HomeMy WebLinkAboutItem 01 Main Street Corridor Vision Plan AGENDA ITEM SUMMARY Meeting Date: 4/21/2014
Meeting Type: Work Session
Staff Contact/Dept.: Linda Pauly/DPW Staff Phone No: (541) 726-4608
Estimated Time: 40 Minutes
S P R I N G F I E L D C I T Y C O U N C I L Council Goals: Promote and Enhance our Hometown Feel
while Focusing on Livability and Environmental Quality ITEM TITLE: MAIN STREET CORRIDOR VISION PLAN
ACTION
REQUESTED:
Council is asked to provide input on Draft Visions and Goals for the Main Street
Corridor (ATT2) and to suggest potential actions to advance Council’s land use and transportation priorities for Our Main Street.
ISSUE STATEMENT: As one part of the City’s Our Main Street Project, the Main Street Corridor Vision Plan process is seeking community input to identify preferred future land use and
transportation outcomes for land along Main Street between Downtown Springfield
and Thurston. New visions and goals are beginning to emerge from the public involvement process. Council’s input on these draft Visions and Goals will provide
the foundation and direction for the next steps in the Vision Plan process —
identification of strategies and actions that will help bring these new visions to life.
ATTACHMENTS: 1. Council Briefing Memo
2. Draft Visions and Goals 3. Public Input November 2013- April 2014 4. Main Street Vision Plan Project Schedule
5. Our Main Street Project Schedule
DISCUSSION/ FINANCIAL
IMPACT:
The City’s lead consultant Tom Litster (OTAK) will present the Draft Visions and
Goals at the work session. Draft Visions and Goals (ATT 2) will be presented for
three segments of the corridor and the corridor as a whole. These include goals for Main Street Corridor business activity, housing choice, transportation, public realm
and infrastructure. Council’s input at the work session will guide the next steps in
the planning process: Task 4 Vision and Goal Implementation Strategies. This item will be back in front of the Council on July 7th and after the summer recess on
September 8th and October 6th to review the progress of the Draft Vision Plan. The Council will be considering adoption of the Vision Plan at the end of this calendar year. The purpose of the Plan is to take a comprehensive look at the future of the
Corridor as a whole and how it connects Springfield while considering community development, transportation projects and other initiatives to improve Main Street’s
economic vitality and livability.
Consultant services for this project are funded through the State’s Transportation
and Growth Management (TGM) program. The TGM grant was accepted by
Council on November 5, 2012. The City and ODOT entered into an Intergovernmental Agreement on August 22, 2013. DPW Staff Linda Pauly is
managing the Vision Plan project.
M E M O R A N D U M City of Springfield
Date: 4/21/2014
To: Gino Grimaldi COUNCIL
From: Len Goodwin, DPW Director
Linda Pauly, Principal Planner
BRIEFING
Subject: MAIN STREET CORRIDOR VISION PLAN
PROJECT UPDATE
MEMORANDUM
ISSUE:
As one part of the City’s Our Main Street Projects, the Main Street Corridor Vision Plan
process is seeking community input to identify preferred future land use and transportation outcomes for lands along Main Street between Downtown Springfield and Thurston. New
visions and goals are beginning to emerge from the public involvement process. Council’s input
on these draft Visions and Goals will provide the foundation and direction for the next steps in the Vision Plan process — identification of strategies and actions that will help bring these new
visions to life.
COUNCIL GOALS/
MANDATE:
Promote and Enhance our Hometown Feel While Focusing on Livability and Environmental Quality
This integrated land use and transportation planning project advances several Council Goals by
conducting community conversations that are:
• identifying opportunities for economic revitalization and redevelopment in the
corridor;
• identifying opportunities to provide more transportation choices, safety and access for
residents, businesses, commuters and visitors;
• identifying actions that encourage community well-being and public safety;
• identifying ways to create neighborhood identities;
• identifying ways to improve aesthetics to make Main Street an attractive place to live,
work and shop.
This project promotes and enhances Springfield’s Hometown Feel by creating a new buzz about Main Street throughout the community, and by engaging citizens and stakeholders in a positive
process to envision a preferred future for the corridor that capitalizes on strengths already in place, makes sense to stakeholders and facilitates streamlining of future public and private investments.
DISCUSSION:
Overview of the Planning Process To Date
This memorandum provides the Council with a step by step overview of the work tasks completed and the public involvement conducted to date — to produce the Draft Visions and
Goals for Council’s consideration at the work session. More detail is available upon request
including documentation of all public comment received through the Vision Plan process.
Initial Public Outreach Summer 2013
Gathering of public opinion about Main Street Corridor land use and transportation began last summer through an initial stakeholder and public coordinated outreach for “Our Main Street”
— a set of five “Main Street Project Elements” in the corridor. The Main Street Corridor has
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played a vital role in Springfield over time. As the primary artery to the city’s vibrant residential and commercial life, its importance will only increase over the next 20 years. The City, in
partnership with Oregon Department of Transportation (ODOT) and Lane Transit District
(LTD), has received grants to coordinate future land use and transit system planning. The coordinated approach allows the City and community to engage together in a broad inclusive
visioning process to collectively decide on a preferred future for the corridor.
