HomeMy WebLinkAboutItem 03 Discover Downtown-Main Street Program Update AGENDA ITEM SUMMARY Meeting Date: 6/23/2014
Meeting Type: Work Session
Staff Contact/Dept.: Courtney Griesel/CMO Staff Phone No: 541-736-7132
Estimated Time: 20 Minutes S P R I N G F I E L D C I T Y C O U N C I L Council Goals: Encourage Economic
Development and
Revitalization through Community Partnerships ITEM TITLE: DISCOVER DOWNTOWN/MAIN STREET PROGRAM UPDATE
ACTION REQUESTED:
Provide feedback to City staff regarding the FY15 Main Street Contract with
NEDCO for the management of the Discover Downtown/Main Street Program.
ISSUE
STATEMENT:
The City looks to enter into the FY15 contract with the Neighborhood Economic
Development Corporation (NEDCO) for the administration of the Discover Downtown Springfield Program (originally Main Street). In total, through the use
of Downtown Urban Renewal funds, the City provides NEDCO with an amount not
to exceed $30,000, approximately 35% of the programs overall operating budget.
ATTACHMENTS: Attachment 1 – NEDCO Program Letter to Mayor and Council
Attachment 2 – FY15 Scope of Work for Discover Downtown Springfield Contract
Attachment 3 – Discover Downtown/Main Street Program Reports & Deliverables
DISCUSSION/ FINANCIAL IMPACT:
Provided here are brief highlights of a couple key accomplishments which will significantly impact the program in the next year. More detailed discussions are
provided in the attachments.
A New Main Street Manager - The Discover Downtown Springfield Program embarked on a significant structural shift during FY14. Previously, the Program
was staffed by a NEDCO employee who split time between Program duties and other duties relevant to NEDCO’s mission. NEDCO determined, beginning in FY14, the Program would require a full-time Manager in order to continue the
revitalization momentum in Downtown. This decision resulted in the effort to find and hire a dedicated Manager. The process was lengthy and sensitive as both NEDCO and City staff felt it pertinent to hire the right person with the right
experience, background, set of skills, and personality. This process took longer than anticipated but resulted in the position being filled in April 2014 by Jim
McHugh who brought with him over 25 years of experience in both downtown
revitalization and the Main Street Four Point Approach.
Roll Out of the Façade Improvement Program – The Program initiated and
completed the first Downtown Springfield façade improvements through the CDBG
funded Façade Improvement Program. A total of three Downtown businesses benefited from the funds and design guidance provided through the Program
generating an overall investment of nearly $15,648 to Downtown private properties;
• Trash-N-Treasures: $2,500 façade program grant/$9,500 property owner
• Springfield Museum: $325 façade program grant/$325 property owner
• Berthel Fisher Company: $1,499 façade program grant/$1,499 property owner
This is an ongoing program with further investments anticipated for FY15.
FY15 Goals The City desires continued partnership and support of the Program as it launches
the Downtown website tool for promoting the many amenities and opportunities in Downtown. Businesses will have the opportunity to engage with one another at ‘Business-2-Business Roundtables,’ discussing opportunities for joint advertising,
promotional events, and resource sharing. This upcoming year is about building relationships and moving ideas from concept to action, with an ultimate goal of launching the Program as its own independent, organization in the next two years.
ATTACHMENT 1, PAGE 1 OF 4
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ATTACHMENT 2
DISCOVER DOWNTOWN SPRINGFIELD (FORMALLY MAIN STREET PROGRAM) SCOPE OF WORK
SUMMARY, FY 14/15
NEDCO Agrees to Provide:
• Coordination of the Discover Downtown Springfield Program (formally Main Street
Program) Organization, Design, Promotion, Economic Restructuring and Steering
Committees.
o Four (4) committee meetings each for 10 months
• Four (4) quarterly downtown business mixer events.
