3.
ACTIVITY NODE : COMMUNITY
COMMERCIAL
Attachment 2, Page 56 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 53
58TH STREET ACTIVITY NODE
Long-Term Vision Example
Similar to 54th Street, this area is characterized by housing choices and Community/Regional Commercial that
also serves the neighborhood. Similar buildings blocks of selective intensification of commercial uses, medium-
density housing on Main Street and improved multi-modal transportation choices are building blocks for the
vision. Limited intensification of commercial uses could occur on current large commercial properties based on
marketability and regulatory assessments of parking needs and floor space.
Current Uses Supportive of the Vision
1. Shopping Center
2. Neighborhood Retail/Services
3. Gas Station
4. Fast Food
5. Medium-Density Residential
6. Low-Density Residential
7. School
5
8
T
H
S
T
S
5
9
T
H
S
T
S
5
8
T
H
P
L
5
7
T
H
S
T
5
6
T
H
S
T
4
2
N
D
S
T
4
1
S
T
S
T
S
4
1
S
T
S
T
S
4
2
N
D
S
T
S
4
3
R
D
S
T
1
4
T
H
S
T
1
5
T
H
S
T
1
2
T
H
S
T
3
0
T
H
S
T
2
8
T
H
S
T
S
2
8
T
H
S
T
S
3
2
N
D
S
T
2
1
S
T
S
T
1
9
T
H
2
0
T
H
2
2
N
D
N
2
3
R
D
S
2
1
S
T
S
T
S
1
9
T
H
S
2
0
T
H
S
2
2
N
D
S
2
3
R
D
N
2
4
T
H
5
4
T
H
S
T
5
5
T
H
S
T
S
5
4
T
H
S
T
S
5
3
R
D
S
T
MAIN ST
ASTER ST
ASTER ST
MAIN ST
B
O
B
S
T
R
A
U
B
P
K
W
Y
A ST
A ST
LEOTA ST
B ST B ST
MAIN ST
BLUEBELLE WAY
ASTER ST
A ST
MAIN ST
OREGON ST
VIRGINIA AVE
MAIN ST
S A ST
A ST
A ST
B ST
S A ST
MAIN ST
1
7
66
3
22
1
4
2
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
Land Use and Transportation Opportunities
Opportunity Site
Regional/Community Commercial
Enhanced Transit Stop/Station
Neighborhood Connections
Park/Open Space
School
Attachment 2, Page 57 of 64
54 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Priority Implementation Actions
Prioritizing projects and programs focused on pedestrian and bicycle access to neighborhood services and
reduced traffic speeds are consistent with community input. Those programs will also improve access to transit
while transit-supportive private investments/new housing opportunities can be encouraged by appropriate
updates to zoning. Many actions will meet multiple goals and provide opportunities for partnerships with ODOT
and LTD.
TABLE 3. SHORT-TERM ACTION PLAN SUMMARY (2015-2020)
Strategies and Actions Goals Supported
Zoning and comprehensive plan update1 Business Activity, Housing Choices and Public Realm
Enhancement
Complete a Traffic Calming Study Transportation Choices, Public Realm Enhancement
and Transit Service
Complete an Access Study Transportation Choices, Public Realm Enhancement
Develop a Main Street Corridor Streetscape Plan Public Realm Enhancement, Transportation Choices
Develop a Public Art Plan for Activity Nodes2 Public Realm Enhancement, Transit Service
Partner with LTD in community workshops for transit
service and design2
Public Realm Enhancement, Transit Service and
Business Activity
Refine and implement City Wayfinding Program to
include pedestrian and bicycle signage
Transportation Choices and Public Realm
Enhancement
1 The City anticipates a zoning update process anticipated in 2015-16.
2 Coordinate with recommendations of the Main-McVay Transit Study.
SEGMENT 3 – THURSTON
NEIGHBORHOOD AREA
Attachment 2, Page 58 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 55
A Mixed Use District for Main Street should allow
flexibility for how additional housing choices can
be introduced, including new housing types such as
duplexes. At the activity nodes consider extending
this Mixed Use District zone 1-2 blocks north of
Main Street to allow retail and transit-supportive, and
residential development employment.
Vertical Mixed Use Buildings should not be
required to restrict the entire ground-floor to retail.
The building should, however, create an active and
attractive face for Main Street. A requirement for
residential density or a residential use percentage of
the gross floor area is not recommended.
A Mixed Use Employment District for South A
Street should allow flexibility for uses such as craft
industries and other uses that require outdoor storage
and display areas as well as a retail component for
walk-in customers. The Categories/Uses should
not exclude uses uniquely appropriate to the vision
statement. Avoid design standards for building and site
design that may be discouraging for specific projects
that are otherwise supportive of the South A Street
vision.
Form-Based Code (FBC) can be effective in
achieving the vision and goals. FBC does not
emphasize the segregation of land uses or the
micromanagement of intensity of use through
parameters such as floor area ratios and density.
It addresses the form and mass of buildings in
relationship to one another, as well as the relationship
between public and private spaces. Public realm
enhancement is typically addressed through standards
for street and sidewalk design, block sizes and
patterns, and open spaces or plazas. Private uses
are typically addressed through building form and
massing, building setbacks, how frontage areas are
used and the location of on-site parking. A FBC
update for Segment 1─ The Couplet Area could
be undertaken in conjunction with a similar zoning
update for the Downtown District.
The Main Street Corridor Vision Plan implementation
strategy recommends an update of the City Zoning
and Development Code and the land use designations
identified by the Eugene-Springfield Metropolitan Area
General Plan (Metro Plan)(see Project Addendum-Strategies
and Actions). The City intends to undertake that
update in 2015-16 and adopt land use regulations
that will support an incremental transition to land
uses supportive of the vision and goals. The strategy
recommends three zoning concepts to consider:
• Apply and Modify Existing Zoning Districts
• Create New Plan District
• Create New Form-Based Code or Hybrid Form-
Based Code
No concept is recommended over another at this
point. Subsequent phases of Main Street planning will
use the concepts as a starting point to further assess
potential updates. Objectives are:
• Create a favorable environment for public and
private investment.
• Encourage quality development.
• Enhance the public realm as design continuity for
the corridor.
Segment 1 - Couplet Area
The 20-year vision is a transition to a more
pedestrian-oriented environment complementary
to the Downtown District. The area will offer new
storefront retail, vertical mixed use and diverse
housing choices. Potential zoning updates should be
linked to zoning updates for the Downtown District.
Both areas share opportunities and goals for economic
growth, walkability and an attractive public realm.
Recommended implementation strategies address the
Vertical Housing Development Zone (VHDZ), the
Downtown Redevelopment Area and priorities of the
Downtown Urban Renewal District (URD) that reflect
the shared goals. Key zoning considerations include:
CONCEPTS FOR FUTURE ZONING AND PLAN
UPDATES
Attachment 2, Page 59 of 64
56 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Segment 2 - Mid-Springfield
Business Corridor and
Segment 3 - Thurston Area
Future population and employment growth and
enhanced corridor aesthetics will likely support
incremental densification of land uses over the long
term. A zoning update should address these segments
together and separately from the Couplet Area.
Zoning should allow a variety of housing types on
or near Main Street, particularly in the nodal areas.
Achieving transit-supportive housing opportunities
in the Activity Nodes would require changes to
current zoning in these areas. This would require
limiting changes to current residential zoning north
and south of Main Street. New housing, especially
medium-density housing, can take advantage of
public transportation and clustering of neighborhood
services. While some mixed use development may
occur along Main Street, it is likely that horizontal
mixing of uses is more market-realistic than vertical
mixed use given current land use patterns and the
economics of vertical mixing.
A new Plan District could overlay current base
zoning from the eastern boundary of the Urban
Renewal District (URD) to the end of the project
at 69th Street. The overlay would provide additional
regulations intended to implement the visions
and goals of the Main Street Corridor Vision Plan. A
plan district can include special plan area character
statements and right-of-way design standards that will
influence design review. Special Plan Area Character
Statements might include:
• Plan Area Character (visible elements of
a project that address the vision statement,
neighborhood character and any culturally or
historically significant buildings for sites).
• Strengthening the Character of Activity Nodes
(guidelines for elements such as mix of uses and
density of new development, transit station design,
unique streetscape design features and public art or
wayfinding programs).
• Pedestrian-Oriented Design (Public Realm
Enhancements recommended in the Main Street
Corridor Vision Plan, as well as other City policies
regarding pedestrian-oriented design).
• Project Design Features (building entrances,
landscaping, parking areas, architectural design and
neighborhood compatibility).
Alternatively, Form-Based Code (FBC) update for
Segment 1─ The Couplet Area, and possibly the
Downtown District, could include both of these
segments. Implementing a FBC would be most
effective, and easier to administer, if it included
Segment 1 and the Downtown District. FBC is not
a “one size fits all” approach. It is flexible, and can
be responsive to important differences in the existing
conditions and realistic market potential of this long
segment. The FBC concept can address building form
and public realm issues in ways appropriate to the
vision and goals.
Activity Nodes
Within the six Activity Nodes, zoning updates can
help implement aspects of the vision and goals unique
to these areas. For example, zoning could support
the intensification of uses and a corresponding
enhancement of the public realm. Activity Nodes are
also opportunities for the City and LTD to jointly
undertake strategies and projects for Main Street.
The planned zoning update will need to determine
the exact boundary of each Activity Node. In doing
so, it should consider a zoning change applied to a
limited number of properties not directly fronting
onto Main Street. Most of these properties are zoned
as Low Density Residential. Zoning that increases
density or allows mixed use on properties near to Main
Street will be transit-supportive and encourage new
community or neighborhood retail easily accessible
by foot. Design standards should not create financial
challenges for uses that are otherwise supportive of
the Main Street Corridor Vision Plan, especially with
regard for affordability, for businesses and housing.
CONCEPTS FOR FUTURE ZONING AND PLAN
UPDATES
Attachment 2, Page 60 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 57
Summary of Recommendations
Table 4 provides a summary of recommendations by corridor segment. Refer to Strategies and Actions – Concepts
for Future Zoning and Plan Updates for a full discussion of each concept and its application within the corridor.
Corridor Segment Concept A Concept B Concept C
10th Street - 23rd Street
(Main Street)
Mixed Use Commercial
(MUC) with flexibility for
residential only uses
Mixed Use Commercial
(MUC) with flexibility for
residential only uses
Form-Based Code (FBC)
which does not require
segregation of uses
10th Street - 23rd Street
(South A Street)
Mixed Use Employment
(MUE) with exceptions
to General Development
Standards
Mixed Use Employment
with limited exceptions
to General Development
Standards
Form-Based Code (FBC)
which does not require
segregation of uses
23rd Street –Bob Straub
Parkway
Existing zoning
with Nodal Overlay
Development Districts
Plan District with Special
Plan Area Character
guidelines
Form-Based Code (FBC)
which does not require
segregation of uses.
Bob Straub Parkway – 69th
Street
Existing zoning
with Nodal Overlay
Development Districts
Plan District with Special
Plan Area Character
guidelines
Form-Based Code (FBC)
which does not require
segregation of uses
TABLE 4. SUMMARY OF RECOMMENDATIONS BY CORRIDOR SEGMENT
CONCEPTS FOR FUTURE ZONING AND PLAN
UPDATES
Attachment 2, Page 61 of 64
58 | DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN
Transit helps connect people to the places they want
to go. A strong partnership between the City of
Springfield and LTD is essential to transportation
choices that will allow the community to grow
smartly. It is a partnership that can address mobility
challenges and open up new economic opportunities
in the Main Street corridor. Convenient and accessible
transit also helps maintain affordability by lowering
household transportation costs. Coordinating transit
planning with community decisions about land use
and public infrastructure is a way to leverage funding
sources, provide education and information about
transit’s contribution to community livability and to
jointly pursue opportunities to stimulate new jobs and
housing.