The purpose of last summer’s outreach was to gain an early understanding of initial community
thinking about the current Main Street corridor, its potential future, and how transit might support it. The information gathered provides a preliminary platform for the more in-depth
explorations with the broader Springfield community. Outreach included small group meetings called “Community Conversations,” hosted by leadership representatives from the City of Springfield and Lane Transit District, and general public outreach at the 2013 SummerFair
event, National Night Out, and the 2013 Nick Symmonds Springfield 800 Community Run adjacent to City Hall. In June 2013 the Main Street Projects were introduced to the Springfield City Club.
These conversations formed the basis of Main Street Preliminary Themes June-September 2013.
Themes were organized under the headings of Roadway, Business Climate, Aesthetics and
Identity, Safety, Transit, and Land Use. A summary of the Community Conversations can be found here (PDF). City staff and the consultants presented the findings of initial public and
stakeholder events to the Main Street Projects Governance Team on September 26, 2013. After
hearing the input received, the Governance Team unanimously recommended to Council to move forward with the Main McVay: Improved Transit Feasibility Study. In addition, the
Governance Team worked with staff to develop Main Street Project Goals that provide
overarching guidance to all of the Main Street Projects, including the Main Street Vision Plan project:
Main Street Project Goals
1. Encourage economic revitalization and land use redevelopment. 2. Provide transportation choices to residents, businesses and commuters to
encourage individual and community well-being and public safety. 3. Improve transportation safety and access for walkers, cyclists, transit riders and
drivers along and through the corridor. 4. Improve aesthetics on Main Street, making it an attractive place to live, work and shop.
5. Create Main Street identities
Vision Plan Project Tasks and Deliverables
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At the November 5, 2012 Regular Session, the Council accepted a Transportation and Growth Management (TGM) Grant to support a significant Main Street Corridor land use and
transportation visioning effort. Last August, the City entered into an Intergovernmental
Agreement with ODOT to begin the TGM grant work and a Consultant Team (OTAK, Cogito, ECONorthwest and DKS) was brought on board to work with the Project Team — with support
from the Main Street Project Leaders and Main Street Projects Governance Team. The final
project deliverable will be an adoption-ready Main Street Corridor Vision Plan to be presented to the Council this year. The Vision Plan will describe desired future conditions in the Main
Street/Oregon Highway 126B corridor and identify strategies for implementing that vision. The
major tasks and deliverables of the grant are:
• Stakeholder Outreach (meetings, website, “street corner outreach”, public events)
• Existing and Forecast Conditions Analysis
• Potential Vision Statements and Goals April 21, 2014 Council Work Session
• Vision and Goal Implementation Strategies July 7, 2014 Council Work Session
• Draft Main Street Corridor Vision Plan September 8, & October 6, 2014 Council Work Sessions
• Final Main Street Corridor Vision Plan
Stakeholder Outreach
Building on the foundation of the earlier Community Conversations and Main Street Project Goals, the Team has conducted a series of stakeholder meetings, two public workshops, and a broad array of outreach activities. The TGM grant has supported an extensive outreach process
and the City has been successful in recruiting an energized group of participants in these events, even in subzero snow and ice weather. The details and results of these activities are documented
in ATT3 and are broadly communicated through the Our Main Street website
http://ourmainstreetspringfield.org/main-street-corridor-vision-plan/ and via an Interested Parties email list of 400 names. Approximately 200 individuals have already participated in this
visioning process. Additionally, the team communicated face to face with approximately 426
people through display outreach at 10 locations in the corridor, and 86 Main Street business owners and employees. The City mailed a postcard to approximately 3000 residents, businesses
and property owners in the study area. Verbal and written comments received were transcribed
in their entirety in Attachments 3A and 3B. At the request or the Governance Team, staff also prepared a document that organizes all comments (verbatim) by topic (ATT 3C).
Outreach Activities November 2013-April 2014. (ATT3)
• November 6, 2013 Vision to Action Workshop: The City conducted a unique event to
kick off the visioning process. The City invited a group of community leaders and citizens and asked them to roll up their sleeves and let their creative juices flow.
Participants drew and shared their personal visions for Main Street. The drawings from
the workshop were then compiled into composites by a professional artist to integrate multiple visions into colorful and fun common themes. Participants were invited back
for a follow up event on April 15th to view the artwork. This activity was sponsored by EPA’s Brownfields Program and the U.S. Army Corp of Engineers and facilitated by Jim Waddell.
• November 19, 2013 Stakeholder Conversation at 8:00 am included business owners
and property owners in the Main Street Corridor, as well as some other community
members .
• November 19, 2013 Stakeholder Conversation at 6:00 pm included a diverse set of individuals from organizations such as Springfield School District, Lions, Shelter Care,
Chamber of Commerce, Springfield Utility Board, City Club, Emerald Arts Center .
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• November 21, 2013 Youth Discussion at Willamalane, including Middle School and High School students in Springfield.
• Public Workshop and Open House #1, December 11, 2013: Share your ideas for the
future of Springfield’s Main Street .