• Ongoing outreach and communication to Downtown business owners.
o Monthly enewsletter and art walk promotion
• Management of Downtown Springfield social media outlets (and reporting on participation
levels).
o Weekly social media posting(s)
• The Discover Downtown Springfield Resource Center which will provide access to on-line
training materials as well as a library of resources for technical assistance to small
businesses.
• Grant writing and fundraising activities to support the work of the Program.
o Pursue all opportunities as they are identified
• Quarterly reports on outcomes to City staff.
• Maintenance and upkeep of the data stored on the Downtown DIVA software database, or
any alternative database.
• Suitable contacts to firms and to City staff should opportunities arise to assist new firms
entering the Downtown.
• Two (2) Reports, at minimum, to the Springfield City Council via Council Communication
Packet (w/ support from the City staff liaison). This information will also be provided to
members of the Springfield Economic Development Agency (SEDA).
• Downtown Manager will serve on the Downtown Citizens Advisory Committee.
• Downtown Manager will serve as point of contact for city staff as downtown liaison for
special projects and events.
CITY/SEDA Agrees to Provide:
• Quarterly payment for services rendered.
o July 1, October 1, January 1, and April 1
• Quarterly meetings with relevant City staff to review program progress.
• An individual staff liaison to which NEDCO will direct communication, reports and
questions relevant to City management.
• Access to the City’s media outlets and staff time sufficient to adequately distribute
program information and promotions through the City’s media outlets.
• City/SEDA agrees to provide reasonable GIS support in gathering tax lot data.
Retrospective Summary & Timeline
of Activities
Page | 1
Last revised June 2013
2010
Interest in downtown revitalization in Springfield spurred the launch of the Main
Street Program in 2010. The efforts to create a vibrant downtown community group
were spearheaded through relationship-building, volunteer participation, and
partnerships with various local non-profit organizations and the City of Springfield.
Some key highlights from the year were:
• NEDCO was able to recruit interested stakeholders in Main Street through the
efforts of an AmeriCorps VISTA volunteer and staff support.
• A partnership was forged with the Eugene Storefront Art Project to connect local
artists with downtown business and property owners.
• The Four Main Street Committees were formed and began to meet regularly,
Economic Restructuring, Design, Promotions, and Organization.
• “Discover Downtown Springfield” social media outlet was launched.
• The Oregon Main Street Program accepted the Whitaker Neighborhood district
in its “Exploring Downtown Program”
• NEDCO applies for and receives a “Transforming Downtown” designation
thought he Oregon Main Street Program
• The first Second Friday Art Walk was held with increased success over the course
of each month.
• Frontdoor Back Retail consulting Services conducted an assessment and offered
business assistance to six downtown businesses.
2011
In 2011 the Main Street Program continued to gain momentum and experience
successes with the help of well-established committees and volunteers. Some of the
highlights from the year were:
• A Design Committee façade and streetscape charrette was facilitated by local
design organizations
• The Second Friday Art Walk continued to gain recognition and draw people to the
downtown district for the event.
• Ten new businesses opened downtown creating over 15 new positions.
• Trainings were held for Main Street committees that focused on strategies for
increasing program awareness and promotion.
ATTACHMENT 3, PAGE 1 OF 83
Retrospective Summary & Timeline
of Activities
Page | 2
Last revised June 2013
• Economic Restructuring Committee conducted a Building Inventory of Main
Street.
2012
In 2012 The Main Street Program formed innovative partnerships between the City
of Springfield, TEAM Springfield, and the Chamber of Commerce which translated
into more support, participation, and funding for program activities. Key highlights
from this year included:
• A full-time Main Street coordinator was hired in August to build on program
success.
• The Façade Improvement Program was developed with the City of Springfield and
the Design Committee.
• The Economic Restructuring committee conducted its first ever business survey
to Main Street merchants and business owners.
• Educational workshops focusing on business ownership and operations were held
for downtown business owners.
