HomeMy WebLinkAboutItem 01 NEDCO Main Street Program Management Partnership Funding AGENDA ITEM SUMMARY Meeting Date: 6/24/2013
Meeting Type: Work Session
Staff Contact/Dept.: Courtney Griesel
Staff Phone No: 541-736-7132
Estimated Time: 30 Minutes
S P R I N G F I E L D
C I T Y C O U N C I L
Council Goals: Encourage Economic
Development and
Revitalization through
Community Partnerships
ITEM TITLE: NEDCO MAIN STREET PROGRAM MANAGEMENT PARTNERSHIP FUNDING
ACTION
REQUESTED:
Review goals and expectations for the City’s partnership in the upcoming year with the
Neighborhood Economic Development Corporation (NEDCO).
ISSUE
STATEMENT:
The City of Springfield will be providing funds to NEDCO for the management of the
Downtown Main Street Program in the amount of $30,000. These funds will be used
to support the coordination of the Main Street committees and the management of the
Main Street Program generally.
ATTACHMENTS: 1 – Retrospective Summary & Timeline of Activities
2 – Transforming and Performing Main Street Descriptions
3 – Springfield Main Street Committee Membership Roster
DISCUSSION/
FINANCIAL
IMPACT:
In 2010, downtown Springfield was approved as a Transforming downtown
community under the National Main Street Program. NEDCO was the lead
organization in acquiring this status and has remained in the lead role of managing
organization since. Beginning in FY13, the City of Springfield provided funding to
NEDCO to assist in Main Street Program management. As part of the approved FY14
budget, the City will again be looking to provide funding to NEDCO in the amount
$30,000.
During the upcoming year, NEDCO and City staff have identified several broad
program goals and work tasks. These goals and tasks will be discussed further during
the Council Work Session.
GOALS:
• Begin moving downtown Springfield from the Main Street Program category of
Transforming to Performing. This work is likely to occur over the next two years.
• Work to diversify program funding sources.
• Increase community involvement on committees.
TASKS:
• Create a website for downtown activities, events, building vacancies, and
promotional opportunities.
• Develop downtown welcome & information packages for new and existing
businesses.
• Develop a merchant alert system for timely notification of road work, new
businesses, special events, etc.
• Regularly generate property vacancy/availability reports; including special
features and build outs.
• Fully operational, well utilized and effectively managed Façade Improvement
Program for merchants in need of storefront improvements and enhancements.
• Support community involvement for city’s design standards project.
• Work to ensure compatible aesthetics and principles across the Façade
Improvement Program and the city’s design standards.
• Volunteer management strategy and recruitment plan is created.
Retrospective Summary & Timeline
of Activities
Attachment 1 Page | 1 of 2
Last revised June 2013
2010
The interest in downtown revitalization in Springfield spurred the launch of the
Main Street Program in 2010. The efforts to create a vibrant downtown community
group were spearheaded through relationship-building, volunteer participation, and
partnerships with various local non-profit organizations and the City of Springfield.
Some key highlights from the year were:
• NEDCO was able to recruit interested stakeholders in Main Street through the
efforts of an AmeriCorps VISTA volunteer and staff support.
• A partnership was forged with the Eugene Storefront Art Project to connect local
artists with downtown business and property owners.
• The Four Main Street Committees were formed and began to meet regularly,
Economic Restructuring, Design, Promotions, and Organization.
• “Discover Downtown Springfield” social media outlet was launched.
• The Oregon Main Street Program accepted the Whitaker Neighborhood district
in its “Exploring Downtown Program”
• NEDCO applies for and receives a “Transforming Downtown” designation
thought he Oregon Main Street Program
• The first Second Friday Art Walk was held with increased success over the course
of each month.
• Frontdoor Back Retail consulting Services conducted an assessment and offered
business assistance to six downtown businesses.
2011
In 2011 the Main Street Program continued to gain momentum and experience
successes with the help of well-established committees and volunteers. Some of the
highlights from the year were:
• A Design Committee façade and streetscape charrette was facilitated by local
design organizations
• The Second Friday Art Walk continued to gain recognition and draw people to the
downtown district for the event.
• Ten new businesses opened downtown creating over 15 new positions.
• Trainings were held for Main Street committees that focused on strategies for
increasing program awareness and promotion.