• January 30, 2014 Springfield Kiwanis Club Speaking Engagement
• February 10, 2014 Springfield Lion’s Club Speaking Engagement
• March 5, 2014 Workshop with Thurston High School Leadership Class
• Public Workshop and Open House #2, March 6, 2013: Join the Conversation! New
Discoveries, Inspiring Visions
• April 8, 2014 Springfield Bicycle & Pedestrian Advisory Committee Speaking
Engagement
Complete documentation of the public input is available upon request.
Existing Conditions, Opportunities and Constraints Analysis. This section provides the Council
with an overview of the Existing Conditions, Opportunities and Constraints Analysis completed for the Vision Plan project conducted by the consultant team to evaluate the study area — the
seven-mile strip and adjacent lands from the one-way couplet of Main Street and South A, from 10th Street east to 20th Street, and Main Street, from 20th Street east to 69th Street. The complete analysis and maps are available upon request. The inventory and analysis of existing conditions
in the study area includes:
• An overview of key corridor issues and characteristics.
• A description of the existing land use, business, transportation, infrastructure and real estate market conditions in the corridor.
• A preliminary evaluation of the opportunities and constraints for redevelopment and transportation improvements.
Information about the Analysis is included here to show how the analysis informed the
development of draft visions and goals for each segment of Main Street.
For purposes of inventory and analysis, the corridor was divided into three segments. These
segments are not based on current zoning. The segments do reflect noticeable changes in the mix
and type of current development, particularly an increase in residential development in Segments 2 and 3. The segments also roughly correspond to Mid- Springfield and East Main Refinement
Plan areas as they are currently identified.
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Study Area
Analysis Segment 1 is bounded by 10th Street to the west and 26th Street to the east and is
largely smaller-scale commercial uses. For most of Segment 1, Highway 126 is couplet of Main
Street (westbound) and South A Street (eastbound). This segment is immediately east of Downtown. Largely residential uses are located north of the segment. South of Segment 1, there
are commercial and heavy industrial uses, many of which are historically railroad-oriented.
Current zoning is Community Commercial and Heavy Industrial with mostly Low Density Residential to the north.
Analysis Segment 1
Analysis Segment 2 extends from 26th Street to the Bob Straub Parkway and is the longest of three segments at about 2.8 miles. This segment has been subdivided into subareas 2a and 2b. The percentage of residential uses increases significantly in this segment, as does the amount of
larger-scale commercial uses. North and south of this segment is a mix of residential, commercial and industrial uses and a continuation of the Central Springfield Neighborhood and falls within the Mid-Springfield Refinement Plan area. Current zoning is largely Community
Commercial with a mix of Medium Density and Low Density Residential to the north and south. The segment includes an area identified in this document as a Potential Interchange Area associated with the Bob Straub Parkway. Future ODOT transportation planning and needs
assessment with regard to a potential interchange is pending.
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Analysis Segment 2
Analysis Segment 3 begins at the Bob Straub Parkway and extends to the end of the Project
Area at 69th Street. The zoning is a mix of Low Density and Medium Density Residential and the
current uses are predominantly residential, including to the north and south of the Project Area. This segment falls within the East Main Refinement Plan area.
Analysis Segment 3
The analysis mapped the pattern of existing uses along the corridor, using parcel data from Lane County Assessment & Taxation:
• Statistical Class classifies structural improvements on each parcel and includes details about
building type and class. There are 76 different classifications for parcels in the Main Street Corridor
• Property Class is based on each parcel’s highest and best use, based on legally permitted and
financially feasible uses, and may not reflect a parcel’s current use.1 There are 18 different classifications for parcels in the Main Street Corridor.
The analysis maps all parcels that intersect the segments, potential activity nodes, and areas of
interest (i.e., Downtown, Railroad Oriented Industry, and Potential Interchange Area), including lands within the half-block north and south of Main Street, between 10th and 69th Streets, and
adjacent land that influences uses and activities on the Corridor.
Land Use Context for Visioning
The analysis of existing land use shows that the study area is filled with diverse mixes of uses
and the mix varies in the different parts of the Corridor. The three different Segments have a
very different mix of uses. Analysis Segment 1 is dominated by retail (39% of total acreage) and
Analysis Segment 3 is dominated by single-family residential (48% of total acreage) Analysis
Segment 2, is not dominated by any single use—no single use makes up more than 20% of total
acres. The uses consuming the most land are single-family residential, retail, industrial, and
vacant land.
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Table 1 shows that about one-quarter (26%) of the Main Street Study Boundary is in residential uses and about half (49%) of the parcel area is in commercial uses (retail, office, and unknown
commercial). The most common use by land area is retail. The remaining 25% consists of vacant
(13%), industrial (9%), and other uses (3%). There is no open space / agricultural land in the Main Street Study Boundary.