2013
At the start of 2013 the Downtown Façade Improvement was underway. The
Main Street Program experienced staffing changes and continued to increase
capacity in program delivery. Key highlights to date have been:
• Continued success and increased publicity of the Second Friday Art walk
through increased capacity on the Promotions committee.
• Two awardees of Façade Improvement funds to date.
• Continued progress towards receiving a “Performing Downtown” designation
through the Oregon Main Street Network.
• Increased capacity through the hiring of a full-time program administrator.
• Strengthening of existing partnerships with the City of Springfield, TEAM
Springfield, and the Chamber of Commerce
• Increased success and strategies to fill vacancies downtown with new viable
businesses.
ATTACHMENT 3, PAGE 2 OF 83
Tom Draggoo Main Street Report for City Council
12.2.13
Page | 1
Period covered in this report: 1rst Quarter: July 1 – September 30, 2013
Overall Progress Report:
Main Street activities this quarter:
• Review and cataloguing of efforts thus far.
• Recasting the vision for the program.
• Working with city staff (especially Courtney Griesel) to recalibrate our approach to achieving
the goals encompassed in the Main Street contract.
• We are currently hiring a qualified and experienced manager for the Main Street program.
Service Provision:
Monthly Art Walk
• The ArtWalk is well attended, regardless of weather, each month this year.
• Typically, more than a dozen businesses participate, with 10 holding artist receptions.
Specialty workshops, technical assistance, and trainings for Downtown business owners
• Hatch Business Incubator provides courses at least monthly, including a series class for pre-
startup businesses.
• All Hatch workshops and courses are promoted to Downtown Businesses.
Management of social media and other promotional activities
• Regular Twitter and Facebook postings.
• 5% increase in “Likes” on Facebook page in the first quarter.
Storefront resource center
• Our extensive library of Main Street training tools and business assistance continues to grow.
• The center was upgraded, offering improved accessibility and comfort for users and visitors.
Community assessments to identify downtown assets
• The Economic Restructuring Committee conducted a survey to inform business recruiting efforts
by identifying shopper demand by business type. (See attached)
Development of a building vacancy, business owner information, and property/lot database
• We continue to compile information and keep it up to date in the Downtown DIVA database.
Resource development to support the work of the Main Street program
• The Main Street program was included in several grants written for NEDCO’s programs.
Meetings and Mixers
• Committees continue to meet, but mixers have been postponed, pending new staffing.
ATTACHMENT 3, PAGE 3 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 1
Period covered in this report: 1rst Quarter: July 1 – September 30, 2013
Progress Report Narrative:
Main Street activities this quarter included a review and cataloguing of efforts thus far, recasting the
vision for the program, and recalibrating the approach to achieving the goals encompassed in this
contract. Our approach to staffing has adjusted, with us shifting our hiring focus from the “coordinator”
level to the “manager” level for the Main Street program. We anticipate this approach will garner a
highly qualified, experienced, and ultimately, successful, Main Street Manager for Downtown
Springfield. This quarter also saw activities in façade improvements, through the Façade Improvement
program, committee meetings, and healthy attendance at the monthly ArtWalk.
Service Provision:
Monthly Art Walk
The ArtWalk was well attended and included many Main Street businesses each month this quarter.
Art Walk Summary July August September
Venues
Total venues 15 16 16
With artist reception 10 10 10
With live music 2 3 3
Weather Dry/Warm Stormy Dry/windy
Special Feature/event Springfield Rotary
Garage & Art Sale
Nick Symmonds 800m
Race and Street Fair
Specialty workshops, technical assistance, and trainings for Downtown business owners
Hatch Business Incubator provided several courses, including a series class for pre-startup businesses. All
Hatch workshops and courses are promoted to Downtown Businesses.