Retrospective Summary & Timeline
of Activities
Attachment 1 Page | 2 of 2
Last revised June 2013
• Economic Restructuring Committee conducted a Building Inventory of Main
Street.
2012
In 2012 The Main Street Program formed innovative partnerships between the City
of Springfield, TEAM Springfield, and the Chamber of Commerce which translated
into more support, participation, and funding for program activities. Key highlights
from this year included:
• A full-time Main Street coordinator was hired in August to build on program
success.
• The Façade Improvement Program was developed with the City of Springfield and
the Design Committee.
• The Economic Restructuring committee conducted its first ever business survey
to Main Street merchants and business owners.
• Educational workshops focusing on business ownership and operations were held
for downtown business owners.
2013
At the start of 2013 the Downtown Façade Improvement was underway. The
Main Street Program experienced staffing changes and continued to increase
capacity in program delivery. Key highlights to date have been:
• Continued success and increased publicity of the Second Friday Art walk
through increased capacity on the Promotions committee.
• Two awardees of Façade Improvement funds to date.
• Continued progress towards receiving a “Performing Downtown” designation
through the Oregon Main Street Network.
• Increased capacity through the hiring of a full-time program administrator.
• Strengthening of existing partnerships with the City of Springfield, TEAM
Springfield, and the Chamber of Commerce
• Increased success and strategies to fill vacancies downtown with new viable
businesses.
Transforming and Performing Main Street Level Comparison
Last revised June 2013 Attachment 2, Page 1 of 1
What Are the Main Street Operating Levels?
The Oregon Main Street Network provides various assistance, tools and services to downtown business districts. Each level of support and
programmatic access is defined through four levels of operation with various guidelines attached. The four levels include Affiliate, Exploring,
Transforming, and Performing. NEDCO’s program is currently operating at the Transforming Level. This level is for communities who are committed
to the Main Street Approach and downtown revitalization but are in need of technical assistance to get to the next level. NEDCO’s goal is for the
Springfield Main Street Program to operate at the Performing Level and become an independent nonprofit organization which uses the Main Street
Approach as the basis for downtown revitalization. There are 10 performance standards required to operate at the Performing Level. The following
table shows the standards that the program has currently met in comparison to the standards for the Performing Level.
Transforming Main Street Standards Performing Main Street Standards Standards
Met
A city population of 50,000 of under A city population of 50,000 of under Program
Requirement
The boundaries/primary focus are of the organization
must be that of a traditional downtown or
neighborhood commercial district
1. Has broad-based community support for the
commercial district revitalization process, with strong
support from both the public and private sectors.
x
Has active committee participation from focus area
stakeholders 2. Have active committees. x
Committees have adopted and developed work plans 3. Has a comprehensive Main Street work plan. x
Staff attends ongoing training provided by Oregon
Main Street
4. Conducts program of ongoing training for staff and
volunteers.
x
Uses Data software to record key statistics 5. Reports key statistics x
Has a paid, Local Program Representative 6. Has a paid, Executive Director x
Adopts design guidelines with a historical
preservation focus 7. Possesses historic preservation ethic x
8. Has an active board of directors Not met
9. Has an adequate operating budget Not met
10. Has developed a vision and mission statement
relevant to community conditions
Not met
Springfield Main Street Committee
Membership Historical Roster
Attachment 3 Page | 1 of 4
Organizational Committee Membership:
*The names in bold represent the committee Chair and/or Co-chair
2010-2011
Name Affiliation