Figure 1 graphically shows the acres by use for the Main Street Study Boundary:
Figure 2 graphically shows Existing Land Use by Segment:
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The analysis (ATT6) also provides data on households, including population, income and wages,
transportation and commute, housing values and housing types (pages 12-19); a description of
six business activity nodes (pages 19-21):
• 14th Street Activity Node
• 21st Street Activity Node
• 30th Street Activity Node
• 42nd Street Activity Node
• 53rd Street Activity Node
• 58th Street Activity Node;
a discussion of infill and redevelopment potential (pages 21-23); real estate market conditions
for residential, office, retail and industrial uses (pages 23-28); a preliminary assessment of opportunities and constraints for each corridor segment (page 28); assessment of public realm
qualities (page 29); existing transportation conditions for all modes (pages 30-42); and public water, sewer and stormwater infrastructure conditions (pages 42-45).
The Existing Conditions, Opportunities and Constraints Analysis and Development of Draft Visions and Goals
The Existing Conditions, Opportunities and Constraints Analysis (ATT6) compiles important
data to inform the discussions of desired outcomes for Main Street. The Existing Conditions, Opportunities and Constraints Analysis maps and data were presented at Stakeholder Meetings and Public Event #1 for feedback and the analysis was further refined as the public provided
more input and discussed places, properties and businesses along the corridor with staff and the consultant team. For example, the segment boundaries were adjusted after the team received
input from the public:
Segment 1 ─ Couplet Area, western boundary is 10th Street and extends to 21st Street. For most of Segment 1, Highway 26 is a couplet of Main Street (westbound) and A Street (eastbound).
Segment 2 ─ Mid-Springfield Business Corridor extends from 21st Street to 48th Street.
Segment 3 ─ Thurston Neighborhood Area begins at 48th Street and extends to the end of the Project Area at 69th Street.
Neighborhoods and Connectivity
Community discussions about the corridor segments and how people and traffic connect to and
through Main Street suggests the importance of neighborhood connectivity and walkability as one very important element in the emerging visions and goals for Main Street. The analysis of existing land use patterns reveals a change in the neighborhoods adjacent to Main Street over
time. One important aspect of change has been from a compact and aligned street grid in the
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older Washburne neighborhood to longer blocks and off-set intersections in the more recently developed Thurston neighborhood. For example, in Segments 1 and 2, the smaller, walkable
blocks and multiple connections to Main Street make it easier for neighborhood residents to
connect to Main Street businesses, creating a more favorable environment for businesses wishing to attract walk-to customers and favorable to the ‘choice riders’ of transit (e.g. transit
riders who make a choice between using their car or the bus for a given trip). In Segment 3, the
blocks are larger and provide fewer Main Street intersections. The internal streets are somewhat misaligned due to the off-set intersections. There are also fewer connections to Main Street.
Figure-ground study
While Main Street is often thought of as a long commercial corridor, the figure-ground study
brings attention to the importance of Main Street as an edge for the neighborhoods. The presence, character and future development of those neighborhoods will influence the land use and transportation future of Main Street within the project area for the Main Street Corridor
Vision Plan. This may be especially significant with respect to increasing residential choices for a wide range of incomes and demographics within walking distance of Main Street. Increasing residences within walking distance of Main Street will help provide a customer base for new
shopping, eating and pedestrian-oriented environment that are desired by many of the participants in the community outreach, particularly in Segment 1―Couplet Area and Segment
3 ― Thurston Neighborhood Area.
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Draft Vision Statements and Goals A draft vision statement and a set of goals related to business activity and housing have been
suggested for each segment of the corridor as illustrated in the color maps provided to the
Council and in Attachment 2. The draft statements are intended to start a dialogue about what
the community and the Council would like Main Street to become between now and 2030. The
draft vision statements and goals reflect big themes, needs, opportunities and aspirations
repeatedly expressed throughout the community outreach process and the City’s five major goals
for Our Main Street. The draft visions and goals are focused on looking for new opportunities
to live, work, shop and travel. They are based on input gathered from the community outreach,
existing plans and policies of the City of Springfield, the Existing Conditions, Constraints and
Opportunities analysis, and input from the project Review Team.
Three distinct corridor segments for the 7-mile corridor were identified during Existing
Conditions, Constraints and Opportunities analysis. Boundaries for the segments are primarily
based on noticeable changes in the mix and type of current development. Examining the corridor
in segments allows unique vision statements and goals to be developed. This will also allow
strategies and actions that are unique to the segments, along with strategies and actions with
corridor-wide application. The draft goals for each segment are based on a realistic assessment
of opportunities for change within the context of physical conditions, land use patterns and
reasonable real estate market and financial considerations, as described in the Existing
Conditions Analysis conducted for this project (ATT 6).
Draft Corridor Segments
The vision statements and goals will be guiding principles for developing strategies, actions,
projects, programs and priorities for implementing land use changes, economic development and transportation improvements over the next 20 years. Implementation will be the focus of the
next task of the Main Street Corridor Vision Plan and will be the subject of the July Council
work session.
Establishing goals is a first step in bringing visions to reality in the corridor. Goals are key areas
in which the City can focus action planning. Effective actions will help Springfield achieve the desired future for Main Street. Goals address:
• Business activities that build on successful existing business, take advantage of specific redevelopment opportunities and are consistent with realistic market potential. New
business opportunities also support the City of Springfield’s long-term employment
goals.