Class Date Attendees Class Topic
Hatch: Activator
Series
August 15th – 29th 16 Start-up business
class
Hatch Panel: Cash
Flow
September 5th 9 Cash flow in
microenterprises
ATTACHMENT 3, PAGE 4 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 2
Management of social media and other promotional activities
• Regular Twitter and Facebook postings
• We post Facebook stories regularly on the Discover Downtown Springfield and NEDCO
Facebook pages, which typically reach a relatively wide audience.
• We saw a 5% in the number of people who “Like” the Facebook page this quarter. See the
graph below for trends.
• As we recalibrate our approach to realizing Main Street goals, we will continue to refine and
improve our social media approach.
Figure 1: Facebook Trends July 2013-September 2013
Storefront resource center
We maintain an extensive library of training tools and business assistance in both print and online
resources, and continue to build this collection regularly. The Main Street Resource Center collaborates
with NEDCO’s Hatch Business Incubator program on this and other efforts to enhance the availability of
quality resources for our clients. The center was recently upgraded, and now offers improved
accessibility and comfort for users and visitors.
Community assessments to identify downtown assets; including people, buildings, heritage, and
institutions
The Economic Restructuring Committee conducted a survey to inform business recruiting efforts by
identifying shopper demand by business type. The survey is currently being tabulated, and results will be
reported shortly.
Monitoring of the economic performance of the district
No activities to report this quarter.
0
100
200
300
400
500
600
700
800
7/1/138/1/139/1/13
Daily People Talking
About This
Lifetime Total Likes
Daily Total Reach
Daily Reach of page
posts
ATTACHMENT 3, PAGE 5 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 3
Development of a building vacancy, business owner information, and property/lot database
We continue to compile this information and keep it up to date in the Downtown DIVA database.
Resource development to support the work of the Main Street program
The Main Street program was included in several grants collectively written for NEDCO’s LocalWorks
programs. Most of these grants have focused on funding activities at Hatch Business Incubator, which
connects to and supports Main Street in many ways. This tactic is a good way for us to begin to build
more grant support for the Main Street program in Downtown Springfield, and will provide a basis for
continuing funding from private funders.
Coordination of the Main Street Design, Promotion, Economic Restructuring, and
Organization/Steering Committees:
• Four committee meetings each for 10 months (total of 40)
Committee Activity This
Quarter
Year to Date Annual Goal
Design 2 2 10
Economic
Restructuring
2 2 10
Organization/Steering 1 1 10
Promotion 3 3 10
Total 8 8 40
Four quarterly downtown business mixer events:
The Quarterly Mixer was postponed due to staffing changes. However, we are planning to hold the
event in November, and will work with the Steering Committee to determine a course of action for
increasing networking opportunities for Main Street businesses in light of the missed Q1 Mixer.
Billing for Services Rendered:
See attached invoice.
Important Contacts:
All contacts may be reached at our Springfield office at 541-345-7106.
Claire Seguin, ext. 206, Executive Director, claire@nedcocdc.org
Sarai Johnson, ext. 210, Assistant Director, sarai@nedcocdc.org
ATTACHMENT 3, PAGE 6 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 1
Period covered in this report: 2nd Quarter – October 1st through December 31st 2013
Progress Report Narrative:
The primary Main Street activity this quarter focused on an exhaustive, nation-wide search for a
qualified, experienced Downtown Manager to run the Downtown Springfield Main Street program. After
months of work with the Steering Committee and other committees, multiple postings and work with
the Oregon Main Street Program to vet a large pool of candidates, finalists were identified, initial
interviews were conducted, and recommendations for a finalist were made during this quarter. In the
intervening month between the end of the quarter and the writing of this report, an offer has been
made and accepted by a highly successful Downtown Manager from Helena, Montana. He is scheduled
to start work in Springfield by the end of the current quarter.
Service Provision:
Monthly Art Walk
The ArtWalk was well attended and included many Main Street businesses each month this quarter.