Dan Egan* Springfield Chamber
Debbie Sutch Siuslaw Bank
Glenn Myers Trash 'n' Treasures
Jack Koehler Sweety's
Karlene Clark Riverside Community Church
Melinda Handy Focus 4 CPA
Leslie Benz* Springfield Citizen/Holiday Inn
Marilee Woodrow Springfield City Counselor/Christmas Parade
2012
Name Affiliation
Jeff Heriot* Washburne Café
Nick Nelson ReMax
Marilee Woodrow Springfield City Counselor/Christmas Parade
2013
Name Affiliation
Beth Hayes NEDCO Board
Tom Draggoo* Siuslaw Bank
Karen Hageman Haven
Ted Corbin* NEDCO Board
Promotions Committee Membership:
*The names in bold represent the committee Chair and/or Co-chair
2010-2011
Name Affiliation
AlethaLou Harmon The Mercantile
Bethe Hayes Branch Manager, US Bank
Denise Pohrman Bright Oak Meats
Emily Hamil Wildish Theater (Willamalane)
Eric Breitenstein The Duck Store
Frank Clark Springfield Times
Josh Clark Riverside Community Church/The Gathering Place
Judy Clark Springfield Chamber
Karen Hageman* Washburne Café (former owner)
Springfield Main Street Committee
Membership Historical Roster
Attachment 3 Page | 2 of 4
Mikayle Anderson Seen Eugene
Niel Laudati City of Springfield
2012
Name Affiliation
Karen Hageman* Washburne Café (former owner)
Mikayle Anderson (cochair) Springfield Chamber of Commerce
Josh Clark Riverside Community Church/The Gathering Place
Katie Griffin Kaleidoscope Clothing
Niel Laudati City of Springfield
2013
Name Affiliation
Karen Hageman Haven
Michelle Bixler Willamalane
Roka Walsh Arts Commission
Paula Goodbar ESAP
Niles Schartz Arts Commission
Jim Cupples Springfield Museum
Design Committee Membership:
*The names in bold represent the committee Chair and/or Co-chair
2010-2011
Name Affiliation
Alaina Payne MotherShip Salon
Allison Van Wey Goodwill Industries, NEDCO Board
Bill Grile Springfield Citizen, former city Development Director
Brian Conlon Public Works Supervisor, City of Springfield
David Bowlsby Permit Review Tech, City of Springfield
Denise Bean Bean Counter Tax Service
Denise Schoonhaven Freelancer, Springfield Citizen
Jack Koehler Sweety's
James Yarnall Springfield Citizen
Jay Pezzotti UO Student
John Lively* Cawood
Karen Hageman Washburne Café
Kip Amend Historic Commission, Nagao Pacific Architects
Linda Pauly Planning Supervisor, City of Springfield
Springfield Main Street Committee
Membership Historical Roster
Attachment 3 Page | 3 of 4
Peter Herley ESAP
Ted Corbin Eric Hall Architects
Trudy Logan Pump Café
2012
Name Affiliation
Allison Van Wey Goodwill Industries, NEDCO Board
Brian Conlon Public Works Supervisor, City of Springfield
David Bowlsby Permit Review, City of Springfield
Denise Bean Bean Counter Tax Service
John Lively* Cawood
Karen Hageman Washburne Café
Kip Amend Historic Commission, Nagao Pacific Architects
Linda Pauly Planning Supervisor, City of Springfield
Peter Herley ESAP
Ted Corbin Eric Hall Architects, NEDCO Board
2013
Name Affiliation
Karen Hageman* Haven
Kip Amend Historic Commission, Nagao Pacific Architects
Linda Pauly Planning Supervisor, City of Springfield
Ted Corbin* NEDCO Board
Economic Restructuring Committee Membership:
*The names in bold represent the committee Chair and/or Co-chair
2010-2011
Name Affiliation
Courtney Griesel* City Manager's Office, City of Springfield
James Yarnall Springfield Citizen
Karen Hageman Former Owner - Washburne Café
John Tamulonis City of Springfield
Lisa Spraigue Springfield Jazzercise
Maddie Phillips UO Planning Masters Student
Nancy Bigley Springfield School District, Owner, Outback Steakhouse
Rick Dunaven Wheelburro LLC
Karen Hageman Washburne Café (former owner)
Springfield Main Street Committee
Membership Historical Roster
Attachment 3 Page | 4 of 4
Tom Draggoo Siuslaw Bank
2012
Name Affiliation
Tom Draggoo* Siuslaw Bank
Courtney Griesel City Manager's Office, City of Springfield
John Tamulonis City of Springfield
Christopher Gergen Financial Advisor
John Klinzmann WreckTech Computing
Nancy Bigley Springfield School District, Owner, Outback Steakhouse
Rick Dunaven Wheelburro LLC
Chris Kline Citizens Bank
2013
Name Affliation
Tom Draggoo* Siuslaw Bank
Courtney Griesel* City Manager's Office, City of Springfield
John Tamulonis City of Springfield
Rick Dunaven Wheelburro LLC
Chris Kline Citizens Bank