• Housing choices that will accommodate a mix of incomes, and age groups in a range of housing options. New housing choices will help sustain “Alive after Five” energy at key nodes along Main Street and support transit investments throughout the corridor.
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Additional goals for transportation and the public realm and infrastructure have been established:
• Transportation choices for multi-modal travel that will improve safety for all users, increase transit ridership and support increased residential and business development.
• Public realm and infrastructure investments which will improve basic functions, such as stormwater management, and the visual attractiveness of Main Street.
The suggested goals are not yet tied to specific properties or locations along Main Street. During the development of an implementation plan, specific locations will be addressed. An effective
implementation strategy integrates the work of visioning and setting goals. It will identify strategies, actions, projects, programs and potential sources of support. An assessment will be made of City plans such as zoning, the Comprehensive Plan and the Transportation System Plan
with respect to the vision and goals of the Main Street Corridor Vision Plan.
Coordination with other City plans and projects
This project is being managed as one element of an overarching multi-agency Main Street Project, and will be conducted in close coordination with four other project elements in the Main
Street Corridor:
• Main Street-McVay Improved Transit Feasibility Study (Lane Transit District + City).
Staff: David Reesor
• Point to Point Solutions Smart Trips program (Lane Transit District). Cody
Franz/Theresa Brand
• Main Street Pedestrian Crossings (City). Staff: Michael Liebler
• Downtown Springfield Demonstration Project (City). Staff: John Tamulonis
Project coordination is needed to create efficiencies and avoid duplicative efforts, and to reduce confusion among the public by coordinating public involvement efforts. Coordination includes
the passing of information and coordination of public involvement efforts including the Project
web site, publicity, meetings, and public events.
Vision Plan Objectives
A significant amount of Springfield’s planned and zoned commercial and industrial lands are located along the Main Street Corridor, a 7-mile strip of land that also provides access to many
Springfield neighborhoods and destinations. The majority of lands that abut the Main Street Corridor are small commercial lots. Springfield’s redevelopment strategy, as articulated and mapped in the 2009 Draft Commercial and Industrial Buildable Lands Inventory, Economic
Development Objectives and Strategies, and Economic Opportunities Analysis assumes that many of these parcels will redevelop over the next 20 years. Developers increasingly are
seeking approval for a mix of land uses and higher densities on a site to maximize and diversify
their investments. Thoughtfully planned land uses and transportation system improvements can create opportunities for private sector investment and support growth and enhancement of existing commerce and other land uses in the Main Street Corridor.
The Main Street Corridor Vision Plan will:
• Identify the community’s preferred future for the Main Street Corridor.
• Establish a vision for mutually supportive land uses and transportation systems that
provide enhanced opportunities for successful commerce and corridor redevelopment.
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• Identify a land use pattern that acknowledges, supports and enhances Main Street commerce through growth and redevelopment through short, medium and long-term
land use transitions while maintaining stable development where existing economic activity is strong.
• Improve safety and balances mobility for motorists, pedestrians, bicyclists, and transit users.
• Help the community envision how successful integration of transportation and land use
can improve corridor conditions and livability.
• Incorporate community input to identify and build practical, integrated strategies,
courses of action, and partnerships for successful implementation.
• Increase accessibility to jobs, workforce, education, services, and the ability to accommodate future growth in travel.
• Coordinate with locations of existing and planned safe pedestrian crossings to address issues identified in the OR Hwy 126 Main Street Safety Study.
BACKGROUND:
Date Council Communication/Agenda Item Contents
June 25, 2012 TGM Grant Application: Main Street Corridor Planning
Phase One (COM PKT Memorandum)
• Draft scope of work
• Expected Outcomes
• Project Area Map
• Project Readiness: Role of Main Street Corridor and Transit in Springfield’s 2030 Comprehensive Plan Growth Strategy
• Project Readiness: Planning Coordination and Fund Leveraging
November 5,
2012
TGM Grant Acceptance
(Regular Session AIS PKT)
• Grant award letter
• Grant application/description of planning activity to be funded
• Letters of support
March 4, 2013 (COM PKT Memorandum) • Project Update
• Draft Project Schedule
• TGM Grant Work Plan and Deliverables
October 7,
2013
Project Update: IGA Signed
(COM PKT Memorandum)
• Project management and coordination
• Website
• Nov. 6th Vision to Action Workshop
• Schedule
NEXT STEPS:
• Identify Draft Implementation Strategies and Actions
• Draft Main Street Corridor Vision Plan
• Final Main Street Corridor Vision Plan
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RECOMMENDED ACTION: The Council is asked to provide input on the Draft Vision Statements and Goals at the work session. The vision statements and associated goals will be
guiding principles for identifying implementation strategies to support land use changes,
economic development and transportation improvements in the shorter term and over the next 20 years — the focus of the next task of the Main Street Corridor Vision Plan.