This is a partnership in keeping with best practices for
transit and transit-supportive development that have
emerged throughout North America, and is a key to
livability. In the Main Street corridor, plans to invest in
high frequency transit service that includes permanent
stations and frequent, consistent, and reliable service
such as extending EmX service. This investment
will create opportunities for collaborative transit
station design and station area planning and to jointly
incentivize catalytic redevelopment projects. Early
outreach to property owners and other key stakeholder
will help existing business to plan to market and
capture the economic opportunities and to understand
the community benefits of high capacity transit. The
benefits include the following.
Choice
Improved transit service provides more than options
for transportation. It can be an infrastructure
investment that encourages and helps organize the
development of new housing, businesses, employment
and education opportunities. This offers more
livability choices within and between neighborhoods
that mix uses, income levels and age groups.
Job Growth
Improving transit service, such as the potential for Bus
Rapid Transit (BRT) or enhanced bus service along
Main Street would improve access to employment
throughout the region and would benefit some
employers by expanding access to the labor force.
Improved transit service also has potential to increase
the number of jobs in the corridor and to support
diversification of the local economy as Springfield
grows. Permanent station areas are attractive to jobs
in several economic sectors, including some target
industries.
Affordability
The combined cost of housing and transportation
consumes a large percentage of household incomes.
Investment in transit and transit-supportive
neighborhoods increases affordable housing
opportunities and reduces transportation costs by
encouraging transit, pedestrian and bicycle trips.
Urban Amenities
Transit-supportive neighborhoods and business
districts often support higher quality urban amenities
such as good street connections, parks and trails,
schools and a range of neighborhood services.
Amenities associated with transit projects can add new
vitality to transit stations in the corridor, reinforce
existing district identities, and help create community
hubs with station design, landscaping, lighting and
public art.
TRANSIT SERVICE AND COMMUNITY
BUILDING
Attachment 2, Page 62 of 64
DRAFT SPRINGFIELD MAIN STREET CORRIDOR VISION PLAN | 59
Public Health
Transit and transit-supportive development is an
important strategy for improving public health.
Evidence suggests that compact, mixed use districts
increase biking and walking, providing all the health
benefits of exercise. Reducing automobile trips
means reducing the emissions pose both short-term
and long-term risks from degraded air quality and
unfavorable climate change.
Financial Return on Private
Investment
Transit does not create market, but it can help
organize and distribute growth, especially when transit
planning and real estate development are understood
as a single comprehensive process. Mixed use
strategies and transit investments allow for flexibility in
responding to market cycles.
Transit Goals for Main Street
Big themes of the community outreach were
more conveyance and frequent service, improving
the qualities of the transit experience and access
to individual transit stops and opening up new
community development opportunities. The following
goals for transit were established as part of the 20-year
vision of Main Street.
TRANSIT SERVICE AND COMMUNITY
BUILDING
• Goal 1: Frequent high capacity transit service for
Main Street.
• Goal 2: Enhancements to the total transit
experience which includes cost, convenience,
walking or bike access to transit stops and the
design qualities of the stops themselves.
• Goal 3: Successful leveraging of redevelopment
strategies and infrastructure investments between
the City and LTD.
Meeting transit goals for Main Street presents an
opportunity for a strong partnership between LTD
and the City of Springfield. A strong partnership
between the City and LTD can leverage funding
sources for public realm infrastructure, provide
education and information about transit’s contribution
to community livability and jointly stimulate new jobs
and housing. This partnership is also in keeping with
the best practices for transit and transit-supportive
development in North America. Those practices
increasingly emphasize productive partnerships
between public agencies in high-capacity and frequent-
service transit corridors. Public agencies can assist with
land use regulations and streamlined approvals, site
selection and coordination, supporting infrastructure,
financial incentives in many forms and investment as
joint development partners.
Transit Stations as Urban AmenitiesMultimodal Transportation Choices
Attachment 2, Page 63 of 64
Attachment 2, Page 64 of 64
Memorandum
808 SW Third Avenue, Suite 300
Portland OR 97204
Phone (503) 287-6825
Fax (503) 415-2304
In Association with
Cogito
Blue Mountain Economics
DKS Associates
Main Street Corridor Vision Plan
City of Springfield
To: Linda Pauly, Principal Planner– City of Springfield
David Helton, TGM Grant Manager – ODOT
From: Tom Litster, Otak
Anne Fifield, Blue Mountain Economics
Brad Coy and Scott Mansur, DKS Associates
Date: September 23, 2014
Subject: Memo #4 –Strategies and Actions
Project No.: 16786
Attachment 3, Page 1 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 2
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Acknowledgements
Project Management Team
Linda Pauly, City of Springfield, City Project Manager
David Helton, Oregon Department of Transportation (ODOT), Transportation and Growth
Management Program (TGM), Grant Manager
John Evans, Lane Transit District (LTD)
Consultant Team
Otak, Inc.
Tom Litster, Project Manager
Mandy Flett, GIS Planner
Ashley Cantlon, P.E., Project Engineer
Kayla Gutierrez, Project Assistant
Blue Mountain Economics
Anne Fifefield, Senior Economist
DKS Associates
Scott Mansur, P.E., Transportation Planner
Brad Coy, P.E. Traffic Engineer
Cogito
Julie Fischer, Community Outreach
Ellen, Teninty, Community Outreach
Technical Review Committee
Linda Pauly, City of Springfield
Kristi Krueger, City of Springfield
Michael Liebler, City of Springfield
David Reesor, City of Springfield
Matt Stouder, City of Springfield
Sunny Washburn, City of Springfield
Tom Boyatt, City of Springfield
Courtney Griesel, City of Springfield
John Tamulonis, City of Springfield
John Evans, Lane Transit District
David Helton, ODOT
Attachment 3, Page 2 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 3
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Table of Contents
Page
Introduction ....................................................................................................................................................... 4
Transportation, Transit and the Public Realm ........................................................................................... 8
Transportation Choices .............................................................................................................................. 8
Transit Service and Community Building ............................................................................................. 11
Transit Goals for Main Street................................................................................................................. 12
Public Realm Enhancements ........................................................................................................................ 15
Business Activities.......................................................................................................................................... 18
Corridor Segment 1 ― Main Street Couplet Area .......................................................................... 18
Corridor Segment 1 ― South A Street Couplet .............................................................................. 21
Corridor Segment 2 ─ Mid-Springfield Business Corridor ............................................................. 22
Corridor Segment 3 ―Thurston Neighborhood Area .................................................................... 23
Housing Choices ............................................................................................................................................ 25
Corridor Segment 1 ―The Main Street Couplet ............................................................................. 25
Corridor Segment 2 ― Mid-Springfield Business Corridor ............................................................ 27
Corridor Segment 3 ―Thurston Neighborhood Area .................................................................... 29
Concepts for Future Zoning and Plan Updates ...................................................................................... 29
Concept A― Update with Existing Zoning Districts ....................................................................... 30
Concept B ― Update with Existing Zoning Districts and a Plan District.................................... 32
Concept C ― Update with a Form-Based Code (FBC) .................................................................. 33
Summary of Recommendations ............................................................................................................. 34
Implementation Strategy Updates .............................................................................................................. 36
Main Street Corridor Vision Plan Project or Program Proposal ........................................................ 37
This project was partially funded by a grant from the Transportation and Growth Management Program (TGM), a
joint program of the Oregon Department of Transportation and the Oregon Department of Land Conservation and
Development. This TGM grant is funded, in part, by federal Safe, Accountable, Flexible, Efficient Transportation
Equity Act: A Legacy for Users (SAFETEA_LU) and local government and State of Oregon funds. The contents
of this document do not necessarily reflect views or policies of the State of Oregon.
Attachment 3, Page 3 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 4
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Introduction
The Main Street Corridor Vision Plan is one of five projects being closely coordinated as part of Our
Main Street ― an opportunity for the community to look at and think about the future of the seven
miles that make up the Main Street corridor, and discuss what will influence the local economy and
community livability for decades to come. The projects share five guiding goals:
• Encourage economic revitalization and land use redevelopment.
• Provide transportation choices to residents, businesses and commuters to encourage
individual and community well-being and public safety.
• Improve transportation safety and access for walkers, cyclists, transit riders and drivers along
and through the corridor.
• Improve aesthetics on Main Street, making it an attractive place to live, work and shop.
• Create Main Street identities.
Project Area
The Main Street Corridor Vision Plan begins at the intersections of Main Street and South A Street with
10th Street and extends east along Main Street to 69th Street. The project area is the roadway and the
properties adjacent to the roadway. Three distinct segments for this 7-mile corridor have been
identified based on differences in land use patterns for business and housing and consideration of
urban renewal and refinement plan areas of the City and the Eugene-Springfield Metropolitan Area
General Plan.
Segment 1 ─ Couplet Area begins at 10th Street and extends to the eastern boundary of the
Downtown Urban Renewal Area (URA) at 23rd Street and Main Street. This segment is an OR
Highway 126B couplet for most of the segment.
Segment 2 ─ Mid-Springfield Business Corridor extends from 23rd Street to the Bob Straub
Parkway. This segment includes Main Street and adjacent properties within the Mid-Springfield
Refinement Plan area and the East Main Street Refinement Plan areas.
Segment 3 ─ Thurston Neighborhood Area begins at the Bob Straub Parkway and extends
eastward to the end of the Project Area at 69th Street.
Segment 1 Segment 2 Segment 3Attachment 3, Page 4 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 5
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Within the segments, Activity Nodes were identified at 14th Street, 21st Street, 30th Street, 42nd
Street, 54th Street and 58th Street.
Corridor Segments and Activity Nodes
Goals of the Plan
A constructive dialogue with property and business owners, the community and civic organizations
resulted in broad goals for the plan. A unique vision statement was developed for each segment,
with specific goals for each segment. The broad goals are:
Business activities that build on successful existing business, take advantage of specific
redevelopment opportunities and are consistent with realistic market potential. New business
opportunities also support the City of Springfield’s long-term employment goals.
Housing choices that will accommodate a mix of incomes, and age groups in a range of housing
options. New housing choices will help sustain “Alive after Five” energy at key nodes along Main
Street and support transit investments throughout the corridor.
Transportation choices for multi-modal travel that will improve safety for all users, increase transit
ridership and support increased residential and business development.
Public realm and infrastructure investments which will improve basic functions, such as
stormwater management, and the visual attractiveness of Main Street.
Implementation of the Plan
A comprehensive strategy detailing City actions in the Main Street corridor is the most effective way
to guide future actions by the City, private and non-profit investors, businesses, citizens and partner
agencies. It will provide clarity about the City’s expectations, roles and responsibilities in land use
and transportation changes leading to the desired future for Main Street. Recommendations reflect
the unique vision statements for each corridor segment.
Attachment 3, Page 5 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 6
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
What is an Implementation Strategy?