Art Walk Summary October November December
Venues
Total venues 15 16 15
With artist reception 9 9 9
With live music 5 6 6
Special Feature/event Video Projections Guided ArtWalk Guided ArtWalk
Specialty workshops, technical assistance, and trainings for Downtown business owners
Hatch Business Incubator provided several courses, including a series class for pre-startup businesses. All
Hatch workshops and courses are promoted to Downtown Businesses.
Class Date Attendees Class Topic
Hatch: Activator
Series
10/10/13-
10/24/13
8 Pre-start up series
Hatch: Incubator
Series
10/02/13-
11/20/13
4 Start-up series
Hatch: Panel 10/03/13 19 Home-based
businesses
Hatch: Panel 11/07/13 21 Processed food
distribution
Hatch: Panel 12/05/13 16 Marketing
microbusinesses
ATTACHMENT 3, PAGE 7 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 2
Management of social media and other promotional activities
• Regular Twitter and Facebook postings
• We post Facebook stories regularly on the Discover Downtown Springfield and NEDCO
Facebook pages, which typically reach a relatively wide audience.
• We saw a 1% in the number of people who “Like” the Facebook page this quarter. See the
graph below for trends.
• As we recalibrate our approach to realizing Main Street goals, we will continue to refine and
improve our social media approach.
Figure 1: Facebook Trends October 2013-December 2013
Storefront resource center
We maintain an extensive library of training tools and business assistance in both print and online
resources, and continue to build this collection regularly. The Main Street Resource Center collaborates
with NEDCO’s Hatch Business Incubator program on this and other efforts to enhance the availability of
quality resources for our clients.
Community assessments to identify downtown assets; including people, buildings, heritage, and
institutions
The Economic Restructuring Committee has tabulated and assessed the results of the survey, and will
report the results soon.
Monitoring of the economic performance of the district
No activities to report this quarter.
0
50
100
150
200
250
300
350
400
450
10/1/1311/1/1312/1/13
Lifetime Total Likes
Daily Total Reach
Daily Reach of page
posts
ATTACHMENT 3, PAGE 8 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 3
Development of a building vacancy, business owner information, and property/lot database
We continue to compile this information and keep it up to date in the Downtown DIVA database.
Resource development to support the work of the Main Street program
The Main Street program was included in several grants collectively written for NEDCO’s LocalWorks
programs. Most of these grants have focused on funding activities at Hatch Business Incubator, which
connects to and supports Main Street in many ways. This tactic is a good way for us to begin to build
more grant support for the Main Street program in Downtown Springfield, and will provide a basis for
continuing funding from private funders.
Coordination of the Main Street Design, Promotion, Economic Restructuring, and
Organization/Steering Committees:
• Four committee meetings each for 10 months (total of 40)
Committee Activity This
Quarter
Year to Date Annual Goal
Design CCS 2 10
Economic
Restructuring
CCS 2 10
Organization/Steering CCS 1 10
Promotion CCS 3 10
CCS
Total CCS 8 40
Four quarterly downtown business mixer events:
The Quarterly Mixer was postponed due to staffing changes. However, we will hold a Mixer
Extravaganza when the new Downtown Manager comes on board, to introduce him to Downtown
Businesses and get a fresh start on the program in the spring.
Billing for Services Rendered:
See attached invoice.
Important Contacts:
All contacts may be reached at our Springfield office at 541-345-7106.
Claire Seguin, ext. 206, Executive Director, claire@nedcocdc.org
Sarai Johnson, ext. 210, Assistant Director, sarai@nedcocdc.org
ATTACHMENT 3, PAGE 9 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 1
Period covered in this report: 3rdt Quarter: January 1 – March 31, 2014
Progress Report Narrative:
Main Street primary activities this quarter included the interviewing and hiring a Main Street Manager
for Downtown Springfield. The interview process took place in January, hiring in February and start of
employment late March. Also, this quarter saw activities and interest in the Façade Improvement
program and good attendance at the monthly ArtWalks dependent upon the weather conditions.