Attachment 1, Page 13 of 13
1 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Council Action Item:
City Council Work Session April 21, 2014
Main Street Corridor Vision Plan
Draft Visions and Goals
Proposed Corridor Segments
1. The Couplet Area -10th Street to 28th Street
2. Mid-Springfield Business Corridor - 28th Street to 48th Street
3. Thurston Neighborhood Area – 48th Street to 69th Street
Attachment 2, Page 1 of 10
2 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Draft Visions and Goals - Introduction
The vision statements for Main Street imagine a future that builds on important
existing community assets while discovering new opportunities to enhance
community livability and economic development potential. The proposed draft
vision and goal statements presented here are intended to facilitate dialogue
about what the Council and the community would like Main Street to become
between now and 2030. Statements assume that existing assets will continue to
contribute to a healthy community and there will be new residential and
business development, new transportation choices and improvements to Main
Street itself.
The draft vision and goal statements reflect aspirations heard through the
community outreach process and the five major goals of Our Main Street:
• Encourage economic revitalization and land use redevelopment.
• Provide transportation choices to residents, businesses and commuters to
encourage individual and community well-being and public safety.
• Improve transportation safety and access for walkers, cyclists, transit riders
and drivers along and through the corridor.
• Improve aesthetics on Main Street, making it an attractive place to live,
work and shop.
• Create Main Street identities.
The proposed draft vision and goal statements were also influenced by the
initial assessment of physical conditions, land use patterns and reasonable real
estate market expectations. Broad goals for business development and
housing have been suggested for each corridor segment. Broad goals for
transportation, the public realm and infrastructure have been suggested for the
corridor as a whole.
Business Activity goals build on successful existing business, take advantage of
specific redevelopment opportunities and are consistent with realistic market
potential. New business opportunities also support the City of Springfield’s long-
term employment goals.
Housing Choice goals to accommodate a mix of incomes, and age groups in a
range of housing options. New housing choices will help sustain “Alive after Five”
energy at key nodes along Main Street and support transit investments
throughout the corridor.
Attachment 2, Page 2 of 10
3 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Transportation goals for multi-modal travel that will provide more transportation
choices to residents, businesses and commuters, improve safety for all users,
improve pedestrian access to transit and support increased residential and
business development.
Public realm and infrastructure goals investments which will improve basic
functions, such as stormwater management, and the visual attractiveness of
Main Street.
These suggested goals are not yet tied to specific properties or locations along
Main Street. During the next steps in the Vision Plan process — identification of
implementation strategies — more specific locations will begin to emerge.
Potential implementation strategies will include actions, projects, programs and
potential sources of support. An assessment will be made of City plans such as
zoning, the Comprehensive Plan and the Transportation System Plan with
respect to the vision and goals of the Main Street Corridor Vision Plan.
Attachment 2, Page 3 of 10
4 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Segment 1 – The Couplet Area. Two Streets, Two Visions
The corridor segment between 10th Street and 21st includes two distinct streets
which form the OR126B couplet ― Main Street and South A Street. The couplet
continues through downtown, with Main Street carrying westbound traffic and
South A Street carrying eastbound traffic. Both streets are associated with
historically important but distinctive neighborhoods, businesses and industries.
The distinction suggests a different vision and set of goals for each street.
Couplet: Main Street 10th-21st
20-Year Vision Statement
In the future, Main Street between 10th Street
and 21st has transitioned into a more active
mixed-use district. It is complementary to
downtown as envisioned in the adopted
Downtown Urban District Design Plan, and is a
transition between downtown and the auto-
oriented business corridor stretching nearly three
miles to the east. Pedestrian-oriented design
and increased mobility through walking, cycling
and transit have been emphasized. Existing businesses are thriving and
redevelopment has added small-scale commercial and office space. There are
new options for eating and shopping. There are new opportunities for living near
Main Street in multi-story mixed-use buildings designed to complement the
neighborhood and downtown. Investments in infrastructure have created an
attractive streetscape featuring street furnishings, small plazas, Green Street
stormwater facilities and public art. Green Street facilities and other pockets of
landscape plantings make a “string of emeralds” along Main Street, an
ensemble of small green spaces within the right-of-way.
Main Street 10th-21st Business Activity Goals
Build on the strengths and opportunities created by the economic histories of
the couplet. The mix of uses should be complementary to downtown, creating
an appealing “Alive after Five” environment which reflects community desires
for mixed use development offering diverse shopping and eating opportunities
reachable by walking.
• An appealing pedestrian-oriented environment
Attachment 2, Page 4 of 10
5 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
• Storefront businesses with multi-story residences or offices above
• New jobs through small-scale service businesses and professional offices
• Comfortable access by all modes of travel
Active storefronts Retail and office opportunities Contributes to “Alive after 5”
Main Street 10-21st Housing Goals
Increase the number of people living near Downtown and Main Street. More
residents will help energize the street and build a stronger market for
neighborhood serving commercial businesses. As more people move in,
awareness of the district will grow as an efficient, functional and desirable place
to live and shop.
• Housing options for mixed incomes and age groups
• Residential mixed use development to support neighborhood retail and
an “Alive after Five” downtown
Attachment 2, Page 5 of 10
6 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Couplet: South A Street
20-Year Vision Statement
In the future, South A Street continues to be “a
place that works”. It supports industrial and larger-
scale commercial uses that are reliant on
customers arriving by vehicles and freight
movements. Some businesses have a need for
shop space and outdoor storage areas. The
railroad and industries remind Springfield of its
history. New jobs have been created by
manufacturing and industrial uses, and by craft
industries. Some of the craft industries include a retail or “storefront” component
in their buildings. Roadway safety has improved, especially for cyclists and
pedestrians. The streetscape is attractive and functional, with new signage and
visual landscape clues at the intersections to direct your awareness to nearby
destinations.