An implementation strategy integrates the vision statements and goals. This strategy makes
recommendations for City actions in support of the Main Street Corridor Vision Plan. The strategies
and actions are organized around the four broad goals of the Plan. The recommendations include a
set of short-term strategies (carried out in 1-5 years) and long-term strategies (carried out over a 5-15
year timeline). They anticipate adoption of the Main Street Corridor Vision Plan in early 2015. Specific
projects and programs have also been recommended, along with potential funding sources and
organizational support and potential City zoning, planning and policy updates. For successful
implementation, a “one size fits all” approach would not address the diversity and special
circumstances of the Main Street corridor.
How is an Implementation Strategy Intended to be Used?
An adopted implementation strategy will help guide the development of annual budgets and can
serve as a tool to communicate the City’s goals to other agencies. In some cases, the actions may be
undertaken in partnership with other agencies, such as Lane Transit District (LTD) or community
organizations such as the Neighborhood Economic Development Corporation (NEDCO). As
projects and programs are successfully completed, the strategy can be updated to reflect changing
opportunities and conditions in the Main Street corridor, as well as lessons learned during the early
years of implementation. Strategies previously identified as long-term may be moved forward as new
short-term strategies.
Early implementation steps will build awareness of the corridor’s potential and build momentum
and support for achieving the visions and goals. Focused spending of limited financial and staff
resources should be emphasized. The early success of implementation will:
• Sustain community involvement along Main Street.
• Build confidence in the Plan by achieving small successes.
• Leverage other funding and projects in order to meet multiple goals and objectives.
• Create or strengthen partnerships.
How was the Implementation Strategy Developed?
A community outreach process between October 2013 and June 2014 led to vision statements and
goals documented in Vision, Goals and Opportunities. The outreach included a wide range of
stakeholders, residents and businesses owners along the corridor. Those conversations suggested
specific strategies and actions to realize the goals for each segment of the corridor. The
recommended strategies and actions also reflect a review of existing corridor conditions, current
public plans and policies relevant to Main Street and input from City staff and LTD.
Will the Community Stay Involved?
The public conversation with stakeholders and the community at-large has been essential to
development of this strategy. Continued community engagement after adoption of the Main Street
Corridor Vision Plan will be important for effective implementation and the on-going refinement of
strategies and actions as conditions change. A process should be created to encourage citizens or
community groups to propose specific projects or programs they believe will help achieve the vision
and goals for Main Street. Attachment 3, Page 6 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 7
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
General Principles for Implementation
The General Principles are a broad language that will apply to all decisions affecting the adopted
Main Street Corridor Vision Plan. They are intended to be used consistently throughout the
implementation period to guide short-term and long-term strategies, projects and programs.
Outreach. Future planning and implementation will be founded on the inclusive community
engagement process begun in the Main Street Corridor Vision Plan. The City will continue to provide
opportunities for the general public, stakeholders, property and business owners, residents,
organizations and advocacy groups to access and provide input to decision-making.
Community Benefits. Implementation of the Main Street Corridor Vision Plan should be of most
benefit to residents and businesses within the project area. Mobility and transportation choices,
improved roadway safety, provision of transportation linkages, creation of business and job
opportunities, expansion of housing choices and public realm and infrastructure investments will
enhance the livability and private investment appeal of the project area.
Focused Investment along Main Street. Areas immediately abutting Main Street will bear the
greatest impacts and opportunities associated with future changes. Therefore these areas will be an
important focus of public investment and City actions to encourage private investment.
Equitable Distribution of Resources. It is essential that there be a fair distribution of City
resources throughout the entire project area.
Coordination. To optimize the effectiveness of public sector investments, the City of Springfield
will coordinate and integrate implementation of the Main Street Corridor Vision Plan with the
Downtown Urban Renewal program (SEDA), LTD, Oregon Department of Transportation and
with ther agencies and stakeholders with an economic or transportation interest in corridor.
Sustainable Development. Promote and encourage resource and energy efficient design in
accordance with relevant City’s policy and standards such as a Climate Action Plan, Green Building
design standards, Low Impact Development standards, Sustainable Sites Initiatives or energy and
water conservation programs.
Attachment 3, Page 7 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 8
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Transportation, Transit and the Public Realm
Transportation Choices
Main Street has historically been an important transportation corridor providing through travel and
access to business. Big themes emerging from community outreach were desires for improved
walking and cycling safety, slower speeds, mobility for all travel options and convenient transit
service. Main Street livability for the future requires a new balance between maintaining the historic
functions of Main Street as a state highway and the opportunities to create a stronger sense of a
shared community street designed with all users in mind ― drivers, transit users, pedestrians,
bicyclists, older people, children, and people with disabilities.
Goal 1: Safer and more comfortable walking and cycling to jobs, shopping and
entertainment through street design improvements.
Goal 2: Reduce traffic speeds
Goal 3: Maintain flow of traffic including access to properties that front Main Street.
Key Implementation Issues
Main Street/OR 126B has historically been a transportation corridor for regional and local traffic. It
is designated as a City Truck Route and as a State Highway. It is part of the National Highway
System and the National Network as a Federally Designated Truck Route east of the Bob Straub
Parkway. Fundamental transportation functions of Main Street must be protected and maintained.
Opportunities to implement significant design changes to Main Street will require concurrence by
ODOT. Roadway design will require approval by ODOT in accordance with ODOT and ASSHTO
design guidelines and standards. Any proposed variance must be granted a Design Exception.
For many business owners, especially the smaller owners, ODOT policies regarding access
management, permitting new driveways or efforts to consolidate current driveways can be a source
of concern and confusion. A City role in helping owners understand requirements and facilitating
agreements with ODOT might be welcome assistance.
Speed Feedback Sign Improved Pedestrian Crossings
Attachment 3, Page 8 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 9
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Short-term Strategies (2015-2020)
The following actions are compatible with existing ODOT plans and policies.
Strategic Goal Action
Encourage multimodal transportation choices.
Install additional bicycle parking facilities in Segment 1
and the Activity Nodes consistent with
recommendations of the Region Bike Parking Study.
Coordinate with the Regional Transportation Options
Plan (RTOP) to fully implement transportation options.
Evaluate the construction of additional pedestrian
crossings utilizing innovative solutions like the
Rectangular Rapid Flashing Beacon (RRFB) or the
Pedestrian Hybrid Beacon (PHB).1
Implement a bike boulevard on Virginia Street and
Daisy Street to serve as a parallel Main Street bicycle
route on the south side of Main Street.
Determine type, location and cost for pedestrian and
bicycle way-finding signage and initiate installation.
Update and maintain the Americans with Disabilities
Act (ADA) Transition Plan as part of a larger city-wide
plan to address deficiencies in the existing system.
Determine locations for additional roadway lighting to
improve nighttime visibility, especially of pedestrians
crossing the street.
Strategic Goal Action
Encourage slower speeds along the Main Street
corridor.
Explore landscaping options such as medians with
foliage that would have a traffic-calming effect while
providing streetscape enhancement and/or
stormwater management functions.
Evaluate a potential need for speed feedback signs in
Segment 1 and identify specific areas to implement
them.1
Strategic Goal Action
Improve mobility and safety throughout the
Main Street corridor.
Identify potential signal-head and phasing
modifications to ensure safe and efficient travel.
Work with ODOT to implement the Draft short-range
Expressway Management Plan (EMP) improvements
identified for the Hwy 126 and Main interchange
Provide a balanced, context-sensitive approach to
addressing future land uses and transportation needs
in the corridor.
Identify any necessary signal timing improvements to
ensure the most efficient movement of traffic.
Implement access management through land use
development.
1 Specific location recommendations for Segments 2 and 3 can be found in a previous DKS
Associates Report: Springfield Main Street (OR 126) Safety Study. 2011
Attachment 3, Page 9 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 10
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Long-term Strategies (2020-2035)
Most of the following actions would require concurrence by ODOT and must meet AASHTO NHS
standards, regardless of jurisdiction.
Strategic Goal Action
Encourage pedestrian and bicycle activity along the
corridor.
Evaluate the benefits and feasibility of protected bike
lanes.
Evaluate the ability to expand sidewalk and bicycle
facilities and amenities either by acquiring additional
right of way or narrowing the vehicular travel lanes.
Strategic Goal Action
Encourage slower speeds along the Main Street
corridor.
Explore the option of narrowing motor vehicle lanes.
This will have the added benefit of increasing the area
available for widening sidewalks along the corridor.
Explore the option of transforming key signalized
intersections into dual-lane roundabouts.
Strategic Goal Action
Improve mobility throughout the Main Street
corridor.
Assess the potential for installing new LED Street lights
along the entire corridor.
Prepare Access Management Plan that integrates
business owners and their access needs, zoning and
development code updates and opportunities to
improve the safety and appeal of pedestrian and
bicycle trips throughout the corridor.
Projects and Programs
Project and programs for transportation choices are closely related to efforts to improve the public
realm and transit facilities on Main Street. They all serve multiple objectives of improving safety and
mobility for all users and enhancing the visual attractiveness of Main Street.
Main Street Safety Study – Phase II
A potential “next-step” program could be to extend the recommendations given in the Springfield Main Street
Safety Study into Segment 1 because it currently applies only to Segments 2 and 3. Previously, the Springfield Main
Street Safety Study received funding, and most of the spot locations recommended also have approved funding
from ODOT (around $1 million worth). However, the plan only covered Segments 2 and 3. Identifying similar
improvement and strategies for Segment 1 would build on the prior successes and potentially facilitate funding
opportunities and agency support.
1 Specific location recommendations for Segments 2 and 3 can be found in a previous DKS Associates Report: Springfield
Main Street (OR 126) Safety Study. 2011
Attachment 3, Page 10 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 11
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Transit Service and Community Building
Transit helps connect people to the places they want to go. In doing so, it contributes to multiple
community benefits through coordinated planning between the City of Springfield and LTD.
Community benefits include the following.
Choice
Enhanced transit service, such as the potential for Bus Rapid Transit (BRT) service along Main
Street, provides more than options for transportation. It can be an infrastructure investment that
encourages and helps organize the development of new housing, businesses, employment and
education opportunities. This offers more livability choices within and between neighborhoods that
mix uses, income levels and age groups.
Job Growth
Implementing enhanced transit service, such as the potential for Bus Rapid Transit (BRT) service
along Main Street, would improve access to employment throughout the region and would benefit
some employers by expanding access to the labor force. Enhanced transit service also has potential
to increase the number of jobs in the corridor and to support diversification of the local economy as
Springfield grows. Station areas are attractive to jobs in several economic sectors, including some of
Springfield’s target industries.
Affordability
The combined cost of housing and transportation consumes a large percentage of household
incomes. Investment in transit and transit-supportive neighborhoods increases affordable housing
opportunities and reduces transportation costs by encouraging transit, pedestrian and bicycle trips.
Urban Amenities
Transit-supportive neighborhoods and business districts often support higher quality urban
amenities such as attractive streetscapes, parks and trails, schools and a range of neighborhood
services. Amenities provide benefits and monetary values to residents, employers and employees.
Public Health
Transit and transit-supportive development is an important strategy for improving public health.
Evidence suggests that compact, mixed use districts increase biking and walking, providing all the
health benefits of exercise. Reducing automobile trips means reducing emissions that pose both
short-term and long-term risks from degraded air quality and unfavorable climate change.
Financial Return on Private Investment
Transit does not create market, but it can help organize and distribute growth, especially when
transit planning and real estate development are understood as a single comprehensive process.