Service Provision:
Monthly Art Walk
The ArtWalks have been well attended as weather conditions permit. The goal for the next quarter is to
increase 20+ venues per month -especially with the new businesses opening along Main Street .
Art Walk Summary January February March
Venues
Total venues 14 13 12
With artist reception 9 8 11
With live music 3 4 4
Weather Dry/Chilly Cold/Stormy Dry/Chilly
Special Feature/event March ArtWalk featured
a guided walk with the
great Gatsby as the
theme
Specialty workshops, technical assistance, and trainings for Downtown business owners
There were no educational programs targeted to downtown businesses this quarter. However, Main
Street and Hatch Staff will be going door to door as a business outreach and awareness program. The
intent of the one to one contact is to gauge the business needs and wants in order to develop a
comprehensive training curriculum. In the past few weeks discussions with business owners have been
initiated to develop a monthly roundtable to discuss coop advertising and social media campaigns by
downtown businesses.
Class Date Attendees Main Street
Attendees
Class Topic
ATTACHMENT 3, PAGE 10 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 2
Management of social media and other promotional activities
• Regular Twitter and Facebook postings
• We post Facebook stories regularly on the Discover Downtown Springfield and NEDCO
Facebook pages, which typically reach a relatively wide audience.
• Discover Downtown Facebook saw a 16.7% increase in the number of people who “Like” the
Facebook page this quarter. See the attachment for quarterly trends.
• As we recalibrate our approach to realizing Main Street goals, we will continue to refine,
improve, build and our social media approach as an effective communication tool
• We have added the National Main Street link to our Facebook page which provides case
studies, Main Street tends and independent business insights.
Storefront resource center
We maintain an extensive library of training tools and business assistance in both print and online
resources, and continue to build this collection regularly. The Main Street Resource Center collaborates
with NEDCO’s Hatch Business Incubator program on this and other efforts to enhance the availability of
quality resources for our clients. The center was recently upgraded, and now offers improved
accessibility and comfort for users and visitors.
Community assessments to identify downtown assets; including people, buildings, heritage, and
institutions
Monitoring of the economic performance of the district
This past quarter the downtown has benefitted from (10) new businesses adding (17) jobs. Five of the
businesses are Main Street businesses providing retail, food and professional services. The other five
businesses are housed in Sprout facility ranging from food, retail and entertainment services.
Two independent retail businesses have closed this quarter a total loss of (3) jobs.
Development of a building vacancy, business owner information, and property/lot database
Updating the Downtown DIVA program and to utilize it as an effective information resource, database
and communication tool.
Resource development to support the work of the Main Street program
The Main Street program was included in several grants collectively written for NEDCO’s LocalWorks
programs. Most of these grants have focused on funding activities at Hatch Business Incubator, which
connects to and supports Main Street in many ways. This tactic is a good way for us to begin to build
more grant support for the Main Street program in Downtown Springfield, and will provide a basis for
future funding from private sector.
ATTACHMENT 3, PAGE 11 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 3
Coordination of the Main Street Design, Promotion, Economic Restructuring, and
Organization/Steering Committees:
Committee Activity This
Quarter
Year to Date Annual Goal
Design 2 10
Economic
Restructuring
2 10
Organization/Steering 1 10
Promotion 3 9 10
Total 3 14 40
Four quarterly downtown business mixer events:
The Quarterly Mixer was postponed due to staffing changes. However, we are planning to hold the
event on Thursday, May 29th at the US Bank lobby.
Billing for Services Rendered:
See attached invoice.
Important Contacts:
All contacts may be reached at our Springfield office at 541-345-7106.
Claire Seguin, ext. 206, Executive Director, claire@nedcocdc.org
Jim McHugh, ext. 248, Main Street Manager, jim@nedcocdc.org
ATTACHMENT 3, PAGE 12 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 4
Attachment I. – Social media & Other Promotional Tools
ATTACHMENT 3, PAGE 13 OF 83
Quarterly Report for Contract #1007
Main Street Program
Page | 5
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