South A Street 10th-21st Business Activity Goals
Build on strengths and opportunities created by the economic histories of South
A Street. The mix of commerce and industry supports City goals for job
opportunities and be complementary to the retail and pedestrian-oriented
environment on Main Street.
• Retain long-standing and viable businesses and industries.
• New jobs are created through commercial and service businesses and
light industry.
• New craft industrial uses that need workshop space or retail space are
supported.
South A Street 10th-21st Housing Goals
Housing opportunities are not a key element in the vision for South A Street. The
south side of the street is primarily zoned for industrial uses and is valuable land
for those continued uses. From a market perspective, the north side of the street
might see limited market demand for infill residential or live/work uses. However,
residential uses will be challenged by incompatibility with auto-oriented
commercial and industrial uses as the dominant land uses along the street.
Attachment 2, Page 6 of 10
7 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Segment 2 – Mid-Springfield Business Corridor
20- Year Vision Statement
In the future, the Mid-Springfield Business Corridor
continues to be an affordable place to run a
business. This is also a hardworking street. It is a safe
street with improved bicycle and pedestrian facilities
that make it easier to move around without a car.
This segment seems fast-paced, with auto-oriented
commerce and a customer base coming and going
by car for a wide range of goods, services and jobs.
New employment opportunities include expansion of existing businesses and the
development of new commercial uses, small business parks and flexible office
space. Near key intersections there has been some infill of smaller-scale retail
with multi-family housing a block or two off Main Street.
Mid-Springfield Business Corridor Business Activity Goals
Retain successful existing businesses and services to meet community needs and
provide jobs by continuing to diversify services and employment opportunities.
• Additional businesses clusters that require lots large enough to store and
display merchandise
• Affordable start-up space for businesses, and flexible office space
Mid-Springfield Business Corridor Housing Goals
Encourage single-family and multi-family housing near or adjacent to Main
Street to complement increased job opportunities. New residential development
would also create new ridership that supports investment in transit services.
• Infill development at targeted locations, such as activity nodes and
potential BRT transit stations planned for the future.
• Mixed income housing choices near Main Street to support community
diversity and affordability.
Attachment 2, Page 7 of 10
8 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Segment 3 – Thurston Neighborhood Area
20-Year Vision Statement
In the future, Thurston is a quiet and walkable
neighborhood. There is a wide range of housing
choices that accommodate a mix of incomes
and demographic groups. Between 54th and 58th
Streets, convenient neighborhood services are
integrated with the larger-scale shopping and
entertainment opportunities that have a city-wide
appeal. Pedestrian and bicycle safety have
improved, making this segment of Main Street a true community street.
Frequency of bus service has increased as for neighborhood residents.
Picturesque foothills and a generous urban tree canopy remain neighborhood
characteristics and a transition from a high-speed highway to an urban arterial.
Thurston Neighborhood Area Business Activity Goals
New businesses help energize Main Street and the Bob Straub Parkway
intersection, serving both local and City-wide customers. Neighborhood
shopping and service options should be available and safely accessible by
walking and biking trips.
• Small, locally-owned businesses as essential neighborhood services.
• An entertainment cluster with moderately-priced restaurants and
potentially a pub and family-oriented entertainment venue.
Thurston Neighborhood Area Housing Goals
The Thurston neighborhood should include a wide range of residential choices,
with housing types from different eras and in varying sizes and development
patterns. New housing near Main Street would enhance the neighborhood as a
good place to live with neighborhood services on Main Street.
• Mixed income rental options ranging from family apartments to studio
apartments
• Affordable home ownership opportunities within walking distance of Main
Street.
Attachment 2, Page 8 of 10
9 | Draft Visions and Goals – Main Street Corridor Vision Plan
April 21, 2014
Corridor-Wide - Transportation Goals A Street for Everyone
• More people get where they are going in a reasonable travel times and have a good experience getting there.
• Safe and comfortable walking and cycling access to jobs, shopping, services
and entertainment.
• Good pedestrian and bike access to transit ― most transit trips begin on foot.
• Keep traffic at safe speeds.
• Improve pedestrian access to transit and passenger amenities ― total transit
experience.
• If BRT becomes the transit future, coordinate and leverage redevelopment
strategies and infrastructure investments.
Corridor-Wide Public Realm Goals
• Attractive sidewalks and building fronts
• Plazas, outdoor seating and places to linger
• Public art and wayfinding signs where appropriate
• Urban street tree canopy and small green spaces
Attachment 2, Page 9 of 10
10 | Draft Visions and Goals – Main Street Corridor Vision
Plan April 21, 2014
Corridor-Wide Infrastructure Goals
Green Streets for Stormwater
• Helps create an “emerald necklace” for Main Street
• Demonstrates a community commitment to low-impact development
• Sidewalk widths must accommodate the facilities.