Mixed use strategies and transit investments allow for flexibility in responding to market cycles.
Attachment 3, Page 11 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 12
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Transit Goals for Main Street
Improving the convenience and frequency of service, the qualities of the transit experience and
access to individual transit stops will address mobility challenges. It will also help maintain
household affordability and open up new community development opportunities along and
connecting through the corridor. Amenities associated with transit projects can add new vitality to
transit stations in the corridor, reinforce existing district identities, and help create community hubs
through station design, landscaping, lighting and public art.
Goal 1: Frequent high capacity transit service for Main Street.
Goal 2: Enhancements to the total transit experience which includes cost, convenience,
walking or bike access to transit stops and the design qualities of the stops themselves.
Goal 3: Successful leveraging of redevelopment strategies and infrastructure investments
between the City and LTD.
Key Implementation Issues
A strong partnership between the City and LTD can leverage funding sources for public realm
infrastructure, provide education and information about transit’s contribution to community
livability and jointly stimulate new jobs and housing. This partnership is in keeping with the best
practices for transit and transit-supportive development.
Potential service enhancements for Main Street include potential Bus Rapid Transit (BRT) service.
Regardless of the type of service, increasing transit appeal for “choice riders” (people who chose to
use transit rather than drive their car for a given trip) is integral to multiple transportation goals.
Since most transit trips begin on foot, improvements in neighborhood walkablity will also increase
the functional “walkshed” of a station.
If BRT service is implemented, there will be opportunities for collaborative design of transit stations
and station environments, incentivizing strategic redevelopment and early outreach to property
owners and existing business in order to capture the economic and marketing benefits of the transit
investment and to manage potential construction impacts.
Enhanced Transit Service Transit-Supportive Development Attachment 3, Page 12 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 13
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Short-term Strategies (2015 -2020)
Improving the convenience and frequency of service and access to transit will address mobility
challenges, help maintain household affordability and open up new economic opportunities along
the corridor.
Strategic Goal Action
Encourage comfortable bicycle and pedestrian
access to existing transit stops.
Evaluate the need to install additional pedestrian
crossings near transit stops.
Undertake neighborhood walkability assessments that
include access to Main Street transit stops.
Assess the need for pedestrian and bicycle way-finding
signage.
Assess opportunities for neighborhood bike
boulevards that provide connectivity to Main Street
transit stops.
Long-term Strategies Jointly Undertaken with LTD (2015 -2020)
Partnership is a way to leverage funding sources for public realm infrastructure, provide education
and information about transit’s contribution to community livability and to jointly pursue
opportunities to stimulate new jobs and housing.
Strategic Goal Action
Encourage comfortable bicycle and pedestrian
access to transit.
Coordinate pedestrian crossing improvements and
transit stations along Main Street.
Extend, and create pedestrian and bicycle linkages
within neighborhoods adjacent to Main Street in order
to improve access to transit.
Encourage transit- supportive redevelopment. If BRT is selected for future service on Main Street, the
City and LTD can development incentives,
infrastructure investments, business recruitment and
streetscape improvements with planned transit
stations wherever possible.
Assess current park-and-ride facilities in the corridor
and how existing or future facilities could be more
effectively integrated into or coordinated with the
City’s vision for Downtown redevelopment and
redevelopment scenarios for the corridor consistent
with 2030 Plan and TSP policies.
Effective businesses outreach and support.
The City and LTD should target local businesses for
support of transit through a coordinated framework
for communication, early planning, advertising and
business retention strategies for the corridor.
Continued stakeholder involvement. A coordinated framework of communication,
education and participation in planning efforts that
targets Main Street property owners and businesses.
Attachment 3, Page 13 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 14
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Projects and Programs
In BRT service is planned for Main Street, the following activities could be collaboratively
undertaken by the City and LTD.
BRT Station Design Workshops
Engage the community in workshops to explore context-sensitive design opportunities for transit
stations. Transit stations can provide transit system identity as well as Main Street identity. High-
quality transit stations also provide additional urban design opportunities for a comprehensive
streetscape plan for Main Street, particularly a plan that integrates public art and wayfinding.
Station Area Planning
Collaborate with LTD to facilitate station area planning at for the Activity Ngodes along Main
Street. Station area plans should address redevelopment feasibility, infrastructure needs, public space
and gateway opportunities and infrastructure needs. Require development concepts and specific
project implementation strategies consistent with the Main Street Corridor Vision Plan.
Business Support Program During Construction
The City should partner with LTD to offer a business support program during constructions.
Potential elements of the program include efforts to minimize construction impacts and provide
construction timing information. Additional services might include marketing and technical support,
free business workshops and low-interest loans to affected businesses.
High-Quality Station Design Transit and Public Art
Attachment 3, Page 14 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 15
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Public Realm Enhancements
Main Street is one of Springfield’s most important business corridors. The visual qualities of the
public realm can strongly influence the perceptions of the attractiveness of the Main Street. The
public realm of the corridor consists of streetscape amenities, gateway features, pedestrian and
bicycle facilities and transit stops within the street right-of-way and the land uses, buildings, parking
areas and any outdoor plazas visible from the street. The following goals were identified:
Goal 1: Attractive sidewalk corridor as a “front door” for businesses and residents.
Goal 2: Attractive development that is consistent with the vision statements for each
segment and uses high-quality, long-lasting materials that complement adjacent buildings.
Goal 3: Unique design features within Activity Nodes as focal points for the corridor.
Key Implementation Issues
An appealing public realm requires public investment in street design and infrastructure and private
investments in building design and in site design features such as parking, landscaping and outdoor
pedestrian areas. From the City’s perspective, the regulatory context of policies, zoning and design
standards can encourage desired private investments that improve the public realm with regard to
use, functionality, scale and appearance. The City can also utilize supportive programs that can
contribute financial resources and technical expertise to building owners in order to improve Main
Street attractiveness and the viability of businesses. From the private perspective, the regulatory
context should be mindful of building forms and site designs that are efficient for desired uses, as
well as the costs of construction and maintenance.
A “one size fits all” approach will not address the special circumstances of the corridor.
Enhancements should reflect the vision statements and individual neighborhood characteristics. For
example, the streetscape amenities, pedestrian facilities and outdoor areas surrounding buildings
designed to an “Alive after Five” environment will be noticeably different than a public realm suited
to an affordable business corridor with an emphasis on vehicle access and visibility.
Pedestrian-Oriented Streetscapes Functionally Attractive Streetscape Attachment 3, Page 15 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 16
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Short-term Strategies (2015-2020)
These strategies are intended to result in relatively low cost design studies and conceptual plans. The
plans can be used to identify long-term funding sources and to update the implementation strategy.
Strategic Goal Action
Attractive sidewalk corridor.
Complete a comprehensive design plan for Main
Street and South A Street within the project area.
Update the Wayfinding Action Plan to include all of
Segment 1.
Develop a Main Street public art program with an
emphasis on identified activity nodes.
Initiate a Pilot Parklet Program for the Main Street in
the Downtown District and Segment 1.
Strategic Goal Action
Attractive development consistent with the
vision statements.
Evaluate zoning and comprehensive plan updates,
including innovative codes that emphasis building
form and the public realm while providing flexibility
for uses.
Utilize a storefront improvement program along Main
Street.
Coordinate plans for public realm enhancements with
transit station area planning in order to help focus and
incent transit-supportive development.
Long-term Strategies (2020-2035)
These strategies emphasize implementation through construction. They will require long-term
efforts to acquire funding based on short-term planning or an on-going source of project funding.
Strategic Goal Action
Attractive sidewalk corridor.
Undertake demonstration projects in areas of high
visibility based on a comprehensive street design plan
for the project area (see short-term strategies).
Strategic Goal Action
Attractive development consistent with the
vision statements.
Actively engage in storefront improvement projects.
Evaluate potential public-private joint development
projects with potential for high-quality design.
Attachment 3, Page 16 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 17
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Projects and Programs
Initiate conceptual public realm planning through a Request for Proposals process. Upon
completion of a plan, update the implementation strategy to reflect to reflect long-term phasing and
implementation of the projects. Plans should identify funding sources for construction.
Main Street Corridor Streetscape Plan
Engage the community in completing a conceptual design plan for Main Street within Segments 2 and 3
and South A Street within Segment 1. This will be a coordinated effort to bring together businesses,
citizens and community organizations in developing design themes, guidelines and concepts for a
corridor streetscape. In addition to streetscape and public art features, the plan can address street
lighting, potential roadway and intersection reconfigurations and right-of-way impacts.
Main Street Public Art Plan
Develop a public art plan for project area with an emphasis on installation opportunities in the Couplet
Area and in the activity nodes along Main Street. Include local public artists and the community in
developing art themes and guidelines. Establish a proposal and selection process and funding support.
Coordinate with public art planning for downtown and future BRT stations.
1 Parklets should be initiated in conjunction with traffic calming measures.
A Garden Street Public Art
The “Garden Street” Plan
Determine support for developing a unique sidewalk corridor enhancement plan for Main Street
between 10th Street and 23rd Street (Segment 1). The plan would emphasize the “greening of Main
Street” and the garden history of Springfield. This unique streetscape will be a transition between
Downtown and the Mid-Springfield Corridor. Plan elements might include street trees and furnishings,
street corner landscaping, wayfinding, public art and showcase stormwater management best practices.
Pilot Parklet Program for Main Street
Parklet programs have been initiated around the world. Parklets temporarily convert on-street parking
spaces into public spaces to enjoy. The goal is activate the streets, provide downtown open spaces and
support economic vitality of businesses. Develop a Pilot Parklet Program for Main Street that includes
the Downtown District and Segment 1 of this plan. Evaluate the success of the pilot program to
determine if a permanent parklet program should instituted.1
Attachment 3, Page 17 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 18
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Business Activities
As described in the introduction of this document, the City of Springfield has identified five goals
that are guiding principles for the different projects engaging in long-term planning for Main Street.
One goal is “Encourage economic revitalization and land use redevelopment.” That broad goal
helped guide the community dialogue for this project as visions and goals specific to each segment
of the Main Street Corridor were identified. This section identifies strategies that will positively
affect business activities.
Goals and strategies that address business activity are those that focus on activities directly affecting
businesses and the properties they are built on. It is important to note that the strategies that affect
transportation, the public realm, and even housing will also affect business activity. For example,
improvement to the public realm will enhance the physical appeal for businesses fronting Main
Street, which should positively impact those businesses. Improving the aesthetics and functionality
of Main Street’s public realm will also support City-wide business and community development
activity as the overall image of Springfield is enhanced.
Corridor Segment 1 ― Main Street Couplet Area
Business goals should build on strengths and opportunities created by the economic histories of
each leg of the couplet. The mix of uses is complementary to downtown business and helps create a
more inviting “Alive after Five” environment for the broader community by bringing more people
and positive activities into the neighborhood. The community expressed desires for more diverse
shopping opportunities and destinations reachable by walking in this segment.
Goal 1: An appealing pedestrian-oriented environment.
Goal 2: Storefront businesses with multi-story residences or office above.
Goal 3: New jobs through small-scale service businesses and professional offices.
Goal 4: Comfortable access by all modes of travel to jobs, shopping and entertainment.
Key Implementation Issues
The City of Springfield is engaged in a priority effort to increase business activity in the downtown
core and the Glenwood area. It has established an Urban Renewal District (URD) that is investing in
upgraded infrastructure in the city center. It has other programs that provide financial assistance to
businesses in the downtown core. This part of Main Street, east of 10th Street to 23rd Street is
outside that core. Although the Urban Renewal District boundary extends east of 10th Street, the
planned investments are focused west of 10th Street.
The City will need to evaluate its willingness to expand supportive programs to the east of 10th
Street. The City has identified its priorities to be the downtown core west of 10th Street and the
Glenwood area. If the City extends programs to the Main Street Couplet area and expands its focus,
it risks spreading its resources too thinly.
By focusing on the downtown core in the short term, the City has an improved likelihood of
creating a vibrant city center. A more vibrant downtown core will enhance efforts to make this Attachment 3, Page 18 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 19
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
portion of Main Street more pedestrian friendly. The short-term strategies identified in this plan will
not detract from on-going efforts in the downtown core.
Another key implementation issue is the City’s ability to provide incentives to encourage business
activity. The City has limited financial resources and a staff already committed to other projects.
With that in mind, this Plan recommends strategies that minimize cost to the City, yet have the
potential to yield positive change in the area.
Short-term Strategies (2015-2020)
Expand the Façade Improvement Program. The City supports a façade-improvement program,
implemented by NEDCO. The program is currently limited to the downtown core. Consider
expanding the boundary of the program to include the Main Street portion of the Couplet Area.
Evaluate the feasibility of a Business Improvement District. The City can reach out to business
owners in the area to assess the viability of a Business Improvement District, or BID.2 A BID is a
small area where the property owners and business owners agree to tax themselves to fund specific
programs. In this case, the funds could be used to ensure the area is kept clean of garbage and
graffiti and could fund some streetscape improvements identified in the above section describing the
Public Realm. The district’s assessment would not be a property tax, based on the property’s
assessed value, avoiding Oregon’s limits on property tax rates. It could be a flat fee or based on
lineal frontage. The affected business and property owners would need to actively support such an
assessment, and perceive it as a tool to improve their immediate area.
Communicate with property owners. Redeveloping a parcel is a partnership between the
developer and the City— the landowner controls the use and condition of the property but the City
controls many key entitlements that affect the property. Planning staff can communicate with
property owners to ensure they are aware of goals of the Main Street Corridor Vision Plan and any
plans to revise the Zoning Code and to create a more pedestrian-friendly environment. Keeping
owners apprised of planned changes may affect owners’ development plans.
Update zoning code and provide clear communication outreach tools. Update zoning to be
fully supportive of the visions and goals of the Main Street Corridor Vision Plan. See Concepts for
Future Zoning specific recommendations.
Provide expedient development review customer service. The City has a reputation for being
responsive to developer requests. The development community considers the City’s quick response
and level of service to be an incentive.
Long-term Strategies (2020-2035)
Consider waiving or reducing System Development Charge (SDCs) for eligible
redevelopment. Reducing or eliminating SDCs can positively affect the financial feasibility of dense
redevelopment. If a redevelopment proposal meets criteria (such as vertical mixed use or mixed
income housing) the City has the ability to improve the financial viability of the development by
2 Such a taxing district can also be called an Economic Improvement District. The two have technical differences but
essentially achieve the same goal through self-taxation.
Attachment 3, Page 19 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 20
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
reducing development costs. Although this strategy negatively affects the City’s ability to pay for
public improvements, it is one potential tool that it can consider using in the future.
Evaluate priorities of the Downtown Urban Renewal District. Springfield’s Downtown Urban
Renewal District extends east to 23rd Street, including the Couplet Area. The Couplet Area has not
been, however, a priority for projects funded with the increment generated in URD. In the long
term, the City can evaluate the priorities of the URD, and determine if the area east of 10th Street
should become a higher priority and be supported by tax increment financing (TIF). If the City
determines that the Main Street Couplet Area should be a higher priority, the City can use funds
generated from the tax increment for a variety of purposes:
• Improvements identified in the Public Realm portion of this document.
• Purchase underused properties and assemble them. Issue a Request for Qualifications asking
for qualified developers for redevelopment proposals. The City could sell the land to a
qualified developer at a discount, as an incentive to build a mixed-use development.
• Provide a low-interest loan or other financial subsidy to new development that meets
specific criteria that support a more pedestrian-friendly area with a mix of uses.
Expand the Downtown Redevelopment Area. The City has received approval from United States
Department of Housing and Urban Development (HUD) to designate the downtown core as
“Blighted Area”, as defined by HUD. This gives the City additional options for utilizing Community
Development Block Grant Program (CDBG) funds to address “slum and blight” conditions—
supporting Downtown revitalization. By expanding the boundary, the Main Street Couplet Area
could also be a recipient of those funds.
Identify non-TIF sources. If the City chooses to not make this area a priority of the Downtown
Urban Renewal District, it can still support redevelopment of specific sites so the area transforms
into a more pedestrian-oriented environment. The City would have to identify a different funding
source. Some sources to consider include:
Infrastructure improvements to support the Physical Realm and Transportation can be
added to the City’s Capital Improvement Program (CIP). The CIP identifies the City’s
priorities for capital improvements and ensures the items in the CIP are eligible for funding.
It does not ensure funding, but at a minimum, documents the City’s commitment to a
particular improvement. The improvements that emphasize the greening of Main Street can
be funded by funds from the City’s Stormwater fees.
HUD Section 108 is a loan guarantee provision of the CDBG program. Section 108
provides communities with a source of financing for economic development, housing
rehabilitation, public facilities, and large-scale physical development projects. Section 108
loan capacity is determined by the annual CDBG allocation to the City. It allows a City to
transform a small portion of their CDBG funds into federally guaranteed loans large enough
to pursue physical and economic revitalization projects. Section 108 loans are not risk-free,
however; local governments borrowing funds guaranteed by Section 108 must pledge their
current and future CDBG allocations to cover the loan amount as security for the loan.
EB-5 is a federal program designed to enable foreigners to obtain a US visa leading to
citizenship by making a $500,000 investment, at low interest rates, in American economic Attachment 3, Page 20 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 21
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
development projects. Each $500,000 investment must create 10 jobs for US residents; these
can be primary jobs (directly part of the business or project), and/or secondary jobs (those
that are indirectly associated with the business/project as well as induced by it). Common
EB-5 projects include senior housing facilities, hotels, office buildings, industrial facilities,
retail, and infrastructure projects (if linked to any of the preceding). The businesses or
projects receiving EB-5 funds must be located in a Targeted Employment Area (TEA).
TEAs are areas within a state that meet federal unemployment guidelines. Metro areas with
populations over 50,000 must have areas within them that meet or exceed 150% of the
national unemployment rate to qualify as a TEA. The rules that allow an area to determine
its unemployment rate are quite flexible, and it is likely the study area could qualify as a TEA.
The New Markets Tax Credit (NMTC) Program permits high net worth taxpayers or
financial institutions to receive a credit against Federal income taxes for making qualified
equity investments in designated Community Development Entities (CDEs). Substantially all
of the qualified equity investment must in turn be used by the CDE to provide investments
in low-income communities (defined for certain census tracts). The CDE invests the cash
derived by selling these credits into eligible projects within qualified census tracts; the entire
Main Street corridor, with the exception of the Thurston area, is eligible for NMTCs. These
NMTC investments are leveraged with other private and public resources for new
development projects or significant rehabilitation projects as well as for businesses that
create jobs, and encourage economic development. Examples of projects the tax credits can
be used for include expansions of small businesses, large mixed-use real estate
developments, including industrial, retail or manufacturing, and adaptive reuse of
commercial or non-profit buildings. They can also be used to rehabilitate for-sale housing
units or construct such community facilities as charter schools, health centers, or museums.
Partner with LTD. The City’s limited financial resources have constrained the City’s ability to
direct public funds to private development. The City could partner with LTD to assemble funds for
the activities that would typically be funded by TIF (see above items).
Projects and Programs
Communication Strategy with Businesses and Property Owners
Establish a regular means of communication with the property owners and businesses in the area. An email
list serve can be used to quickly and efficiently inform them of plans and expected changes.
Identify a staff person at the City who would be the point of contact for these parties if they have a question
or a concern. Make it easy for them to contact the City.
Corridor Segment 1 ― South A Street Couplet
During the public outreach phase of the project, the community expressed a desire that business
activity on the South A Street portion of the Couplet Area should build on strengths and
opportunities created by its economic history. The mix of commerce and industry should support
City goals for job opportunities and be complementary to the retail and pedestrian-oriented
environment on Main Street. The following Business Activity goals were identified for the South A
Street portion of the Couplet Area.
Attachment 3, Page 21 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 22
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Goal 1: Retain long-standing and viable businesses and industries.
Goal 2: Create new jobs through commercial and service businesses and light industry.
Goal 3: Support new craft industrial uses that need workshop space or retail space.
Key Implementation Issues
A key implementation issue is the City’s limited ability to provide financial incentives to subsidize
business activity. The City has limited financial resources. The following strategies are designed to
minimize cost to the City while supporting positive change and private investment in this segment.
Strategies
Communicate with property owners. Planning staff can communicate with property owners to
ensure they are aware of any changes in the area that may result from adoption and implementation
of the Main Street Corridor Vision Plan. In the event Main Street is selected for extension of EmX,
communications can be coordinated between both efforts. Reach out to these stakeholders early
and establish clear lines of communication. Ensure that their concerns are heard and managed.
Promote the City’s Enterprise Zone. The 2012 Oregon Legislature designated a new Enterprise
Zone (EZ) in the City of Springfield. The EZ covers most of the City of Springfield, and the South
A Street portion of the Couplet Area lies fully within its boundary. An enterprise zone encourages
business investment through property tax relief. An eligible business (generally non-retail) receives
an exemption from property taxes assessed on new plant and equipment for a specified amount of
time. The properties on the south side of the South A Street Couplet Area have traditionally been in
industrial use—making this an ideal location to encourage new light industrial activity. No
information about the EZ is readily available on the City’s website. The City could use the website as
a low-cost way to inform potential participants of the program.
Corridor Segment 2 ─ Mid-Springfield Business Corridor
The Mid-Springfield segment of the corridor is envisioned to continue to be an affordable location
to start and operate a business. There is potential to intensify uses and jobs near the Activity Nodes,
supported by new residential uses near Main Street. Main Street should be safe for pedestrians and
bicyclists, but continue to offer visibility and access business for firms that require automobile
access. Changes to the area should retain successful existing businesses and services and provide
jobs by continuing to diversify services and employment opportunities.
Goal 1: Additional business clusters that require development sites large enough to store
and display merchandise.
Goal 2: Affordable start-up space for businesses, flexible office space.
Key Implementation Issues
The Mid-Springfield Corridor is long, connecting the eastern edge of downtown to the Thurston
area. The parcels along the Corridor tend to be small, limiting the ability to redevelop a meaningful
portion of the Corridor. These two factors make it difficult to focus on a particular area. This plan
identifies activity nodes along the Corridor where planning efforts could be focused.
Attachment 3, Page 22 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 23
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
A key implementation issue is the City’s limited ability to provide financial incentives to subsidize
business activity. As previously noted, the City has limited financial and staff resources. With that in
mind, the Plan has identified strategies designed to minimize cost to the City yet support positive
change in the area.