Attachment 2, Page 10 of 10
Attachment 2 A, Page 1 of 5
Attachment 2 A, Page 2 of 5
Attachment 2 A, Page 3 of 5
Attachment 2 A, Page 4 of 5
Attachment 2 A, Page 5 of 5
Overview of the Public Input Process
Citizens are providing important input into the development of the Main Street
Corridor Vision Plan through their participation in a variety of events and
activities — including a series of small and large group conversations, one-to–
one direct outreach and e-communications through the project website. This
document provides a brief overview of what we are hearing so far. To view the
complete documentation of the public process and all public comments
received to date:
What Are People Talking About?
Staff sorted comments received November 2013 – April 2014 by topic. The
topics with the most comments are indicted with bold font.
• Two Way 3
• Shopping 21
• Business/Jobs 20
• Lighting/Street Signals 27
• Signs/Street Signs 11
• Parking 5
• Land Use 10
• Pedestrian Crossing and Safety 42
• Traffic Speed 13
• Business Access/Activity 11
• Housing 49
• Transit 27
• Trees and Landscape 21
• Creating Neighborhood Identities 3
• Aesthetics 17
• Trucking/Freight Route 12
• Appearance/Clean it Up 57
• Railroad 2
• Connectivity 15
• Biking 11
• Entertainment/Fun 44
• Restaurants 52
• Other & General Comments 212
Attachment 3, Page 1 of 2
Total comments 685
Staff is currently reviewing the “Other and General Comments” and will provide
more information at the work session.
Key Themes Emerging from Community Conversations
Nov-Dec. 2013
• Use multiple strategies to address differences between areas in the 7 mile
Corridor
• Create focus areas where the City supports denser development
• Create identities between areas within the corridor
• Improve safety
• Maintain business access, parking, visibility, and vitality along the corridor
• Maintain traffic volumes
• Enhance connections between key destinations, such as McKenzie River,
Glenwood, mountains, etc.
• Recognize and support existing industry and jobs in the corridor
• Improve the experience for pedestrians and bicycles using the corridor,
such as lighting
• Improve the look and feel of the corridor: clean it up!
• Address the drug and crime issues
• Expand and improve bus service
• Address congestion and stop-and-go traffic
• Thoroughfare or destination?
• Create incentives for middle and upper income housing
• Support local and existing businesses, remove barriers to development
• Share information about community events via banners, etc.
Key words
Place making. Prosperity. Realistic. Feasible. Sensible. Community building.
Place to ride a bike, walk and find businesses. Commerce. Business.
Transportation. Opportunity. Safety. Multi-use. Beautification. Community
enrichment. Unique mix that works well. Business access.
Attachment 3, Page 2 of 2
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Attachment 4, Page 1 of 2
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Attachment 4, Page 2 of 2
Wrap up project.Construct
final remaining set
of pedestrian
crossings.
Build Phase 3 and
turn on more lights.
Design and out
to bid for remaining
set of pedestrian
crossings.
Design and
bid Phase 3.
Finalize
locations for remaining
set of pedestrian
crossings.
Mail post program
travel survey
September 10th.
Evaluate funding for
next phases identified.
Selection of preferred
options process.
City Council Work SessionOctober 6th to review draftvision plan; PlanningCommission public hearing ofdraft vision plan October 21st.
Constructsecond set of pedestriancrossings. Begin stakeholderand public outreachfor remainingcrossings.
City Council public hearing and adoptionof vision planDecember 1st.
Build Phase 2 and
turn on more lights.
Residential order
forms mailed:
May 23, June 20
July 11 & August 1.
Residential program
ends August 31st.
Complete analysis
of selected options.
City Council Work SessionSeptember 8th to reviewdraft vision plan; PlanningCommission work sessionSeptember 16th to reviewdraft vision plan.
Build Phase 1 and
turn on the lights.
Design and bid Phase 2.
Review and select mostappropriate options; detailedanalysis of feasible options.
Public event #3during 2nd week ofMay – Implementationstrategies; stakeholderoutreach week 3 of Apriland week 2 of May.
Out to bid 34th and
41st pedestrian crossings;
finalize stakeholder and public
outreach for next set of
crossing locations
and design.
Design and bid
Phase 1 of lighting
and crosswalk marking
enhancement project.
Mail pre-program
travel survey April 1st;
launch residential
program outreach
May 1st.
Determine projectpurpose and needs;refine options.
Public event #2March 6th – Potentialvisions and goals.
Design 34th and41st pedestrian crossingsand begin stakeholderand public outreachfor next set ofcrossingsTBD.
Construct 41st and
34th crossings and design
next set of crossings. Out to
bid for next set of
crossing locations.
FALL
2015
SUMMER
2015
SPRING
2015
WINTER
2015
FALL
2014
SUMMER
2014
SPRING
2014
WINTER
2014
PROJECT TIMELINE*
Springeld DPW TSD, March 2014
LTD
Smart Trips
Transit
Feasibility
DowntownDemonstration
PedestrianCrossings
VisionPlanning
(PROJECT TYPES)
MA
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*This is a working document and is updated periodically.Attachment 5, Page 1 of 1