Strategies
Evaluate the feasibility of a Business Improvement District. During community outreach,
many participants said that the area should be cleaned up and made more attractive. A Business
Improvement District, or BID, is one way to fund on-going garbage and graffiti removal.3 A BID is
a small area where the property owners and business owners agree to tax themselves to fund specific
programs. The City can reach out to business owners in the area to assess the viability of a Business
Improvement District, or BID. In this case, the funds could be used to ensure the area is kept clean
of garbage and graffiti and could fund some streetscape improvements identified in the above
section describing the Public Realm. The district’s assessment would not be a property tax, based on
the property’s assessed value, avoiding Oregon’s limits on property tax rates. It could be a flat fee or
based on lineal frontage. The affected business and property owners would need to actively support
such an assessment, and perceive it as a tool to improve their immediate area.
Promote the City’s Enterprise Zone. The 2012 Oregon Legislature designated a new Enterprise
Zone in the City of Springfield. The EZ covers most of the City of Springfield, and the north side
of the Mid-Springfield Corridor lies fully within its boundary. An enterprise zone encourages
business investment through property tax relief. An eligible business (generally non-retail) receives
an exemption from property taxes assessed on new plant and equipment for a specified amount of
time. The properties in this area have traditionally been in a variety of uses, some industrial and
some office. It is a good location to encourage new light industrial activity. Information about this
program is not readily available. The City could use the website as a low-cost way to inform
potential participants about the program.
Communicate with property owners. Communicate with property owners to ensure they are
aware of plans to revise the Zoning Code and keep them informed about planning process
associated with the BRT. Keeping owners apprised of planned changes may affect owners’
development plans.
Update Zoning Code. Update zoning to be fully supportive of the visions and goals of the Main
Street Corridor Vision Plan. See Concepts for Future Zoning for specific recommendations.
Corridor Segment 3 ―Thurston Neighborhood Area
During the public outreach phase of the project, the community expressed a desire that business
activity in the Thurston Neighborhood should help energize the intersection at Main Street and the
Bob Straub Parkway, making the area vibrant. Local and City-wide shopping options should remain
available and accessible. This plan identifies the following Business Activity goals for the Thurston
Neighborhood segment of the corridor.
3 Such a taxing district can also be called an Economic Improvement District. The two have technical differences but
essentially achieve the same goal through self-taxation.
Attachment 3, Page 23 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 24
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Goal 1: Small, locally-owned businesses provide essential neighborhood services.
Goal 2: An entertainment cluster with pubs, moderately-priced restaurants and potentially a
family-oriented entertainment venue.
Key Implementation Issues
The Thurston Neighborhood area offers a healthy retail environment at this time. Vacancy rates in
the retail space are low and rents are higher than in other parts of the Main Street Corridor. Any
strategic changes in the area should be careful to avoid detracting from its current success. The retail
development is designed to primarily accommodate automobiles, creating large swathes of surface
parking between buildings and the street. The area has the potential to become more
accommodating to individuals traveling on foot or by bicycle, but retailers located on those sites to
take advantage of the automobile traffic passing through the large intersection.
During the outreach phase of this project, the community stated it would like more locally owned
restaurants and some entertainment in the area. The retail areas are privately owned and operating,
limiting the City’s ability to encourage specific tenants in the area.
Strategies
Work with property managers to diversify the retail offerings. The community would like more
locally owned restaurants and entertainment. The property managers may be unaware of the interest
in more diverse retail offerings. The low vacancy rates make it unlikely that the property managers
are actively seeking to make changes to the tenant mix. The current mix is successful. The City’s
Economic Development staff, as part of its communication strategy with property owners, can bring
the desire to the attention of the property manager and work to identify potential new tenants when
an opportunity arises.
Communicate with property owners. Communicate with property owners to ensure they are
aware of plans to revise the Zoning Code and keep them informed about planning processes
associated with LTD’s transit project. Keeping owners apprised of planned changes may affect
owners’ development plans.
Update Zoning Code. Update zoning to be fully supportive of the visions and goals of the Main
Street Corridor Vision Plan. See Concepts for Future Zoning for specific recommendations.
Attachment 3, Page 24 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 25
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Housing Choices
The housing visions and goals that emerged from community outreach support housing choices
along the Corridor that will accommodate a mix of incomes and help sustain activity in the evening
hours at key nodes. Those goals have guided the development of implementation strategies that will
positively affect housing in the three segments along the Main Street Corridor.
The goals and strategies that address housing are those that focus on activities that directly affect
residential development. It is important to note that the strategies that affect transportation, transit,
the public realm, and business activity will also affect housing.
Corridor Segment 1 ―The Main Street Couplet
During the public outreach phase of the project, the community expressed a desire to increase the
number of people living near Downtown and Main Street with housing options attractive to a range
of incomes and ages. Residents in this segment can take advantage of excellent public transportation
in the corridor. More residents will help energize the street and help build a stronger market for
commercial businesses that serve the adjacent neighborhood. As more people move in, awareness of
the district will grow as an efficient, functional and desirable place to live and shop. This plan
identifies the following Housing goals for in the Main Street Couplet segment.4
Goal 1: Housing options for mixed incomes and age groups, including live/work options.
Goal 2: Residential mixed-use development that builds sufficient population to support
neighborhood retail and an “Alive after Five” downtown.
Key Implementation Issues
The City of Springfield has plans to increase housing in the downtown core and in the Glenwood
area. Some of the funding tools directly controlled by the City (such as tax increment financing) are
focused on increasing housing opportunities in those areas. A number of programs support
increased activity in the downtown. The eastern boundary of the area is 10th Street, so the Main
Street Couplet segment lies just outside the boundary of the downtown program area. The City will
need to evaluate its willingness to expand supportive programs to the east of 10th Street. The City
has identified its priorities to be the downtown core west of 10th Street and the Glenwood area. If
the City extends programs to the Main Street Couplet area and expands its focus, it risks spreading
its resources too thinly.
By focusing on the downtown core in the short term, the City has an improved likelihood of
creating a vibrant city center. A more vibrant downtown core will enhance the financial viability of
housing in the Main Street Couplet area. In the long term, the City can bring the Main Street
Couplet area into the existing programs that support increased housing.
The strategies are designed to work within the City’s existing efforts for community development.
The short-term strategies are the steps the City can take to remove obstacles to reaching the goals;
the long-term strategies are more active steps the City can take when it is ready to expand its
resources beyond the downtown core.
4 Housing is not a key element of the vision for South A Street.
Attachment 3, Page 25 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 26
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Short-term Strategies (2015-2020)
Communicate with property owners. Planning staff can communicate with property owners to
ensure they are aware of plans and programs to adjust spending priorities, revise the Zoning Code
and to create a more pedestrian-friendly environment. Redeveloping a parcel is a partnership
between the developer and the City— the landowner controls the use and condition of the property
but the City controls many key entitlements that affect the property. Keeping owners apprised of
planned changes that may affect owners’ development plans.
Update Zoning Code. Update zoning to be fully supportive of the visions and goals of the Main
Street Corridor Vision Plan. See Zoning and Plan Updates for specific recommendations. Provide
clear, easy-to-navigate regulations for development that illustrate the City’s requirements and the
community’s expectations for development in the Main Street corridor.
Promote the availability of federal programs to support housing. The Department of Housing
and Urban Development offers a variety of programs to reduce the cost of developing or
rehabilitating housing. Two key programs are the HUD 221(d)(4) program and the HUD 202
program. The 221(d)(4) program provides a financing guarantee for up to 80% of development
project costs for new construction or rehabilitation of multi-family housing, which helps reduce the
amount of equity a developer needs to raise and helps bring down the overall cost of financing. The
202 program provides interest-free capital advances to private, nonprofit sponsors to finance
housing development for low-income seniors. Occupancy in 202 housing is open to any very low-
income household comprising at least one person who is at least 62 years old at the time of initial
occupancy.
Long-term Strategies (2021-2035)
Expand the Vertical Housing Development Zone. The City has a Vertical Housing
Development Zone (VHDZ) in the downtown core that extends from 1st Street to 10th Street.
Eligible residential development can receive a partial exemption of property taxes for ten years on
the value of the new construction. To qualify, the development must have both residential and
commercial components, which is typically in the form of ground-floor retail space. The tax
exemption improves the financial viability of new market-rate housing by reducing its operating
costs in the first ten years. The City can apply to the State to expand the VHDZ to include the Main
Street Couplet area. This would improve the financial viability of market-rate housing.
Evaluate priorities of the Downtown Urban Renewal District. As discussed above in the
Business Activity section, Springfield’s Downtown Urban Renewal District extends east to 23rd
Street, including the Couplet Area. The Couplet Area has not been, however, a priority for projects
funded with the increment generated in URD. In the long term, the City can evaluate the priorities
of the Urban Renewal District, and determine if the area east of 10th Street should become a higher
priority and be supported by increment funding. If the City determines that the Main Street Couplet
Area should be a higher priority, the City can use funds generated from the tax increment for a
variety of purposes.
Expand the Downtown Redevelopment Area. The City has received approval from HUD to
designate the downtown core as “Blighted Area”, as defined by HUD. This gives the City additional
options for utilizing Community Development Block Grant Program (CDBG) funds to address
“slum and blight” conditions— supporting Downtown revitalization. By expanding the boundary, Attachment 3, Page 26 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 27
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
the Main Street Couplet Area could also be a recipient of those funds.
Work with providers of low-income housing. The City has partnered with these agencies to build
high-quality housing for low-income households in the downtown core. It can expand its scope to
include the area in the Main Street Couplet area. It could use CDBG funds to acquire distressed or
undervalued property in the area and then make it available to the low-income housing providers for
a new housing development.
Consider waiving or reducing SDCs for eligible redevelopment. Reducing or eliminating SDCs
can positively affect the financial feasibility of dense redevelopment. If a redevelopment proposal
meets specified criteria to create new, dense housing, the City has the ability to improve the financial
viability of the development by reducing development costs. It can be a tool to incent the
development of market-rate housing.
Work with private developers and non-profits to combine local and federal sources. The City
can help bring different financing and funding tools to single projects to make them financially
feasible. The City can work to combine NMTCs or Section 108 (discussed above in the Business
Activity section) with HUD tools (e.g., 221(d)(4) and 202, discussed above in Short-term Strategies).
The City of Springfield has successfully worked with non-profits to develop quality, low-income
housing. A recent example is the Afiya Apartments on Main Street, east of 10th Street that provides
housing to low-income individuals with psychiatric disabilities. The City worked with a non-profit
organization and combined HUD financing with state funds and the City’s HOME funds (a federal
grant program that supports low-income housing) to build quality housing in the study area.
Corridor Segment 2 ― Mid-Springfield Business Corridor
During the public outreach phase of the project, the community expressed a desire that the Mid-
Springfield Corridor would offer quality choices for single-family and multi-family housing near or
adjacent to Main Street to complement increased job opportunities. Residential infill will take
advantage of transit-service investments. This plan identifies the following goals for Housing in
Segment 2 - Mid-Springfield Business Corridor.
Goal 1: Infill development at targeted locations, such as activity nodes and potential BRT
transit stations planned for the future.
Goal 2: Mixed income housing choices to support community diversity and affordability.
Key Implementation Issues
This part of Main Street is a patchwork of uses, with industrial, office, retail, and residential uses.
The commercial activity along the corridor brings heavy trucks; the retail activity tends to require the
customer to haul purchased goods in an automobile. The high level of truck and automobile activity
limit the area’s appeal for housing. The parcels along the Corridor tend to be small, limiting the
ability to redevelop a meaningful portion of the Corridor. These two factors make it difficult to
focus on a particular area. Housing developers are likely to find parcels on quieter streets more
marketable. Nevertheless, this plan has identified nodes of activity where implementation efforts
could be focused.
Attachment 3, Page 27 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 28
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
The City has adopted 2030 Plan policies supporting location of higher density residential
development and increasing the density of development near employment or commercial services
within transportation-efficient Mixed-Use Nodal Development centers and along corridors served
by frequent transit service. The 2030 Plan calls for identifying and evaluating nodal development
opportunities along the proposed Main Street transit corridor. The 2030 Plan calls for targeting
mixed-use nodal development centers and corridors served by transit to focus City redevelopment
incentives and planning efforts; and for matching areas of high infrastructure cost needs (e.g.
Glenwood, Main Street) with higher density development opportunity siting.
The City will need to evaluate its willingness to direct staff time and expand supportive programs to
the Main Street Corridor area. This plan has identified short-term strategies that are low-cost, in
terms of staff time and financial resources. The long-term strategies will require more directed effort
from the City.
Short-term Strategies (2015-2020)
Communicate with property owners. Planning staff can communicate with property owners to
ensure they are aware of visions and goal of this plan, plans to revise the Zoning Code and the
planning process associated with the BRT. Keeping owners apprised of planned changes may affect
owners’ development plans.
Update Zoning Code. Update zoning to be fully supportive of the visions and goals of the Main
Street Corridor Vision Plan. See Zoning and Plan Updates for specific recommendations.
Long-term Strategies (2021-2035)
Work with providers of low-income housing. The City has partnered with these agencies to build
high-quality housing for low-income households in the downtown core. It can expand its scope to
include the area in the Mid-Springfield Corridor area. It could acquire distressed or undervalued
property in the area and then make it available to the low-income housing providers for a new
housing development. The City has successfully partnered with providers of low-income housing in
the past. For example, it partnered with ShelterCare to construct the Afiya Apartments, which
provide housing to low-income individuals with psychiatric disabilities. The City should continue to
work with such organizations.
Consider waiving or reducing SDCs for residential development. Reducing or eliminating
SDCs can positively affect the financial feasibility of redevelopment. If a redevelopment proposal
meets specified criteria to create new, dense housing, the City has the ability to improve the financial
viability of the development by reducing development costs. It can be a tool to incent the
development of market-rate housing. Sites along the Corridor may have a competitive disadvantage
compared to quieter streets, and rents may have to be lower to attract tenants. Lower development
costs make lower rents financial viable.
Attachment 3, Page 28 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 29
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Partner with LTD. The City’s limited financial resources have constrained the City’s ability to
direct public funds to private development. It could, however, combine its resources with LTD’s
resources to assemble funds that would generate an adequate pool of funds that could be used to
fund land assembly of distressed properties near the identified activity nodes. LTD’s primary
resource would be federal funds to support the expansion of the BRT.
Corridor Segment 3 ―Thurston Neighborhood Area
During the public outreach phase of the project, the community expressed a desire to maintain a
Thurston neighborhood that includes a wide range of residential choices, with housing types from
different eras and in varying sizes and development patterns. New housing developed adjacent or
near to Main Street will help to maintain diversity and workforce housing in the neighborhood. This
plan identifies the following Housing goals for the Thurston Neighborhood segment of the corridor.
Goal 1: Mixed income rental options ranging from family apartments to studio apartments.
Goal 2: Affordable home ownership opportunities.
Key Implementation Issues
The Thurston Neighborhood area offers a mix of housing options now. It is dominated by single-
family detached units, but they are occupied by a mix of owners and renters. There are few
redevelopment opportunities in the area—it is largely built out and the structures have solid values.
There are few vacant properties, but they tend to be small. Opportunity areas may require parcel
assembly, particularly for mid-density housing. However, housing choices in this segment are within
walking distance of Thurston High School and the retail facilities at the intersection of Bob Straub
Parkway and Main Street.
Strategies
Updates to the Zoning Code. Updating the Zoning Code is an effective implementation strategy
for this area in addition to the strategies already recommended for Transportation, Transit and the
Public Realm. See Zoning and Plan Updates for specific recommendations.
Concepts for Future Zoning and Plan Updates
A priority implementation action is an update of the City Zoning and Development Code and the
land use designations identified by the Eugene-Springfield Metropolitan Area General Plan (Metro Plan).
The following pages make recommendations for three alternative zoning concepts as a starting point
for discussion. A comprehensive plan and zoning update will follow adoption of the Main Street
Corridor Vision Plan. The concepts are:
• Apply and Modify Existing Zoning Districts
• Create a New Plan District
• Create a New Form-Based Code
No concept is being recommended over another at this point. Whatever updates are ultimately
adopted should bear in mind these common objectives: Attachment 3, Page 29 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 30
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
• Create a favorable environment for public and private investment.
• Encourage quality development.
• Enhance the public realm as design continuity for the corridor.
Concept A― Update with Existing Zoning Districts
Segment 1 – Couplet Area
Main Street
The 20-year vision is a transition to a more pedestrian-oriented environment complementary to the
Downtown District west of 10th Street. It will offer new storefront retail, vertical mixed use and
diverse housing choices. Potential zoning updates to should be linked to zoning updates for the
Downtown District. Both areas share opportunities and goals for economic growth, walkability and
an attractive public realm. Implementation strategies address the Vertical Housing Development
Zone (VHDZ), the Downtown Redevelopment Area and priorities of the Downtown Urban
Renewal District (URD) that reflect the shared goals. Key objectives include:
Mixed-Use Commercial (MUC)
The downtown core to the west of 10th Street is currently zoned MUC and is within the URD. If
the comprehensive plan and zoning update retains or modifies MUC zoning for downtown, the
same zoning could be extended along Main Street to the URD boundary. The vision statement for
this portion of Main Street would be well-supported by the purpose statement for the MUC zone:
“The primary development objectives of the MUC District are to expand housing opportunities; allow businesses to
locate in a variety of setting; provide options for living, working, and shopping environments…and provide options for
pedestrian-oriented lifestyles.”
Mixed Use Buildings. From the real estate market and development perspectives, the entire
ground-floor of a vertical mixed use building should not be restricted to retail. It should, however,
be focused on creating an active face onto the street. We do not recommend requirements for
residential density or a residential use percentage of the gross floor area in a mixed use building as
currently required in the Mixed Use Residential District (MUR)). Such requirements are often
viewed as too prescriptive and can dissuade development activity supportive of the vision.
Residential Uses. Providing more housing choices is a goal of the Main Street Corridor Vision Plan.
MUC zoning modification should consider allowing multi-story residential buildings with no
commercial use on the ground floor as is currently required by MUC and MUR zones. It may also
be beneficial to allow duplexes as a residential use and to reduce the minimum lot size. Keeping uses
flexible and potential development increments small will increase the opportunities for different
business and housing types to locate in this area. If this flexibility with regard to housing
development is perceived as incompatible with development goals for the Downtown District a new
and flexible MUR zone could be applied to this area of Main Street.
In applying either a modified MUC or MUR zone, consider extending this zone 1-2 blocks north on
Main Street in the Activity Nodes at 14th Street and 21st Street. Zoning that increases density or Attachment 3, Page 30 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 31
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
allows mixed use on properties near to Main Street, in addition to properties fronting onto Main
Street, will be supportive of increased transit ridership and new neighborhood retail in areas easily
accessible by foot. Encouraging both is consistent with the vision statement for this area.
Segment 1 – Couplet Area
South A Street
The vision for South A Street is a place that works and will continue to provide good jobs. Within
the vision there is room for new and complementary uses such as craft industries, garden stores and
other commercial uses with a retail component and walk in customers coming from downtown.
Mixed-Use Employment District (MUE). A zoning change to consider is applying the MUE
District but with some exceptions for properties within the Main Street Corridor Vision Plan. Any
exceptions should be aimed at reducing barriers to market-realistic development. The requirements
should made be clear and consistent for property owners and developers. Exceptions should include
a careful review of the Categories/Uses to make sure uses with a retail component that are
appropriate given the proximity to downtown are not excluded. Also, some of the General
Development Standards related to building design in the current Mixed-Use District (MUE) may be
discouraging for new development otherwise supportive of the vision statement for South A Street.
A MUE zone with appropriate exceptions may provide a better transition to the build-out of the
Booth Kelly Mixed Use District, which is somewhat isolated from the Main Street environment of
the MUC zoning by current industrial uses.
Mid-Springfield Business Corridor and Thurston Neighborhood Area Segments
Current zoning is primarily Community Commercial, High Density Residential and Medium Density
Residential. These segments include four Activity Nodes identified in this project. The locations
generally correspond to the Nodal Development Areas identified in TransPlan and the Metro Plan, as
well as Mixed Use properties indentified in the Mid-Springfield Refinement Plan and the East Main Street
Refinement Plan. Future population and employment growth and enhanced corridor aesthetics will
likely support incremental densification of land uses over the long term.
The recommendation is a zoning approach that addresses these two segment together and separately
from the Couplet Area. Zoning should allow a variety of housing types on or near Main Street,
particularly in the Activity Nodes. New housing in those areas will take advantage of excellent public
transportation and clustering of neighborhood services. Development of more neighborhood
services and business clusters with a relatively high intensity of jobs will also be supported by
improved transit. While some mixed use developed may occur, and is part of the vision statement
for Activity Nodes in these segments, it is likely that horizontal mixing of uses is more market-
realistic in the shorter term given current economics of vertical mixing.
Retain Existing Zoning with Nodal Overlay Development Districts
Maintain existing CC, HDR and MDR zoning as it is today with the exception of the identified
Activity Nodes:
• 30th Street Activity Node is centered on the 30th Street intersection just north of the
Willamalane Center in the Mid-Springfield Business segment.
Attachment 3, Page 31 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 32
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
• 42nd Activity Street Node is centered on the 42nd Street intersection in the Mid-Springfield
Business segment.
• 54th Activity Street Node lies just west of the Bob Straub Parkway in the Mid-Springfield
Business segment.
• 58th Street Activity Node lies just east of the Bob Straub Parkway in the Thurston
Neighborhood segment.
Within these areas a Nodal Overlay Development District could be applied to better implement
aspects of the vision statements and goals. This approach can support the intensification of use in
nodal areas and a corresponding enhancement of the public realm. The zoning study will need to
determine the exact boundary of each overlay, including how to include properties not directly
fronting onto Main Street. Most of these properties are zoned as Low Density Residential. Allowing
intensification of development near Main Street, as well as on Main Street, will be supportive of
increased transit ridership and a catalyst for transit-supportive development. This will also expand
the opportunities for the City and LTD to jointly undertake strategies and projects to catalyze
redevelopment at strategic locations and implement high-quality transit station design.
A key element of the visions for these segments is affordability. Caution is recommended with
regard to applying design standards or vertical mixed use requirements that create financial
challenges for uses that are otherwise supportive of the Main Street Corridor Vision Plan.
Residential Update for the Thurston Area
A potential change to base zoning would be to apply Medium Density Residential (MDR) to all
parcels currently zoned residential and fronting on Main Street. This would eliminate the patchwork
of low and medium density residential parcels along Main Street and would be consistent with the
Metro Plan for this area. A transition to ccontiguous MDR development adjacent to Main Street will
increase housing opportunities and the customer base for neighborhood businesses, services and
transit.
Concept B ― Update with Existing Zoning Districts and a Plan District
The Couplet Area
For Concept B, the recommendations for this segment are the same as Concept A with respect to
linking zoning updates to the updates for the downtown core, flexibility for housing types and a
potential mixed use employment area along South A Street.
Mid-Springfield Business Corridor and Thurston Neighborhood Area
A new plan district for the project area between the eastern boundary of the URD and end of the
project at 69th Street would retain the base zones but provide additional regulations intended to
implement the visions and goals of the Main Street Corridor Vision Plan. Regulation and incentives
would be intended to guide new development. A plan district can include special plan area character
statements and right-of-way design standards. These statements and standards would influence
design review.
Special Plan Area Character Statements might include:
Attachment 3, Page 32 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 33
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
• Plan Area Character (visible elements of a project that address the vision statement,
neighborhood character and any culturally or historically significant buildings for sites).
• Strengthening the Character of Activity Nodes (guidelines for elements such as mix of
uses and density of new development, transit station design, unique streetscape design
features and public art or wayfinding programs).
• Pedestrian-Oriented Design (Public Realm Enhancements recommended in the Main
Street Corridor Vision Plan, as well as other City policies regarding pedestrian-oriented design)
• Project Design Features (building entrances, landscaping, parking areas, architectural
design and neighborhood compatibility).
Special Right-of-Way Standards can be a companion tool for the Zoning Code and Design
Standards. They can particularly focus on the sidewalk corridor between the curb and the property
line. These standards can be more flexible in the event the City of Springfield accepts jurisdiction of
Main Street/OR 126B, allowing application of standards unique to different segments or Activity
Nodes. The standards and variations can directly reflect community visioning and continuing
community participation of developing public realm enhancement plans.
Concept C ― Update with a Form-Based Code (FBC)
A third scenario is to apply a new FBC to the entire project area. FBC can be an effective tool for
reconciling a community’s vision of the built environment and a desire for flexible land use
regulations. If FBC is being considered for the Downtown District, then the Main Street Corridor
Vision Plan area could be included in that update. Its inclusion would be consistent with the
complementary visions of the Downtown District and the Couplet Area and the financing and
programs available in the URD.
In contrast to conventional zoning, a FBC does not emphasize the segregation of land uses or the
micromanagement of intensity of use through parameters such as floor area ratios and density. It
addresses the form and mass of buildings in relationship to one another, as well as the relationship
between public and private spaces. Public spaces typically addressed include street and sidewalk
design, block sizes and patterns, and open spaces or plazas. Private uses might include building form
and massing, building setbacks, how frontage areas are used and the location of on-site parking.
FBC is not a set of guidelines, it is regulatory. Common components include:
Regulating Plan showing locations where different building form and public realm standards apply
in the three segments of the corridor.
Attractive and Functional Streets that provide functional specifications for sidewalks, travel lanes,
street trees and furniture, and open spaces. This will result in the most predictable and attractive
public realm.
Building Form Standards that regulate placement, configuration, function and features of
buildings especially as they relate to qualities of the public realm.
Building Orientation and Presentation which typically requires that buildings face the street, and
may include requirements for the length and design of front facades. Attachment 3, Page 33 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 34
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Facilitating Mixed Uses to define the horizontal and vertical mix of uses rather than separating
them.
Administration that clearly defines an application and project review process.
Supplemental Components that may include architectural standards for external quality and
materials.
Summary of Recommendations
The table below provides a summary of recommendations by corridor segment. (See Figure 1 also)
Corridor Segment Concept A Concept B Concept C
10th Street - 23rd Street
(Main Street)
Mixed Use
Commercial (MUC)
with flexibility for
residential uses
Mixed Use
Commercial (MUC)
with flexibility for
residential only uses
Form-Based Code
(FBC) which does not
require segregation of
uses
10th Street - 23rd Street
(South A Street)
Mixed Use
Employment (MUE)
with exceptions to
General Development
Standards
Mixed Use
Employment with
limited exceptions to
General Development
Standards
Form-Based Code
(FBC) which does not
require segregation of
uses
23rd Street –Bob Straub
Parkway
Existing zoning with
Nodal Overlay
Development Districts
Plan District with
Special Plan Area
Character guidelines
Form-Based Code
(FBC) which does not
require segregation of
uses
Attachment 3, Page 34 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 35
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Attachment 3, Page 35 of 41
Linda Pauly, Principal Planner ─ City of Springfield Page 36
David Helton, TGM Grant Manager – ODOT
Draft Strategies and Actions ─ Memo #4 September 23, 2014
Implementation Strategy Updates
It is recommended that the implementation strategies and actions for Main Street be periodically
evaluated and updated as necessary. Completion of specific projects or programs, new funding
sources or funding priorities, significant changes in the real estate market or a major infrastructure
invest are examples of changing conditions that might warrant an update to the strategy. Continued
community engagement in implementing the Main Street Corridor Vision Plan may also provide
suggestions for updates.
Continuing Community Engagement
Continuing community engagement will build trust between the City and the community and build
confidence the visions for Main Street can be achieved. Two specific actions are recommended.
First, the City could form a Citizens Working Group (CWG) to act in an advisory role to help refine
and apply short-term strategies and to make recommendations for the selection of projects and
programs proposed by members of the community (see following page). The CWG can also solicit
information from City departments and other public agencies that directly influence the functions
and livability of Main Street.
A second recommended action is to create a Project and Program Proposal form that is available to
community members on-line and through City offices. This allows community members to become
proponents for projects and programs that they believe have community benefit and will meet the
goals of the Main Street Corridor Vision Plan. Proposals should make reference to specific goals,
principles or strategies of the plan. Individuals, neighborhood associations and organizations can
apply. Selected city staff and the CWG will review the proposals and make recommendations for
selection and implementation. A draft proposal form has been included on the following pages.
Attachment 3, Page 36 of 41
37
Main Street Corridor Vision Plan Project or Program Proposal
Proposals will be considered two times a year
Deadlines for submission:
May 1st
November 1st
An online version of this proposal form may be obtained from the contact below. The form can also be accessed from
the Our Main Street website at http://ourmainstreetspringfield.org/.
Please direct questions and completed forms to:
Linda Pauly, Principal Planner
City of Springfield
225 N 5th Street
541.726.4608
lpauly@springfield-or.gov
Attachment 3, Page 37 of 41
38
Proposal Worksheet Description
This worksheet makes reference to specific documents, plans and boundaries for the Main Street
Corridor Vision Plan. A Project/Program Proposal form was developed as part of an implementation
strategy for the project. It is intended to help community proponents put forward ideas for projects
or programs within the project area that meet the goals and conform to the principles of the Main
Street Corridor Vision Plan.
Who Can Apply
Individual community members, neighborhood associations and partner organizations may apply.
The City intends to solicit and review proposals twice a year.
Decision Making Process1
The City of Springfield will review proposals and make the final decisions about project selection.
The visions, goals and preferred actions expressed by the community during the development of the
Main Street Corridor Vision Plan will be used in evaluating proposals. Decision and evaluations will be
made publically available in June and December. Ideas for public improvement projects will be
reviewed through the annual CIP update process.
1If a Main Street Advisory Committee is established; they could review proposals and make
recommendations to the City.
Eligibility Criteria
To ensure eligibility of your project idea, please make sure you meet the criteria below.
• Is the project located in the Main Street Corridor Vision Plan boundary?
• Does the project focus on the roadway functions, aesthetics or infrastructure of Main Street,
on public spaces adjacent or landscape or gateway or landscape feature for Main Street?
• Does the project support applicable Main Street Corridor Vision Plan goals for safety,
transportation choices, business and employment growth or housing choices?
• Does the proposal focus on existing City projects or programs or on projects or programs
you believe could be initiated and managed by the City?
If you believe all of these criteria are met, please complete the rest of this form.
Attachment 3, Page 38 of 41
39
Contact Information
Name: ________________________________ Organization:_____________________________
Address:_______________________________________________________________________
City: ___________________________ State:________________________ Zip:______________
Phone: _________________________ Email:_________________________________________
Project or Program Information
Please complete the following. You may attach additional sheets if necessary.
Project/program title and brief description
Project/program location
Proposed timeline
Proposed project partners (agencies, organizations, individuals)
Overall estimate of budget and potential funding sources
How will the project/program be maintained and supported over time?
Attachment 3, Page 39 of 41
40
Coordination with Main Street Corridor Vision Plan
Please complete the following. You may attach additional sheets if necessary.
How will input from residents or business owners be solicited?
How will be project/program meet the goals and principles of the Main Street Corridor
Vision Plan?
How does the project/program support goals and principles of related neighborhood plans
or City policies?
How will the project/program involve other agencies or organizations?
How will this project/program leverage other sources of funding or create strategic
partnerships?
Attachment 3, Page 40 of 41
41
Detailed Project Description
Please describe your ideas or need for you project/program on one page or less.
Attachment 3, Page 41 of 41
Naming Our Main Street Neighborhoods
In August we sent out an email to 500+ people on the Our Main Street Projects interested
parties list, and the Historic Commission discussed this item at their last meeting and gave
some suggestions. Here are the suggestions we have received so far. Names marked with
H= Historic Place Names submitted by Historic Commissioner Tim Hilton, HC = suggestions
from Historic Commission. Suggested Place Names along Main Street
As of October 1, 2014
The Couplet Area: 10th Street to 23rd Street
• Avenue A (South A segment)
• Brattain Farm (10th - 14th north side) H
• East Springfield (14th - 20th north side) H
• Railroad Addition (14th - 20th south side) H
• Paramount (20th - 26th north side) H
• Paramount Neighborhood (HC)
• Mill Race District (HC)
• Bridge District
Mid-Springfield Business Corridor - 23rd Street to Bob Straub Parkway
• Something related to the lumber industry – a logging term, whatever lumber
workers are called, an equipment nickname HC
• Something related to Douglas Gardens HC
• Old Sawmill District
• Timber District
• Mohawk Junction (26th - 32nd south side) H
• Douglas Gardens (32nd - 40th south side) H
• Frederick (40th - 42nd (south side) H
• Davis Farm (42nd - 48th (north side) H
• Simmons Farm (48th - B. Straub north side) H
• Mt. Vernon (48th - B. Straub (south side) H
• Mid-Island Center (from natural reference, the McKenzie River has several
islands within the stretch of river that runs along the middle of Springfield. Second, there are groupings of business “islands” within the Mid-Springfield
Business Corridor that could have their own “island” name.)
• Filbert District
• Two Forks District
• Pisgah View District
Attachment 4, Page 1 of 2
Thurston Neighborhood segment Straub Parkway to 69th
• Thurston Hills District
• Thurston H
• Mountain District
Original Message:
Naming Our Main Street Neighborhoods
The Springfield City Council wants your input on the names to be used in the Main Street
Corridor Vision Plan to describe the different segments, places and connection points along the street. Please reply to this email with your suggestions!
• What names reflect Springfield's cultural and natural history, people, new places, and
new visions?
• What names describe the neighborhoods along Main Street where you live, work and
shop?
• What names best describe the location of your place of business?
Draft Map: Three Distinct Areas Along Main Street
• The Couplet Area: 10th Street to 23rd Street
• Mid-Springfield Business Corridor - 23rd Street to Bob Straub Parkway
• Thurston Neighborhood Area - Bob Straub Parkway to 69th Street
Click Map to Enlarge
Attachment 4, Page 2 of 2